Provide helpful information to customers
Questions & Answers: Answer questions from customers
Reviews: Respond to reviews and encourage more
Analytics: See how many views and clicks your listing gets
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
Now that your listing is live, you need to optimize it
Update your listing regularly with fresh content
Respond to reviews and questions promptly
Encourage customers to write reviews
Promote your listing on your website and other marketing
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
GOOGLE PLACES OPTIMIZATION CHECKLIST
Update listing regularly with fresh content
The document discusses an Internet local lead generation program called FOCUS. The program is designed to generate valid leads from people seeking a business's products or services within their local market area. It works by optimizing the business's website and digital presence to rank highly for relevant search terms on Google and other search engines. Businesses that use the FOCUS program will receive local customer leads through phone calls and emails directly to their business. They also receive a custom website, keyword research, targeting of specific towns, tracking of leads, and reporting on results. The program aims to provide quality local leads from consumers actively searching for a business's offerings.
The document discusses PRIMEDIA Inc.'s online marketing services for home builders and real estate developers. It describes Integrated Media Solutions' registered trademarks and various products, listings, and advertisements that can be purchased to reach home buyers online across PRIMEDIA's network of real estate websites. The services are aimed at providing multiple opportunities for customers to connect with their target audiences through dynamic distribution, increased online exposure, and tracking and reporting of leads.
This document provides an overview and guide to online marketing services offered by 411 Locals. It begins with an introduction to the company and what they do. The main body then discusses key topics like the benefits of online marketing, statistics on consumer online behavior, the basic package of services offered, and the timeline clients can expect for search engine optimization results. It emphasizes that online marketing is an ongoing process requiring collaboration between the client and agency.
Amazon was founded in 1994 by Jeff Bezos and is now a global e-commerce company headquartered in Seattle. Bezos initially named the company Cadabra, but later changed it to Amazon after learning the original name sounded like "cadaver." The company launched as Amazon.com in 1995 focusing on books but has since expanded to sell a wide variety of products. Amazon's logo symbolizes customers being able to find anything from A to Z on the site. The company aims to provide customers with low prices, convenience and wide selection to earn loyalty through positive customer experiences. Amazon faces intense competition from other online and offline retailers.
This document provides an overview and guide to online marketing services offered by 411 Locals. It introduces the company and what they do, which is provide affordable marketing solutions tailored for small and mid-sized businesses. The document outlines their basic package which includes getting the business listed on Google within 3 months, a free optimized website, social media profiles, and business directory listings. It discusses the benefits of online marketing and importance for businesses. The remainder of the document covers topics like the online marketing process, timeline, keywords, myths, additional services, frequently asked questions, and testimonials.
This document discusses how Google AdWords/Pay Per Click advertising works and how it can benefit law firms. It makes three key points:
1. Google AdWords allows law firms to pay to appear at the top of Google search results on computers and mobile phones, driving more traffic to their website and generating more leads.
2. To be successful, a law firm's ad needs to be one of the top 4 results. Landing lower means the ad will not be seen or clicked on.
3. Optimizing the landing page that website visitors are directed to after clicking an ad is important to convert those visitors into clients or sales for the law firm. Dedicated, well-designed landing pages work better
Guest lecture on e-commerce for the Arteveldehogeschool Gent, BelgiumStefan Vermeulen
On November 20, 2018, I had the honor to give a guest lecture for a group of international students at the Arteveldehogeschool Gent on some of the current topics #EMAKERS is currently working on and I find extremely important for the #future of #ecommerce. Enjoy!
The document is a presentation by Copper Mobile, a mobile applications development company. It summarizes Copper Mobile's focus on designing usable, marketable apps. It highlights the company's emphasis on customer satisfaction, quality, and partnership. It also provides examples of apps Copper Mobile has developed across various categories like business, games, and social media.
The document discusses an Internet local lead generation program called FOCUS. The program is designed to generate valid leads from people seeking a business's products or services within their local market area. It works by optimizing the business's website and digital presence to rank highly for relevant search terms on Google and other search engines. Businesses that use the FOCUS program will receive local customer leads through phone calls and emails directly to their business. They also receive a custom website, keyword research, targeting of specific towns, tracking of leads, and reporting on results. The program aims to provide quality local leads from consumers actively searching for a business's offerings.
The document discusses PRIMEDIA Inc.'s online marketing services for home builders and real estate developers. It describes Integrated Media Solutions' registered trademarks and various products, listings, and advertisements that can be purchased to reach home buyers online across PRIMEDIA's network of real estate websites. The services are aimed at providing multiple opportunities for customers to connect with their target audiences through dynamic distribution, increased online exposure, and tracking and reporting of leads.
This document provides an overview and guide to online marketing services offered by 411 Locals. It begins with an introduction to the company and what they do. The main body then discusses key topics like the benefits of online marketing, statistics on consumer online behavior, the basic package of services offered, and the timeline clients can expect for search engine optimization results. It emphasizes that online marketing is an ongoing process requiring collaboration between the client and agency.
Amazon was founded in 1994 by Jeff Bezos and is now a global e-commerce company headquartered in Seattle. Bezos initially named the company Cadabra, but later changed it to Amazon after learning the original name sounded like "cadaver." The company launched as Amazon.com in 1995 focusing on books but has since expanded to sell a wide variety of products. Amazon's logo symbolizes customers being able to find anything from A to Z on the site. The company aims to provide customers with low prices, convenience and wide selection to earn loyalty through positive customer experiences. Amazon faces intense competition from other online and offline retailers.
This document provides an overview and guide to online marketing services offered by 411 Locals. It introduces the company and what they do, which is provide affordable marketing solutions tailored for small and mid-sized businesses. The document outlines their basic package which includes getting the business listed on Google within 3 months, a free optimized website, social media profiles, and business directory listings. It discusses the benefits of online marketing and importance for businesses. The remainder of the document covers topics like the online marketing process, timeline, keywords, myths, additional services, frequently asked questions, and testimonials.
This document discusses how Google AdWords/Pay Per Click advertising works and how it can benefit law firms. It makes three key points:
1. Google AdWords allows law firms to pay to appear at the top of Google search results on computers and mobile phones, driving more traffic to their website and generating more leads.
2. To be successful, a law firm's ad needs to be one of the top 4 results. Landing lower means the ad will not be seen or clicked on.
3. Optimizing the landing page that website visitors are directed to after clicking an ad is important to convert those visitors into clients or sales for the law firm. Dedicated, well-designed landing pages work better
Guest lecture on e-commerce for the Arteveldehogeschool Gent, BelgiumStefan Vermeulen
On November 20, 2018, I had the honor to give a guest lecture for a group of international students at the Arteveldehogeschool Gent on some of the current topics #EMAKERS is currently working on and I find extremely important for the #future of #ecommerce. Enjoy!
The document is a presentation by Copper Mobile, a mobile applications development company. It summarizes Copper Mobile's focus on designing usable, marketable apps. It highlights the company's emphasis on customer satisfaction, quality, and partnership. It also provides examples of apps Copper Mobile has developed across various categories like business, games, and social media.
TBE Enterprises long report mgt 210 revisedKeon Webb, CPA
Courtney's Bagels Café has experienced a 30% decline in profits from 2013 to present. To address this issue, Keon Webb proposes creating a customer-friendly website for the café. The report highlights problems with the current marketing strategy such as lack of accessibility and sales/marketing issues due to not having an online presence. Webb recommends designing a website that allows for online ordering, customer feedback, and improved navigation to attract more customers and increase sales by 20% in the first year. Financial data and surveys are requested to help design an effective website to strengthen the company's marketing strategy.
This document provides tips for local business listings and search marketing. It discusses how consumers search online and locally for businesses, with 52% more likely to use ones with positive reviews. It emphasizes claiming business listings on directories like Google, establishing a consistent online presence with name, address and phone number. Tips include asking customers to leave reviews, using a local phone number, getting links from local sources, and using a local marketing service to improve online visibility across directories. The goal is for businesses to be found locally online through search in order to generate new customers.
Amazon started as an online bookstore in 1995 and has since expanded to become the largest online retailer in the world. It utilizes a customer-centric approach and offers low prices, convenience, and a wide selection. Amazon generates revenue through online retail, internet services, and own hardware. It has a vast customer base of over 244 million active users and partnerships with many companies. Going forward, Amazon Web Services and drone delivery within 30 minutes are areas for strong growth.
- The document requests $90,000 in funding for a home improvement franchise called ANDY ONCALL Chicagoland West located in an affluent Chicago suburb.
- The business has experienced strong growth and is the highest grossing franchise in its national network. It aims to continue growth through a digital marketing strategy.
- Key elements of the digital strategy include leveraging email marketing, search engine optimization, pay-per-click ads, and social media to reduce customer acquisition costs and generate recurring business.
This document provides an overview of Amazon's various business models that can be leveraged to build a profitable online business without directly competing with Amazon. It discusses Amazon Prime and the benefits it provides customers, leading to increased ordering from Amazon. It also covers Kindle Direct Publishing (KDP), which allows authors to publish ebooks and earn 35-70% commissions. Other programs mentioned include CreateSpace for print books, Amazon WebStores for selling products, and Amazon aStores for digital products. The document provides guidance on using these different models to make money through partnering with Amazon.
This document outlines eROI's marketing and sales plan from Q4 2014 to 2015. It includes summaries of phases 1 through 4, which involve journey mapping, defining the sales process, social media and thought leadership strategies. The plan aims to improve email performance, content, and the customer experience across touchpoints.
A presentation on Amazon's Corporate Branding. The information in the presentation is collated with the help of both primary and secondary data and is not sponsored by Amazon. It covers Corporate identity, communication strategy, governance and other aspects related to public relations, investor relations, advertising, marketing, etc.
Amazon started as an online bookstore in 1995 and has since expanded into many other business areas. It began selling other products like music and videos in the late 1990s. Amazon launched Amazon Web Services in 2002 which has become a major revenue driver. The company also enables third-party sellers on its marketplace and acquired Whole Foods in 2017. Amazon continues to grow through acquisitions and expanding into new services and devices.
Text Message Marketing for Auto repair shopsKeith Carberry
This document provides tips and ideas for using text message marketing for an auto repair shop. Some key points include:
- Text marketing allows you to send permission-based messages to customers who opt-in and is a powerful marketing tool.
- Examples of text marketing campaigns include appointment reminders/cancellations, discounts, and contests to engage customers.
- Benefits include reducing no-shows, filling cancellations, and providing discounts and promotions.
- Best practices include only sending relevant messages and allowing easy opt-out to avoid spamming customers.
A highly qualified experienced User Interface Designer and Frontend Designer who is computer literate and able to work on his own initiative. A good team member with multi-level communications skills.
Today's Growth Consultant shares at World's Greatest Marketer ConferenceKen Courtright
The document discusses building roadways for marketing rather than focusing on rankings. It recommends partnering with those who have traffic and those who need traffic to create a mutually beneficial relationship. The workshop described will help attendees build revenue streams by implementing these traffic building strategies and finding partners to work with.
Amazon has grown from humble beginnings as an online bookstore to becoming the largest online retailer in the world through embracing a start-up mindset and obsessive customer focus. Key elements of their success include thinking like a start-up by embracing failure and rapid experimentation, putting customers first in every decision, and using innovation to captivate customers' imaginations about the future.
This document summarizes key legal requirements and deadlines for Irish businesses:
- All existing Irish private limited companies must convert to a new "LTD" or "DAC" company type by either November 30, 2016 or August 31, 2016 respectively.
- Tax filing and payment deadlines for income tax, capital gains tax, and corporation tax are outlined.
- Changes to capital allowances carry forward rules and the introduction of an electronic system for the Home Renovation Incentive scheme are noted.
- Increased Revenue focus on VAT reverse charge in the construction sector is highlighted.
Whether you're an existing seller or perhaps even a newbie seeking to get in the e-commerce business, the odds are that you have no idea whatever you might when it regards the Amazon A9 algorithm.
Angela Martin is the Internet Director for Feldmann Imports in Minnesota. She oversees three Internet managers who sell about 67 cars per month online, accounting for 30% of the dealership's sales. Martin credits the dealership's willingness to adopt new technologies like video test drives and online negotiations for their success. Despite the challenging market, Feldmann Imports has increased pre-owned sales by 220 vehicles this year and expects to surpass last year's total units sold through loyal customers and effective advertising. Martin manages incoming online leads and ensures they are assigned to sales staff to continue growing the dealership's online business.
Discusses the issues hindering a successful online marketing campaign and provides 5 important steps to take to ensure a focussed, organised successful campaign (starting with with a website and adding in social media, email marketing and payperclick/PPC advertising)
This document proposes using an unfinished story to develop emotional intelligence in children. It will provide the beginning of the story and have children work in groups to analyze it, look up unfamiliar words, act out characters, and continue the ending. This will help children use language to express thoughts, ideas, feelings and needs. The methodology is communicative language teaching through meaningful, problem-solving tasks. Strategies include group work and didactic materials. An evaluation will analyze conclusions and how the story demonstrated caring, empathy and cooperation in students.
This document proposes using an unfinished story to develop emotional intelligence in children. It will provide children with illustrations from the story of The Boot and the Cat and have them continue the ending. This activity analyzes words, uses role playing to discuss characters' emotions, and stimulates language development. The proposal aims to nurture emotional skills like empathy, caring and cooperation through a collaborative creative writing task. It will be evaluated based on how well children express thoughts and feelings using language structures.
This document proposes using an unfinished story to develop emotional intelligence in children. It will provide the beginning of "The Boot Cat Story" and have children work in pairs or groups to analyze the story, discuss meanings of words, and plan and perform a role play to continue and finish the story. This creative activity uses literature to help children practice language skills and express their thoughts, ideas, feelings and needs in order to nurture emotional intelligence. The methodology is communicative language teaching and strategies include group work, didactic materials, and a chronogram of activities. Resources include computers, targets, colors, and writing materials. Children's language development and sharing will be evaluated.
TBE Enterprises long report mgt 210 revisedKeon Webb, CPA
Courtney's Bagels Café has experienced a 30% decline in profits from 2013 to present. To address this issue, Keon Webb proposes creating a customer-friendly website for the café. The report highlights problems with the current marketing strategy such as lack of accessibility and sales/marketing issues due to not having an online presence. Webb recommends designing a website that allows for online ordering, customer feedback, and improved navigation to attract more customers and increase sales by 20% in the first year. Financial data and surveys are requested to help design an effective website to strengthen the company's marketing strategy.
This document provides tips for local business listings and search marketing. It discusses how consumers search online and locally for businesses, with 52% more likely to use ones with positive reviews. It emphasizes claiming business listings on directories like Google, establishing a consistent online presence with name, address and phone number. Tips include asking customers to leave reviews, using a local phone number, getting links from local sources, and using a local marketing service to improve online visibility across directories. The goal is for businesses to be found locally online through search in order to generate new customers.
Amazon started as an online bookstore in 1995 and has since expanded to become the largest online retailer in the world. It utilizes a customer-centric approach and offers low prices, convenience, and a wide selection. Amazon generates revenue through online retail, internet services, and own hardware. It has a vast customer base of over 244 million active users and partnerships with many companies. Going forward, Amazon Web Services and drone delivery within 30 minutes are areas for strong growth.
- The document requests $90,000 in funding for a home improvement franchise called ANDY ONCALL Chicagoland West located in an affluent Chicago suburb.
- The business has experienced strong growth and is the highest grossing franchise in its national network. It aims to continue growth through a digital marketing strategy.
- Key elements of the digital strategy include leveraging email marketing, search engine optimization, pay-per-click ads, and social media to reduce customer acquisition costs and generate recurring business.
This document provides an overview of Amazon's various business models that can be leveraged to build a profitable online business without directly competing with Amazon. It discusses Amazon Prime and the benefits it provides customers, leading to increased ordering from Amazon. It also covers Kindle Direct Publishing (KDP), which allows authors to publish ebooks and earn 35-70% commissions. Other programs mentioned include CreateSpace for print books, Amazon WebStores for selling products, and Amazon aStores for digital products. The document provides guidance on using these different models to make money through partnering with Amazon.
This document outlines eROI's marketing and sales plan from Q4 2014 to 2015. It includes summaries of phases 1 through 4, which involve journey mapping, defining the sales process, social media and thought leadership strategies. The plan aims to improve email performance, content, and the customer experience across touchpoints.
A presentation on Amazon's Corporate Branding. The information in the presentation is collated with the help of both primary and secondary data and is not sponsored by Amazon. It covers Corporate identity, communication strategy, governance and other aspects related to public relations, investor relations, advertising, marketing, etc.
Amazon started as an online bookstore in 1995 and has since expanded into many other business areas. It began selling other products like music and videos in the late 1990s. Amazon launched Amazon Web Services in 2002 which has become a major revenue driver. The company also enables third-party sellers on its marketplace and acquired Whole Foods in 2017. Amazon continues to grow through acquisitions and expanding into new services and devices.
Text Message Marketing for Auto repair shopsKeith Carberry
This document provides tips and ideas for using text message marketing for an auto repair shop. Some key points include:
- Text marketing allows you to send permission-based messages to customers who opt-in and is a powerful marketing tool.
- Examples of text marketing campaigns include appointment reminders/cancellations, discounts, and contests to engage customers.
- Benefits include reducing no-shows, filling cancellations, and providing discounts and promotions.
- Best practices include only sending relevant messages and allowing easy opt-out to avoid spamming customers.
A highly qualified experienced User Interface Designer and Frontend Designer who is computer literate and able to work on his own initiative. A good team member with multi-level communications skills.
Today's Growth Consultant shares at World's Greatest Marketer ConferenceKen Courtright
The document discusses building roadways for marketing rather than focusing on rankings. It recommends partnering with those who have traffic and those who need traffic to create a mutually beneficial relationship. The workshop described will help attendees build revenue streams by implementing these traffic building strategies and finding partners to work with.
Amazon has grown from humble beginnings as an online bookstore to becoming the largest online retailer in the world through embracing a start-up mindset and obsessive customer focus. Key elements of their success include thinking like a start-up by embracing failure and rapid experimentation, putting customers first in every decision, and using innovation to captivate customers' imaginations about the future.
This document summarizes key legal requirements and deadlines for Irish businesses:
- All existing Irish private limited companies must convert to a new "LTD" or "DAC" company type by either November 30, 2016 or August 31, 2016 respectively.
- Tax filing and payment deadlines for income tax, capital gains tax, and corporation tax are outlined.
- Changes to capital allowances carry forward rules and the introduction of an electronic system for the Home Renovation Incentive scheme are noted.
- Increased Revenue focus on VAT reverse charge in the construction sector is highlighted.
Whether you're an existing seller or perhaps even a newbie seeking to get in the e-commerce business, the odds are that you have no idea whatever you might when it regards the Amazon A9 algorithm.
Angela Martin is the Internet Director for Feldmann Imports in Minnesota. She oversees three Internet managers who sell about 67 cars per month online, accounting for 30% of the dealership's sales. Martin credits the dealership's willingness to adopt new technologies like video test drives and online negotiations for their success. Despite the challenging market, Feldmann Imports has increased pre-owned sales by 220 vehicles this year and expects to surpass last year's total units sold through loyal customers and effective advertising. Martin manages incoming online leads and ensures they are assigned to sales staff to continue growing the dealership's online business.
Discusses the issues hindering a successful online marketing campaign and provides 5 important steps to take to ensure a focussed, organised successful campaign (starting with with a website and adding in social media, email marketing and payperclick/PPC advertising)
This document proposes using an unfinished story to develop emotional intelligence in children. It will provide the beginning of the story and have children work in groups to analyze it, look up unfamiliar words, act out characters, and continue the ending. This will help children use language to express thoughts, ideas, feelings and needs. The methodology is communicative language teaching through meaningful, problem-solving tasks. Strategies include group work and didactic materials. An evaluation will analyze conclusions and how the story demonstrated caring, empathy and cooperation in students.
This document proposes using an unfinished story to develop emotional intelligence in children. It will provide children with illustrations from the story of The Boot and the Cat and have them continue the ending. This activity analyzes words, uses role playing to discuss characters' emotions, and stimulates language development. The proposal aims to nurture emotional skills like empathy, caring and cooperation through a collaborative creative writing task. It will be evaluated based on how well children express thoughts and feelings using language structures.
This document proposes using an unfinished story to develop emotional intelligence in children. It will provide the beginning of "The Boot Cat Story" and have children work in pairs or groups to analyze the story, discuss meanings of words, and plan and perform a role play to continue and finish the story. This creative activity uses literature to help children practice language skills and express their thoughts, ideas, feelings and needs in order to nurture emotional intelligence. The methodology is communicative language teaching and strategies include group work, didactic materials, and a chronogram of activities. Resources include computers, targets, colors, and writing materials. Children's language development and sharing will be evaluated.
The document discusses the history and evolution of teaching as a profession. It begins by quoting an advertisement from the past seeking a schoolmaster to teach basic reading, writing and arithmetic. It then notes how teaching used to be seen as women's work that paid low wages. The document advocates for a more professional approach where teachers are accountable for student outcomes. It lists characteristics of great teachers such as knowing their content, establishing respect, facilitating learning, reflecting on their practice, and demonstrating leadership. The conclusion emphasizes that educators must have high expectations for students and help them achieve excellence.
This document discusses how local businesses can use online marketing to target local consumers. It explains that most consumers research products and services online but prefer to buy locally. It recommends that businesses optimize their Google Places listing to be findable by local searchers and take advantage of features like reviews. The document also stresses the importance of choosing the right keywords and categories to match how local customers search.
This document provides information about local internet marketing and optimizing a business listing on Google Places. It discusses how most consumers now research products and services online but prefer to purchase locally. It emphasizes the importance of having an online presence and being findable via local searches on Google. It provides steps on how to claim and optimize a free Google Places listing with details like business name, address, phone number, categories, and description to attract local customers searching online. The overall message is that having an optimized Google Places listing is an important part of a local business's online marketing strategy.
Local search refers to searches made with the intent of finding a local business or service within a geographic location. It is estimated that 30-40% of all searches are for local information. It is important for businesses to claim and optimize their listings on search engines like Google, Yahoo, and Bing to show up in local search results. The document provides tips for businesses on how to create and enhance their listings, including adding details like the address, phone number, categories, hours, images, videos, and coupons. It also discusses factors that can influence local search rankings like citations and customer reviews.
Presentation to the Denver Entrepreneurs Meet Up on October 22nd, 2009 on how to add your business to Google Local and why it is important that your business shows up in Local Search.
Local SEO is important for local businesses to take advantage of. Google Places listings provide free local search marketing that can increase brand awareness and leads. To build an effective Google Places listing, businesses should provide consistent, complete information including business name, location, website, phone number, and categories related to what the business is rather than keywords. Maintaining accurate citations from other sites also helps establish trust with Google.
Google launched Place Pages to provide information on over 50 million locations worldwide to help people find places locally, such as businesses, landmarks, and facilities. Place Pages display key details like photos, reviews, and business hours sourced from across the web. Four million businesses have claimed their Place Page on Google to manage their online presence. The document discusses how small businesses can utilize their Google Place Page listing and local search results to attract more customers by optimizing their listing details and engaging with online reviews. It provides tips on boosting a business's visibility through tools like Google Boost ads, local business directories, and encouraging online reviews.
Local search marketing helps potential customers find businesses through search engines and directories when looking for local products and services. It is a cost-effective way for small businesses to increase brand awareness online as most customers now search online to find local businesses. To succeed with local search marketing, businesses should claim listings on search engines like Google and Bing as well as local directories, optimize their websites and listings for local keywords, and use social media like Facebook, Twitter and YouTube to engage local customers.
Local Search Review & Training
1) Review of Search Landscape
2) Introduction to Local Search
3) Local Search Citations & Links
4) Review Management
5) Claim Google Places Listing
6) Optimize Google Places Listing
7) Business Example
8) Submitting Directory Listings
9) Coupons & Specials
10) Google Earth
11) On-page Local Search Requirements
12) Facebook Place Page
13) Tracking (Clicks & Calls)
This document provides information on online marketing and advertising services. It discusses how the company can help businesses get top search rankings on platforms like Google and Bing starting at Rs. 1 per day. The company also offers services like social media branding, email marketing, SMS marketing to local customers, and an online receptionist tool to connect with website visitors. It promotes registering a business online on their platform for Rs. 1 per day to start building an online presence and connecting with customers.
This document provides information about improving a professional listing through additional content like details, logos, images, and video. It emphasizes getting citations from various local directories and review sites by maintaining consistent business information. Reviews are becoming more important for local search engine rankings, so the document encourages businesses to ask customers to leave positive reviews on sites like Yelp, Google Maps, and others.
This document provides information on online marketing and advertising services. It outlines how the company can help businesses get top search rankings locally and globally starting at Rs. 1 per day. Additional services include monitoring website visitors in real-time, connecting with customers via chat and video calls, sending bulk SMS marketing messages locally from a mobile phone, social media branding, and online accounting. The goal is to help businesses advertise and connect with customers online affordably.
Local Search requires consistent branch level information listed in multiple local listing sites to work effectively.
David Whatley from MiShop.local discusses how brands can use their local distribution network to significantly extend their local search footprint. He also talks about the "NAP Anchor" - where consistent Name Address and Phone Number TOGETHER provide the unique identifier for local search,
MiShop.local have also commissioned their own market research into why people use local search; and have made some interesting discoveries about what people value in a local listing AND how the telephone number can influence whether a customer calls you or not.
This document lists the top ten reasons for businesses to take action and create a website. It argues that a website is now more important than business cards or brochures for connecting with customers and generating leads. It also notes that it takes time to optimize a website and gain visibility in search engines. The document advocates for creating a website to represent the business online and compete effectively with other companies.
As many small to medium businesses begin spending less money on the yellow pages and move their marketing strategies towards online, local search marketing is a must know! Learn about Google Places (previously known as Local Business Center and google maps) and all its cool new features. How to optimise for a local market in other ways online. This presentation was created for an Australian market.
Local SEO is important for local businesses to stand out online when customers search for local services and products. Proper optimization of a Google My Business listing, adding photos and details about the business, managing reviews, and building citations and backlinks from other websites can help a local business rank higher on search engines. Following best practices for the Google My Business listing and on-page SEO, while building a diversified link profile from various sources, are proven methods for achieving better search rankings and driving more customers to a local business website through organic search results.
This document provides tips for businesses to rank well in local search results. It summarizes the service offered by UniversalBusinessListing.org (UBL) which manages business listings across various online directories, search engines, and apps. UBL ensures listings are accurate, verified and include important details. The document emphasizes that local search is now more important than print yellow pages, and that UBL distribution helps businesses be discoverable and grow. It highlights benefits like time savings from a single listing source.
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
This document provides a step-by-step tutorial for listing a business in the Google Places local search listings. It explains that traditional advertising is declining while online searches are rising, making Google Places listings important. It outlines the three key places businesses appear in Google searches and focuses on free local business results. The tutorial then guides the reader through claiming an existing listing or adding a new one, filling out details, validating the listing, and optimizing the listing over time. It stresses the importance of reviews, social media profiles, and website optimization.
Local Search Ranking Factors OMS Denver 2011Inflow
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
2. INTRODUCTION Who Am I and Why Should You Listen To Me? Just a few bullet points. Remember it’s about them Plant the seeds that you focus on getting customers YOU ARE A LOCAL INTERNET MARKETING EXPERT End with “I help local businesses get more customers by making them findable on the internet YOUR COMPANY - Phone - Email
3. WHAT YOU WILL LEARN TODAY BEING FINDABLE ONLINE Why Local Internet Marketing is one of the best ways to generate new customers How Google Places fits into your online presence How the online habits of local consumers can affectyour findability This is a NO TECHIE ZONE YOUR COMPANY - Phone - Email
4. WHAT IS LOCAL INTERNET MARKETING? Denver Kitchen Remodeling Geographical targeting of consumers for local products and services Consumers search differently when they are ready to buy locally Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services YOUR COMPANY - Phone - Email
5. LOCAL CONSUMER SHOPPING HABITS? THINK ABOUT HOW YOU SHOP If you’ve purchased a TV within the last year you probably, did your research online You read reviews and specs online The one thing you probably didn’t do… YOUR COMPANY - Phone - Email
6. Hit The Add To Cart Button We Want It Now! YOUR COMPANY - Phone - Email
7. LOCAL CONSUMER SHOPPING HABITS Most consumers research products and services online but prefer to buy locally And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service YOUR COMPANY - Phone - Email
8. WHAT DOES THIS MEAN? YOUR COMPANY - Phone - Email Local Searchers Are READY TO BUY!
9. Potential Customers Are Looking For You Online... RIGHT NOW! ARE YOU THERE? YOUR COMPANY - Phone - Email
10. YOUR BUSINESS & THE INTERNET Just a few short years ago, there was no internet as we know it today Marketing to consumers was done primarily through: Newspaper ads Print Yellow Page ads Mailers TV advertising Radio ads YOUR COMPANY - Phone - Email
11. THE INTERNET CHANGED THINGS ... FAST! Initially, used to share information and communicate Big Businesses found they could reach customers globally Every major business developed an internet presence Internet became a Trillion Dollar Industry! YOUR COMPANY - Phone - Email
12. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Search engines are now the number one resource for finding local business information 86% of consumers surveyed use the Internet to find local products and services 80% say they research a product or service online and then make their purchase offline from a local business YOUR COMPANY - Phone – Email *Webvisible & Nielson
13. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Many small business owners feel large advertising budgets are needed to compete NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS Being Findable Online is More Affordable Than You Might Think! YOUR COMPANY - Phone - Email
15. ARE YOU FINDABLE? HAVING A WEBSITE IS JUST PART OF THE EQUATION You already know having an internet presence is important You may already have a website But now what do you do? YOUR COMPANY - Phone - Email
16. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Is your business findable by local consumers using the internet? Or do you have a... "Billboard In The Desert"? YOUR COMPANY - Phone - Email
17. IT’S NOT ALL ABOUT A WEBSITE IT’S ABOUT MARKETING ONLINE! Online Classifieds Business Directories Social Media Online Video Mobile Media YOUR COMPANY - Phone - Email
18. WHAT ARE CONSUMERS LOOKING FOR? SURVEY QUESTION: What information do you expect to find when searching for local businesses online? REMEMBER… IT’S NOT ALL ABOUT A WEBSITE! YOUR COMPANY - Phone - Email
19. WHERE ARE CONSUMERS LOOKING? GO WHERE THE BUYERS ARE This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl This usage analysis shows that Google is the most utilized search engine YOUR COMPANY - Phone - Email
20. PUT YOUR BUSINESS ON THE MAP GOOGLE PLACES FOR LOCAL BUSINESS Recognizing the Local Search upward trend Google created Google Places Google Places are FREE INTERNET business listings that can be found when people search for a LOCALBUSINESSES YOUR COMPANY - Phone - Email
21. When consumers look for local products and services Google will show relevant business results and information about Local Businesses You could be here with an Optimized Places Listing These are paid listing that can cost several dollars per “CLICK” YOUR COMPANY - Phone - Email
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23. Add more info, photos, videos to Stand Out – FREEBe FoundGet More Customers YOUR COMPANY - Phone - Email
32. When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ infoYOUR COMPANY - Phone - Email
33. WHAT DOES THIS MEAN? GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY Even with a small marketing budget – you can be found by local consumers Findableon the Internet = More Customers& More Profits for your business YOUR COMPANY - Phone - Email
36. Or login using your Gmail username & passwordYOUR COMPANY - Phone - Email
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40. If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address
41. If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your addressYOUR COMPANY - Phone - Email
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43. You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trustYOUR COMPANY - Phone - Email
44. ADDING YOUR BUSINESS TO GOOGLE PLACES After you login click on “List your business” YOUR COMPANY - Phone - Email
45. ADDING YOUR BUSINESS TO GOOGLE PLACES Select your country & enter your Business phone Select “Find business information.” If your business appears you can “Claim” your listing If you don’t already have a listing, click “Add a new listing” YOUR COMPANY - Phone - Email
46. Enter Basic information: Business Name Address Phone Number Email Address Website Description of your business Your description should describe “What Your Business Does” Not “Who You Are” YOUR COMPANY - Phone - Email
49. Provide a human readable description that targets words that potential customers would use to search for your business typeYOUR COMPANY - Phone - Email
50. ADDING YOUR BUSINESS TO GOOGLE PLACES THE IMPORTANCE OF A CATEGORY CHOICES Categories: Picking the right categories is critical for optimizing the listing You must select at least one of Google’s categories Up to 4 more categories can be custom Place your categories in order of importance YOUR COMPANY - Phone - Email
53. If Google has pre populated categories that fit your needs, use thoseYOUR COMPANY - Phone - Email
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55. Here you can hide your address if you have a home based business or no storefront
56. You may also specify how far you travel to serve customersYOUR COMPANY - Phone - Email
57. Add your hours of operation and payment options You may also add any photos, ad images and promotional videos you may have for your business YOUR COMPANY - Phone - Email
61. Validate your listing with a PIN Choose to validate by phone call to your business number (immediate) Or a postcard to your business address (2-3 weeks) Enter PIN to activate your account YOUR COMPANY - Phone - Email
62. ADDITIONAL FEATURES OF GOOGLE PLACES Offers Section: Create a coupon Customer can print coupon or show it on mobile phone to get discount YOUR COMPANY - Phone - Email
63. GOOGLE PLACES REVIEWS LET YOUR CUSTOMERS SPREAD THE WORD Reviews by customers can enhance your Google Places ranking Some ideas for soliciting reviews are: Call your best customers and ask Append the request to e-mail newsletters Ask for a review during follow-up calls E-mail a review request to happy customers YOUR COMPANY - Phone - Email
64. Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult Proper keyword selection is critical for ensuring the right customers find your products and/or services CHOOSING YOUR KEYWORDS HOW TO CONSUMERS LOOK FOR YOU? YOUR COMPANY - Phone - Email
65. TOO POWERFUL TO IGNORE MIND OF THE LOCAL CONSUMER 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). 82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source). YOUR COMPANY - Phone - Email
66. TAKE THE FIRST STEP BECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business People search online in many ways A presence in multiple places online will make it easier for people to find your business YOUR COMPANY - Phone - Email
67. You now have the knowledge to Get started Do something Start leveraging the incredible tools and opportunities available to you MAKE THE DECISION TODAY YOU CAN’T AFFORD TO NOT BE FINDABLE YOUR COMPANY - Phone - Email
68. THANKS! TILL NEXT TIME! YOUR COMPANY - Phone - Email
69. ABC Business ABC Business will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence. ABC Business www.ABCBusiness.com info@ABCBusiness.com (999) 999-9999 YOUR COMPANY - Phone - Email