This document provides two techniques to increase local online visibility and website traffic: claiming your Google Maps listing and getting listed in online directories. It outlines the step-by-step process to claim a Google Maps listing and validate ownership. It also lists the top 20 directories businesses should get listed on and discusses how directory backlinks can help improve search engine rankings. Finally, it pitches an online presence package that handles directory submissions and social media setup for $89 per month.
E-commerce and social media will be important for furniture retailers' future internet marketing. As consumers search and browse online, they make a series of decisions along their journey. Retailers must strategically influence these decisions by optimizing search engine results, social media profiles, websites and more to ultimately convert visitors into customers. Tracking analytics provides insights to improve marketing efforts over time. With social media like Facebook becoming more widely used than traditional search engines, claiming business profiles and customizing pages is important for brands.
With the growth of the web comes an unrelenting expectation of transparency and open lines of communication. But what happens when negative outliers - or worse, actual missteps on the part of the company - result in a reputation problem in search results?
* Monitoring the social web
* Search result monitoring
Dealing with negative comments or reviews
SEO tactics to push out results
Takedown requests via Google or hosts - when can it be done?
Case studies
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
e-PRO® is specifically designed to help real estate professionals thrive in the competitive world of online real estate. This recently updated course is designed to ensure continued success in your Internet marketing efforts well after you complete the course and earn your certification.
Zors: dominate Google+ and local search in 2014Timothy Resnik
Are you a Zee or Zor? If yes, check out this presentation I did for FranTech 2014 about local search engine optimization. Understand how franchisors and franchisees can align together and best leverage local and national SEO to achieve optimal positions in local search engine results.
NY State SBDC Staff Conf SEO PPC SessionJosepf Haslam
Slides from 60 minute breakout session on SEO & PPC conducted by Josepf Haslam and Etela Ivkovic of DragonSearch.net presented at NY State SBDC Staff Conference on May 8th, 2012
The webinar provided an in-depth look at search engine optimization (SEO) trends in 2011. It discussed how SEO has changed significantly since 2001, with search engine results pages (SERPs) now featuring richer snippets, video results, and personalization based on search history and social networks. On-page optimization remains important, but social media has become a major factor in search as well, with metrics like Facebook shares highly correlated with search rankings. The webinar offered recommendations for SEO best practices in 2011, including content marketing, video, thought leadership blogging, social media engagement, and leveraging social influence.
E-commerce and social media will be important for furniture retailers' future internet marketing. As consumers search and browse online, they make a series of decisions along their journey. Retailers must strategically influence these decisions by optimizing search engine results, social media profiles, websites and more to ultimately convert visitors into customers. Tracking analytics provides insights to improve marketing efforts over time. With social media like Facebook becoming more widely used than traditional search engines, claiming business profiles and customizing pages is important for brands.
With the growth of the web comes an unrelenting expectation of transparency and open lines of communication. But what happens when negative outliers - or worse, actual missteps on the part of the company - result in a reputation problem in search results?
* Monitoring the social web
* Search result monitoring
Dealing with negative comments or reviews
SEO tactics to push out results
Takedown requests via Google or hosts - when can it be done?
Case studies
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
e-PRO® is specifically designed to help real estate professionals thrive in the competitive world of online real estate. This recently updated course is designed to ensure continued success in your Internet marketing efforts well after you complete the course and earn your certification.
Zors: dominate Google+ and local search in 2014Timothy Resnik
Are you a Zee or Zor? If yes, check out this presentation I did for FranTech 2014 about local search engine optimization. Understand how franchisors and franchisees can align together and best leverage local and national SEO to achieve optimal positions in local search engine results.
NY State SBDC Staff Conf SEO PPC SessionJosepf Haslam
Slides from 60 minute breakout session on SEO & PPC conducted by Josepf Haslam and Etela Ivkovic of DragonSearch.net presented at NY State SBDC Staff Conference on May 8th, 2012
The webinar provided an in-depth look at search engine optimization (SEO) trends in 2011. It discussed how SEO has changed significantly since 2001, with search engine results pages (SERPs) now featuring richer snippets, video results, and personalization based on search history and social networks. On-page optimization remains important, but social media has become a major factor in search as well, with metrics like Facebook shares highly correlated with search rankings. The webinar offered recommendations for SEO best practices in 2011, including content marketing, video, thought leadership blogging, social media engagement, and leveraging social influence.
Does your website make your visitors do what you want them to do?Anup Narayanan
A presentation that I delivered recently at the Verbanet Knowledge Cafe that focuses on the basic fundamentals of website design, which is "Attracting Customers" and "Converting Customers".
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and overall online branding and marketing. It discusses the importance of logos, print media, online branding, corporate branding and maintaining top search engine rankings. Specific recommendations include using targeted keywords, relevant and recent content, social media platforms like Facebook, Twitter and YouTube, link building and directory submissions to improve search visibility.
This document outlines how to create an effective content strategy to maximize a website's search visibility and conversion rate. It recommends generating optimized content, press releases, and RSS feeds to attract links and audiences. Key elements include upgrading site content, ongoing search engine optimization like link building, utilizing blogs and social media, and researching keywords. The goal is to think like an online publisher and control the "golden triangle" of content, visibility, and brand value.
2013 02-28 - sait - online direct marketing techniquesAnduro Marketing
The document discusses inbound marketing versus outbound marketing and provides examples of each. It then discusses how networks grow exponentially as more users join, using examples from social networks and technology networks. The rest of the document provides examples of tools and strategies used in inbound marketing, including social media, content marketing, search engine optimization, and analytics.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
The document summarizes testing of hypotheses for a social wedding planning website. Customer interviews found that current tools are overwhelming and brides value advice from friends. Wireframes for inspiration boards and vendor ratings based on pictures did not align with how brides make decisions. Facebook ads for planning tools had low click-through and conversion rates, making customer acquisition costly. A landing page capturing user data from Facebook or email signups acquired over 100 emails in 4 days at $0.50 per email. Based on progress, the next steps are to create wireframes for the website creation process, define the website data flow, and continue optimizing Facebook ads to acquire more users.
This document provides an audit of the TowersWatson.com website through analysis of its search engine optimization and digital footprint. It finds that while the site receives traffic from keywords related to its industry, there is an opportunity for competitors to target other important industry keywords it does not own. Specifically, TowersWatson's primary search hits are for its brand name, and the document shows some of its top online competitors and how they could perform better in search for specific niche keywords.
SharePoint Usability and Design Tips for Non DesignersWendy Neal
This document summarizes a presentation about SharePoint usability and design tips for non-designers. The presentation covers website usability best practices, planning a SharePoint site, and design tools for non-designers. The agenda includes discussing navigation, home page design, screen sizes, hyperlinks, planning sites, permissions, and inspiration sources. Recommendations are given for making sites self-evident and concise through simplified navigation, balanced content, and use of images.
This document provides an overview of optimizing a Google Business listing. It discusses the importance of Google Maps listings, issues that could hurt rankings, and a proven formula for ranking in the top 3. The formula includes claiming and optimizing the Google Business listing with photos and information, obtaining consistent citations across the web, driving real reviews, and on-page optimization. The presenter is an expert in digital marketing for window treatment and awning businesses who provides training and resources on their website.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
Optimizing Your Window Treatment & Awning Google Business ListingWill Hanke
This document provides an overview of optimizing a Google Business Listing using the Digital Dominance Method. It discusses the biggest changes with Google Maps listings, including the reduction to 3 results and paid ads in maps. It then outlines a proven formula for ranking in the top 3 results, including claiming and optimizing the Google Business Listing with photos and information, adding citations across the web with consistent business details, driving real reviews, and on-page website optimization. Additional tips are provided for managing citations, reviews, and utilizing tools to improve rankings on Google Maps and local search results.
1. The document provides 5 actionable steps for attracting new clients through local search: (1) claim your space by creating listings on directories like Google+, (2) establish consistency across listings, (3) get social to engage locally on platforms like Google+, Twitter, and Yelp, (4) create localized content through local events and press, and (5) get customer reviews by asking for feedback.
2. It emphasizes the importance of local search optimization and a strong local online presence, citing that 97% of shoppers research businesses online and positive reviews increase trust and conversions.
3. Videos and guidance are provided for each step to help businesses understand customer journeys, highlight their value, and learn
Natalie Vasilyev will give a presentation about geo targeting and local search at The Net Impact's October TXCHANGE Happy Hour event, which begins at 6:00pm. The presentation will cover getting started with Google Places, claiming business listings, creating new listings, reviewing listings, local directories, paid search campaigns, and basics of a local social media strategy. Natalie is an experienced director of internet marketing who will provide insights on using local search and technology to target customers geographically.
Build a Website That Will Win You More Local Homeowners (Home Services Trends...Surefire Local
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
Internet Marketing for Placer School for Adults - Fall 2013Coryon.com
Learn search marketing (organic and paid), link building, local search, social media marketing, competitor research, developing a better website, Google Analytics and many free tools. Class is taught by an experienced and successful online entrepreneur who has reached the top of Google and will show you how.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
Lehman College is redesigning its Continuing Education website to improve the user experience and increase visibility. The new design is responsive, optimized for search engines, and aims to personalize content to engage users. Since launching the new site and registration system, online and overall registrations have increased by 32% and 22% respectively. Insights from Google My Business provide valuable traffic data like website visits and phone calls. Continual analysis of user behavior and search trends will help refine the site and digital strategy over time.
This document provides steps for small businesses to get listed on top online directories to increase their online presence and visibility. It outlines how to submit listings to key directories like Google Places, Yahoo, and Bing. Following the steps helps businesses boost website traffic, sales, search engine rankings and brand recognition.
Introduction to Online Marketing - Sierra Commons Ignitor Coryon Redd
Discover the ways to build your business online. Building on the best techniques of traditional marketing this presentation introduces the best strategies for online success. Topics include: SEO, website design, keyword research, social media marketing and local marketing.
Getting your small business listed on top online directories has several benefits: increased website traffic, sales, search engine rankings, and brand recognition. To maximize these benefits, you should submit your business to key directories like Google Places, Yahoo Directory, and Bing. The process typically involves creating an account, providing business details, and paying a submission or annual fee. Successfully submitting to these major directories can help more customers find your business online.
Does your website make your visitors do what you want them to do?Anup Narayanan
A presentation that I delivered recently at the Verbanet Knowledge Cafe that focuses on the basic fundamentals of website design, which is "Attracting Customers" and "Converting Customers".
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and overall online branding and marketing. It discusses the importance of logos, print media, online branding, corporate branding and maintaining top search engine rankings. Specific recommendations include using targeted keywords, relevant and recent content, social media platforms like Facebook, Twitter and YouTube, link building and directory submissions to improve search visibility.
This document outlines how to create an effective content strategy to maximize a website's search visibility and conversion rate. It recommends generating optimized content, press releases, and RSS feeds to attract links and audiences. Key elements include upgrading site content, ongoing search engine optimization like link building, utilizing blogs and social media, and researching keywords. The goal is to think like an online publisher and control the "golden triangle" of content, visibility, and brand value.
2013 02-28 - sait - online direct marketing techniquesAnduro Marketing
The document discusses inbound marketing versus outbound marketing and provides examples of each. It then discusses how networks grow exponentially as more users join, using examples from social networks and technology networks. The rest of the document provides examples of tools and strategies used in inbound marketing, including social media, content marketing, search engine optimization, and analytics.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
The document summarizes testing of hypotheses for a social wedding planning website. Customer interviews found that current tools are overwhelming and brides value advice from friends. Wireframes for inspiration boards and vendor ratings based on pictures did not align with how brides make decisions. Facebook ads for planning tools had low click-through and conversion rates, making customer acquisition costly. A landing page capturing user data from Facebook or email signups acquired over 100 emails in 4 days at $0.50 per email. Based on progress, the next steps are to create wireframes for the website creation process, define the website data flow, and continue optimizing Facebook ads to acquire more users.
This document provides an audit of the TowersWatson.com website through analysis of its search engine optimization and digital footprint. It finds that while the site receives traffic from keywords related to its industry, there is an opportunity for competitors to target other important industry keywords it does not own. Specifically, TowersWatson's primary search hits are for its brand name, and the document shows some of its top online competitors and how they could perform better in search for specific niche keywords.
SharePoint Usability and Design Tips for Non DesignersWendy Neal
This document summarizes a presentation about SharePoint usability and design tips for non-designers. The presentation covers website usability best practices, planning a SharePoint site, and design tools for non-designers. The agenda includes discussing navigation, home page design, screen sizes, hyperlinks, planning sites, permissions, and inspiration sources. Recommendations are given for making sites self-evident and concise through simplified navigation, balanced content, and use of images.
This document provides an overview of optimizing a Google Business listing. It discusses the importance of Google Maps listings, issues that could hurt rankings, and a proven formula for ranking in the top 3. The formula includes claiming and optimizing the Google Business listing with photos and information, obtaining consistent citations across the web, driving real reviews, and on-page optimization. The presenter is an expert in digital marketing for window treatment and awning businesses who provides training and resources on their website.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
Optimizing Your Window Treatment & Awning Google Business ListingWill Hanke
This document provides an overview of optimizing a Google Business Listing using the Digital Dominance Method. It discusses the biggest changes with Google Maps listings, including the reduction to 3 results and paid ads in maps. It then outlines a proven formula for ranking in the top 3 results, including claiming and optimizing the Google Business Listing with photos and information, adding citations across the web with consistent business details, driving real reviews, and on-page website optimization. Additional tips are provided for managing citations, reviews, and utilizing tools to improve rankings on Google Maps and local search results.
1. The document provides 5 actionable steps for attracting new clients through local search: (1) claim your space by creating listings on directories like Google+, (2) establish consistency across listings, (3) get social to engage locally on platforms like Google+, Twitter, and Yelp, (4) create localized content through local events and press, and (5) get customer reviews by asking for feedback.
2. It emphasizes the importance of local search optimization and a strong local online presence, citing that 97% of shoppers research businesses online and positive reviews increase trust and conversions.
3. Videos and guidance are provided for each step to help businesses understand customer journeys, highlight their value, and learn
Natalie Vasilyev will give a presentation about geo targeting and local search at The Net Impact's October TXCHANGE Happy Hour event, which begins at 6:00pm. The presentation will cover getting started with Google Places, claiming business listings, creating new listings, reviewing listings, local directories, paid search campaigns, and basics of a local social media strategy. Natalie is an experienced director of internet marketing who will provide insights on using local search and technology to target customers geographically.
Build a Website That Will Win You More Local Homeowners (Home Services Trends...Surefire Local
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
Internet Marketing for Placer School for Adults - Fall 2013Coryon.com
Learn search marketing (organic and paid), link building, local search, social media marketing, competitor research, developing a better website, Google Analytics and many free tools. Class is taught by an experienced and successful online entrepreneur who has reached the top of Google and will show you how.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
Lehman College is redesigning its Continuing Education website to improve the user experience and increase visibility. The new design is responsive, optimized for search engines, and aims to personalize content to engage users. Since launching the new site and registration system, online and overall registrations have increased by 32% and 22% respectively. Insights from Google My Business provide valuable traffic data like website visits and phone calls. Continual analysis of user behavior and search trends will help refine the site and digital strategy over time.
This document provides steps for small businesses to get listed on top online directories to increase their online presence and visibility. It outlines how to submit listings to key directories like Google Places, Yahoo, and Bing. Following the steps helps businesses boost website traffic, sales, search engine rankings and brand recognition.
Introduction to Online Marketing - Sierra Commons Ignitor Coryon Redd
Discover the ways to build your business online. Building on the best techniques of traditional marketing this presentation introduces the best strategies for online success. Topics include: SEO, website design, keyword research, social media marketing and local marketing.
Getting your small business listed on top online directories has several benefits: increased website traffic, sales, search engine rankings, and brand recognition. To maximize these benefits, you should submit your business to key directories like Google Places, Yahoo Directory, and Bing. The process typically involves creating an account, providing business details, and paying a submission or annual fee. Successfully submitting to these major directories can help more customers find your business online.
Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015Coryon Redd
Want to discover everything you ever wanted to know about Online Marketing but were afraid to ask? This is the presentation for you. Topics include: SEO, keyword research, local marketing, social media, content marketing and much more.
This document discusses strategies for search engine optimization (SEO) success in business-to-business (B2B) relationships. It notes that 80% of internet users first go to a search engine when online. It emphasizes the importance of writing content for visitors rather than search engines, and including what the company does in plain terms on its website. The document also stresses relationship building through industry links, social media, and engaging with customers' target markets online. B2B sales often have longer cycles, so setting up analytics can help track leads over multiple visits.
Intro to Internet Marketing Placer Spring 2013Coryon.com
This document is a presentation about creating and marketing a website. It covers topics like what a website is supposed to do, internet marketing basics, search engine optimization, keyword research, building landing pages, and resources for website creation and marketing. The presentation provides examples and references for attendees to learn more on their own.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
Marketing guide for Real Estate agents in San Antonio, TX. Could be used mostg places. A few programs are "area specific." I am sure that there area alternatives in any area.
Inbound Marketing for B2B and B2C CompaniesBarbara Fowler
This document discusses inbound marketing strategies and how marketing has changed with the rise of the internet. It provides examples of how companies can use metrics like website traffic, conversion rates, and sales to measure the effectiveness of their inbound marketing programs. Specific strategies mentioned include search engine optimization, paid search advertising, content marketing, and remarketing. Case studies are also presented showing how one company achieved large increases in web traffic and search engine rankings through these inbound approaches.
The document discusses optimizing one's LinkedIn profile and presence. It notes that LinkedIn now has over 150 million professionals and is growing rapidly. It provides tips for creating a strong LinkedIn profile that highlights who you are and why someone would want to connect with you. The document emphasizes regularly engaging with your network through updates, questions, and participation in groups.
This document provides guidance on using email marketing to grow a business. It discusses best practices such as building an email list through referrals and forms, using automated forms to move customers to contact lists, planning email strategies to inform or increase sales, testing subject lines and content, emphasizing calls to action, and measuring email campaign performance through open and click rates. The overall recommendations are to engage in ongoing testing, focus on value for recipients, and consistently analyze results to improve email marketing over time.
The document discusses the importance of using various social media tools to grow a business. It recommends setting up profiles on key platforms like Facebook, Twitter, and LinkedIn and provides tips for engaging customers through listening, responding, and adding value to conversations. The overall message is that businesses should start with a social media plan and focus on building relationships through helpful, honest interactions on these channels.
Terri Shapiro discusses how Deluxe, a 96-year old $1.4 billion company that provides check printing and small business services, is using publicity and marketing to reach customers. Deluxe launched Project REV, a year-long marketing contest that provides $15,000 in services to 10 small business winners. The contest generates publicity for Deluxe's small business products and services. Shapiro then outlines best practices for using publicity to find new customers, including defining the target audience, understanding their purchase factors and risks, and providing reassurance. She shares secrets of effective PR, such as treating reporters as customers, limiting messages, being prepared, and merchandising coverage across multiple channels.
The document discusses why businesses should use Google+ and how to get started. It notes that Google+ has over 90 million users and that businesses that are active on the platform will get found more easily. The presentation provides tips on setting up a personal and business profile, finding people to connect with, engaging with others by listening and commenting, and suggests posting a mix of business, industry, shared content and personal updates at a 30/20/40/10 ratio. The goal is to experiment with Google+ to see benefits for a business.
Local Search: Get Found by Customers in Your NeighborhoodDeluxe Corporation
You'll learn why is local search such a hot topic. This presentation covers the anatomy of Google search results, why there is and increased focus on local, how Google produces local results and why the content on your website is important. You'll also see why it's critical to claim your Google Places listing, add your business to directory listings and how to prepare for the mobile search factor.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
Publicizing your business or non profit in today's worldDeluxe Corporation
A great overview for any size business regarding why you need PR and a few simple secrets to help you in today’s world:
Secret #1 – The media is a customer
Secret #2 – Say VERY little
Secret #3 - Preparation and more Merchandising your PR
Reach your online potential & help customers find you locallyDeluxe Corporation
- Local search is an important focus as 20% of searches relate to location and key players like Google own most of the search market.
- Websites are essential for local businesses to be accessible online and on mobile. They should be optimized for local search ranking factors like relevant content and positive reviews.
- Google Places allows businesses to claim and update their listing for local search results and offers tools to engage customers. Checking listings on other local review sites is also important.
- Mobile browsing is increasing so local businesses need a mobile-optimized website and presence to reach customers searching on their phones.
The document discusses optimizing local search engine results for businesses. It covers major factors like claiming and optimizing local business listings, obtaining citations from data providers and web directories, using reviews and social media, and developing a local mindset in online marketing strategies. Traditional SEO best practices like using geographic keywords and linking to citations are also important for local search results.
Learn more about Public Relations for your small business from Terri Shapiro, Executive Director of Brand & Media Relations, Deluxe Corporation. In the presentation, you will learn what PR can do for your business, "big secrets" to effective PR, managing your media interview, and merchandising your publicity.
Website Effectiveness - Deluxe Small Business Heroes TourDeluxe Corporation
This document discusses key factors for an effective website presence, including domain name, valuable content, acquiring links, traffic, and consulting help. It notes that domain names should be easy to understand and relevant to the business. Content should include relevant keywords and links. Acquiring quality links from other sites helps with trust and traffic. Traffic comes from search engine optimization, social media, email marketing, and printing the website on business materials. A consultant can help with initial site setup, redesigns, hosting deals, and tools to improve performance.
The document discusses the importance of branding for businesses. It defines branding as going beyond just a logo to represent what a business stands for and the experience it provides customers. Strong branding can lead to awareness, memory, trust, emotional attachment from customers which translates to new customers, loyal customers, more sales, engaged employees, and increased business value. It provides steps for businesses to develop their brand, including defining what makes them unique, creating brand elements like name, colors, and logo, and living the brand consistently in all aspects of their business.
Maisha Walker and Local Search - Deluxe Small Business Heroes TourDeluxe Corporation
The document provides information about Maisha Walker, an internet strategist and founder of message medium, and discusses local marketing techniques. It outlines Maisha Walker's background and experience in areas like finance, direct marketing, and internet strategy. It then discusses various online and offline marketing techniques that can be used for local marketing, including social media, search engine optimization, email marketing, and local events. It also provides examples of successful local marketing campaigns and tips for how to approach local marketing.
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
Webinar on-line presence
1. 2 Solid
Techniques
To Increase your local
online visibility and
Get more traffic to your
website
Welcome - we’ll JEFF WERLWAS
start soon Senior Product Manager, Search Engine Marketing Solutions
Deluxe Corporation
February 28, 2012
3. Why concentrate on Google?
Google Sites
Yahoo!
Sites
68% 17%
9% Microsoft Bing
5%
4%
AOL
Ask.com
Total Internet Searches March 2008
(Source: Neilson/ 2007) 3
4. Why you need to be on Google Map
Do a search for your
company, product or
service in your local
area.
What do you see?
If your business is not
listed and your
competitors are, it’s
time for you to make
stake your claim.
4
5. Why you need to be on Google Map
Place Page
Directory
Directory
Place Page
Place Page
Place Page
5
6. Santa Monica Tire Dealers…Continued
Place Page
Place Page
Place Page
Directory
Organic
Directory
Directory
6
7. Why you need to be on Google Maps
• People buy products and service everyday
as a direct result from being found on
Google Maps.
• Appearing in Google maps when buyers
are searching for a local business is a
critical part of staying relevant in a
competitive market.
• 73% of all online activity is related to local
content (Google)
• 82% of local searchers follow up with a
phone call, a visit to your website or show
up on your doorstep (TMP/Comscore)
7
8. Why you need to be on Google Maps
• 66% of Americans use local search
to find local businesses (Comscore)
• Start capturing reviews and ratings
about your business. The search
engines constantly monitor reviews
and mentions posted in other area
on the internet and attach them to
you listing. See what people are
saying about your business and
how you are rated.
8
10. Step 1: Register with Google
Create an account with Google to start
claiming your local listing
Go To : https://www.google.com/accounts/NewAccount.
10
11. Step 2: Find your listing...
After registering go to http://maps.google.com and search for
your company. When your listing is found click on more info ».
11
12. Step 3: Are you the business owner?
..
After clicking more info » you will be on the Google Places page
for your business.
12
13. Step 4: Edit business listing
From the Add,
Edit, or Suspend
Listing page
check Edit my
business
information.
Before clicking
Continue note
the information
about 'Validating
Your Listing'.
13
14. Step 5: Add Basic Information
Advice:
Company Name
You will need to enter in the full
and official
Company/Organization name.
Address
The Address field is required
and would be in the format you
would use for an official U.S.
mailing address. (Street
Address, City/Town, Zip.) We
recommend against using a post
office box number.
14
15. Step 5: Add Basic Information
The phone
number is also
required along
with the area
code.
Use an 800
number as an
alternative
phone number
15
16. Step 5: Add Basic Information
Email address
In the next box, enter your email
address.
Website
A website is a must. If you don’t
have a website at least get a
Facebook Fan Page. As a
place holder. When your website
has been completed you can
return to Google Places to
update your listing.
Description
The Description field is very
important since you can write a
little about your business and
stand out among other
companies who offer similar
16
services
17. Step 5: Add Basic Information
Add up to 5 categories for your business
17
21. Step 9: Photos
• Add up to 10 photos to your Google Places profile.
(recommend 5)
• Upload a picture from a file on your computer.
• Upload from a photo sharing website such as Picasa or Flickr
21
22. Step 10: Add Videos in you have them
• Add up to 5 videos to your Google Places profile
• Must first upload video to YouTube
• Best way to learn how to upload a video to YouTube – search
YouTube.com for “How to upload a video to YouTube”
22
23. Step 11: Add Additional Details
Create your own custom fields
Now you are ready to Validate
23
29. So, You have a solid Google Page… Now What?
Google Place Pages Results
Search Results
for “Dentist
Santa Monica”
Who would you
call first?
29
30. People are talking about you…
• Thank-you email with a link Google Place Reviews Page
• Card or sign at the register
• Computer in your waiting
room
• Link on your website
• Provide an incentive.
30
33. Online Directories
• Why you need to be in Directories
– The importance of back links from directories.
• The top directories you should consider first.
• How to get your business listed on as many
directories as possible.
33
34. Why you need to be in Directories
• Local consumers are turning to online directories to find
products and services that meet their every day needs. If you
sell a product or service with local appeal you need a
presence in local directories.
• Directories help get you better visibility in search engine
results pages.
• Directory listings improve your websites SEO efforts by
providing one-way, inbound links to your site.
34
35. How Links Help Increase Your Website Rankings
Directory Listings
35
36. A Tale of Two Websites
Assume both of theses website are similar in the number pages,
age of the site, content and structure
36
49. Free, but…
Sales calls from directory sales rep.
20 different logins and passwords
When business information changes (phone,
hours location etc.) you have 20 different places
you need to update
49
50. Increase your online Presence
Place Page
Directory
Directory
Place Page
Place Page
Place Page
50
51. Increase your online Presence
Place Page
Place Page
Place Page
Directory
Organic
Directory
Directory
51
52. Online Presence Package – Standard $89/mo.
• Business listings on Google Places, Yahoo!
Local and Bing
• Directory submission to the Top 20 Directories
• Submission to over 60 Internet Directories
• Custom Facebook page with DIFM monthly
updates (Social Page Creator Platinum)
To Contact a Representative go to:
www.DeluxeForBusiness.com
52
53. Thank you!
Sign up for another webinar at
www.BizLaunch.com/deluxe
www.facebook.com/deluxecorp
www.deluxeforbusiness.com
Jeff Werlwas
Jeff.Werlwas@Deluxe.com
53
Editor's Notes
Talking Points:Largest market ShareSame process holds for Yahoo
Do a search for your company, product or service in your local area. What do you see? If your business is not listed and your competitors are, it’s time for you to make stake your claim.
Do a search for your company, product or service in your local area. What do you see? If your business is not listed and your competitors are, it’s time for you to make stake your claim.
These are all great statistics – But really all you have to do is look at your own behavior to see the importance of appearing visually in maps. Maps are everywhere. You smartphone has maps online directories have maps.
Now that you are convinced you want to list your business on Google Maps and Places, how exactly do you go about doing that? What steps do you need to follow and what kinds of things can a business listing include to communicate what you offer? Don't worry, here is a walkthrough of the setup along with some suggestions thrown in. Let's get started!Claiming your listing is the first step to get your listing appearing on Googles' 7-Pack. Read Listing Your Business On Google Places And Maps and pay special attention to the 'Let's have a look at Google's 7-Pack' paragraph. It will explain the 7-Pack.First, if you don't have a Google login ID you would need to create one. To do this, go to https://www.google.com/accounts/NewAccount. If you already have an account move on to the next step.
On the top right click Business Owner?. It doesn't look like a link but you can click on it. We are assuming that you are the business owner or employed by the company to administrate the local listing. If not, it's futile trying to take ownership because Google needs to verify your business by mailing a letter to the physical address (or call you by phone).
From there you will be taken to the Google Places dashboard (although there really isn’t a name for it). On this page, the first section will need basic information about your company. In the following screenshot take notice of the many empty fields. Now is the opportunity to use them to make your company more prominent on Google’s 7-Pack and Google Maps.
Main PhoneThe phone number is also required along with the area code. Use an 800 number as an alternative phone number. Click Add more phone numbers to add an 800 number, mobile phone, fax, and TTY/TDD. TTY and TDD are used for those who have hearing or speech difficulties.This information is not only important for customers to find you through Google Maps and Places; the address and phone number play a big part in the verification of your business listing at the end of the setup process.
Tip 4: Email addressIn the next box, enter your email address. This leaves customers with an alternate way of contacting you especially if your office is closed.Tip 5: WebsiteDon’t forget about this! A website is a must. If you don’t have a website at least get a Facebook Fan Page. When your website has been completed you can return to Google Places to update your listing.Tip 6: DescriptionThe Description field is very important since you can write a little about your business and stand out among other companies who offer similar services
Tip 7: CategoryYou will be asked to enter up to five categories that describe the business. Google takes these into account when a customer performs a search, and will make suggestions as you type. It is required to have at least one Google-suggested category, but the rest can be of your own choosing. Make sure it fits the type of business or describes a service offered and you'll be fine here.
Choose if customers have to come to the business or if they can be served at their location. For example, "Yes" would be chosen if you make house calls for fixing computer issues or have a landscaping service.
Next, choose to list hours of operation. These can be changed through the drop-down menus. One nice feature with Google Places is the ability to split a single day. If your lunch is around noon this can be entered so visitors know you will not be available.
If you don’t have video consider adding it here’s why..It's Visual - people tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to 'see' something before we are forced to 'read' something. While we tend to skim through any large blocks of written material, we will almost certainly take the time to watch a professionally produced video presentation.It's Sticky - Video can help make your website 'sticky'. Not unlike when a prospective customer walks into your place of business, your goal should be to keep them on your website for as long as possible learning about your services in order to increase the chance of making a sale.It's Emotional - A video demonstrating how a product works along with customer testimonials would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text cannot, ultimately influencing buying decisions.
Additional Details is a great section to create your very own custom fields. Use these spaces to include information such as awards, certifications, services offered, specialties, products; you name it!
Option 1: Phone CallIf you choose the phone method, be prepared to receive an automated call within moments of clicking 'Submit'. You will hear the PIN number spoken to you during that call. Make sure your business phone is close by as well as a pad of paper and pen for writing it down. Google recommends waiting a minute or so before entering it into the verification box while their database updates to recognize it. (Suggestion: They will call the number you submitted as your business phone number, so please make sure that phone is close by when clicking "Submit"!) If for some reason the phone call is missed, go back a screen and select the phone call option again, but sometimes Google may not give you the choice when you do that. If all else fails, you can always opt for the letter.Option 2: LetterIf you choose to verify through letter, they will send a PIN number through the U.S. mail and it generally takes 2-3 weeks to receive it. It will come directly to the address specified as your business location. Once the letter is received, log into Google Places Dashboard and enter the PIN into the verification box next to the listing.
That's it.Now you just have to wait until Google reviews the listing and accepts it. As mentioned above this could take a few days or much longer. ConclusionNow that you have completed all the steps to claim your listing on Google Maps and Places don't think it's over. ReviewsThe next step you want your listing to appear prominently in Google Search Local,. Google Places' listing is a vital tool for marketing your company. Tip : Get reviews.Reviews, reviews, and more reviews. Ask your clients to leave a review on your Google Place's listing.
______________________________________________________________--That's it.Now you just have to wait until Google reviews the listing and accepts it. As mentioned above this could take a few days or much longer. ConclusionNow that you have completed all the steps to claim your listing on Google Maps and Places don't think it's over. ReviewsThe next step you want your listing to appear prominently in Google Search Local,. Google Places' listing is a vital tool for marketing your company. Tip : Get reviews.Reviews, reviews, and more reviews. Ask your clients to leave a review on your Google Place's listing.
Every business loves to see happy customers write good reviews, unsolicited. But you’re likely to get far better results if you go a step further and ASK your customers for a review. Depending on your type of business and customer touch points, there are lots of ways to ask. The first rule is to make it easy and comfortable. Here are 8 approaches we’ve seen work for some of our clients.Thank-you email with a link. If you transact business online or otherwise collect your customer’s email as part of doing business, the simplest way to ask for a review is in a follow-up email, thanking them for their business and including a link to your Google Place Page.Card or sign at the register. If you have a retail business and don’t collect your customers’ email address, a friendly sign at the register or take-home card listing review sites can work. If you offer home-delivery, consider leaving the card behind when you deliver the goods. Don't forget these other sites for reviewsComputer in your waiting room. If you typically ask customers (or patients) to wait for service, consider setting up a computer kiosk or laptop in your reception area. It’ll give people something to do while they wait.Business card. Anytime a customer thanks you or tells you they appreciate your product or service, your reply should always include a suggestion to write their thoughts into a review. Include your Google Place Page address on your business card in case they catch you on the run.Email or Tweet. Periodically, or when you have a new offer, send an email or tweet (or Facebook or Google+ post) to all customers and ask them for feedback via a customer review.Link on your website. Don’t expect customers to find you on review sites. Send them directly with a link on your website – to your Place Page, to Yelp, or to other review sites your customers frequent.Digital signature. If you don’t feel comfortable asking customers directly for a review, you can place a link to review sites in your digital email or e-newsletter signature – a slightly more subtle suggestion.Provide an incentive. This one is tricky, as you don’t want to be perceived as bribing people for their input. But some businesses have been successful offering 5% off a next purchase or entry for a free drawing when people are willing to submit a review.How to respond to reviews As a verified Google Places business owner, you can publicly respond to reviews posted directly on Google in the "Reviews by Google users" section on the Place Page. Engaging with the people who give you feedback can be a good way to get to know your customers and what they think about your business.Business owner responses allow you to build relationships with customers, but they’re also public. When replying to your customers, keep the following guidelines in mind: Be nice. This isn’t just a guideline -- it’s also a good idea as a business owner. It's difficult to win an argument with a frustrated customer, and you want to avoid burning bridges. Even customers who initially had a bad experience might come back! Keep your responses useful, readable, and courteous. In addition, responses should comply with our local content policyDon’t get personal. Remember that you’re replying to feedback about an experience, not about you as a person. In addition, your response is public, and your business name will appear as the "Author" when you respond to the review. Reply in a way that addresses the overall experience, and remember that there’s a real person on the other end. If you believe the review violates the posting guidelines, please use the Flag as inappropriate link.Feedback is helpful. Both positive and negative feedback can be good for your business and help it grow (even though it’s sometimes hard to hear). A customer who has written a review has taken the time to invest in the success of your business. If you’ve made a business improvement based on a review, thank the user and share the change.Keep it short and sweet. Users are looking for useful and genuine responses, but they can easily be overwhelmed by a long response.Thank your reviewers. Respond to happy reviewers when you have new or relevant information to share. You don’t need to thank every reviewer publicly, since each response reaches lots of customers, not just one.Be a friend, not a salesperson. Your reviewers are already customers, so there’s no need to offer incentives or advertisements. Tell reviewers something new about your business. Share a tip or something they might not know from their first visit.
the Nielsen Global Online survey from Q1 2011 on consumers’ attitudes toward advertising, 76% of US internet consumers said they most trusted recommendations from personal acquaintances, while 49% trusted consumer opinions posted online (e.g. reviews) when they are looking for information on products they need and want. That’s a strong endorsement for the value of customer reviews and a good motivator for local businesses to get their customers talking. As Google starts to integrate its Google+ social media site with Place Pages, the trusted recommendations from people you know will likely find its way onto Place Pages as well (just picture being able to see which of your friends like a particular restaurant, for example).
You are trying to get Top Rankings. What are the basic elements of top rankings.
These are relatively easy to set up.
You will probably get calls from the Vendor asking you to advertise on Yellow Pages.It’s in the T&C’s (nothing is absolutely free)
These are relatively easy to set up.
Do a search for your company, product or service in your local area. What do you see? If your business is not listed and your competitors are, it’s time for you to make stake your claim.