(Presented ASUG MI Mtg 06/25/15) As SAP’s ongoing Fiori story continues to evolve, its commitment in making usability and the user experience (UX) its number one priority has never been stronger. Get an update on SAP’s user experience (UX) strategy highlighting the importance of user experience, latest achievements as well as next steps also by showcasing latest examples from SAP. It will cover SAP’s UI technology direction and explains how the key elements.

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SAP User Experience Strategy – an Overview
William Newman, CMC, BTPM
ASUG Michigan chapter – June 25, 2015

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Introduction
William (“Bill”) Newman, CMC, BTPM
• Sr. Principal, SAP Business Transformation Services
• Over 30 years in industry, professional services
• Certified Management Consultant (since 1995)
• Business Transformation Program Manager (since 2014)
• Adjunct faculty appointments: Northwood University (International
Management), University of Oregon (Sustainability Leadership), University of
Michigan – Dearborn (Marketing Policy / MBA)
• Management Consulting Taskforce (Michigan Assn. of CPAs)
• Former National Board Member (Institute of Management Consulting)
• Professional Speaker (TEDx, Michigan Assn. of CPAs, Voice of America, The
Customer Edge, American SAP User Group, PMI, SAP Insider, others)
• Numerous articles on program oversight, stakeholder engagement, strategy,
value management, sustainable supply chain, social media
• Twitter (@william_newman) Google+ (+William Newman)
• LinkedIn (LinkedInfluencer) www.linkedin.com/in/wnewman
Hello.

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Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
presentation or to develop or release any functionality mentioned in this presentation. This
presentation and SAP's strategy and possible future developments are subject to change and may
be changed by SAP at any time for any reason without notice. This document is provided without a
warranty of any kind, either express or implied, including but not limited to, the implied warranties
of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no
responsibility for errors or omissions in this document, except if such damages were caused by
SAP intentionally or grossly negligent.

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The world is changing
The Shift from Features
to Experience
mailbox

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UX vs. UI
The interface alone is not the solution!
Content UXUI

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UX impacts Business Value
Gain productivity
Save training costs
Decrease user errors
Reduce Change Requests
GreatUserExperience
http://experience.sap.com/designservices/

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Design Innovation
Mistake #1: Over-Engineering
Technology
(feasibility)
Business
(viability)
People
(desirability)
Photo by Francesco Crippa

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Design Innovation
Mistake #2: Wishful Thinking
Technology
(feasibility)
Business
(viability)
People
(desirability)
Photo by Dave Malkoff

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Design Innovation
Mistake #3: En Vogue
Technology
(feasibility)
Business
(viability)
People
(desirability)
Photo by Soasta

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User Experience Innovation
Technology
(feasibility)
Business
(viability)
People
(desirability)

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Unified UX Direction for all SAP Software
All applications & UI technologies to converge to the SAP Fiori UX
SAP HANA Platform
Applications Analytics
SAP Fiori User Experience
This is the current state of planning and may be changed by SAP at any time.

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SAP Fiori User Experience
Concept
Role-based SimpleResponsive Coherent Delightful
TechnologyDesign
Information
Architecture
Visual Design
Interaction
Patterns
User Interface
Business Logic
OpenUI5
*: SAP’s prefered way to build SAP Fiori apps is using SAPUI5
Other Technologies*

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Role-based Simplification
Deliver task-based user interfaces
Functional-based applications

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Make Experience Coherent Across the Enterprise
Provide
only the relevant
tasks and activities
for an end user
Finance
Human
Resources CRM Procurement

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Usage/reach
The SAP User Experience Strategy
Evolution
Existing Applications
RENEW ENABLENEW
New Applications
UX Design Services
SAP Fiori UX
This is the current state of planning and may be changed by SAP at any time.

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Usage/reach
The SAP User Experience Strategy
Evolution
Existing Applications
RENEW ENABLENEW
New Applications
UX Design Services
SAP Fiori UX
This is the current state of planning and may be changed by SAP at any time.

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SAP Scouting
This is the current state of planning and may be changed by SAP at any time.

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RENEW: The Business Suite Experience
Make Simple Things Simple

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SAP Fiori App Portfolio (SAP Business Suite)
My Leave Requests
My Timesheet
My Travel Requests
My Shopping Cart
Track Shopping Cart
My Paystub
My Benefits
Track Purchase Orders
Order from Requisitions
Purchasing Agent
Manager
Employee
Sales Rep
Check Price and Availability
Track Sales Orders
Track Shipments
Track Invoices
Create Sales Orders
Change Sales Orders
My Spend
Approve Requests
Approve Leave Requests
Approve Timesheets
Approve Travel Requests
Approve Travel Expenses
Approve Shopping Carts
Approve Purchase Orders
Approve Requisitions
Approve Purchase Contracts
25
Cross LoB
Industries
R&D, Engineering
Finance
Human Resources
Sales & Marketing
Procurement
Manufacturing
Supply Chain
Asset Management
IT
Line of Business Apps 450+Principal Fiori Apps
SAP Fiori Apps Reference Library
www.sap.com/fiori-apps-library
SAP Fiori Demo Cloud Edition
https://demo-
fioritrial.dispatcher.hana.ondemand.com
Continuously releasing
further Fiori Apps for
LoB

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SAP Fiori UX for Cloud
Successfactors – Lab Preview
This is the current state of planning and may be changed by SAP at any time.

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SAP Fiori UX for Cloud
SAP Cloud for Customer
This is the current state of planning and may be changed by SAP at any time.

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S/4HANA
Key Enabler to run digital transformation for key enterprises
SAP HANA
REAL-TIME
&
SIMPLIFIED
• SAP HANA AS THE
UNDERLYING
PLATFORM
• OLAP & OLTP
MERGE
• IN-MEMORY
COMPRESSION
• INCREASE IN
SPEED
• SIMPLIFICATION OF
APPLICATIONS AND
UNDERLYING DATA MODEL
• NO AGGREGATES & NO
INDICES
• HIGHER FLEXIBILITY &
THROUGHPUT
• DATA FOOTPRINT REDUCTION
SAP FIORI
• SAP FIORI AS THE USER
EXPERIENCE PARADIGM
• CROSS-APPLICATION USER
EXPERIENCE
• WEB-BASED, ALL DEVICES
• ROLE-BASED
• DECISIVE
This is the current state of planning and may be changed by SAP at any time.

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SAP AR Warehouse Picking using Google Glasses

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Usage/reach
The SAP User Experience Strategy
Evolution
Existing Applications
RENEW ENABLENEW
New Applications
UX Design Services
SAP Fiori UX
This is the current state of planning and may be changed by SAP at any time.

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SAPMobilePlatformServices
SAP‘s Key UI Tools & Technologies
GATEWAY
DYNPRO
Web Dynpro
ABAP/FPM 2
SAPUI5
UI Technologies
UI Tools
UI Clients
1: Harmonized in run & design time with WebClient UIF, 2 Floorplan Manager, 3: for HTML & Windows
SAP NetWeaver Business Client
SAP Enterprise Portal
SAP Fiori launchpad
SAP GUI3
UIthemedesigner
SAP Web IDE
SAP Screen
Personas
Flexible UI Designer
* Harmonized in run & design time with WebClient UIF, 1 Floorplan Manager,
*

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SAP Delivered Fiori App
Customer Extended App
New Field
Add Function
ENABLE: Adapt/Develop SAP Fiori Apps
SAP Web IDE for SAP Fiori and SAPUI5
Hide Area

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ENABLE: Simplify SAP GUI Screens
SAP Screen Personas*
‘Do-it-Yourself’ to your specific needs
*: available for SAP GUI, planned for Web Dynpro ABAP/ Floorplan Manager
SAP Screen Personas

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ENABLE: Apply your Brand
UI theme designer

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Usage/reach
The SAP User Experience Strategy
Evolution
Existing Applications
RENEW ENABLENEW
New Applications
UX Design Services
SAP Fiori UX
This is the current state of planning and may be changed by SAP at any time.

30. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 30
SAP User Experience Design Services
Offering
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
INNOVATE Want to explore the business value of HANA and design & develop an
attractive solution
EMPOWER Want to learn more about Design Thinking and Design and
enable your organization?
REALIZE Want to implement SAP Fiori and SAP Screen
Personas or optimize the User Experience of
your existing SAP software?
ADVISE Want to understand the SAP UX
Strategy and translate it into your
business reality?
UXMaturity
Time
DESIGN THINKINGpowered by

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References and Links
Where to go for more information
DISCUSS
UX Strategy & Design
EXPLORE
UX Technologies
DISCOVER
UX-relevant Applications
http://experience.sap.com http://sap.com/uxexplorer https://service.sap.com/
innovation-discovery
SAP UX Community SAP UX Explorer SAP Innovation Discovery

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Learn more at experience.sap.com
Mail us at designservices@sap.com
Follow us on Twitter @SAP_designs

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Discussion

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Thank you
Contact information:
William Newman, CMC, BTPM
Industry Value Adviser Auto/MFG, Industry Value Engineering
SAP America, Inc.
william.newman@sap.com
@william_newman
+1 (248) 724-6844

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© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an
SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE
(or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark
information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or
SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or
release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for
any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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Key links for more information (1)
For customers and partners
SAP User Experience focus
SAP UX Strategy: http://experience.sap.com/ux-strategy/
SAP UX Explorer: http://www.sap.com/uxexplorer
SAP Design Guidelines: https://experience.sap.com/guidelines/
SAP Fiori focus
SAP Fiori application reference library: http://www.sap.com/fiori-apps-library
SAP Fiori UX at SCN: http://scn.sap.com/docs/DOC-41598
SAP Services focus
SAP UX Design Services: https://experience.sap.com/designservices/
Rapid Deployment solutions: http://service.sap.com/rds-userexperience

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Key links for more information (2)
For customers and partners
SAP Solutions focus
SAP Innovation Discovery: https://apps.support.sap.com/innovation-discovery
SAP Improvement Finder: http://www.sapimprovementfinder.com/
General
Road maps on SAP Service Marketplace http://service.sap.com/saproadmaps
UI Technologies @ SCN http://scn.sap.com/community/ui-technology
SAP Developer Center @ SCN http://scn.sap.com/community/developer-center
IT Planning Resources https://service.sap.com/~sapidb/011000358700001160122012E
Influence programs http://service.sap.com/influence
SAP User Groups http://www.sapusergroups.com