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UXP203 – SAP Screen Personas 
The power to improve your user experience 
Sebastian Steinhauer, SAP Imagineering 
Peter Spielvogel, SAP Imagineering
Disclaimer 
This presentation outlines our general product direction and should not be relied on in making a 
purchase decision. This presentation is not subject to your license agreement or any other agreement 
with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to 
develop or release any functionality mentioned in this presentation. This presentation and SAP's 
strategy and possible future developments are subject to change and may be changed by SAP at any 
time for any reason without notice. This document is provided without a warranty of any kind, either 
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a 
particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this 
document, except if such damages were caused by SAP intentionally or grossly negligent. 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 2
Agenda 
• History of SAP Screen Personas 
• Architecture 
• Flavor creation process 
• Building screens (demo) 
global themes, visual elements, merging tabs, basic scripting 
• System administration 
• Business value 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 3
History of SAP Screen Personas
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
We started by listening to comments about improving usability 
Simplify my screens 
Streamline my 
business 
processes 
Reduce the training 
requirements for my 
Help me run my 
business better 
users 
Personalize my 
screens by role 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 5
Architecture
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
Personalization now built into SAP GUI for HTML (Web GUI) 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 7
Flavor creation process
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
SAP Screen Personas is part of a broader UX improvement process 
Identify 
Processes 
Simplify 
Processes 
Analyze Data 
Requirements 
Build 
Screens 
Automate Where 
Appropriate 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 9
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
The right team ensures a successful SAP Screen Personas project 
Business Process 
Expert 
SAP Screen 
Personas Expert 
Design 
Expert 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 10
1 
History 
Process 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
Discover Design Develop 
Effective 
Task Flow 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 11
1 
History 
Process 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
Discover Design Develop 
Discover 
Determine who, why, task triggers, task steps, fields, and issues 
5 
System Admin 
 Kick off meeting to determine roles, key tasks, number and scheduling of participants 
 Remote interviews with end users 
 Review session with end users 
6 
Business Value 
Output: Wireframes and client validated ‘Journey map’ includes existing screen flow and issues 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 12
1 
History 
Process 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
Discover Design Develop 
Design 
Design screens that resolve customer issue with elegance as design goal 
6 
Business Value 
 SAP designers create preliminary solutions and validates with SAP business and technical experts 
 SAP team and customer iterate on designed solution 
 Customer signs off on design 
Output: Wireframes, Visual Design and Journey Map 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 13
1 
History 
Wireframes 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
Prototyping 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 14
1 
History 
Wireframes 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 15
1 
History 
Process 
2 
Architecture 
3 
Develop. Process 
Discover Design Develop 
Develop 
SAP technical team implements the solution 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
 SAP project team and customer implement the agreed design proposal in SAP Screen Personas 
 Customer validates implementation 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 16
 Global themes 
 Visual elements 
 Merging tabs 
 Basic scripting 
Building screens
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
Themes set the look and feel for all screens at one time 
6 
Business Value 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 18
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
Edit mode lets you modify individual screens 
5 
System Admin 
6 
Business Value 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 19
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
Visual enhancements improve usability 
5 
System Admin 
6 
Business Value 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 20
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
Merge information from different tabs onto a single screen 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 21
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
Scripting improves user productivity 
5 
System Admin 
6 
Business Value 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 22
System administration
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
5 
System Admin 
Administrative settings give you complete control 
6 
Business Value 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 24
What’s next?
SAP Screen Personas for Web Dynpro ABAP 
Lab Preview 
Lab Preview 
Integration into SAP Screen Personas 
• Common editor 
• Same look & feel 
• Common flavor handler 
• Reuse of flavors across technology 
• Common persistency 
• Common administrator tools 
• Similar administrator UIs 
• Common sharing concepts 
Planned (not committed!) for 3.0 SP01 
• Styles and formatting 
• Insert/move/hide/show elements 
• Z layering 
• Clone controls 
Planned (not committed!) for later 
• Scripting & tab merging 
• Format painter 
Roadmap information; subject to change 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 26
SAP Screen Personas for Web Dynpro ABAP Lab Preview Demo 
Lab Preview 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 27
Business value
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
Help your employees do their jobs better 
5 
System Admin 
6 
Business Value 
Improve user productivity 
productivity 
• Number of users 
• % time spent on data entry 
• Per user annual salary 
• Improvement range: 50-200% 
50-200% 
User 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 29
1 
History 
2 
Architecture 
3 
Develop. Process 
Make your people feel smarter 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
Improve adoption of business processes 
20-70% Training 
• Number of duplicate processes 
• How many can you retire? 
• Annual maintenance cost 
• Improvement range: 20-70% 
Cost 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 30
1 
History 
2 
Architecture 
3 
Develop. Process 
Make your people feel smarter 
4 
Building Screens 
5 
System Admin 
6 
Business Value 
Decrease training costs 
40-60% Training 
• Number of users 
• % trained annually 
• Training cost per user 
• Improvement range: 40-60% 
Cost 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 31
1 
History 
2 
Architecture 
3 
Develop. Process 
4 
Building Screens 
Reduce rework to make everyone happier 
5 
System Admin 
6 
Business Value 
Increase Data Quality 
Data 
Quality 
• Number of data entry errors annually 
• Average cost to correct each error 
• Improvement range: 10-30% 
10-30% 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 32
Additional information
SAP d-code Virtual Hands-on Workshops and SAP d-code Online 
Continue your SAP d-code education after the event! 
SAP d-code Online 
 Access replays of keynotes, Demo Jam, SAP d-code 
live interviews, select lecture sessions, and more! 
 Hands-on replays 
http://sapdcode.com/online 
SAP d-code Virtual Hands-on Workshops 
 Access hands-on workshops post-event 
 Starting January 2015 
 Complementary with your SAP d-code registration 
http://sapdcodehandson.sap.com 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 34
Further Information 
SAP Public Web 
SAP Screen Personas Product Page 
http://www.sapscreenpersonas.com 
Getting Started Guide 
http://scn.sap.com/docs/DOC-54574 
Customer facing presentation 
http://www.slideshare.net/peterspielvogel/ 
Watch SAP d-code Online 
www.sapcode.com/online 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 35
Further Information 
SAP Education and Certification Opportunities 
www.sap.com/education 
RKT Learning Map for SAP Screen Personas 3.0 
http://service.sap.com/rkt-fbs-acs 
SAP Screen Personas Practitioner Forum 
Americas / EMEA 
http://scn.sap.com/community/gui/blog/2013/06/25/maximize-your-investment-in-sap-screen-personas- 
free-practitioner-forum-best-practices 
Asia – Pacific 
http://scn.sap.com/community/gui/blog/2014/08/02/sap-screen-personas-practitioner-forum-for-asia-pacific- 
region 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 36
Feedback 
Please complete your session evaluation for 
<UXP203>. 
Contact information: 
sebastian.steinhauer@sap.com 
peter.spielvogel@sap.com 
Thanks for attending this SAP TechEd && d-code session. 
© © 2014 2014 SAP SAP SE SE or or an an SAP SAP affiliate affiliate company. company. All All rights rights reserved. reserved. Public 37 
37
Thank you 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 
www.sapscreenpersonas.com
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an 
SAP affiliate company. 
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE 
(or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark 
information and notices. 
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. 
National product specifications may vary. 
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its 
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or 
SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing 
herein should be construed as constituting an additional warranty. 
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or 
release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future 
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for 
any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking 
statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place 
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 39

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SAP TechEd SAP Screen Personas lecture session UXP203

  • 1. Public UXP203 – SAP Screen Personas The power to improve your user experience Sebastian Steinhauer, SAP Imagineering Peter Spielvogel, SAP Imagineering
  • 2. Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 2
  • 3. Agenda • History of SAP Screen Personas • Architecture • Flavor creation process • Building screens (demo) global themes, visual elements, merging tabs, basic scripting • System administration • Business value © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 3
  • 4. History of SAP Screen Personas
  • 5. 1 History 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin 6 Business Value We started by listening to comments about improving usability Simplify my screens Streamline my business processes Reduce the training requirements for my Help me run my business better users Personalize my screens by role © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 5
  • 7. 1 History 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin 6 Business Value Personalization now built into SAP GUI for HTML (Web GUI) © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 7
  • 9. 1 History 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin 6 Business Value SAP Screen Personas is part of a broader UX improvement process Identify Processes Simplify Processes Analyze Data Requirements Build Screens Automate Where Appropriate © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 9
  • 10. 1 History 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin 6 Business Value The right team ensures a successful SAP Screen Personas project Business Process Expert SAP Screen Personas Expert Design Expert © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 10
  • 11. 1 History Process 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin 6 Business Value Discover Design Develop Effective Task Flow © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 11
  • 12. 1 History Process 2 Architecture 3 Develop. Process 4 Building Screens Discover Design Develop Discover Determine who, why, task triggers, task steps, fields, and issues 5 System Admin  Kick off meeting to determine roles, key tasks, number and scheduling of participants  Remote interviews with end users  Review session with end users 6 Business Value Output: Wireframes and client validated ‘Journey map’ includes existing screen flow and issues © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 12
  • 13. 1 History Process 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin Discover Design Develop Design Design screens that resolve customer issue with elegance as design goal 6 Business Value  SAP designers create preliminary solutions and validates with SAP business and technical experts  SAP team and customer iterate on designed solution  Customer signs off on design Output: Wireframes, Visual Design and Journey Map © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 13
  • 14. 1 History Wireframes 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin 6 Business Value Prototyping © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 14
  • 15. 1 History Wireframes 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin 6 Business Value © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 15
  • 16. 1 History Process 2 Architecture 3 Develop. Process Discover Design Develop Develop SAP technical team implements the solution 4 Building Screens 5 System Admin 6 Business Value  SAP project team and customer implement the agreed design proposal in SAP Screen Personas  Customer validates implementation © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 16
  • 17.  Global themes  Visual elements  Merging tabs  Basic scripting Building screens
  • 18. 1 History 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin Themes set the look and feel for all screens at one time 6 Business Value © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 18
  • 19. 1 History 2 Architecture 3 Develop. Process 4 Building Screens Edit mode lets you modify individual screens 5 System Admin 6 Business Value © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 19
  • 20. 1 History 2 Architecture 3 Develop. Process 4 Building Screens Visual enhancements improve usability 5 System Admin 6 Business Value © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 20
  • 21. 1 History 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin 6 Business Value Merge information from different tabs onto a single screen © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 21
  • 22. 1 History 2 Architecture 3 Develop. Process 4 Building Screens Scripting improves user productivity 5 System Admin 6 Business Value © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 22
  • 24. 1 History 2 Architecture 3 Develop. Process 4 Building Screens 5 System Admin Administrative settings give you complete control 6 Business Value © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 24
  • 26. SAP Screen Personas for Web Dynpro ABAP Lab Preview Lab Preview Integration into SAP Screen Personas • Common editor • Same look & feel • Common flavor handler • Reuse of flavors across technology • Common persistency • Common administrator tools • Similar administrator UIs • Common sharing concepts Planned (not committed!) for 3.0 SP01 • Styles and formatting • Insert/move/hide/show elements • Z layering • Clone controls Planned (not committed!) for later • Scripting & tab merging • Format painter Roadmap information; subject to change © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 26
  • 27. SAP Screen Personas for Web Dynpro ABAP Lab Preview Demo Lab Preview © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 27
  • 29. 1 History 2 Architecture 3 Develop. Process 4 Building Screens Help your employees do their jobs better 5 System Admin 6 Business Value Improve user productivity productivity • Number of users • % time spent on data entry • Per user annual salary • Improvement range: 50-200% 50-200% User © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 29
  • 30. 1 History 2 Architecture 3 Develop. Process Make your people feel smarter 4 Building Screens 5 System Admin 6 Business Value Improve adoption of business processes 20-70% Training • Number of duplicate processes • How many can you retire? • Annual maintenance cost • Improvement range: 20-70% Cost © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 30
  • 31. 1 History 2 Architecture 3 Develop. Process Make your people feel smarter 4 Building Screens 5 System Admin 6 Business Value Decrease training costs 40-60% Training • Number of users • % trained annually • Training cost per user • Improvement range: 40-60% Cost © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 31
  • 32. 1 History 2 Architecture 3 Develop. Process 4 Building Screens Reduce rework to make everyone happier 5 System Admin 6 Business Value Increase Data Quality Data Quality • Number of data entry errors annually • Average cost to correct each error • Improvement range: 10-30% 10-30% © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 32
  • 34. SAP d-code Virtual Hands-on Workshops and SAP d-code Online Continue your SAP d-code education after the event! SAP d-code Online  Access replays of keynotes, Demo Jam, SAP d-code live interviews, select lecture sessions, and more!  Hands-on replays http://sapdcode.com/online SAP d-code Virtual Hands-on Workshops  Access hands-on workshops post-event  Starting January 2015  Complementary with your SAP d-code registration http://sapdcodehandson.sap.com © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 34
  • 35. Further Information SAP Public Web SAP Screen Personas Product Page http://www.sapscreenpersonas.com Getting Started Guide http://scn.sap.com/docs/DOC-54574 Customer facing presentation http://www.slideshare.net/peterspielvogel/ Watch SAP d-code Online www.sapcode.com/online © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 35
  • 36. Further Information SAP Education and Certification Opportunities www.sap.com/education RKT Learning Map for SAP Screen Personas 3.0 http://service.sap.com/rkt-fbs-acs SAP Screen Personas Practitioner Forum Americas / EMEA http://scn.sap.com/community/gui/blog/2013/06/25/maximize-your-investment-in-sap-screen-personas- free-practitioner-forum-best-practices Asia – Pacific http://scn.sap.com/community/gui/blog/2014/08/02/sap-screen-personas-practitioner-forum-for-asia-pacific- region © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 36
  • 37. Feedback Please complete your session evaluation for <UXP203>. Contact information: sebastian.steinhauer@sap.com peter.spielvogel@sap.com Thanks for attending this SAP TechEd && d-code session. © © 2014 2014 SAP SAP SE SE or or an an SAP SAP affiliate affiliate company. company. All All rights rights reserved. reserved. Public 37 37
  • 38. Thank you © 2014 SAP SE or an SAP affiliate company. All rights reserved. www.sapscreenpersonas.com
  • 39. © 2014 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Public 39