This document provides guidance for libraries on developing programming for patrons aged 20-30. It discusses defining this demographic, learning the community, setting goals, timing programming, and appealing to all genders. Suggested program themes include nostalgia, DIY/crafting, education, off-site events, and book clubs. Marketing strategies like social media, a website and email newsletter are presented. Tracking outcomes through surveys and statistics is also recommended. The document aims to help libraries successfully engage younger adult patrons.
Hack the Mind: Using Psychology to Boost Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Jarrett Way will give you a new understanding of the subtle, predictable, and (often) irrational ways donors think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.
Hack the Mind: Using Psychology to Boost Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Jarrett Way will give you a new understanding of the subtle, predictable, and (often) irrational ways donors think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.
CrowdfundSW1 launched a new initiative to help support local charities and community groups by providing them with a platform to promote their projects and increase awareness at Microsoft HQ in London Victoria on 21 March 2012. The aim is to enable funding to reach into the heart of the local community where it is most needed.
This is the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. The event (organised by CrowdfundSW1, Microsoft and Time & Talents Westminster) will be hosted by Steven D'Souza, internationally renowned speaker and author of the bestselling book Brilliant Networking.
Big Read, Big Benefits: Creating Sustainable Partnerships Across Communitiespmano
Getting the community involved can be a tricky undertaking for an academic library. Following a successful collaboration in 2013 with a local public library on its Big Read programming, this university library decided to form a team, take a leap of faith, and apply for their own Big Read grant from the NEA. Every aspect of the process, from writing the grant to planning the events, was new for the librarians on the committee, but the results were greater than anyone could have hoped: sold out events, rave reviews from participants and local media, participation from residents of two large cities, and best of all, sustainable partnerships with local organizations for future campus and library programming.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
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Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
CrowdfundSW1 launched a new initiative to help support local charities and community groups by providing them with a platform to promote their projects and increase awareness at Microsoft HQ in London Victoria on 21 March 2012. The aim is to enable funding to reach into the heart of the local community where it is most needed.
This is the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. The event (organised by CrowdfundSW1, Microsoft and Time & Talents Westminster) will be hosted by Steven D'Souza, internationally renowned speaker and author of the bestselling book Brilliant Networking.
Big Read, Big Benefits: Creating Sustainable Partnerships Across Communitiespmano
Getting the community involved can be a tricky undertaking for an academic library. Following a successful collaboration in 2013 with a local public library on its Big Read programming, this university library decided to form a team, take a leap of faith, and apply for their own Big Read grant from the NEA. Every aspect of the process, from writing the grant to planning the events, was new for the librarians on the committee, but the results were greater than anyone could have hoped: sold out events, rave reviews from participants and local media, participation from residents of two large cities, and best of all, sustainable partnerships with local organizations for future campus and library programming.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
The Art and Science of Storytelling: Get ready for your end of year fundraisingAlexa Cromwell
In GreatNonprofits first ever Webinar, founder Perla Ni and content maven Colleen Wilson share insights into how why and stories work for nonprofits. GreatNonprofits proudly features the story of PA'LANTE Harlem founder Elsie Vasquez on how the focus on storytelling and has helped her organization grow.
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
Legacy Foresight - In-Memory Insight, social and digital in in-memoryLegacy Foresight
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Social Media: What is it and what’s in it for my library? Presentation to Ver...vtrural
Social Media: What is it and what’s in it for my library? Presentation to Vermont Trustees and Friends
Annual statewide conference for Trustees and Librarians sponsored by Vermont Department of Libraries (VTLIB) and the Trustees Section of the Vermont Library Association (VLA) Saturday November 2, 2013
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Presented by Rob Fish, Vermont Digital Economy Project
https://bloomerang.co/resources/webinars/
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Five Social Media Tips for Higher EducationSparkroom
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With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
You want to share the impact volunteers have in your organization and in the community, but often the information you track doesn’t help you tell that story. This webinar will help you move past number of volunteers and number of hours and start telling the real story. You'll learn about information gathering and the key components to good storytelling, how to evaluate your current measurements and how to build support for a more thorough measurement and evaluation program, and how to engage other staff – paid and volunteer – in this work. You'll also receive a worksheet to help you begin to tell the story of volunteer impact in your organization. (last slide of the deck)
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For more information, visit-www.vavaclasses.com
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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Ethnobotany and Ethnopharmacology:
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This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
4. Let’s start with a question...
Does your library currently offer programs
that cater to the 20s-30s demographic?
5. Getting Started
❖Defining the Demographic
❖Learning Your Community
❖Defining Your Mission and Goals
❖Strategic Timing
❖Reaching All Genders & Programming Themes
6. Who are Millennials/New Adults?
• Wide range of life experiences and current situations: graduations,
establishing careers, marriages, births, relocations, etc.
• Comfortable with technology
• An established social scene
• Developed means of exploring their interests
• Want a social element to their activities
• Born after Gen X
• Broadly defined as reaching young adulthood around the
year 2000
7. Learning Your Community
• What is the demographic breakdown?
• How many of your library’s current cardholders
are in their 20s and 30s?
• Where do people in their 20s and 30s socialize?
8. Mission and Goals
We want…
• patrons of all ages to see the library as a place for them in the
community.
• all patrons to view the library as relevant to their lifestyle.
• to provide social opportunities as well as opportunities for
personal growth and fulfillment.
9. Strategic Timing
• Work, family, friends take precedence
• Experiment with days/times- gauge your community, ask for
feedback from your patrons
• Try after-hours programming, like a Saturday night
11. Reaching All Genders
Include a variety of programming to appeal to many interests:
• Crafting
• Gaming
• Movie Night
• Home Brewing
• DIY Home Repairs
• Financial Planning
12. NextGen Programs
❖The Nostalgia Factor
❖DIY & Crafting
❖Education & Personal Development
❖Getting Out of the Library
❖Series
13. The Nostalgia Factor
Don’t discount the power of nostalgia.
Basing programs on the pop culture of this demographic’s
childhood is a great way to appeal to and involve a wide
variety of people.
14. Nostalgia/Pop Culture Resources
What’s trending?
• Buzzfeed
• Huffington Post
• Reddit
• Jezebel
• Tumblr
• Pinterest
• Entertainment Weekly
*Patron and staff interest*
21. B(ring) Y(our) O(wn) G(ame or system)
• After-school snack
assortment
• Participants brought a
variety of board games as
well as game systems and
video games
24. UnValentine’s Day
• Combined crafting -
making unValentines and
worry dolls
• And activities - a piñata
and smashing candy
hearts
25.
26. DIY Terrarium Workshop
• Educational, but messy,
crafty and fun
• Incorporate into
DIY/Crafting or office
decor
• Participants were able
to leave with a finished
product at no cost to
them
28. Kombucha
• Instructor-led information
session about the health
benefits of kombucha and
how to brew it at home
• Demonstration of the
process while allowing for
tons of questions and
participant interaction
• Due to interest, we opened
this program to anyone
18+
29. Money Smart Week
• First time renter
• First time homebuyer
• Deciphering financial
information
Adult Milestones
30. Fitness Fair & Self-Defense Class
• Partner with local
fitness centers
• New Year’s resolution
for healthy living and
exercise
• Community event
32. Getting Out of the Library
If the members of this demographic are not spending a lot of their
time at the library, we can’t necessarily expect them to come to us
for programming.
Instead, we take the programs to them.
33. Community Partnerships
Another plus to holding your programs outside of the library
is the strengthened community partnerships that can come
as a result of doing so. Whether you’re holding Trivia Night at
a local pub or teaming up with a local winery to hold a tour a
tasting, opportunities abound to create programming that
benefits your patrons, your program, and local businesses.
41. Trivia
• Partner with a local
restaurant or bar
• Create trivia answer
sheets
• Write trivia questions-
use a trivia board
game, online generator,
etc.
42. Young(ish) Adult Book Club
• Bi-monthly
• Books available 1 month prior to
program
• Alternate genres
• Incorporate other events- viewing
film adaptations
43.
44. Advocating for the 20s and 30s Crowd
• Make sure your adult patrons interests are
heard and incorporated into library wide
programs (not just for families and children)
45. Examples: Comic Con, Maker Day,
International Games Day, Movie-oke, M-
rated gaming tournaments or gaming,
Free Comic Books Day, Doctor Who
Comics Day
49. Marketing
How will you reach this demographic?
Promoting your programs through your standard library newsletter
and website is a start, but consider also where your
demographic spends a good deal of their time…online.
50. Branding
Not entirely necessary,
but can be helpful in
distinguishing your
programs as unique
and helps to set them
apart from the rest of
the library’s programs
51. Social Media
Facebook Group vs. Page
• Group allows all members to
contribute
• Posts show up as notifications vs.
not all page posts showing up in a
person’s newsfeed
Other social media to
consider: Goodreads,
Instagram, Pinterest
52. ➔ contact information
➔ links to social media
➔ feed from library
calendar with
upcoming programs
➔ link to sign up for
constant contact
newsletter
➔ information about
community partners
Website & Direct Email Newsletter
53.
54. Working With Your Budget
• Pulling from multiple budgets
• Pooling resources
• Cultivating staff talent
• In our case, success of NextGen programming, shown
through statistics and monetary tracking led to creation of
new budget line for next Fiscal Year
55. Measuring Outcomes
How will you measure the success of your programs?
What outcomes are you hoping to see as a result of your 20s and
30s programming?
56. Statistics & Breakdowns
• Sign in sheet
– Name
– Age
– How did you hear about this program?
– Email
• Post-program surveys
61. Out of the demographic
“Because the goal of this programming group is to provide unique
programming for people in the 20-39 age group, we prefer not to have
anyone outside of this age range, including young children, attend our
events. If you feel you have special circumstances and would like us to
reconsider, please let us know.”
• With support from management, this was the policy we initially enforced
• Not dissimilar from YS and Teen having strict age restrictions on their
programs
• As the programs have grown, however, we continue to target 20s and 30s
demographic, but do not enforce an age policy.
• Collaboration with other programmers in the library
62. Adults Facing Social Challenges
From our very first program, we have had participation from
patrons on the Autism spectrum and others who face social
challenges.
After receiving feedback from parents of adults on the spectrum,
we researched the needs of these adults in our community and
reached out to organizations in the communtiy to see what
needs we could fill.
63. NextGen AFSC
• Casual, low-stress
• Emphasis on social interaction in
a space that feels safe
• Programs have included crafts,
board/video games, a genre
discussion, drawing class, green
screen workshop and a dating
rules/etiquette information
session
• Programs held once a month and
attended by at least one
professional from one of our
community partners
69. A Year of Programming for Millennials
and More
Click here to buy from ALA Editions
50 + Fandom Programs: Planning Festivals and
Events for Tweens, Teens and Adults
Click here to buy from ALA Editions
Pop Culture-Inspired Programs for Tweens,
Teens, and Adults
Click here to pre-order from ALA Editions
by Amy J. Alessio, Katie LaMantia, and Emily Vinci:
70. Additional Resources
Facebook Groups
• Millennial Programming Ideas
• ALA Think Tank
• Programming Library Interest Group
Anything Libraries, Colorado
• https://www.anythinklibraries.org/
Sacramento’s Public Library’s alt+library
• http://altlibrary.com/
People and lifestyles in their 20s and 30s vary differently, time and commitments vary.
Personal favorites, variety from each of our themes that often play on nostalgia
When thinking about what themes you want to touch on when planning your programs, d
Games borrowed from teen services. These two programs are by no means the only ones that incorporate nostalgia, as we’ll see in just a few minutes...
There’s virtually no end to the different kinds of crafting and/or DIY programs that you can hold. These kinds of programs are great for providing a fun, creative atmosphere that encourages participants to share and get to know one another.
Opportunities for education and personal development are important for patrons of all ages. Creating programming for patrons in their 20s and 30s, however, does bring with it different kinds of education and personal development programming that can be as broad or as specific as fits your community and the people in it.
In addition to meeting our patrons where they are in terms of social media and digital outreach, we also need to meet them where they are in the community.
Another plus to holding your programs outside of the library is the strengthened community partnerships that can come as a result of doing so. Whether you’re holding Trivia Night at a local pub or teaming up with a local winery to hold a tour a tasting, opportunities abound to create programming that benefits your patrons, your program, and local businesses.
Creating branding for your 20s and 30s programming isn’t absolutely necessary, especially if you’re planning to hold these kinds of programs sporadically, but it can be helpful in distinguishing your programs as unique and set apart from the rest of the library’s programs.
pulled from patron database based on set age parameters (20 - 39)
sent during the fourth week of the month advertising the next month’s events and programs
all-patron library newsletters are sent during the 1st and 3rd weeks, and we did not want to overload people with library promotion
Quantitative and Qualitative Results, Useful for Budget justifications, determining new programs
unexpected surprise!
Some programs will fail, and you might for awhile like you’re constantly having to tweak things and readjust.
This is a great opportunity to try new things and see what sticks.