This document discusses strategies for non-profits to amplify their Giving Tuesday campaigns. It provides 5 ways to do so: 1) motivate staff to get involved, 2) use existing programs, 3) dedicate social media channels, 4) focus on matching gifts from companies and donors, and 5) develop long-term relationships with supporters. It emphasizes utilizing matching gifts to maximize donations and sharing campaign successes on social media with the #GivingTuesday hashtag.

1. 5 Quick Ways to Amplify Your
Giving Tuesday Campaign
Presented by:
Taylor Corrado and Adam Weinger
#GivingTuesday

2. 1
2
3
4
Introductions
What is Giving Tuesday?
5 Ways to Amplify Your Campaign
Giving Tuesday Marketing Kit
#GivingTuesday

3. About the Presenters
Adam Weinger
Double the Donation
Taylor Corrado
Nonprofit Marketing Manager
HubSpot
#GivingTuesday

4. What is Giving Tuesday?
#GivingTuesday

5. "It’s not just about the 92nd Street Y as one organization,
but really about a community of organizations all over the
country coming together to really crowdsource and
brainstorm whether we could create a movement called
Giving Tuesday.”
#GivingTuesday

6. History of Giving Tuesday
• Started by 92ndst Y & The UN Foundation
• November 27th, 2012
• 2,700+ partners
• Over $10M given in one day
• Driven by social media: #GivingTuesday
#GivingTuesday

7. Mark Your Calendars:
Tuesday,
December 3rd 2013
#GivingTuesday

8. 2
5 Ways to Amplify Your
Giving Tuesday Campaign
#GivingTuesday

9. #GivingTuesday
1) Motivate Your Staff to Get Involved

10. Host a kick-off party/event at
your office on Giving Tuesday
#GivingTuesday

11. 2) Use Programs
Your Already Have
#GivingTuesday

12. Influencer network and outreach
Consumer website
Employee programs
#GivingTuesday

13. 3) Dedicate Your
Social Media
Channels
#GivingTuesday

14. Facebook: Update your cover photo
Post inspiring quote images
#GivingTuesday

15. Twitter: Tweet with the hashtag #GivingTuesday
Sample Tweets:
• Perfect antidote to overspending this holiday season? #GivingTuesday
coming Dec 3! www.Givingtuesday.org @givingtues
• Ever thought u should "give back" a little more? What are u waiting for?
#GivingTuesday www.GivingTuesday.org @givingtues
• Take advantage of those post-Thanksgiving deals. But spare some cash
this year. #GivingTuesday is Dec 3 @givingtues
• Dreading post-Thanksgiving shopping? We have a better idea:
#GivingTuesday. How will u get involved? www.givingtuesday.org
#GivingTuesday

16. 4) Focus on Matching
Gifts
#GivingTuesday

17. Partner with a
Company or
Major Donors
Promote
Employee
Matching Gifts
#GivingTuesday

18. Partner with a Company or Major Donor
#GivingTuesday

19. Ideal Match Ratio?
2:1
1:1
3:1
#GivingTuesday

20. DID YOU
?
KNOW
65% of Fortune 500 companies and many other smaller companies
match employee donations to a wide range of nonprofits.
Source: Double the Donation (http://doublethedonation.com)
#GivingTuesday

21. Raise Awareness Among Your Donors
Send Emails
Use Social Media
#GivingTuesday

22. Evaluate Your Current Marketing
Metric
Suggested Location
Online Methods
Currently Include Matching Gifts?
(Yes / No)
Ways to give page
(Yes / No)
Donation screen
(Yes / No)
Confirmation screen
(Yes / No)
Social Media
(Yes / No)
Emails
(Yes / No)
Newsletters
(Yes / No)
Acknowledgement letters
Offline Methods
Website navigation
(Yes / No)
Incorporate matching gifts into as many places as possible
Donation forms
(Yes / No)
#GivingTuesday

23. 5) Develop long-term
relationships with
Giving Tuesday
supporters
#GivingTuesday

24. #GivingTuesday
Share Your Success
Include the number of social shares, amount raised from individuals,
amount matched, and other key figures.

25. Say Thanks!
#GivingTuesday

26. Use Double the Donation’s tools for free from 11/15/13 – 12/15/13
Provide donors with company specific forms, guidelines, and instructions.
For complete details visit http://doublethedonation.com/giving-tuesday
#GivingTuesday

27. QUESTIONS?
#GivingTuesday

28. Download our Giving Tuesday
Marketing Kit For Your Campaign
http://offers.hubspot.com/giving-tuesday-marketing-kit
#GivingTuesday

29. Contact us with any questions:
Taylor Corrado
HubSpot
tcorrado@hubspot.com
@TaylorLCorrado
Adam Weinger
Double the Donation
adam@doublethedonation.com
@2xdonations
#GivingTuesday

30. Happy
Giving Tuesday!
#GivingTuesday