#GivingTuesday: Designing a Donation Experience for Stewardship
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This document outlines a presentation about designing donation experiences and stewardship. It introduces the speaker and provides an agenda for the presentation which includes discussing donation forms, stewardship, donor personas, and developing a stewardship strategy. It also discusses leveraging #GivingTuesday and provides action items for organizations to create a donation page, encourage social giving, and develop a stewardship plan for this year and also identifies ways to build on success for next year such as identifying a matching donor and creating a detailed retention plan.
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#GivingTuesday: Designing a Donation Experience for Stewardship
- 1. Designing a Donation Experience for Stewardship connect. reach. grow. Readiness Series
- 2. Designing a Donation Experience for Stewardship Q: How can we create a red carpet experience for every potential donor? connect. reach. grow. Readiness Series
- 3. Designing a Donation Experience for Stewardship Q: How can we create a red carpet experience for every potential donor? A: Let’s find out, shall we? connect. reach. grow. Readiness Series
- 4. Tim Sarrantonio • 11 years of nonprofit fundraising experience • Serve on two nonprofit boards, volunteer for several others • Raised $2 million in the last four years connect. reach. grow.
- 5. today’s agenda connect. reach. grow.
- 6. today’s agenda connect. reach. grow. donation forms
- 7. today’s agenda connect. reach. grow. donation forms stewardship
- 8. today’s agenda connect. reach. grow. donation forms stewardship donor personas
- 9. today’s agenda connect. reach. grow. donation forms stewardship donor personas ACTION ITEMS!
- 10. online giving the rise of 2002 2012201 2012 connect. reach. grow.
- 11. * Stats from Digital Giving Index studies online giving the rise of 2002 connect. reach. grow.
- 12. * Stats from Digital Giving Index studies online giving the rise of 2002 connect. reach. grow. 2014 55
- 13. * Stats from Digital Giving Index study online giving forms connect. reach. grow.
- 14. * Stats from Digital Giving Index study generic online giving forms connect. reach. grow.
- 15. * Stats from Digital Giving Index study online giving forms generic vs. branded connect. reach. grow.
- 16. * Stats from Digital Giving Index study generic vs. branded online giving forms • $106 average gift size • $152 average gift size connect. reach. grow.
- 17. * Stats from Digital Giving Index study online giving forms • $105 average gift size • 4% of overall giving • $152 average gift size • 51% of overall giving generic vs. branded connect. reach. grow.
- 18. • $105 average gift size • 4% of overall giving • $152 average gift size • 51% of overall giving * Stats from Digital Giving Index study online giving forms 7x more money raised! generic vs. branded connect. reach. grow.
- 19. what is stewardship? * Thanks Wikipedia! connect. reach. grow.
- 20. what is stewardship? It is a theological concept of the ethical planning of resources * Thanks Wikipedia! connect. reach. grow.
- 21. what is stewardship? It is a theological concept of the ethical planning of resources Yet it is so much more! * Thanks Wikipedia! connect. reach. grow.
- 22. traditional engagement connect. reach. grow.
- 23. We’ve been taught a certain way to grow our mission traditional engagement connect. reach. grow.
- 24. appeal donation receipt donor steward We’ve been taught a certain way to grow our mission traditional engagement connect. reach. grow.
- 31. connect. reach. grow. donor personas
- 32. connect. reach. grow. donor personas Emma
- 33. connect. reach. grow. donor personas Emma • Previous donor • Invested in mission • Good amount of data
- 34. connect. reach. grow. donor personas Emma Eugene • Previous donor • Invested in mission • Good amount of data
- 35. connect. reach. grow. donor personas Emma Eugene • Previous donor • Invested in mission • Good amount of data • Not a donor • Not invested in mission • Little to no data
- 36. developing a stewardship strategy connect. reach. grow.
- 37. Donor Passion developing a stewardship strategy connect. reach. grow.
- 38. Donor Passion Message developing a stewardship strategy connect. reach. grow.
- 39. Donor Passion Message Engagement developing a stewardship strategy connect. reach. grow.
- 40. Donor Passion Message Engagement Stewardship developing a stewardship strategy connect. reach. grow.
- 41. connect. reach. grow. #GivingTuesday action items
- 42. connect. reach. grow. #GivingTuesday action items In just one week, your organization can:
- 43. connect. reach. grow. #GivingTuesday action items In just one week, your organization can: • Create a #GivingTuesday donation page
- 44. connect. reach. grow. #GivingTuesday action items In just one week, your organization can: • Create a #GivingTuesday donation page • Encourage social giving
- 45. connect. reach. grow. #GivingTuesday action items In just one week, your organization can: • Create a #GivingTuesday donation page • Encourage social giving • Reach out to invested donors for buy in
- 46. #GivingTuesday action items In just one week, your organization can: • Create a #GivingTuesday donation page • Encourage social giving • Reach out to invested donors for buy in • Develop a simple stewardship plan connect. reach. grow.
- 47. connect. reach. grow. For next year, your organization can: #GivingTuesday action items
- 48. connect. reach. grow. For next year, your organization can: • Identify a matching donor #GivingTuesday action items
- 49. connect. reach. grow. For next year, your organization can: • Identify a matching donor • Develop multi-media plan #GivingTuesday action items
- 50. connect. reach. grow. For next year, your organization can: • Identify a matching donor • Develop multi-media plan • Create a detailed retention plan #GivingTuesday action items
- 51. For next year, your organization can: • Identify a matching donor • Develop multi-media plan • Create a detailed retention plan • Build upon this year’s success connect. reach. grow. #GivingTuesday action items
- 52. Designing a Donation Experience for Stewardship Q: How can we create a red carpet experience for every potential donor? A: Now you know! connect. reach. grow. Readiness Series
Editor's Notes
- Now, as many of you know all too well… it’s time to address the RISE in ONLINE GIVING and to discuss why it is so important for Nonprofits to really get on board with online giving
- In 2002, only 4% of people donated online
- but through 2013, over 6 1 % of donations were coming in online via nonprofit websites In light of this increase, nonprofits increasingly need technology that can sustain this growing number of online transactions.
- Continuing on the idea of the rise of online giving and minimizing data entry during this growth, there is a difference between…
- …Generic online giving forms, and….
- ….branded Online giving forms. Let’s explore what the research suggests.
- over a $30 increase PER donation… So, multiply the # of donations received last year by $30 and you’ll quickly see the benefit of implementing a system like NeonCRM
- Generic forms only allotted for 7% of overall giving but organizations with branded forms found a HUGE increase in overall giving, further streamlining and taking advantage of the growing presence of online giving.
- And finally, recent studies show that 6 TIMES more money was raised on Branded Giving Forms as opposed to the generic, plain, non-integrated donations forms.