This document discusses how public relations can benefit recruitment, HR, and talent management. It begins by addressing myths about PR, such as the need to schmooze or drink excessively. The bulk of the document then presents case studies of companies that achieved returns on investment from their PR work. For example, one company secured an opportunity in a targeted publication that resulted in new business. Another increased its CEO's profile and assisted overall business objectives. The document emphasizes measuring PR outputs and outcomes, and integrating PR into business development cycles.