Sam Frost outlines a simple digital marketing strategy called QnA Marketing that focuses on creating content that answers questions and solves problems for target customers. The strategy involves brainstorming common customer questions, researching keywords, creating content, optimizing it for search engines, and then scaling efforts by converting articles to videos and audio, sharing across social media, and continuing to create more content over time to see compounding benefits. The strategy works well for most B2B businesses that are problem-solvers if they are willing to commit ongoing time and resources to developing valuable content.
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...Financial Poise
Business owners should certainly have a clear plan for their marketing and should understand which channels are the best fit for their marketing mix. However, there are a few more things that should be done, once it’s time to start marketing. As an example, it’s important to have Google Analytics setup on the company’s website. This will be incredibly beneficial for tracking success. It’s a free tool from Google, but it won’t work until it’s been added to the website’s coding. Upon completion of this episode, the business owner will discover a variety of marketing tips which will increase their online exposure and improve their ability to refine their marketing plan for greater results.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/youre-ready-to-start-marketing-now-what-2020/
Slides from PSV Academy StartupTalk #5 - Dennis Kayser, Founder of ForecastPreSeed Ventures
This document provides an overview of Forecast, a resource and project management platform powered by artificial intelligence. It summarizes Forecast's product and technology, leadership team, go-to-market strategy, sales funnel metrics, and sales playbook. Forecast delivers automation and insights for digital projects. It aims to make projects more timely, profitable, and satisfy clients. The leadership team includes the CEO, CTO, and CRO who have technical and business development backgrounds. The go-to-market strategy focuses on different market segments based on company size and monthly recurring revenue. Key metrics like website traffic, conversion rates, and monthly growth are provided. The sales playbook outlines the process from lead generation to onboarding new clients.
Sometimes SaaS companies are so focused on creating and improving the product, they neglect marketing it and improving the sales funnel. Companies without a marketing, PR, or growth team especially neglect it. Here, you'll learn five ways to increase your B2B SaaS revenue today.
Hands- on Social Media 7: Building And Selling Social Strategyagencyside
The document provides guidance on selling social media services to clients. It recommends that salespeople demonstrate their own proficiency with social media, qualify customers by understanding their goals and ensuring budget fit, and price services using retainers, projects, or pay-for-performance models depending on the client and goals. It emphasizes understanding objectives over jumping to tactics and getting input from others to develop effective strategies.
Intro to Lean Sales Training talk for Startups and EngineersWalter Roth
Creator of LeanSalesTraining.com and InwardInc.com, Walter Roth, gives a 90 minute presentation on building the dream sales team for startups and engineers. This is the presentation he references. The talk was powered by http://officience.com/ in Ho Chi Minh City.
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...Financial Poise
Business owners should certainly have a clear plan for their marketing and should understand which channels are the best fit for their marketing mix. However, there are a few more things that should be done, once it’s time to start marketing. As an example, it’s important to have Google Analytics setup on the company’s website. This will be incredibly beneficial for tracking success. It’s a free tool from Google, but it won’t work until it’s been added to the website’s coding. Upon completion of this episode, the business owner will discover a variety of marketing tips which will increase their online exposure and improve their ability to refine their marketing plan for greater results.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/youre-ready-to-start-marketing-now-what-2020/
Slides from PSV Academy StartupTalk #5 - Dennis Kayser, Founder of ForecastPreSeed Ventures
This document provides an overview of Forecast, a resource and project management platform powered by artificial intelligence. It summarizes Forecast's product and technology, leadership team, go-to-market strategy, sales funnel metrics, and sales playbook. Forecast delivers automation and insights for digital projects. It aims to make projects more timely, profitable, and satisfy clients. The leadership team includes the CEO, CTO, and CRO who have technical and business development backgrounds. The go-to-market strategy focuses on different market segments based on company size and monthly recurring revenue. Key metrics like website traffic, conversion rates, and monthly growth are provided. The sales playbook outlines the process from lead generation to onboarding new clients.
Sometimes SaaS companies are so focused on creating and improving the product, they neglect marketing it and improving the sales funnel. Companies without a marketing, PR, or growth team especially neglect it. Here, you'll learn five ways to increase your B2B SaaS revenue today.
Hands- on Social Media 7: Building And Selling Social Strategyagencyside
The document provides guidance on selling social media services to clients. It recommends that salespeople demonstrate their own proficiency with social media, qualify customers by understanding their goals and ensuring budget fit, and price services using retainers, projects, or pay-for-performance models depending on the client and goals. It emphasizes understanding objectives over jumping to tactics and getting input from others to develop effective strategies.
Intro to Lean Sales Training talk for Startups and EngineersWalter Roth
Creator of LeanSalesTraining.com and InwardInc.com, Walter Roth, gives a 90 minute presentation on building the dream sales team for startups and engineers. This is the presentation he references. The talk was powered by http://officience.com/ in Ho Chi Minh City.
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
This document provides an overview of 21 pillars of a successful lead generation program and compares the inbound marketing solution to the direct response marketing solution for each pillar. Some of the key points made are:
- Both inbound and direct response approaches are needed for successful lead generation. Inbound focuses on engagement through relevant content while direct response emphasizes strong offers and follow-up.
- Multiple contacts and follow-ups are necessary to convert leads as it often takes time for prospects to be ready. Sales involvement is also important to get their input and ensure leads are qualified.
- Strong content and offers are essential to generate engagement and action from prospects for both approaches, but inbound focuses more on educational content while direct response emphasizes discounts and
6 [fresh] digital marketing tips that will help businesses combat coronavirus...Charlesbab16
We understand that this is a stressful time because of the recent outbreak of the coronavirus. Here are 6 key digital marketing tips that will help you bounce back stronger. View more information at https://colorwhistle.com/digital-marketing-combat-coronavirus-impact/
Quick Tips: Becoming the Trusted Digital Media AdvisorTyler Aldridge
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Nonprofits spend considerable time reaching out to supporters via Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. Beth Kanter shares tips for how to measure your social media efforts.
Content Marketing and how it can jump start revenueAdhere Creative
This document provides an overview of using content marketing to increase revenue. It discusses inbound versus outbound marketing and defines content. The bulk of the document focuses on developing a content strategy aligned with the buyer's journey, including creating timely, targeted, and high-quality content for the awareness, consideration, and decision stages. It provides examples of content types for each stage and gives a pop quiz to test understanding of matching content to the buyer's journey. Finally, it discusses specific content examples and best practices for the awareness stage. The overall goal is to equip attendees with tools to close more sales and increase revenue through an effective content strategy.
The document provides guidance on creating an effective marketing calendar. It emphasizes that marketing and innovation are the two core functions of business. An effective marketing calendar requires establishing a foundation by determining your expertise, ideal customers, and why your expertise matters to customers. It then recommends using a hourglass model to map content and programs to different customer stages from awareness to repeat business. Finally, it stresses that a marketing calendar will help ensure all elements of your marketing strategy are addressed, audiences are not missed, content is recycled, tasks are on deadline and opportunities can be seized without drama.
20 top sales_leaders_reveal_their_biggest_productivity_secretsMiguel Spencer
This document summarizes insights from 20 top sales leaders on important shifts in sales strategies, technologies, and processes. Key points include:
- Sales professionals must adapt to changing buyer behaviors and implement fact-based research and briefings rather than just value propositions.
- Cross-functional collaboration, understanding how revenue flows through organizations, and focusing on long-term customer sustainability are important.
- Specializing sales roles into prospectors, market response reps, closers, and account managers can dramatically improve pipeline and scale.
- Qualifying sales prospects thoroughly and providing sales enablement infrastructure helps reps focus on closing deals.
MANJUU RANGARAJAN | PR For Startups | NSRCEL | Aug 2021 |NUMOSYS
Manjuu Rangarajan
Founder/ CEO - BrandiT Communications
Committed public relations specialist with extensive experience in driving PR campaigns and brand building for lifestyle luxury & boutique brands. Proven success developing and implementing media strategies across traditional and digital media channels. Grew businesses from Ad sales while working with top media firms. Bring to the table a strong network of media contacts.
PSVillage Key Performance Indicators for Professional Services GroupsChangepoint
Joe Longo, VP Consulting, MetricStream
Chad Wolf, SVP Global Services, KANA Software
Rick Moreau, Director Field Enablement, Changepoint
The webcast panel discusses:
- The Need for KPIs
- Paradigm Shift: Impact of SaaS on PS Orgs
- PS Challenges in Adapting to SaaS
- The Shifting Metrics Landscape
- PSVillage Benchmark: Real-world Metrics
- Benchmark Results
- Future Directions
This document outlines an eight-step guide for small companies to develop consistent and effective marketing communications. The steps include: 1) understanding market context and company capabilities, 2) defining specific objectives, 3) determining an appropriate strategy, 4) developing powerful key messages, 5) creating valuable supporting content, 6) ensuring consistent presentation, 7) planning implementation, and 8) reviewing results and lessons learned. Following this process helps small marketing teams overcome complexity and generate compelling communications within their resource constraints.
Advertising, PR- Components of the client briefMamata Sampath
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
Marketing for Startups | Swapnil | Feb - 2021 |NUMOSYS
1) The document outlines 5 key mistakes to avoid in inbound marketing: not having multiple lead generation channels, not being data-oriented, lacking a clear content strategy, lack of alignment between sales and marketing teams, and not properly implementing ideas.
2) Some lessons learned include having multiple lead channels from the start, tracking lead sources and ROI for each channel, focusing on quality over quantity of leads, and implementing ideas with clear goals and metrics rather than just discussing them.
3) It also recommends building marketing capabilities in-house for the long-term, outsourcing for experimentation, and hiring a mix of strategic and tactical team members.
1. The document provides guidance for product managers on how to effectively do their job.
2. It emphasizes that product managers should present the right problems to developers, choose the most impactful work, and inspire and enable their developers.
3. Additionally, it stresses the importance of understanding customers, tracking key metrics like bugs and reliability, gaining advocates across the organization, and demonstrating passion when presenting.
This document provides tips for creating successful content marketing. It discusses three types of content needed: planned proactive content using an editorial calendar, impromptu reactive content to address emerging topics, and participatory content by engaging in online conversations. It also outlines sources for blog post ideas, such as customer questions, industry news, and personal experiences. The goal is to produce dynamic content that stirs emotions and drives people to take action.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
The document discusses "dark funnels", which refers to hidden customer insights that marketers may miss when analyzing digital analytics. It provides an example of a customer's journey to purchase a car that involves offline research and advice-seeking from others. This illustrates the complex and non-linear nature of customer journeys. Studying dark funnels can help marketers better understand customer motivations. The document advocates doing marketing activities that may not scale, like creating valuable content and engaging communities, to build deeper connections over time. It provides examples from the author's company of marketing efforts like podcasts and LinkedIn posts that drive customers despite not being scalable.
This document outlines a method for digital transformation or enhancement based on a swift pre-study - that will help you get the insight you need to make informed decisions, plan for the future and find a new way of operating - to increase customer satisfaction, adapt your way of working using data and thus increase your revenue.
Either its is just launching a new website, identifying the needs as well as future proof it or its is to restructure and enhance your marketing and communication from activities to department - however big or small task, local or global - you can use this method.
So let’s dig deeper into what type of activities that can help you both improve and adapt how you work using discover - plan- act and optimize.
This document discusses using a Toyota Kata approach and PDCA cycles to continuously improve the sales process. It advocates focusing on understanding the customer's desired outcome or "job to be done" rather than prematurely pushing solutions. Marketing funnels and value stream mapping are criticized for being too linear and risking the wrong solution. Instead, knowledge building and learning from customers in small increments is recommended. Regular review and adjustment of the sales and marketing process is important to incorporate both long-term thinking and responsiveness to feedback in becoming customer-centric.
Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance "cognitive flexibility".
This document discusses best practices for outreach cadence and follow up with sales leads. It suggests that the optimal cadence balances frequent enough contact to reach leads while managing the time invested per lead. A systematic outreach plan using different communication methods can increase the likelihood of contact. The document asks questions about the recipient's current outreach strategy, including the number and type of contact points, and content preferences for learning more about optimizing cadence through reports. It offers consultation on establishing an effective call center approach for salespeople.
This document outlines a marketing strategy that utilizes multiple channels, including email, text, social media, blogs, and search engine optimization. It discusses targeting specific groups, testing campaigns, analyzing results, categorizing leads, and refining the approach. Email marketing is highlighted as a core solution, while other channels like telemarketing, mail marketing, and pay-per-click advertising are presented as opportunities requiring further advice and consultation. The strategy advocates testing approaches, learning from data, and continually optimizing tactics based on performance.
A few definitions that everyone who wants to build a startup should know before they change their idea into a product. Basics for every stage of building and growing your business.
This document provides an overview of 21 pillars of a successful lead generation program and compares the inbound marketing solution to the direct response marketing solution for each pillar. Some of the key points made are:
- Both inbound and direct response approaches are needed for successful lead generation. Inbound focuses on engagement through relevant content while direct response emphasizes strong offers and follow-up.
- Multiple contacts and follow-ups are necessary to convert leads as it often takes time for prospects to be ready. Sales involvement is also important to get their input and ensure leads are qualified.
- Strong content and offers are essential to generate engagement and action from prospects for both approaches, but inbound focuses more on educational content while direct response emphasizes discounts and
6 [fresh] digital marketing tips that will help businesses combat coronavirus...Charlesbab16
We understand that this is a stressful time because of the recent outbreak of the coronavirus. Here are 6 key digital marketing tips that will help you bounce back stronger. View more information at https://colorwhistle.com/digital-marketing-combat-coronavirus-impact/
Quick Tips: Becoming the Trusted Digital Media AdvisorTyler Aldridge
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Nonprofits spend considerable time reaching out to supporters via Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. Beth Kanter shares tips for how to measure your social media efforts.
Content Marketing and how it can jump start revenueAdhere Creative
This document provides an overview of using content marketing to increase revenue. It discusses inbound versus outbound marketing and defines content. The bulk of the document focuses on developing a content strategy aligned with the buyer's journey, including creating timely, targeted, and high-quality content for the awareness, consideration, and decision stages. It provides examples of content types for each stage and gives a pop quiz to test understanding of matching content to the buyer's journey. Finally, it discusses specific content examples and best practices for the awareness stage. The overall goal is to equip attendees with tools to close more sales and increase revenue through an effective content strategy.
The document provides guidance on creating an effective marketing calendar. It emphasizes that marketing and innovation are the two core functions of business. An effective marketing calendar requires establishing a foundation by determining your expertise, ideal customers, and why your expertise matters to customers. It then recommends using a hourglass model to map content and programs to different customer stages from awareness to repeat business. Finally, it stresses that a marketing calendar will help ensure all elements of your marketing strategy are addressed, audiences are not missed, content is recycled, tasks are on deadline and opportunities can be seized without drama.
20 top sales_leaders_reveal_their_biggest_productivity_secretsMiguel Spencer
This document summarizes insights from 20 top sales leaders on important shifts in sales strategies, technologies, and processes. Key points include:
- Sales professionals must adapt to changing buyer behaviors and implement fact-based research and briefings rather than just value propositions.
- Cross-functional collaboration, understanding how revenue flows through organizations, and focusing on long-term customer sustainability are important.
- Specializing sales roles into prospectors, market response reps, closers, and account managers can dramatically improve pipeline and scale.
- Qualifying sales prospects thoroughly and providing sales enablement infrastructure helps reps focus on closing deals.
MANJUU RANGARAJAN | PR For Startups | NSRCEL | Aug 2021 |NUMOSYS
Manjuu Rangarajan
Founder/ CEO - BrandiT Communications
Committed public relations specialist with extensive experience in driving PR campaigns and brand building for lifestyle luxury & boutique brands. Proven success developing and implementing media strategies across traditional and digital media channels. Grew businesses from Ad sales while working with top media firms. Bring to the table a strong network of media contacts.
PSVillage Key Performance Indicators for Professional Services GroupsChangepoint
Joe Longo, VP Consulting, MetricStream
Chad Wolf, SVP Global Services, KANA Software
Rick Moreau, Director Field Enablement, Changepoint
The webcast panel discusses:
- The Need for KPIs
- Paradigm Shift: Impact of SaaS on PS Orgs
- PS Challenges in Adapting to SaaS
- The Shifting Metrics Landscape
- PSVillage Benchmark: Real-world Metrics
- Benchmark Results
- Future Directions
This document outlines an eight-step guide for small companies to develop consistent and effective marketing communications. The steps include: 1) understanding market context and company capabilities, 2) defining specific objectives, 3) determining an appropriate strategy, 4) developing powerful key messages, 5) creating valuable supporting content, 6) ensuring consistent presentation, 7) planning implementation, and 8) reviewing results and lessons learned. Following this process helps small marketing teams overcome complexity and generate compelling communications within their resource constraints.
Advertising, PR- Components of the client briefMamata Sampath
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
Marketing for Startups | Swapnil | Feb - 2021 |NUMOSYS
1) The document outlines 5 key mistakes to avoid in inbound marketing: not having multiple lead generation channels, not being data-oriented, lacking a clear content strategy, lack of alignment between sales and marketing teams, and not properly implementing ideas.
2) Some lessons learned include having multiple lead channels from the start, tracking lead sources and ROI for each channel, focusing on quality over quantity of leads, and implementing ideas with clear goals and metrics rather than just discussing them.
3) It also recommends building marketing capabilities in-house for the long-term, outsourcing for experimentation, and hiring a mix of strategic and tactical team members.
1. The document provides guidance for product managers on how to effectively do their job.
2. It emphasizes that product managers should present the right problems to developers, choose the most impactful work, and inspire and enable their developers.
3. Additionally, it stresses the importance of understanding customers, tracking key metrics like bugs and reliability, gaining advocates across the organization, and demonstrating passion when presenting.
This document provides tips for creating successful content marketing. It discusses three types of content needed: planned proactive content using an editorial calendar, impromptu reactive content to address emerging topics, and participatory content by engaging in online conversations. It also outlines sources for blog post ideas, such as customer questions, industry news, and personal experiences. The goal is to produce dynamic content that stirs emotions and drives people to take action.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
The document discusses "dark funnels", which refers to hidden customer insights that marketers may miss when analyzing digital analytics. It provides an example of a customer's journey to purchase a car that involves offline research and advice-seeking from others. This illustrates the complex and non-linear nature of customer journeys. Studying dark funnels can help marketers better understand customer motivations. The document advocates doing marketing activities that may not scale, like creating valuable content and engaging communities, to build deeper connections over time. It provides examples from the author's company of marketing efforts like podcasts and LinkedIn posts that drive customers despite not being scalable.
This document outlines a method for digital transformation or enhancement based on a swift pre-study - that will help you get the insight you need to make informed decisions, plan for the future and find a new way of operating - to increase customer satisfaction, adapt your way of working using data and thus increase your revenue.
Either its is just launching a new website, identifying the needs as well as future proof it or its is to restructure and enhance your marketing and communication from activities to department - however big or small task, local or global - you can use this method.
So let’s dig deeper into what type of activities that can help you both improve and adapt how you work using discover - plan- act and optimize.
This document discusses using a Toyota Kata approach and PDCA cycles to continuously improve the sales process. It advocates focusing on understanding the customer's desired outcome or "job to be done" rather than prematurely pushing solutions. Marketing funnels and value stream mapping are criticized for being too linear and risking the wrong solution. Instead, knowledge building and learning from customers in small increments is recommended. Regular review and adjustment of the sales and marketing process is important to incorporate both long-term thinking and responsiveness to feedback in becoming customer-centric.
Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance "cognitive flexibility".
This document discusses best practices for outreach cadence and follow up with sales leads. It suggests that the optimal cadence balances frequent enough contact to reach leads while managing the time invested per lead. A systematic outreach plan using different communication methods can increase the likelihood of contact. The document asks questions about the recipient's current outreach strategy, including the number and type of contact points, and content preferences for learning more about optimizing cadence through reports. It offers consultation on establishing an effective call center approach for salespeople.
This document outlines a marketing strategy that utilizes multiple channels, including email, text, social media, blogs, and search engine optimization. It discusses targeting specific groups, testing campaigns, analyzing results, categorizing leads, and refining the approach. Email marketing is highlighted as a core solution, while other channels like telemarketing, mail marketing, and pay-per-click advertising are presented as opportunities requiring further advice and consultation. The strategy advocates testing approaches, learning from data, and continually optimizing tactics based on performance.
A few definitions that everyone who wants to build a startup should know before they change their idea into a product. Basics for every stage of building and growing your business.
A simple guide and how-to on digital age for your marketing purpose. Advice and practice to implement many interesting framework such as HOOK Model, Bullseye framework, and many others.
The document discusses developing a content strategy through conducting research on target audiences. It emphasizes the importance of understanding consumer needs and pain points when creating buyer personas and blueprints to guide content creation. Both online and offline methods for research are outlined, including surveys, interviews, databases and events. The results should be analyzed and incorporated into the overarching content strategy, marketing plan and guide production of content that meets audience needs.
The most fatal mistake to avoid as a startupDavid Jackson
The document discusses the most fatal mistake startups can make, which is scaling prematurely before achieving product-market fit. It defines product-market fit as having customers that love the product and a plausible monetization strategy. Startups are warned to focus on building a great product and validating their business plan, rather than growing headcount or marketing, until these metrics are met. Common reasons for premature scaling are a lack of clear product metrics and pressure from investors, which founders can avoid by appointing metric owners and regularly communicating progress.
Are You Already Marketing On The Internet?
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
The document discusses the importance of pre-sales in businesses. It defines pre-sales as distinct from marketing and sales operations, focusing on activities like qualifying leads, bidding on deals, and renewing deals. This allows businesses to consistently achieve win rates of 40-50% on new business and 80-90% on renewal business. The document then outlines the key steps in a pre-sales cycle, including market research, prospecting and qualifying leads, product demonstrations, identifying pain points, providing solutions, and closing deals to help with renewal and referrals. It emphasizes how an effective pre-sales process can help businesses better understand markets, identify the right leads, and provide tailored solutions to address customer needs.
Marketing for Startup: 14 Things You Shouldn't MissLukas Obdrzalek
I focused on 3 topics
- What should you know when setting up your marketing
- How you should build your marketing team
- How you should choose your agency and how to work with it
Journey to product / market fit explained. What do the start-up's first stages look like and what you should keep in mind when identifying a problem worth solving, creating a product and getting your first customers
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...Debbie Gee
The document provides advice for emerging technology companies on how to jump start revenue generation. It discusses 10 key things companies need to know, including being wary of hastily hiring a sales force, being objective about their technology offering, knowing their competition, understanding where they are in the emerging technology curve, clearly communicating value to customers, being prepared to invest in winning customers, knowing when to partner, leveraging existing customers, simplifying their message, and being realistic about timelines. It also discusses how companies can execute their strategies through an outsourced sales and marketing option to help reduce costs and accelerate revenue.
PPC and how to create a successful campaignSMFB ENGINE
The document provides guidance on setting up an effective pay-per-click (PPC) campaign. It recommends segmenting campaigns based on products, audiences, languages, and geographies. Key aspects to focus on include identifying goals, researching keywords and competitors, using different match types and ad sizes for testing, and ensuring analytics are set up to track performance. Continuous optimization is emphasized as important to refine the campaign over time.
The document discusses the importance of pre-sales for businesses. Pre-sales involves activities like qualifying leads, identifying customer pain points, demonstrating solutions, and closing deals to achieve higher win rates, conversion rates, and revenue. An effective pre-sales process includes market research, prospecting, understanding customer needs, providing tailored solutions, and supporting customers to close deals and enable renewals.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Successful Marketing Starts With A StrategySpryIdeas
Of course, as any savvy marketer knows, in today’s world, nurturing or drip marketing can be a powerful tool to grow your business, which involves sending or “dripping” messages to customers or prospects over time. In other words, marketing ain’t what it used to be. In fact, some experts say marketing is evolving faster than universities can develop new courses to teach the next generation of marketers – they are essentially learning on the job. (http://bit.ly/2ghsK8H)
The document provides tips for success in network marketing. It advises focusing on quality over quantity when building a downline. It also recommends learning from past mistakes, having short-term goals that build toward long-term success, being more knowledgeable about products than customers, treating the business seriously and working hard, having a budget, choosing a company with interesting products, and keeping an open mind. Following these proven tips can help one succeed in network marketing.
Successful Marketing Starts with a StrategyKatie Spence
Once we’ve crafted a strategy for messaging to customers, Spry Ideas puts the nuts-and-bolts tactics in place that assure ROI on content dollars. Quite often we find companies have no clear objectives for their content and no way of measuring the ROI on content or social media spends. They just write more, tweet more, and hope for the best. Our well-executed content marketing strategies have clear goals and measurable returns. We also offer marketing automation solutions to provide enhanced efficiencies and expanded analytics for clients. You should know that your content is reaching buyers and impacting their buying journeys and we can show you how.
The demand to generate content and amplify it in B2B can be overwhelming. How do you make it seem like you’re everywhere when you can’t spend 24/7 making content and can’t spend every dime on paid social to promote it? We are going to uncover the ways you can repurpose your content quickly and easily. Better yet, potential customers will wonder how you manage to be everywhere — and how you always seem to know the problems they’re trying to solve. You’ll learn how to create a content generation machine that won’t burn you out, and the what/where/how of promoting it on LinkedIn and Facebook Ads to get the most out of everything you create. You’ll leave with a blueprint you can start following that very day to get a plan in place that turns hard content work into smart content marketing.
Takeaways:
How to create and repurpose content your target audience cares about, how to use tools to speed up the process, how to measure success, and how to run on paid social without breaking the bank.
This document provides guidance on generating leads and sales for B2B companies in a predictable and repeatable way. It discusses various outbound marketing channels like email, contests and marketplaces that can be used to start generating sales-ready leads. The document also shares a case study of how one company was able to generate 976 signups via a landing page in just 3 weeks. It emphasizes having the right growth mindset focused on process rather than hacks and following a structured approach of testing ideas, reviewing key performance indicators, and optimizing ongoing experiments. Readers are prompted to consider exercises to help define their growth goals and map out initial experiments to kickstart their lead generation efforts.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
Similar to QnA Marketing - A Simple Strategy For Digital Marketing Success In 2021 & Beyond (20)
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
3. There are so many different
strategies & methods you can follow
4. It can be far too easy to become
overwhelmed and suffer from
“analysis paralysis”
5. In my experience, many of the most
successful businesses (when it comes
to digital marketing) follow a simple
strategy and then focus on executing
effectively
6. In this short document I outline a
simple strategy your B2B business
can follow in 2021 (and beyond)
7. The focus is on question and answer
marketing (QnA Marketing for short)
12. What Is QnA Marketing?
The “101”
• QnA Marketing is the process of creating informative, valuable content that
answers the questions and solves the problems your target customers have.
• Instead of “interruption marketing” via advertising (which can be very e
ff
ective
in its own right, of course) you are seeking to capture the attention of relevant
prospects as they search for answers or solutions.
• Over time, your content will begin to appear in Google and other search
engines, leading to quality tra
ffi
c as people with the exact problem your
business solves come to your site seeking a solution.
• You will also - over time - generate visibility, tra
ffi
c and leads through other
channels such as social media platforms, video and email.
13. What Is QnA Marketing?
How Does QnA Marketing Di
ff
er From Regular Content Marketing?
• The truth is that there is substantial overlap (really QnA Marketing is just a subset/
subcategory of content marketing).
• However, with QnA Marketing the focus is very intently on:
• Identifying the questions/problems your target customers have.
• Understanding how they are searching for solutions (e.g. what keywords they use for
Google searches)
• Creating content that answers those questions and solves those problems.
• Using your content to “up sell” to your product/service as an answer/solution.
• Turning this into scalable model that provides a compounding e
ff
ect over time.
15. Is QnA Marketing Right For You?
Criteria For Success
• In my experience, QnA Marketing works well for just about any B2B business, as by default B2B
businesses tend to be in the “problem solving” industry (you’ve identi
fi
ed a clear problem that
other businesses and organisations face, and you have developed/sourced/created an e
ff
ective
solution).
• Most challenging aspect is for B2B businesses that solve a problem that prospects aren’t really
aware of until they have it pointed out to them; but there are ways and means around this. Your
prospects may articulate their problems di
ff
erently than you expect. Make sure you talk on their
terms!
• It can work well for B2C businesses too, especially higher $ value niches/industries where there
is a large element of consideration. Think about something like home
fi
tness equipment sales;
buyers have many questions and concerns (I used to work in that industry so know
fi
rst-hand).
• Not so e
ff
ective for small $, high volume B2C e.g. hospitality. Better to do paid digital here.
16. Is QnA Marketing Right For You?
Criteria For Success
• In order to succeed, you also need to have the right attitude and resources
within your business.
• Time/human resource to commit to developing, creating and promoting
content.
• Ideally some budget for useful extras like graphic design, videography and so
on if you want to raise the bar with your output (however, you can start for
free and generate some excellent results without ever spending a cent of
cash).
• Acceptance that success won’t come overnight; you will need to commit to
this process for some time to see results (realistically 6+ months minimum).
17. Is QnA Marketing Right For You?
Criteria For Success
• If you have a desperate “need for leads” right now, then you are better to put
your energies into outbound prospecting or at least paid digital advertising
where you can reach your target audience more rapidly.
• QnA Marketing works best for B2B businesses that already have lead and
sales activity, and which want to reduce their dependence on paid
“interruption” advertising longer-term (or at least add another source of
quality leads and revenue).
• Also an excellent opportunity for startup businesses in the sense that the
sooner you get underway, the faster you will see results; align with your
time to getting to market.
19. Why Is QnA Marketing Beneficial?
What Is The Prospective Value For Your Business?
• Build trust with leads and prospects - their
fi
rst interaction with you will be “value added” if they
fi
nd you via your content. You are solving their problem and then upselling to your solution that
‘does it better’.
• This approach also helps to build trust and credibility with existing leads/prospects (no matter
how you acquire them e.g. cold calling, trade shows etc) - you can use your content to nurture
prospects through the sales cycle. E
ff
ective QnA Marketing o
ff
ers you a higher number of more
meaningful and bene
fi
cial touchpoints with your prospects.
• Potentially overcome objections before they are raised with your sales team; the more you can
persuade a prospect before they talk to your sales team, the better.
• Disqualify “poor
fi
t” prospects. For example, if you have content about budget ranges for a solution
to a problem, and someone reads and discovers they are signi
fi
cantly under budget in terms of
their expectations, then you have saved yourself a probable ‘time waster’ inquiry. This is an
enormous, often-overlooked problem for businesses as we tend to
fi
xate on lead quantity.
20. Why Is QnA Marketing Beneficial?
What Is The Prospective Value For Your Business?
• Compounding e
ff
ect - this is one of my favourite components of QnA Marketing. Each
article you add to your site, every YouTube video you create etc becomes a mini
“asset” for your business that can continue to generate visibility, tra
ffi
c and leads over
time. The power of compounding is phenomenal.
• Some content will perform better than others, but as your expand your content base
you will start to see the compounding e
ff
ect.
• Compare this to paid digital advertising, where you bene
fi
t faster (provided your
advertising is well-structured and managed) but you lose said bene
fi
t when/if you
switch the ads o
ff
.
• An e
ff
ective wider strategy is to combine QnA content marketing with paid digital
advertising to get the best of both worlds
22. How To Get Started
Part One - Brainstorming
• The
fi
rst piece of the puzzle is to start identifying the broader “themes” that are
relevant to your prospective customers, in terms of their questions and
problems.
• Grab a pen and paper or whiteboard and start brainstorming the most common
questions and problems your prospective customers have.
• Involve your sales & customer service team members as they often have
excellent insights. What pain points and problems do they hear of daily?
• This is NOT about coming up with questions that relate speci
fi
cally to your
product (e.g. “how do I install XYZ model”) - these are what I would refer to as
“frequently asked questions”, which are di
ff
erent.
23. How To Get Started
Brainstorming Example
• Imagine you run a business that sells GPS monitoring solutions for vehicle
fl
eets. The
sorts of questions & problems your prospective customers might have could include:
• Accuracy of vehicle GPS tracking
• Comparisons of the di
ff
erent types of tracking technology
• How to ensure compliance and prevent employees from potentially bypassing the
system
• Cost to
fi
t out your
fl
eet
• Think broadly at this point!
24. How To Get Started
Part Two - Keyword Research
• Once you’ve completed this part of the process, the next step is to look at
identifying the speci
fi
c keywords that prospects might be using to search for
answer and solutions online.
• This is one of the more challenging parts of the process.
• Truth be told, if you
fi
nd this part of the process too complicated, then you can
proceed with simply creating QnA content based on the previous step. You will
lose some of the SEO bene
fi
t, but it is better to make a start than to allow this
more technical step to intimidate you from taking action.
• Google is getting better at being less reliant on ultra-speci
fi
c keywords to
return relevant content, which is bene
fi
cial in this circumstance.
25. How To Get Started
Part Two - Keyword Research
• Here are a few simple ways you can conduct keyword research without
needing to pay for expensive tools.
• There are many more strategies you can deploy - message me or email
info@samfrost.co.nz and I can walk you through them.
• Make it to the end of this presentation for a special, complimentary o
ff
er.
• If you want to speed up the process there are paid tools you can use, but it is
de
fi
nitely possible to get started and see results with no cost.
• Let’s look at some basic tools you can use.
31. Type your seed keyword (core topic/problem) in to Google &
look for “People Also Asked” for keyword suggestions.
32. Click to expand the various questions - this will add more to
the list. Look for relevant ones to
fi
nd actual keywords/speci
fi
c
questions that you can incorporate in your content.
33. Try alsoasked.com - this is another great tool with a usable free
plan that helps you to visualise this data
35. Google site:quora.com “your topic” to
get a list of questions asked on Quora -
open them up for inspiration & keyword
ideas
36. How To Get Started
Part Three - Content Creation
• Once you’ve identi
fi
ed your topics and keywords, it’s time to start creating
content.
• Although you can get more “scienti
fi
c” here about the order in which you tackle
your content creation (looking at keywords that have higher search volume, less
SEO competition etc) my view is that for most businesses it is better to hit the
ground running with topics that you can answer the most comfortably and
con
fi
dently.
• Basically, order your content on the basis of what you can create the fastest and
to the highest standard. Overthinking at this stage can be fatal - I’ve seen
businesses derail badly here. Start with what you have the most con
fi
dence in
creating to a high standard.
37. How To Get Started
Part Three - Content Creation
• Some additional tips for content creation:
• You are writing non-
fi
ction content. As such, your articles etc will ultimately consist of a
central “thesis” supported by a few key points. Write your argument and key supporting
points out in advance to build a solid framework for your content. Once you
fl
esh this out
and add an intro/outro, you have a great platform to work from.
• This well help you to speed up the content creation process.
• Focus intently on answering the question/solving the problem. Even if you don’t have the
best “presentation” it is more critical that you provide value and give the reader what they
were looking for. Get this bit right and you can’t go too far wrong.
• If you have a team, canvas them for their feedback and input; you’ll be amazed just how well
ideas can
fl
ow in a group setting.
38. How To Get Started
Part Four - Optimisation & Distribution
• Once you have created your
fi
rst piece of QnA content, it is time to look at optimisation and
distribution. Basically, how can you make it better and how can you get it in front of your
audience?
• To start, learn the basics of “on-page” SEO. Learn how to incorporate target keywords into
your content, how to structure for better readability (think clear headings, short paragraphs
and bullet points) and how to create page titles & descriptions in your website.
• There are many resources online to learn about this (including on my YouTube channel)
but I strongly recommend this guide from ahrefs.com - it’s probably #1 on Google for a
reason: https://ahrefs.com/blog/on-page-seo/ )
• Proof read & edit your content. How can you make it more accurate and bene
fi
cial for readers?
• Look at “internal linking” your content to other relevant pages and items on your site.
39. How To Get Started
Part Five - Scaling
• The
fi
nal part of the QnA Marketing strategy (for now) is scaling. How can you
make your process & work
fl
ow more e
ffi
cient? How can you reach more
relevant prospects and convert them to leads and sales?
• As you “rinse and repeat” this process your business will start to reap the
rewards of compounding results. This will NOT be an overnight process but it is
well worth sticking at.
• The compounding e
ff
ect of this QnA Marketing strategy is one of the biggest
opportunities in terms of digital marketing - make sure to leverage it.
• Let’s look at how you can achieve this important objective and deliver greater
bene
fi
t to your business.
41. How To Scale & Enhance Your Activity
Get Better Results
• The most fundamental concept here is to remember that there is far more to
your digital presence than just your website. Many businesses put content on
their sites, but leave it at that. Go above and beyond for better results.
• You are leaving serious amounts of potential - real money, in fact - on the
table if you do this.
• The savvy QnA Marketer goes above and beyond to use every channel and
platform at his/her disposal in order to generate better results.
• Examples include:
42. Convert Your Articles To Videos
A (Moving) Picture Paints A Thousand Words
• One of the most bene
fi
cial “upgrades” to the QnA Marketing process is
convert your articles to videos.
• You can then upload these videos to your social media channels, as well as
host them on a platform like YouTube.
• YouTube videos can rank well in Google, and you can also embed them on
your site. You can even run ads for your videos via Google Ads. YouTube is
also the 2nd largest search engine in the world.
• You don’t need Hollywood production quality to succeed. A modern
smartphone + tripod + lapel mic will su
ffi
ce for “talking head” videos.
43. Convert Your Articles To Videos
A (Moving) Picture Paints A Thousand Words
• Don’t want to appear on camera? No worries - other options include:
• Using screen capture recording software e.g. Camtasia (create a simple
presentation like this and record with voiceover audio).
• Get a 3rd party to convert your articles into videos - there are many services
on “marketplaces” like Fiverr where you can get this done. For higher quality
consider local videographers etc.
• I have a recommended service for this - contact me for more information.
• Use an article-to-video converter tool like Vidnami (I use this personally for
some content projects - it is very easy to use).
44.
45. Create An Audio Version Of Your Content
Audio Only Content Is Exploding In Popularity
• 55% of Americans listened to a podcast in 2020 (up from 50% in 2019) - this
trend continues to grow.
• Many people prefer to consume “audio only” content as it can
fi
t into our
busy modern lifestyles more easily. I am a fan of this too.
• People can listen the car on the way to work, at the gym, when doing
chores and so on.
• Consider turning your articles into audio content/podcast episodes.
• Check out Podcast Insights online for excellent info on getting started.
46. Distribute Your Content On Social Media
Amplify Your Voice
• Don’t forget to share your content across your social media channels, e.g.
LinkedIn pro
fi
le and/or company page, Facebook page, Twitter pro
fi
le and so on.
• Wherever you are active on social media, you should share your content.
• Take the time to respond to comments, questions etc - this further helps to build
trust and demonstrate credibility.
• Frequent, quality posting to your social media channels will help you to boost
reach and engagement.
• Look at “natively” posting content as opposed to always linking o
ff
to your site.
This can boost reach and engagement.
47. Email Your List
Email Is Still One Of The Most Powerful B2B Channels
• In my a
ffi
liate marketing days, I learned that “the money is in the list” - this is
true for B2B digital marketing as well.
• A quality email marketing list is one of the most powerful tools in your arsenal.
You should always be looking to grow your list in terms of quantity and also
quality.
• Consider emailing your QnA content to your list.
• Don’t spam every single piece; pick and choose the most relevant, highest
quality pieces, or consider doing something like a monthly “roundup” email.
• An automated sequence might be a good option here too.
48. Pay To Play
Taking Your Content To The Next Level
• “Organic” and paid digital marketing can combine at this point to provide a
powerful symbiosis for your business - use paid digital advertising platforms like
LinkedIn Ads, Google Ads (including YouTube & Display advertising) and
Facebook Ads to reach more prospective customers.
• You will hopefully
fi
nd that your value-added content that answers questions/
solves problems gets a better reception than conventional advertising copy that
you may have used in the past.
• Pro tip: Case study content that has a question/answer or problem/solution
“embedded” within is very e
ff
ective for paid promotion on platforms like
LinkedIn. Prospects love to see how their peers are solving the same
challenges they face.
50. Next Steps
Getting Started With QnA Marketing
• Grab a pen & paper, whiteboard, or however you like to brainstorm.
• Get your sales, marketing & customer service team together if possible.
• Start writing out the most common questions/problems that your
prospective customers have that are not speci
fi
c to your solution.
• E.g. instead of “what is the warranty on X product?” (Which is more of an
FAQ about your solution) an example question/problem might be “how
much do I need to budget for Y?”
• Get at least your
fi
rst dozen questions; then grade them on the basis of
which ones you will create content for
fi
rst (remember to go for easy wins)
51. Next Steps
Getting Started With QnA Marketing
• Once you have your initial “order” of topics, start researching/writing/creating the content. Eat the
elephant one bite at a time, as the saying goes - you will build con
fi
dence and capability over time.
• Upload the
fi
rst article/content piece to your website. At this point, you have made the
fi
rst
meaningful step!
• However, there is lots more you can do to increase the performance your business gets from this
strategy:
• Share your content across social media
• Create video and even audio/podcast versions
• Promote via email marketing
• Scale the process (do more)