Mindful Marketing
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Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance "cognitive flexibility".
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Mindful Marketing
- 2. You Deserve This Time! Silence the Phone Close the Door Grab Pen, Paper or Evernote Free to Create!
- 3. Take Time to Reflect…
- 4. Is This Your Story? Your phone, computer and inbox are beeping like crazy.
- 5. Is This Your Story? You are working across more teams and functions than ever.
- 6. Is This Your Story? You feel like your marketing team is a fast-food drive-through
- 7. Is This Your Story? You’re asking yourself “what is the point of all of this effort”?
- 8. Is This Your Story? You feel stress blame fear
- 9. FAST ACTION BONUS Marketing Books Worth Reading Wait till the end of the webinar!
- 10. What You Will Learn Thrive today with calm leadership
- 12. Marketing As We Knew it Was Dead
- 13. Doing a Million Miles a Minute and Going Nowhere
- 15. My Family
- 16. Marketing Trends • Greater Use of Strategy • Greater Interdepartmental Connections – especially with sales • Increased Need for Service and “Spontaneous” programs
- 17. I Became Obsessed With A New Way of Being
- 18. What Do You Mean New? A calmer, friendlier and more focused kind of environment where we can get things done!
- 19. “Doing the best at this moment puts you in the best place for the next moment.” --- Oprah Winfrey
- 20. I Found the Answer… MINDFULNESS InsightThinking FocusInsight Awareness Present
- 27. Mindful Marketing Process Civilize Visualize Crystalize Systemize
- 28. Civilize
- 30. Stop: Focus on the now. Realize that you are literally going in circles. You may want to verbally say the word “stop”.
- 31. Time Blocking • Proven to increase productivity by 150% • Dedicate a certain amount of hours each day to focusing – this can start with as little as 1 hour. • Helps you stay accountable.
- 32. Time Blocking Rules • Do this daily, first thing in the morning, or the night before. • Schedule the hardest stuff during your most productive time. • Schedule reactive work as well. • Schedule leisure time. • Perform regular reviews.
- 34. 0% of the effort gets 80% of the results.
- 35. Impact vs. Effort Chart
- 36. How to Do It! - Score tasks firstly on their impact (0 for none, 10 for high), and then on the effort needed (0 for none, 10 for high). - This can be done by using post-it notes if you are on a team, with each person putting a score on. - If you are in a larger organization, you can do the impact side of it via survey. - Be realistic about how many tasks a team can actually do – especially when it comes to major projects.
- 37. Visualize
- 38. Visualize Mindfulness Stress Reduction Focus Less Emotional Reactivity More Cognitive Flexibility
- 39. Big Data or Big Mistake?
- 41. Specific Examples • Database management (e.g. for better targeted emails) • Recommendation engines (e.g. for on-site personalisation) • Real-time decision assistance and guidance (e.g. for customer service)
- 42. Tracking What Matters • Customer Effort – this can be tracked by looking at how much effort it took to purchase a product, or looking at how much effort it takes to get a customer service issue resolved.
- 43. Predictive Analytics Tools • Mixpanel • Kapost • Marketing Evolution • Lattice Engines
- 44. Crystallize
- 46. Create Flowcharts • Once you have determined what your priorities are, you can create flowcharts on how a process should work. • This is extremely helpful, so you can systemetize your department or marketing efforts.
- 47. Sample Flowchart
- 48. Sample Flowchart
- 49. Flow Chart Advantages • Understand the resources each job takes. • Helps reduce numbers of steps as needed. • Makes it easier to back-fill roles, or cross- train.
- 50. Systemize
- 51. Mindfulness Stress Reduction Focus Less Emotional Reactivity Relationship Satisfaction Systemize
- 52. What is “the craft”? • Systemitize the things that don’t need you… customize THE CRAFT.
- 53. Systems and Decision Making • Never rely on talent and willpower • Ask yourself the following questions whenever a new idea comes up: • Does this opportunity fit into the overall goals for my business RIGHT NOW? • Do I have the bandwidth to manage this project (time, money, resources) • Do I have a system for this project? If not, do you have the bandwidth to create a fully fleshed out system?
- 54. Service • For service requests, you can use several excellent tools such as: • Zendesk • Freshdesk • Happy Fox • You can also take a look at using UpWork resources to help you check your e-mails.
- 55. Project • Projects can start to take on a flow of processes, as shown above • Bare minimum, you should have a “projects list” that helps you stay on top of what is going on.
- 56. Relationship • Choose 3 people every quarter who are doing well. In the franchising world, these are the top performers, or the up-and-comers. This will help you build relationships with the RIGHT people. • Call them every month – set a meeting and discuss what is on their minds. • They will appreciate it!
- 57. Why Did You Show Up? • You wanted to do marketing in a new way. • You wanted to integrate marketing into a more relaxed way of life. • You wanted controlled freedom.
- 58. Question How can you make this happen?
- 59. Options Go It Alone • Find pieces individually • Use information that may or may not be up to date • Go it alone and perhaps lose motivation Journey With Me • Use a unified system • Have the latest techniques used by a current practitioner • Have support
- 60. The Gap
- 61. Discovery Blueprint In 2015, I was asked by the International Franchis Association to Present on my Marketing Blueprint Denver, Colorado.
- 63. What You Will Discover • Which marketing programs are working. • Which marketing programs need to be enhanced. • A draft roadmap on what needs to be done to get to where you need to go. www.jbnetwork.co/blueprint
- 64. Process Get Blueprint Meet Fill Survey Set Meeting Go To Landing Page www.jbnetwork.co/blueprint
- 65. Total Value • 1 survey: $200 • 1 hands-on session: $200 • Final Blueprint: $200 • Total: $600 Instead, I am offering this up for FREE www.jbnetwork.co/blueprint
- 66. Marketing Discovery Blueprint Limited time: Sign Up before MIDNIGHT and get: Marketing Book List www.jbnetwork.co/blueprint
- 67. If You Sign Up Today… • Blueprint • Booklist • + One more special bonus www.jbnetwork.co/blueprint
- 68. Small Group Q&A • A special small group coaching session with other participants on this webinar. • This will include myself, and my business advisor, who built a 7- FIGURE BUSINESS.
- 69. Marketing Discovery Blueprint www.jbnetwork.co/blueprint Blueprint + Marketing Book List + Small Group Q&A EXPIRES MIDNIGHT TONIGHT!
- 70. Thank You! • I've been reflecting a lot about my past experiences and I wanted to thank you for being such a great mentor and for believing in me. All the things I learned in my first job are fundamental to who I am today. – Tiffany Y • I had the pleasure of working for Stefania during the formative months of my first foray into marketing. She was attentive, patient, and provided a wonderful role-model to develop myself and grow into a new career. - Cameron S • I don't feel like I'm working when I'm with Stefania. It feels more like I'm building a sand castle at the beach, only that what we end up building is so good, that passerby's stop to admire. • Jon L • Stefania is easy to work with. She listens. She knows what she doesn't know, so when she makes a promise, it's a guarantee that can be counted upon. • Doug R www.jbnetwork.co/blueprint