This document discusses strategies for engaging volunteers and converting them to donors. It notes that volunteers are an existing pool of prospective donors, as 40% of donors were previously volunteers. Segmenting volunteers based on their capacity and communicating tailored asks is important. The document emphasizes using storytelling and impact reporting to connect with audiences emotionally and motivate volunteers to make their first gift. It suggests diversifying communication formats beyond in-person events to engage more volunteers. Overall, the key message is that nonprofits should better manage and recognize volunteers to improve retention and increase volunteer-to-donor conversions.
Turning Your Volunteers Into Donors: Insights for Multi-Chapter NonprofitsBloomerang
Did you know that volunteers who believe in an organization’s mission are 80% more likely to donate? Not only that, but they are also more likely to contribute 10 times more money to charities than non-volunteers. It’s clear that volunteers and donors go hand-in-hand, and every nonprofit needs both to thrive.
Join us for an insightful session where we’ll delve into the art of turning your passionate volunteers into loyal and engaged donors.
Learning Objectives:
Understand Why Donors and Volunteers Lapse
Master Segmentation Strategies
Activate the Power of Empathy and Emotional Connection
Resuscitating Your Budget: Moving Donors to GiveRobert Croft
Recruiting new donors can cost up to 3-10 times more than keeping the donors you have. How do you keep donors loyal to your cause and get them to give even more? How many times should you ask donors to give? What are the reasons donors stop giving? Join us as we address these questions and more!
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Turning Your Volunteers Into Donors: Insights for Multi-Chapter NonprofitsBloomerang
Did you know that volunteers who believe in an organization’s mission are 80% more likely to donate? Not only that, but they are also more likely to contribute 10 times more money to charities than non-volunteers. It’s clear that volunteers and donors go hand-in-hand, and every nonprofit needs both to thrive.
Join us for an insightful session where we’ll delve into the art of turning your passionate volunteers into loyal and engaged donors.
Learning Objectives:
Understand Why Donors and Volunteers Lapse
Master Segmentation Strategies
Activate the Power of Empathy and Emotional Connection
Resuscitating Your Budget: Moving Donors to GiveRobert Croft
Recruiting new donors can cost up to 3-10 times more than keeping the donors you have. How do you keep donors loyal to your cause and get them to give even more? How many times should you ask donors to give? What are the reasons donors stop giving? Join us as we address these questions and more!
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
Recruitment and Retention of Volunteers PresentationCANorfolk
Presentation given by Lucy Hogg and Karen Osborne, Voluntary Norfolk, at the 2018 Annual Norfolk Voluntary, Community, Social Enterprise Sector conference
This course is designed to help nonprofit organizations learn to how to create and direct their planned giving efforts, beginning with a general overview of what is viewed by many nonprofits as a very complex subject.
Austin: Chive Charities: Changing the Giving Paradigm and Finding Growth in 2020TechSoup
Slides from NetSquared Austin's December 7 event "Chive Charities: Changing the Giving Paradigm and Finding Growth in 2020"
https://local.nten.org/events/details/nten-austin-presents-online-chive-charities-changing-the-giving-paradigm-and-finding-growth-in-2020/#/
Chive Charities has changed the giving paradigm. As opposed to using a cause to raise awareness and funds, Chive Charities uses the stories of individual grant recipients to raise awareness for the causes they support: veterans and first responders with medically-related needs and rare medical diagnoses.
2020 has turned the world upside down, leaving almost no business unscathed. Putting an emphasis on four key priorities, Chive Charities has found remarkable success - growing their community of support in a year that felt impossible to do so. Erika Carley, Chive Charities' Senior Director of Operations, will speak to our tech club about their work, their impact, and she will share insights regarding how to find growth in 2020 and beyond.
Alan Stevenson - Leadership from the top down. A presentation on some of the findings from the Demonstration Project - A new paradigm for volunteering in Scotland. It's time to change.
Staying Relevant: 501c3 Nonprofits Webinar Slides - 7 April 2020EveryLibrary
The EveryLibrary Institute and the Friends of the Dallas Public Library presented a webinar uniquely focused on the business of running a nonprofit 501c3 library support organization during the Coronavirus crisis. Friends groups, foundations, mission-driven nonprofits, and membership organizations are invited to learn about best practices for management during the crisis, key provisions in the Stimulus Bill for non-profits, and how to best position your organization during the restart and recovery. This free webinar will help you realign your organizational resources, communicate to donors and stakeholders during the crisis, and increase your effectiveness as a library support organization. View the webinar on-demand via https://www.everylibraryinstitute.org/stayingopenstayingrelevant
Fund DevelopmentThis chapter will present the basics of fundra.docxshericehewat
Fund Development
This chapter will present the basics of fundraising, including the annual campaign, direct mail, special events, major gifts, and planned gifts. The concept of moving donors from annual giving to major gifts and planned gifts will be presented. This chapter will also explore donor motivation and present a fundraising strategy based on the concept of providing donors with opportunities rather than approaching fundraising as a “begging” activity. Begging is not a strategy to raise funds. The alternative to begging for funds is to have a well-developed fundraising program. Even if the organization employs a professional fundraiser, the administrator is still the chief fundraising officer and, as such, will develop professional fundraising skills or risk becoming the chief beggar for the organization. Securing resources for the organization is ultimately the responsibility of the board of directors, but it is the administrator’s responsibility to develop and oversee a well-developed fundraising program. Effective fundraisers work from a strategic fundraising plan that is long term, has specific goals, and uses a variety of fundraising methods and techniques. The organization’s financial strength can be developed and maintained only through a fundraising strategy that is diversified by using many different fundraising approaches appropriate for their various categories of donors. Fundraising must be approached as any other major project in that it requires the administrator to develop a plan. The planning process for fundraising includes the same steps as any other planning process. As the administrator, you must set goals, allocate resources, develop action steps and timelines. and then evaluate the process. There are many “truisms” in fundraising, but the one most important to remember is that “people give to people, not to organizations.” This is another way to say that fundraising is really “friend-raising.” The people that will give money to your organization are those who share a passion for the mission of the organization and who trust that their money will be used wisely. It is the responsibility of the administrator to develop and nurture relationships that will financially sustain the organization. Another truism is that people will not give anything to meet your agency needs, but they will give when presented with the opportunity to invest in an organization that will make a difference in the lives of others. People will give when they think they can make a positive difference in something they care about. At whatever level of fundraising activity, your approach should be to present opportunities that will make a positive impact in the lives of the people your organization serves and not to present the “needs” of the agency.
11Fund Development
Copyright 2014. SAGE Publications, Inc. All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or app ...
This publication is a collaborative effort of the Waterloo-Wellington LEAVE A LEGACY™, a program of the Canadian Association of Gift Planners (CAGP-ACPDP™), to provide valuable information to the readers on planned gifting and charitable giving.
AdNet - Nonprofit Research, Philanthropic Consulting, and Family Planning Rep...lpomara
January 22, 2014 AdNet Webinar: What tools, reports and summary frameworks are you using to report back to your donors? ur works consists of strategic planning sessions, family philanthropy retreats, end-of-year snapshots and nonprofit briefs … how do we most effectively report back to donors so that they fully experience the added value of our community knowledge and philanthropic expertise? Reports and strategy session summaries can take a lot of time and they can waver between the objective and the subjective. Some donors like it brief, like to dig into data, and clearly see a roadmap for progress. Other donors like to understand their values and motivations, understand their relationship to giving, see dynamic visuals, and involve family. If you are interested in learning how some other community foundations are structuring reports and creating consulting summaries, this is a webinar for you. [This webinar is an encore presentation from the 2013 AdNet Conference.] Adnet is the (www.adnetcf.org) premier professional organization for advancement professionals in the community foundation world.
Dan Harris of Wells Fargo Charitable Services presents his ideas on simplifying planned giving in this Minnesota Community Foundation and Saint Paul Foundation webinar.
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
Recruitment and Retention of Volunteers PresentationCANorfolk
Presentation given by Lucy Hogg and Karen Osborne, Voluntary Norfolk, at the 2018 Annual Norfolk Voluntary, Community, Social Enterprise Sector conference
This course is designed to help nonprofit organizations learn to how to create and direct their planned giving efforts, beginning with a general overview of what is viewed by many nonprofits as a very complex subject.
Austin: Chive Charities: Changing the Giving Paradigm and Finding Growth in 2020TechSoup
Slides from NetSquared Austin's December 7 event "Chive Charities: Changing the Giving Paradigm and Finding Growth in 2020"
https://local.nten.org/events/details/nten-austin-presents-online-chive-charities-changing-the-giving-paradigm-and-finding-growth-in-2020/#/
Chive Charities has changed the giving paradigm. As opposed to using a cause to raise awareness and funds, Chive Charities uses the stories of individual grant recipients to raise awareness for the causes they support: veterans and first responders with medically-related needs and rare medical diagnoses.
2020 has turned the world upside down, leaving almost no business unscathed. Putting an emphasis on four key priorities, Chive Charities has found remarkable success - growing their community of support in a year that felt impossible to do so. Erika Carley, Chive Charities' Senior Director of Operations, will speak to our tech club about their work, their impact, and she will share insights regarding how to find growth in 2020 and beyond.
Alan Stevenson - Leadership from the top down. A presentation on some of the findings from the Demonstration Project - A new paradigm for volunteering in Scotland. It's time to change.
Staying Relevant: 501c3 Nonprofits Webinar Slides - 7 April 2020EveryLibrary
The EveryLibrary Institute and the Friends of the Dallas Public Library presented a webinar uniquely focused on the business of running a nonprofit 501c3 library support organization during the Coronavirus crisis. Friends groups, foundations, mission-driven nonprofits, and membership organizations are invited to learn about best practices for management during the crisis, key provisions in the Stimulus Bill for non-profits, and how to best position your organization during the restart and recovery. This free webinar will help you realign your organizational resources, communicate to donors and stakeholders during the crisis, and increase your effectiveness as a library support organization. View the webinar on-demand via https://www.everylibraryinstitute.org/stayingopenstayingrelevant
Fund DevelopmentThis chapter will present the basics of fundra.docxshericehewat
Fund Development
This chapter will present the basics of fundraising, including the annual campaign, direct mail, special events, major gifts, and planned gifts. The concept of moving donors from annual giving to major gifts and planned gifts will be presented. This chapter will also explore donor motivation and present a fundraising strategy based on the concept of providing donors with opportunities rather than approaching fundraising as a “begging” activity. Begging is not a strategy to raise funds. The alternative to begging for funds is to have a well-developed fundraising program. Even if the organization employs a professional fundraiser, the administrator is still the chief fundraising officer and, as such, will develop professional fundraising skills or risk becoming the chief beggar for the organization. Securing resources for the organization is ultimately the responsibility of the board of directors, but it is the administrator’s responsibility to develop and oversee a well-developed fundraising program. Effective fundraisers work from a strategic fundraising plan that is long term, has specific goals, and uses a variety of fundraising methods and techniques. The organization’s financial strength can be developed and maintained only through a fundraising strategy that is diversified by using many different fundraising approaches appropriate for their various categories of donors. Fundraising must be approached as any other major project in that it requires the administrator to develop a plan. The planning process for fundraising includes the same steps as any other planning process. As the administrator, you must set goals, allocate resources, develop action steps and timelines. and then evaluate the process. There are many “truisms” in fundraising, but the one most important to remember is that “people give to people, not to organizations.” This is another way to say that fundraising is really “friend-raising.” The people that will give money to your organization are those who share a passion for the mission of the organization and who trust that their money will be used wisely. It is the responsibility of the administrator to develop and nurture relationships that will financially sustain the organization. Another truism is that people will not give anything to meet your agency needs, but they will give when presented with the opportunity to invest in an organization that will make a difference in the lives of others. People will give when they think they can make a positive difference in something they care about. At whatever level of fundraising activity, your approach should be to present opportunities that will make a positive impact in the lives of the people your organization serves and not to present the “needs” of the agency.
11Fund Development
Copyright 2014. SAGE Publications, Inc. All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or app ...
This publication is a collaborative effort of the Waterloo-Wellington LEAVE A LEGACY™, a program of the Canadian Association of Gift Planners (CAGP-ACPDP™), to provide valuable information to the readers on planned gifting and charitable giving.
AdNet - Nonprofit Research, Philanthropic Consulting, and Family Planning Rep...lpomara
January 22, 2014 AdNet Webinar: What tools, reports and summary frameworks are you using to report back to your donors? ur works consists of strategic planning sessions, family philanthropy retreats, end-of-year snapshots and nonprofit briefs … how do we most effectively report back to donors so that they fully experience the added value of our community knowledge and philanthropic expertise? Reports and strategy session summaries can take a lot of time and they can waver between the objective and the subjective. Some donors like it brief, like to dig into data, and clearly see a roadmap for progress. Other donors like to understand their values and motivations, understand their relationship to giving, see dynamic visuals, and involve family. If you are interested in learning how some other community foundations are structuring reports and creating consulting summaries, this is a webinar for you. [This webinar is an encore presentation from the 2013 AdNet Conference.] Adnet is the (www.adnetcf.org) premier professional organization for advancement professionals in the community foundation world.
Dan Harris of Wells Fargo Charitable Services presents his ideas on simplifying planned giving in this Minnesota Community Foundation and Saint Paul Foundation webinar.
Similar to 1017_Engaging Volunteers as Donors.pdf (20)
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
Kishshana brings a wealth of experience from both nonprofit and corporate realms, offering a unique perspective that is both relatable and transformative. Learn about the synergies and distinctions between these two spheres and how you can leverage these insights for greater impact.
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
Google & Yahoo have new rules to prevent spam, and these rules went into effect on February 1. Here’s what you need to know and do to make sure the emails you send continue to reach your supporters.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
2. Fundraiser Outlook
for 2023
Scan or visit
bloomerang.com/fundraisingreport
Download
We asked 1,000+ nonprofit professionals how
they were fundraising and how they felt about
it. Download report to see what they said.
3. Key
Takeaways
1. Donors are down, need replacements
2. Have existing pool of prospective donors
already - Volunteers!
3. Segmenting is key to success
4. Focus on Retention - both kinds!
4. 2021 Donations
Held Steady, but
dropped in
2022
The Donor Universe
-5.7% YoY (2021)
-10% YoY (2022)
Donations
+2.7% YoY (2021)
Essentially flat (2022)
New Donors
-15.1% YoY (2021)
-18% YoY (2022)
Recaptured Donors
-14.2% YoY
Source: Fundraising Effectiveness Project
Even though 2020 was an outlier
year, donations still increased by
2.7% in 2021.
In 2022, donations were
essentially flat but this does not
account for inflation (6.5% raise)
FEP: 9,652 organizations, 18M donors, $10B
5. 2021 Held Relatively Flat
Small Donors
(Under $101-$500)
-6.1% YoY
6.5% of total donors
Mid-Level Donors
($500-$5K)
0.4% YoY
17% of total donors
Major + Supersize Donors
($5k-$50K+)
-0.2% YoY
73.5% of total donors
Source: Fundraising Effectiveness Project
Thanks to mid and large donors. Small and micro donors raised less.
Micro Donors
(under $200)
-9.3% YoY
3% of total donors
Supersize is 47.4% of
total donors
QUESTION: What is your major
donor and major gift strategy?
6. Trends
Somewhat stable, a
continuation of 2020
generosity
(but some challenges exist)
Dollars maintain
Donor counts decreasing
Donors
2020 vs 2021
-5.7% YOY Change
Dollars
2020 vs 2021
2.7% YTD Change
Retention
2020 vs 2021
-4.0% YTD Change
2021 vs 2022
-10% YOY Change
2021 - 2022
Essentially Flat
(6.5% inflation)
Since 2016
-5.5% Change
Source: Fundraising Effectiveness Project
7. Biggest Takeaways
Fundraising Effectiveness Project (FEP) 2021 analysis
1. Large and sticky donors retained from 2020 helped keep dollar growth
positive through 2021.
2. New and small donors were not being acquired or recaptured, driving
down donor counts.
3. Large and highly committed donors stuck around—but small, infrequent,
and new donors were left behind.
Source: Fundraising Effectiveness Project
ACTION: Review your fundraising mix.
Diversification in fundraising may help weather economic uncertainty.
8. How Many of You
Already Engage Your
Volunteers in
Conversations About
Giving?
10. Volunteering provides physical and
mental rewards.
● Reduces stress: Experts report that
when you focus on someone other
than yourself, it interrupts usual
tension-producing patterns.
● Makes you healthier: Moods and
emotions, like optimism, joy, and
control over one’s fate, strengthen
the immune system.
It’s good for you
From Western CT State U
11. As a volunteer you help:
● Support families (daycare and
eldercare)
● Improve schools (tutoring,
literacy)
● Support youth (mentoring and
after-school programs)
● Beautify the community (beach
and park cleanups)
Volunteering
strengthens your
community
From Western CT State U
12. People like to support community
resources that they use themselves
or that benefit people they care
about.
You get a chance to
give back
From Western CT State U
13. Community service and volunteerism
are an investment in our community
and the people who live in it.
Volunteering
encourages civic
responsibility
14. Your volunteers are with you
because they want to impact
their community and see your
organization as one of the best
tools to do so.
Just like your donors.
15. Why do Volunteers STOP Volunteering?
“72.2% of nonprofit leaders felt that volunteers improve the quality of services or
programs provided to a great extent, but only 25.2% of funders agreed; and while
65.6% of nonprofit leaders report volunteers provide more detailed attention to
people served to a great extent, only 29.3% of funders agreed.”
- University of MD Study, 2022
16. Why do Volunteers STOP Volunteering?
“60% of charitable organizations and one-third of congregations with
social-service programs said they had paid staff working on volunteer
coordination. Among this pool, however, half reported spending less than 30%
of their time on the management of volunteers. Based on the results, the
report concludes that additional resources devoted to volunteer management
would generate more productivity from volunteers, thereby justifying the
investment of additional resources.”
- Urban Institute Study, 2004
17. Why do Volunteers STOP Volunteering?
“This suggests that the common method of estimating the value of
volunteer labor using a standardized value does not tell the true story of
the benefits derived by organizations from volunteers.”
- University of Florida Study, 2011
Newest estimate is about $29/hour - that is the amount the govt estimates
one volunteer hour is worth, without considering impact or anything else.
18. Funders don’t recognize the impact volunteers are having
Volunteers feel poorly managed
Volunteers don’t recognize the impact they’re having
To Sum Up…
20. Why Donors Stop Giving
2001 study by Adrian Sargeant
5% - Thought charity did not need them
8% - No info on how monies were used
9% - No memory of supporting
13% - Never got thanked for donating
16% - Death
18% - Poor service or communication
36% - Others more deserving
54% - Could no longer afford
INSIGHT: We can make
a meaningful impact
on the above reasons!
22. Why Donors
Keep Giving
2011 study by DonorVoice
1. Donor perceives organization to be effective
2. Donor knows what to expect with each interaction
3. Donor receives a timely thank you
4. Donor receives opportunities to make views known
5. Donor feels like they’re part of an important cause
6. Donor feels his or her involvement is appreciated
7. Donor receives info showing who is being helped
ACTION: What is your thank you turnaround time?
25. Volunteer Statistics
40%
of donors were
volunteers before
making their first
donation
10x
Volunteers donate an
average of 10x more money
than non-volunteers1
67%
of volunteers are
also donors
77M
Over 77 million
people in the US
volunteered in
2022
34% of women volunteer
26.5% of men volunteer
Volunteers
contribute nearly
$200 billion2
and
an average of 139
hours2
per person
per year to their
communities!
100%
of nonprofits rely
on volunteers, but
80% of nonprofits
do not engage
them properly.
27. Our favorite 7
donor segments 1. First-time donors
2. Monthly donors
3. Lapsed donors
4. Volunteers who have never donated
5. Donors who have shared feedback, positive
or negative
6. Social media followers who interact with
you
7. Long-term donors
While there is an almost
infinite number of ways to
segment or organize your
donors into smaller groups,
consider these 7 segments
as an easyway to get
started.
28. Segment Your
Volunteers
If you can, separate
volunteers with Major Gift
capacity from those with
Monthly Giving capacity and
communicate separately to
them, with different asks.
Give them options!
29. Bear in mind that Volunteers without Major
Gift capacity can still be enormously
valuable in helping your monthly giving
campaigns!
Either way, we need to move them through
better storytelling.
Make sure you are segmenting effectively!
30. How to use empathy and emotions to
connect to your audience and drive
volunteers to make their first gift
31. 4 key
ingredients to a
compelling
story
1. Character: Who is the story about?
2. Conflict: What is your character struggling
with?
3. Goal: What are they working toward and
why?
4. Change Over Time: What is the result?
39. Scan or visit bloomerang.com/seedemo
Learn More
The donor database that thousands of nonprofits trust
Donor management
software that nonprofits
actually love to use.