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MLOVE Mobile
Trend Report.
powered by TrendONE
                                                        10     2012




 IN-STORE INTERACTION   TABLET MAGAZINES WITH    GETTING REAL-TIME
THROUGH MOBILE REAL-      SHOPPING FEATURES     RELEVANT INFO ON THE
      TIME DEALS                                      PHONE
MLOVE Mobile Trendreport Edition October 2012




The interactive functions in the Trend Report




                                                                            1 Interactive tab navigation
                                                                                Use the interactive tabs
                                                                                to click your way directly
                                                                                to the content page.


                                                                            2   Link-up to the Online Trend Database
                                                                                Trendexplorer
                                                                                This is where you can access the micro-trend
                                                                                in our online trend database.

                                                                                Send a Trend
                                                                                You can use this feature to forward the micro-trend
                                                                                to business partners and colleagues.

                                                                                PPT Export
                                                         Interactive Tabs       Export the micro-trend
              1                                                                 directly to a PowerPoint file.

                                                                                More images
                                                                                Call up more images related
                                                                                to this micro-trend.

                                                                                Video
                                                                                Take a look at a video
                                                                                about the micro-trend.


                                                                            3   Deeplink
                                                                                Deeplink takes you directly
                                                 Online Trend Database          to the micro-trend’s website
          2
                                                                Deeplink
                                          3




                                                                                                                                      2
MLOVE Mobile Trendreport Edition October 2012




Intro




  Who are we?
                     Harald Neidhardt                              Nils Müller
                     Founder MLOVE                                 CEO & Founder TrendONE GmbH

                     Harald is passionate about the Future of      He lives in the future –
                     Mobile and its opportunities for brands and   today he is here with us!
                     entrepreneurs.
                     He created the MLOVE ConFestivals as          Nils Mueller is famous for his stirring future
                     inspiring global events that bring together   journeys and for his inspiring journeys to
                     thought leaders and startups in a very        worldwide Innovation-Hotspots & Trends.
                     interactive format.
                     Harald is also Co-Founder and CMO of          He started his career at the IBM´Innovation
                     Smaato Inc.– a pioneering mobile              Center. During his Master programme in
                     advertising company headquartered in San      Berlin, New York and Milan 2002, he
                     Francisco. His international experience       founded TrendONE, a company that is
                     includes leading digital agencies, eg.        specialized in micro-trends and weak
                     Pixelpark in New York.                        signals.

                     Harald is a frequent speaker on mobile        TrendONE is market leader in identifying
                     innovation & mobile advertising and was       key trends in fast moving branches of
                     named a "Top 50 CMO on Twitter" by Social     business. Nils Mueller lives with his wife and
                     Media Marketing Magazine.                     three children in Hamburg Blankenese.
                     He lives in Hamburg and loves to travel.
                                                                                                                    3
MLOVE Mobile Trendreport Edition October 2012




Categories MLOVE Mobile Trend Report




          Best Practice

          Marketing

          Commerce

          Media

          Lifestyle

          Services

          Technology




                                                        4
MLOVE Mobile Trendreport Edition October 2012




Best Practice




IN-STORE INTERACTION THROUGH MOBILE REAL-TIME DEALS
                                                              The New York start-up Swarm provides retailers with a cloud-based
%TAB-AKTIV%                                                   web platform that enables them to send their customers mobile offers
                                                              in real time. The web platform is integrated into the respective store's
                                                              Wi-Fi network so that customers don't have to install any mobile apps.
                                                              Customers who connect their smartphone to the network automatically
                                                              see the app that they can open to receive offers from the store. What's
                                                              more, Swarm gives retailers the option of checking out online price
                                                              comparisons and then making their offers to customers based on the
                                                              results.




                                                              SOURCE:       http://swarm-mobile.com
trendexplorer send a trend   PPT export                       INITIATOR:    Swarm, USA                                              5
MLOVE Mobile Trendreport Edition October 2012




Best Practice




TABLET MAGAZINES WITH SHOPPING FEATURES
                                                              FlipBoard, an app for aggregating, displaying and reading content from
%TAB-AKTIV%                                                   providers such as National Geographic and Rolling Stone, is now
                                                              offering "social catalogs" with integrated shopping features. The first
                                                              "social catalog" was created in conjunction with Levi's. The elements
                                                              on display can be designed interactively and, when touched, play an
                                                              animation, a video or a melody. They also link up to shopping
                                                              possibilities for the displayed products and thereby offer new sales
                                                              opportunities via tablets.




                                                              SOURCE:      http://thenextweb.com
trendexplorer send a trend   PPT export                       INITIATOR:   FlipBoard, USA                                          6
MLOVE Mobile Trendreport Edition October 2012




Best Practice




GETTING REAL-TIME RELEVANT INFO ON THE PHONE
                                                              The company "Expect Labs" develops software modules that analyse
%TAB-AKTIV%                                                   the spoken words in telephone calls or video chats and automatically
                                                              provide the users with relevant information in real time. Complex
                                                              mathematical algorithms based on voice recognition and semantic
                                                              analysis recognise the contexts and decide which additional
                                                              information would be relevant for the users to have. Developers can
                                                              implement this into their software so that brokers, for example, can get
                                                              useful, real-time information about the companies they discuss on the
                                                              phone.




                                                              SOURCE:       http://www.expectlabs.com
trendexplorer send a trend   PPT export   video               INITIATOR:    Expect Labs Inc., USA                                   7
MLOVE Mobile Trendreport Edition October 2012




Best Practice




WINNING PRODUCTS WITH MOBILE SCRATCH CARDS
                                                              The provider of location-based services Gettings offers companies the
%TAB-AKTIV%                                                   chance to book mobile advertising campaigns in stores that playfully
                                                              connect their customers to brands. Using the mobile app from
                                                              "Gettings Explore", customers can scan the barcode on a previously
                                                              selected product in a participating store and then receive a virtual
                                                              scratch card with which they can try to win the respective product. If
                                                              they're lucky, the customers will then get a coupon that they can
                                                              redeem at the checkout for the product.




                                                              SOURCE:      http://www.gettings.de
trendexplorer send a trend   PPT export   more pictures       INITIATOR:   Gettings GmbH, Germany                                 8
MLOVE Mobile Trendreport Edition October 2012




Best Practice




APP COLLECTS EXPERIENCES IN MULTIMEDIA ALBUMS
                                                              The iPhone app from the New York start-up Moment aggregates
%TAB-AKTIV%                                                   related photos, videos and tweets from different social networks and
                                                              organises them into multimedia albums. To do this, Moment uses its
                                                              own "smart matching" technology, which works out which contents fit
                                                              together so that the user doesn't have to do it. Currently, the networks
                                                              Facebook, Twitter, Instagram and Google+ are supported. During
                                                              events, the red "live" button shows that content is still being added to
                                                              the album.




                                                              SOURCE:       http://moment.me
trendexplorer send a trend   PPT export   video               INITIATOR:    Moment Ltd., USA                                        9
Order Form




                                                                The rights of use are granted to the company’s internal employees.
  MLOVE Mobile Trend Report                                     The contents can be used exclusively within the company or for
  offers you 40 pages featuring:                                customer projects. MLOVE Mobile Trend Report must not be
                                                                systematically forwarded externally. All prices are exclusive of the
  35 Micro-Trends – mobile sector and cross-industry            legally applicable VAT.




  You can order the MLOVE Mobile Trend Report
  as a single issue (350 Euro) here:




                       http://go.trendone.com/B3NNW


  For an annual subscription (12 issues, 3.500 Euro per year)
  please contact Peter von Aspern, v.aspern@trendone.com                 For questions please contact trendreport@mlove.com
“The MLOVE ConFestival cemented
its reputation as a ‘TED for Mobile’ by
 spoiling attendees with three days of
  inspirational talks and workshops”
                                                  ∞

                                  Contagious Magazine



                     Passion. Inspiration. Future of Mobile.

                 The MLOVE ConFestival focuses on innovative mobile opportunities
for brands, start-ups and agencies – and the impact of mobile as a social catalyst for positive change.
      CEOs, innovators and entrepreneurs share, learn and cross-pollinate ideas with scientists,
                              artists and international thought leaders.

                                             mlove.com

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2012-10 MLOVE Mobile Trend Report Preview

  • 1. MLOVE Mobile Trend Report. powered by TrendONE 10 2012 IN-STORE INTERACTION TABLET MAGAZINES WITH GETTING REAL-TIME THROUGH MOBILE REAL- SHOPPING FEATURES RELEVANT INFO ON THE TIME DEALS PHONE
  • 2. MLOVE Mobile Trendreport Edition October 2012 The interactive functions in the Trend Report 1 Interactive tab navigation Use the interactive tabs to click your way directly to the content page. 2 Link-up to the Online Trend Database Trendexplorer This is where you can access the micro-trend in our online trend database. Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Interactive Tabs Export the micro-trend 1 directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend. 3 Deeplink Deeplink takes you directly Online Trend Database to the micro-trend’s website 2 Deeplink 3 2
  • 3. MLOVE Mobile Trendreport Edition October 2012 Intro Who are we? Harald Neidhardt Nils Müller Founder MLOVE CEO & Founder TrendONE GmbH Harald is passionate about the Future of He lives in the future – Mobile and its opportunities for brands and today he is here with us! entrepreneurs. He created the MLOVE ConFestivals as Nils Mueller is famous for his stirring future inspiring global events that bring together journeys and for his inspiring journeys to thought leaders and startups in a very worldwide Innovation-Hotspots & Trends. interactive format. Harald is also Co-Founder and CMO of He started his career at the IBM´Innovation Smaato Inc.– a pioneering mobile Center. During his Master programme in advertising company headquartered in San Berlin, New York and Milan 2002, he Francisco. His international experience founded TrendONE, a company that is includes leading digital agencies, eg. specialized in micro-trends and weak Pixelpark in New York. signals. Harald is a frequent speaker on mobile TrendONE is market leader in identifying innovation & mobile advertising and was key trends in fast moving branches of named a "Top 50 CMO on Twitter" by Social business. Nils Mueller lives with his wife and Media Marketing Magazine. three children in Hamburg Blankenese. He lives in Hamburg and loves to travel. 3
  • 4. MLOVE Mobile Trendreport Edition October 2012 Categories MLOVE Mobile Trend Report Best Practice Marketing Commerce Media Lifestyle Services Technology 4
  • 5. MLOVE Mobile Trendreport Edition October 2012 Best Practice IN-STORE INTERACTION THROUGH MOBILE REAL-TIME DEALS The New York start-up Swarm provides retailers with a cloud-based %TAB-AKTIV% web platform that enables them to send their customers mobile offers in real time. The web platform is integrated into the respective store's Wi-Fi network so that customers don't have to install any mobile apps. Customers who connect their smartphone to the network automatically see the app that they can open to receive offers from the store. What's more, Swarm gives retailers the option of checking out online price comparisons and then making their offers to customers based on the results. SOURCE: http://swarm-mobile.com trendexplorer send a trend PPT export INITIATOR: Swarm, USA 5
  • 6. MLOVE Mobile Trendreport Edition October 2012 Best Practice TABLET MAGAZINES WITH SHOPPING FEATURES FlipBoard, an app for aggregating, displaying and reading content from %TAB-AKTIV% providers such as National Geographic and Rolling Stone, is now offering "social catalogs" with integrated shopping features. The first "social catalog" was created in conjunction with Levi's. The elements on display can be designed interactively and, when touched, play an animation, a video or a melody. They also link up to shopping possibilities for the displayed products and thereby offer new sales opportunities via tablets. SOURCE: http://thenextweb.com trendexplorer send a trend PPT export INITIATOR: FlipBoard, USA 6
  • 7. MLOVE Mobile Trendreport Edition October 2012 Best Practice GETTING REAL-TIME RELEVANT INFO ON THE PHONE The company "Expect Labs" develops software modules that analyse %TAB-AKTIV% the spoken words in telephone calls or video chats and automatically provide the users with relevant information in real time. Complex mathematical algorithms based on voice recognition and semantic analysis recognise the contexts and decide which additional information would be relevant for the users to have. Developers can implement this into their software so that brokers, for example, can get useful, real-time information about the companies they discuss on the phone. SOURCE: http://www.expectlabs.com trendexplorer send a trend PPT export video INITIATOR: Expect Labs Inc., USA 7
  • 8. MLOVE Mobile Trendreport Edition October 2012 Best Practice WINNING PRODUCTS WITH MOBILE SCRATCH CARDS The provider of location-based services Gettings offers companies the %TAB-AKTIV% chance to book mobile advertising campaigns in stores that playfully connect their customers to brands. Using the mobile app from "Gettings Explore", customers can scan the barcode on a previously selected product in a participating store and then receive a virtual scratch card with which they can try to win the respective product. If they're lucky, the customers will then get a coupon that they can redeem at the checkout for the product. SOURCE: http://www.gettings.de trendexplorer send a trend PPT export more pictures INITIATOR: Gettings GmbH, Germany 8
  • 9. MLOVE Mobile Trendreport Edition October 2012 Best Practice APP COLLECTS EXPERIENCES IN MULTIMEDIA ALBUMS The iPhone app from the New York start-up Moment aggregates %TAB-AKTIV% related photos, videos and tweets from different social networks and organises them into multimedia albums. To do this, Moment uses its own "smart matching" technology, which works out which contents fit together so that the user doesn't have to do it. Currently, the networks Facebook, Twitter, Instagram and Google+ are supported. During events, the red "live" button shows that content is still being added to the album. SOURCE: http://moment.me trendexplorer send a trend PPT export video INITIATOR: Moment Ltd., USA 9
  • 10. Order Form The rights of use are granted to the company’s internal employees. MLOVE Mobile Trend Report The contents can be used exclusively within the company or for offers you 40 pages featuring: customer projects. MLOVE Mobile Trend Report must not be systematically forwarded externally. All prices are exclusive of the 35 Micro-Trends – mobile sector and cross-industry legally applicable VAT. You can order the MLOVE Mobile Trend Report as a single issue (350 Euro) here: http://go.trendone.com/B3NNW For an annual subscription (12 issues, 3.500 Euro per year) please contact Peter von Aspern, v.aspern@trendone.com For questions please contact trendreport@mlove.com
  • 11. “The MLOVE ConFestival cemented its reputation as a ‘TED for Mobile’ by spoiling attendees with three days of inspirational talks and workshops” ∞ Contagious Magazine Passion. Inspiration. Future of Mobile. The MLOVE ConFestival focuses on innovative mobile opportunities for brands, start-ups and agencies – and the impact of mobile as a social catalyst for positive change. CEOs, innovators and entrepreneurs share, learn and cross-pollinate ideas with scientists, artists and international thought leaders. mlove.com