1. The document summarizes a recap of mobile trends from June 2012. Tablets were taking over, with forecasts of 118.9 million tablets to be sold in 2012, nearly doubling from 2011. Forrester also heightened expectations for tablet penetration.
2. The concept of "Mobile First" was discussed, where mobile growth and constraints should be prioritized. Embracing constraints on mobile can teach designers lessons for desktop. Mobile also enables new innovative experiences.
3. A case study described how Tech Data Refresh magazine transitioned to a digital format to better serve resellers embracing digital and mobile. The new web app allowed customized content on any device to increase vendor communication and prove return on investment.
LUON WassUp recap - mar 2014 - 2. the mobile landscapeLUON
The document discusses recent developments in the mobile landscape. It notes that smartphones and tablets have matured with rising adoption rates and usage. Design trends are shifting to flat interfaces and card-based layouts. It also explores how screens are connecting through technologies like Bluetooth and WiFi Direct, allowing experiences to span devices. Sensors and connected devices are proliferating, enabled by technologies like Bluetooth LE, and these present new data opportunities for marketers throughout the customer journey. Key takeaways include the maturation of mobile, the rise of multi-screen experiences, and the value of sensor data from connected devices.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
LUON WassUp Recap March 2013 - 3. the mobile landscapeLUON
The document discusses the shift to a multi-screen world where people use multiple devices. It notes that smartphones are the most common starting point for online activities. Finally, it highlights that mobile payment is an area seeing initiatives from many companies focusing on areas like credit cards in the cloud, NFC, and carrier billing.
The document discusses trends in eRetail, including online expectations for offline shopping experiences through mobile technologies that provide additional product information, payment innovations like mobile wallets, and a new breed of stores that blend online and offline through virtual fitting rooms and interactive digital displays. It also describes a project where an iconic 1971 Coke ad was reimagined for the digital age.
LUON WassUp Recap March 2013 - 2. the social landscapeLUON
The document discusses the rise of visual social media and how brands are using platforms like Instagram, Pinterest, and Facebook to engage users with images. It provides statistics on how photos now dominate users' activities on these sites. The document also covers how platforms like Facebook, Twitter, Google+, LinkedIn, and MySpace have expanded their offerings for brands, but that research shows consumers do want to connect with brands on social media. The key takeaways are that brands need to develop an image strategy, platforms have extended their monetization efforts, and consumers are open to engaging with brands online.
LUON WassUp Recap March 2013 - 4. the state of the webLUON
1. Google introduced Universal Analytics which allows measuring user behavior across devices using a common ID. This moves analytics towards cross-device tracking.
2. In Belgium, Internet Explorer and Chrome are the most used desktop browsers, while the iPhone's Safari is most used on mobile.
3. European cookie laws require websites to obtain consent before placing cookies. Websites must perform a cookie audit, assess privacy risks, inform users clearly, and obtain consent, whether implicit or explicit.
The document summarizes the following:
1. Big data is growing exponentially as more information is generated every day through various sources like social media. Analyzing big data can provide big opportunities for marketing through audience and channel optimization.
2. Google Analytics is updating its social and mobile reporting to better identify the value of social traffic and conversions across devices.
3. A survey of digital marketing in Belgium found that most companies focus on websites and use email marketing, search, and social media to drive traffic, while 3 in 4 are active on social media.
This document provides a summary of key events in social media and technology from June 2012. It discusses how search has become more social through features like Google+ and Bing integrating social profiles. Legislation around copyright is mentioned like SOPA/PIPA and ACTA. Facebook launched timeline pages and open graph apps. Google+ introduced pages for brands. Pinterest is described as a new visual social bookmarking service driving traffic and purchases. LinkedIn acquired Slideshare and Facebook acquired Instagram. The death of check-ins on location-based services is noted along with Eastman Kodak filing for bankruptcy despite inventing digital cameras.
LUON WassUp recap - mar 2014 - 2. the mobile landscapeLUON
The document discusses recent developments in the mobile landscape. It notes that smartphones and tablets have matured with rising adoption rates and usage. Design trends are shifting to flat interfaces and card-based layouts. It also explores how screens are connecting through technologies like Bluetooth and WiFi Direct, allowing experiences to span devices. Sensors and connected devices are proliferating, enabled by technologies like Bluetooth LE, and these present new data opportunities for marketers throughout the customer journey. Key takeaways include the maturation of mobile, the rise of multi-screen experiences, and the value of sensor data from connected devices.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
LUON WassUp Recap March 2013 - 3. the mobile landscapeLUON
The document discusses the shift to a multi-screen world where people use multiple devices. It notes that smartphones are the most common starting point for online activities. Finally, it highlights that mobile payment is an area seeing initiatives from many companies focusing on areas like credit cards in the cloud, NFC, and carrier billing.
The document discusses trends in eRetail, including online expectations for offline shopping experiences through mobile technologies that provide additional product information, payment innovations like mobile wallets, and a new breed of stores that blend online and offline through virtual fitting rooms and interactive digital displays. It also describes a project where an iconic 1971 Coke ad was reimagined for the digital age.
LUON WassUp Recap March 2013 - 2. the social landscapeLUON
The document discusses the rise of visual social media and how brands are using platforms like Instagram, Pinterest, and Facebook to engage users with images. It provides statistics on how photos now dominate users' activities on these sites. The document also covers how platforms like Facebook, Twitter, Google+, LinkedIn, and MySpace have expanded their offerings for brands, but that research shows consumers do want to connect with brands on social media. The key takeaways are that brands need to develop an image strategy, platforms have extended their monetization efforts, and consumers are open to engaging with brands online.
LUON WassUp Recap March 2013 - 4. the state of the webLUON
1. Google introduced Universal Analytics which allows measuring user behavior across devices using a common ID. This moves analytics towards cross-device tracking.
2. In Belgium, Internet Explorer and Chrome are the most used desktop browsers, while the iPhone's Safari is most used on mobile.
3. European cookie laws require websites to obtain consent before placing cookies. Websites must perform a cookie audit, assess privacy risks, inform users clearly, and obtain consent, whether implicit or explicit.
The document summarizes the following:
1. Big data is growing exponentially as more information is generated every day through various sources like social media. Analyzing big data can provide big opportunities for marketing through audience and channel optimization.
2. Google Analytics is updating its social and mobile reporting to better identify the value of social traffic and conversions across devices.
3. A survey of digital marketing in Belgium found that most companies focus on websites and use email marketing, search, and social media to drive traffic, while 3 in 4 are active on social media.
This document provides a summary of key events in social media and technology from June 2012. It discusses how search has become more social through features like Google+ and Bing integrating social profiles. Legislation around copyright is mentioned like SOPA/PIPA and ACTA. Facebook launched timeline pages and open graph apps. Google+ introduced pages for brands. Pinterest is described as a new visual social bookmarking service driving traffic and purchases. LinkedIn acquired Slideshare and Facebook acquired Instagram. The death of check-ins on location-based services is noted along with Eastman Kodak filing for bankruptcy despite inventing digital cameras.
1) The document discusses a 2nd screen mobile app called ESPN InPlay that was created for the 2012 US Open Tennis Tournament.
2) The app allowed users to interact with real-time trivia questions, view social media comments from Twitter and Facebook, and participate in predictive polling as matches were happening.
3) Users could login via Facebook, participate in leaderboards and contests for prizes, and view historical trivia about matches. The app was designed to increase audience engagement across screens.
The document discusses technology trends of 2022 by examining theories of how technology innovations are adopted. It predicts that computers and TVs will be fully integrated, allowing access to social media and video calls. Wireless headsets are expected to provide a cleaner listening experience by eliminating wires. Most significantly, the document speculates that advances in virtual reality may allow gaming through mind control alone using only a headset.
Bart is passionate about coffee and digital trends. He works for an agency called Wijs and shares 10 trends for 2012 based on his analysis. The key trends are: 1) the rise of dominant "Death Star" companies that dominate their markets, like Facebook in social and Apple in computers; 2) fragmentation of social networks into niche communities; 3) location becoming important context for online offerings; 4) sensors becoming ubiquitous in devices and environments; and 5) the importance of data and analytics. Mobile use and 3D printing are also growing. Companies need integrated, "mobile first" strategies to survive in this changing digital landscape.
LUON WassUp Recap March 2013 - 1. the search landscapeLUON
1. The document discusses Google's Panda and Penguin algorithm updates which aim to improve search quality by penalizing websites with thin or duplicate content, poor user experience, and unnatural links ("webspam").
2. It also covers Google's efforts to move towards semantic search through features like rich snippets, the Knowledge Graph, and future AuthorRank which will evaluate authors' reputation based on engagement metrics.
3. Other companies like Walmart are also implementing semantic search to better understand users' intents and display more relevant results.
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
The document discusses the rise of mobile usage and how mobile devices have become integrated into people's lives. It provides data on the growth of smartphones and tablets and how consumer behavior is shifting online and in-store based on mobile usage. The presentation emphasizes that brands need to have a mobile-optimized website and presence in order to engage with customers across different devices and drive online sales and awareness.
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses to expand their export markets globally using Google advertising tools. It provides an overview of how internet usage and e-commerce have grown significantly in Lithuania in recent years. The document then outlines various Google advertising options like AdWords, Display Network, and mobile ads that can help Lithuanian companies access new international markets in a cost-effective way. It also shares resources to help businesses learn more about these Google tools.
Catherine Elder provides predictions for trends in 2013, beginning with a focus on mobile, social, gamification, cloud computing, bring your own device (BYOD), big data, and combining all these trends into one term ("SoLoMoCoDa"). She predicts growth in mobile internet usage, tablets, apps, and time spent on mobile. Companies will need to provide consistent user experiences across multi-channel and multi-screen environments. Other predictions include increased use of augmented reality, crowdsourcing, and solid state storage, as well as the challenges of a new millennial workforce and lagging adoption rates among companies.
The document discusses trends in social media usage based on Wave 6 of a recurring social media study. Some key findings include:
1. Growth in managing social media profiles has slowed, suggesting social networks are reaching saturation levels. However, time spent on social networks continues to increase.
2. People are spending more time on social networks than any other media, surpassing television, radio, magazines and newspapers.
3. The number of social contacts people maintain continues to grow across social networks and messaging platforms.
4. 2010 may have marked the peak for some other social platforms and activities like blog reading/creation, starting forum topics, and photo website visits, which are now declining.
The document summarizes key points about mobile social media. It defines mobile social media as online social networks, sharing content through social channels, connecting mobile sites and apps to social networks, mobile social networks, and location-based check-in services. It notes that 150 million people use Facebook mobile and 240% growth in social media apps year-over-year. People use mobile social media for connecting, self-esteem, altruism, fun, and curiosity. However, an over-emphasis on extrinsic rewards risks depleting intrinsic motivation. The document outlines how people use mobile social media in the living room, stores, and with products. It predicts 4G will accelerate usage and all media will integrate social features.
The document discusses key trends that have emerged since the launch of the Apple iPad three months prior. It outlines that the iPad is fast becoming the most popular mobile device, with over 3.3 million units sold in less than three months. The iPad is also changing the rules of digital publishing by driving increased online browsing time of magazines and newspapers in its apps. It is becoming a major gaming platform and is contributing to a drop in netbook sales. Developer revenues and eBook sales have also increased since the iPad launch. Usage statistics also show the iPad is used for internet browsing at levels close to traditional PCs. The document concludes by noting the iPad is being adopted for commercial applications and provides higher eCommerce conversion rates compared to other
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
The mobile revolution has challenged us to find new ways to engage with our customers who can use their smart-phones and tablets to interact with our business and messages from anywhere 24/7 – at home, at work, on a plane, train or automobile.
Here are some practical tips for:
1. Making your email campaigns mobile-friendly
2. Optimizing your website for mobile
3. Optimizing your Search Marketing for mobile
4. And more…
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
Michael Fauscette discusses how business is being transformed by social, mobile, and cloud technologies. Customers are increasingly congregating online and sharing their thoughts, while expecting to interact with companies through new digital channels. This is driving organizations to adopt social media strategies, leverage mobile apps, and provide content through cloud services in order to better engage customers.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
LUON WassUp recap - mar 2014 - 1. the search landscapeLUON
1. The social, mobile and search worlds are colliding as major players like Google, Facebook, and Pinterest try to expand their markets.
2. Google is moving towards more semantic, conversational search capabilities with products like Google Now and its Hummingbird algorithm update. This shift away from keyword-focused search impacts traditional SEO approaches.
3. While Bing looks for ways to gain market share from Google, Facebook is entering search through features like Graph Search and Pinterest is exploring visual search through image recognition technology.
Alison Resnick reflects on what it means to be technologically literate and how she proves her own literacy through her use of Twitter. She identifies three key aspects of technological literacy according to Moore: identifying relevant technologies, understanding how to use them, and understanding what they are used for and how they work. Resnick explains how she meets these aspects through searching on Twitter to find people with similar interests, learning how to favorite and follow others, and understanding Twitter's interface and purpose from its homepage layout. She determines that her experience aligns with Moore's definition of technological literacy.
1) The document discusses a 2nd screen mobile app called ESPN InPlay that was created for the 2012 US Open Tennis Tournament.
2) The app allowed users to interact with real-time trivia questions, view social media comments from Twitter and Facebook, and participate in predictive polling as matches were happening.
3) Users could login via Facebook, participate in leaderboards and contests for prizes, and view historical trivia about matches. The app was designed to increase audience engagement across screens.
The document discusses technology trends of 2022 by examining theories of how technology innovations are adopted. It predicts that computers and TVs will be fully integrated, allowing access to social media and video calls. Wireless headsets are expected to provide a cleaner listening experience by eliminating wires. Most significantly, the document speculates that advances in virtual reality may allow gaming through mind control alone using only a headset.
Bart is passionate about coffee and digital trends. He works for an agency called Wijs and shares 10 trends for 2012 based on his analysis. The key trends are: 1) the rise of dominant "Death Star" companies that dominate their markets, like Facebook in social and Apple in computers; 2) fragmentation of social networks into niche communities; 3) location becoming important context for online offerings; 4) sensors becoming ubiquitous in devices and environments; and 5) the importance of data and analytics. Mobile use and 3D printing are also growing. Companies need integrated, "mobile first" strategies to survive in this changing digital landscape.
LUON WassUp Recap March 2013 - 1. the search landscapeLUON
1. The document discusses Google's Panda and Penguin algorithm updates which aim to improve search quality by penalizing websites with thin or duplicate content, poor user experience, and unnatural links ("webspam").
2. It also covers Google's efforts to move towards semantic search through features like rich snippets, the Knowledge Graph, and future AuthorRank which will evaluate authors' reputation based on engagement metrics.
3. Other companies like Walmart are also implementing semantic search to better understand users' intents and display more relevant results.
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
The document discusses the rise of mobile usage and how mobile devices have become integrated into people's lives. It provides data on the growth of smartphones and tablets and how consumer behavior is shifting online and in-store based on mobile usage. The presentation emphasizes that brands need to have a mobile-optimized website and presence in order to engage with customers across different devices and drive online sales and awareness.
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses to expand their export markets globally using Google advertising tools. It provides an overview of how internet usage and e-commerce have grown significantly in Lithuania in recent years. The document then outlines various Google advertising options like AdWords, Display Network, and mobile ads that can help Lithuanian companies access new international markets in a cost-effective way. It also shares resources to help businesses learn more about these Google tools.
Catherine Elder provides predictions for trends in 2013, beginning with a focus on mobile, social, gamification, cloud computing, bring your own device (BYOD), big data, and combining all these trends into one term ("SoLoMoCoDa"). She predicts growth in mobile internet usage, tablets, apps, and time spent on mobile. Companies will need to provide consistent user experiences across multi-channel and multi-screen environments. Other predictions include increased use of augmented reality, crowdsourcing, and solid state storage, as well as the challenges of a new millennial workforce and lagging adoption rates among companies.
The document discusses trends in social media usage based on Wave 6 of a recurring social media study. Some key findings include:
1. Growth in managing social media profiles has slowed, suggesting social networks are reaching saturation levels. However, time spent on social networks continues to increase.
2. People are spending more time on social networks than any other media, surpassing television, radio, magazines and newspapers.
3. The number of social contacts people maintain continues to grow across social networks and messaging platforms.
4. 2010 may have marked the peak for some other social platforms and activities like blog reading/creation, starting forum topics, and photo website visits, which are now declining.
The document summarizes key points about mobile social media. It defines mobile social media as online social networks, sharing content through social channels, connecting mobile sites and apps to social networks, mobile social networks, and location-based check-in services. It notes that 150 million people use Facebook mobile and 240% growth in social media apps year-over-year. People use mobile social media for connecting, self-esteem, altruism, fun, and curiosity. However, an over-emphasis on extrinsic rewards risks depleting intrinsic motivation. The document outlines how people use mobile social media in the living room, stores, and with products. It predicts 4G will accelerate usage and all media will integrate social features.
The document discusses key trends that have emerged since the launch of the Apple iPad three months prior. It outlines that the iPad is fast becoming the most popular mobile device, with over 3.3 million units sold in less than three months. The iPad is also changing the rules of digital publishing by driving increased online browsing time of magazines and newspapers in its apps. It is becoming a major gaming platform and is contributing to a drop in netbook sales. Developer revenues and eBook sales have also increased since the iPad launch. Usage statistics also show the iPad is used for internet browsing at levels close to traditional PCs. The document concludes by noting the iPad is being adopted for commercial applications and provides higher eCommerce conversion rates compared to other
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
The mobile revolution has challenged us to find new ways to engage with our customers who can use their smart-phones and tablets to interact with our business and messages from anywhere 24/7 – at home, at work, on a plane, train or automobile.
Here are some practical tips for:
1. Making your email campaigns mobile-friendly
2. Optimizing your website for mobile
3. Optimizing your Search Marketing for mobile
4. And more…
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
Michael Fauscette discusses how business is being transformed by social, mobile, and cloud technologies. Customers are increasingly congregating online and sharing their thoughts, while expecting to interact with companies through new digital channels. This is driving organizations to adopt social media strategies, leverage mobile apps, and provide content through cloud services in order to better engage customers.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
LUON WassUp recap - mar 2014 - 1. the search landscapeLUON
1. The social, mobile and search worlds are colliding as major players like Google, Facebook, and Pinterest try to expand their markets.
2. Google is moving towards more semantic, conversational search capabilities with products like Google Now and its Hummingbird algorithm update. This shift away from keyword-focused search impacts traditional SEO approaches.
3. While Bing looks for ways to gain market share from Google, Facebook is entering search through features like Graph Search and Pinterest is exploring visual search through image recognition technology.
Alison Resnick reflects on what it means to be technologically literate and how she proves her own literacy through her use of Twitter. She identifies three key aspects of technological literacy according to Moore: identifying relevant technologies, understanding how to use them, and understanding what they are used for and how they work. Resnick explains how she meets these aspects through searching on Twitter to find people with similar interests, learning how to favorite and follow others, and understanding Twitter's interface and purpose from its homepage layout. She determines that her experience aligns with Moore's definition of technological literacy.
Google+ is Google's social network, launched in 2011. It allows users to organize contacts into circles and share updates, photos and videos. Recent growth has seen user numbers increase from 40 million in June to over 31 million indexed users in October 2011. While not particularly innovative in its features, Google+ focuses on personalized search and content while integrating with other Google services like Hangouts, Maps and Apps. It could provide useful engagement and insights for brands through organizing fans and testing content with circles. The first steps for businesses are to start practicing personally and build relationships before focusing on sales or content promotion.
Mobile applications require collaboration from specialists in various roles including interaction design, mobile design, iOS development, Android development, backend development, project management, and testing. While the debate around native vs. web applications is often simplistic, creating high-quality multi-platform mobile projects typically involves both native and web components. The key is determining the right solution based on each project's specific needs rather than following rigid definitions.
This document summarizes key insights from presentations and discussions at a Mobile IQ conference in New York on January 19, 2012 and an upcoming conference in Paris on January 24, 2012. It discusses how mobile commerce is growing rapidly and becoming a game changer, especially with the rise of tablets. However, many prestige brands have been slow to develop robust mobile strategies, with most focusing only on apps that lack functionality. To succeed, brands need to focus on optimizing their mobile sites and commerce capabilities across all devices. Competence in mobile may indicate a brand's ability to grow globally and tap into emerging markets.
In this presentation, the first in a series of 3 with @laurenceveale and @randallsnare, discover the when, what and where of mobile. Find out about the proliferation and predicted growth of mobile devices, global mobile trends and just how people actually engage with their mobile phones. Understanding the context of mobile is the first step in creating a mobile strategy.
This document summarizes a presentation on mobile applications and trends. It discusses growth in smartphone usage and mobile internet data. Key trends include the ubiquity of mobile devices, increasing capabilities of mobile platforms, and the convergence of these capabilities. Technical considerations for developing mobile apps include supporting multiple platforms, speed optimization, and touch interfaces. Frameworks can help but design expertise is still important. The organization discussed had success with an initial mobile app but downloads dropped off without ongoing promotion. Setting clear goals and aligning mobile strategies with broader organizational goals are important lessons learned.
The document discusses the growing trend of mobile devices and applications. It notes that mobile device shipments have surpassed 1 billion units and mobile app downloads are forecast to reach 17.7 billion in 2011. It emphasizes that mobile internet usage will overtake desktop usage by 2014. The document outlines the different types of mobile devices like smartphones, tablets, and their key characteristics. It provides examples of popular mobile apps and their success worldwide. Finally, it discusses the skill set required for mobile app development and resources available.
This document summarizes the latest mobile news from March 2012. It discusses the growth of smartphones and their increasing market share over "dumb phones". It provides market share numbers for Android, iOS, and other platforms. It also summarizes new products like the new iPad and Samsung Galaxy S3, updates to platforms like Android and Windows Phone, and other miscellaneous mobile news stories from March 2012.
The document provides an overview of mobile news and developments for July 2012. It discusses Samsung's strong Q2 earnings from Galaxy S3 sales, the Olympics being the first to use mobile payment and have increased mobile viewing, and Coca-Cola launching social media apps for the Games. It also covers the release of Android 4.1 and Windows 8 in October, Amazon potentially making a smartphone, and growing mobile adoption in Africa and China.
This document discusses how to build successful consumer IoT products. It notes that while early IoT companies like Nest were focused on energy and security, the consumer IoT market is still immature, with Nest accounting for only 0.5% of Google's revenue. To build products consumers value, companies must focus on services rather than hardware and provide real convenience like Amazon Echo. The document promotes a messaging platform approach to power human-machine communication and enable ecommerce, payments and communicating with devices via messaging. It presents the Diuit messaging API as a solution.
This document discusses 10 key technology trends from 2012, as observed by the author. The trends covered include the rise of mobile computing through smartphones and tablets, threats to an open internet from legislation, the continued lack of an integrated "smart TV" experience, the emergence of social media like Twitter as a second screen experience alongside traditional TV, the inevitable digitization of industries despite some resistance, the growth of data and APIs as economic resources, declining effectiveness of Facebook for marketing, increased adoption of cloud services, the ongoing shift to more visual and mobile digital experiences, and the need to avoid overestimating the pace of technological change from year to year.
Everyone remembers the story of the boy who cried wolf. In the digital world our equivalent is mobile. We are so used to mobile evangelists proclaiming it’s the “year of mobile” that you can actuall hear the collective groans at industry conferences. Eyes roll, shoulders shrug, minds tune out, and eventually people start playing around with their mobile phones. Now I’m from Ohio so I’m not entirely sure but I think that’s what they call irony.
A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
This document discusses Apple, Google, and Microsoft's battle for dominance in the mobile computing experience. It provides an overview of each company's business model and strengths. Apple focuses on proprietary hardware and a closed software ecosystem. Google's model centers around online advertising and open platforms. Microsoft has traditionally focused on Windows and Office but is now developing its own mobile hardware and platforms. The document examines why mobile is important to each company and assesses their mobile platform offerings. It discusses the significance of mobile apps, app stores, and open vs closed platforms. The author argues that Google's business model and focus on apps positions it to ultimately prevail in this competition, though it faces challenges from the other companies.
This document discusses Apple, Google, and Microsoft's battle for dominance in the mobile computing experience. It provides an overview of each company's business model and strengths. Apple focuses on proprietary hardware and tightly controlled software. Google's model centers around online advertising and open platforms. Microsoft has historically focused on Windows and Office but is expanding into mobile hardware and software. The document examines why mobile is important to these firms and evaluates their mobile platform offerings. It discusses the significance of mobile apps, app stores, and open vs closed platforms. The author argues Google's business model and focus on apps will allow it to prevail, though it faces challenges from Apple's brand strength and Microsoft's enterprise relationships. The document considers the implications of one company dominating
120419 transform or die ibm breakout session 1 wgoirJerry J. Stam
IBM presentation on retail conference What´s Going on in retailing 2012 WGOIR at Nieuwegein on 19 April 2012. Includes trends and how to respond to this
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Since the popularity of Apple, many businesses have started to hire mobile app developers who are well versed in iOS, and these are trends of iPhone app development.
This document provides an overview and status update of the iLabs Mobile Toolbox project. It discusses how the toolbox can be used to create mobile applications through a server-side scripting approach using Widgers and Widlets. Key benefits include shorter development time, simpler client programs, and less network traffic compared to traditional Java ME programming. The toolbox is currently in beta with several external users, and the team aims to further develop documentation, tutorials, and community support going forward.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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3. March 8
Facts & figures | Tablet sales
118.9
million
tablets forecasted to be sold to end users
worldwide in 2012
98% increase from 2011 sales
Source: Gartner, April 2012
3
4. March 8
Facts & figures | Forrester heightens tablet expectations
105,7 million
30,4% of adults
Forrester heightened tablet penetration expectations because of low-cost
disruptors, workers driving consumer sales up and touch-plus tablets paving way for
Windows 8
4
7. March
Facts & figures | Solo Open Kitchen (BE)
9.93%
25.67%
2.78%
61.23%
90.07%
20.28%
desktop mobile
iPad iPhone iPod other
Mobile visits to solo.be, March 2012
7
8. March 7
The new iPad
click next for video
Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp
camera and 4G support
8
9. March 7
The new iPad
Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp
camera and 4G support
9
10. February 28
Google Play
Google reassembled the Android app store, along with Google Music and the Google
eBookstore, under the Google Play umbrella.
10
11. February 28
Google Play
click next for video
Google reassembled the Android app store, along with Google Music and the Google
eBookstore, under the Google Play umbrella.
11
12. April 24 & 25
I cloud, You cloud
Google Drive Microsoft Skydrive
• Integration with Google Docs • Integration with Office
• Multi-device • Multi-device
• Search capabilities • Public sharing
• 5Gb for free • 7Gb for free
• … • …
12
14. 2. Stepping into mobile
“Mobile First”
“ Mobile will ultimately be the way you provision
most of your services. The way I like to put it
is, the answer should always be mobile first.
- Eric Schmidt, CEO, Google -
14
15. 2. Stepping into mobile
“Mobile First”
“ We really need to shift to think
about mobile first....This is a
bigger shift than we saw
with the personal computing
revolution
- Kevin Lynch, CTO, Adobe -
15
17. 2. Stepping into mobile
“Mobile First”
“ We’re just now starting to get
into mobile first and then web
second for a lot of our products.
What we’re finding is that the
designers on mobile are really
embracing the constraints
[and] that it’s actually teaching
us a lot about how to design
back to the desktop
- Kate Aronowitz, Director of
Design, Facebook -
17
19. 2. Stepping into mobile
“Mobile First” | Preparing for mobile growth
The number of mobile-connected devices will exceed the
number of people on earth by the end of 2012.
Globally, mobile data traffic grew 2.3-fold over
2011, more than doubling for the fourth year in a
row.
In 2011, mobile data traffic was 8 times the
size of the entire global Internet in 2000.
1 “Mobile First” prepares you for the explosive growth and new opportunities
emerging on mobile today.
19
20. 2. Stepping into mobile
“Mobile First” | Embracing constraints
Flickr, Girl Meets Camera
2 “Mobile First” forces you to focus and prioritize your products by embracing the
constraints inherent in mobile design
20
21. 2. Stepping into mobile
“Mobile First” | Embracing constraints
Flickr, Girl Meets Camera
one eyeball
84% at home
80% during miscellaneous downtime
74% while waiting in lines or for appointments
69% while shopping
64% at work
one thumb
62% while watching TV
2 “Mobile First” forces you to focus and prioritize your products by embracing the
constraints inherent in mobile design
21
22. 2. Stepping into mobile
“Mobile First” | Building on new capabilities
3 “Mobile First” allows you to deliver innovative experiences by building on new
capabilities native to mobile devices and modes of use.
22
23. November 1, 2011
Google GO|MO
Google’s GO|MO site aims to help businesses easily create a mobile-friendly website
http://www.howtogomo.com/
23
24. November 1, 2011
Google GO|MO
Google’s GO|MO site aims to help businesses easily create a mobile-friendly website
http://www.howtogomo.com/
24
25. November 1, 2011
Google GO|MO
Google’s GO|MO site aims to help businesses easily create a mobile-friendly website
http://www.howtogomo.com/
25
26. 2. Stepping into mobile
Battle of the apps: web vs. native
Web or native?
Web apps offer greater reach and flexibility, but lack for example access to device features
26
27. 2. Stepping into mobile
Battle of the apps: web vs. native
Mobile Internet tasks for which US smartphone users use a mobile app vs browser
(src: Yahoo! and Ipsos, 2011)
27
28. 2. Stepping into mobile
Battle of the apps: web vs. native
Source: Worklight, 2012
28
30. 3. Tech Data Refresh case
Meet Refresh Magazine
4.500 contacts (IT resellers)
84% uses it to stay up-to-date
63% uses it in sales process
The printed Refresh magazine has been a solid sales tool for over 21 years.
30
31. 3. Tech Data Refresh case
But Refresh was experiencing difficulties
1 2 3
Resellers were looking 48% of the resellers
Vendors reallocated
for up to date content, prefer their informa-
marketing budgets
articles and promos tion digital
Over the years, everyone was turning digital and mobile… including the resellers
31
32. 3. Tech Data Refresh case
So we took on the challenge to…
create a cost-efficient cross- offer resellers a richer experience
platform publication
make Refresh more
increase and prove ROMI for segmented and
Tech Data and its vendors highly targeted
raise reach and
offer vendors additional
shareability
ways to communicate
32
33. 3. Tech Data Refresh case
The idea: Refresh 2.0 web app
A digital magalog that can be experienced on desktop, laptop, tablets and mobile
33
34. 3. Tech Data Refresh case
The idea: Refresh 2.0 web app
A digital magalog that can be experienced on desktop, laptop, tablets and mobile
34
35. 3. Tech Data Refresh case
Offering…
create a cost-efficient cross- offer resellers a richer experience
platform publication
make Refresh more
segmented and
increase and prove ROMI for highly targeted
Tech Data and its vendors
raise reach and
offer vendors additional
shareability
ways to communicate
35
36. 3. Tech Data Refresh case
The result
a multi-touch, personalized, direct sales tool
36
37. 3. Tech Data Refresh case
How we did it
1 Centrally managed content
37
38. 3. Tech Data Refresh case
How we did it
2 Web app built in HTML5, CSS3 and jQuery
38
39. 3. Tech Data Refresh case
How we did it
3 Responsive design to offer an optimal experience on every device
39
40. 3. Tech Data Refresh case
How we did it
4 Measurement & reporting
40
42. May 22
Google acquires Motorola Mobility
From hardware to software, just like Apple
Patent war ammunition
Save Google TV
Tackle Android fragmentation
With the $12,5 billion acquisition, Google gains 20,000 employees, 24,000 patents and
30% of Androids current market share in the U.S.
42
43. October 3
Adobe acquires Nitobi/Phonegap
With this move, Adobe clearly shifts its mobile focus from Flash to HTML5
43
44. October 3
Adobe Edge
click next for video
With this move, Adobe clearly shifts its mobile focus from Flash to HTML5
44
45. Thank you for listening.
Now let’s talk.
Geert De Laet
Technology evangelist
gdelaet@luon.com
Twitter: @geertdelaet
http://www.luon.com
45