This document describes the services of an interactive agency called Monday. It discusses how communication has changed from traditional unidirectional branding to a new era where consumers are in control and search for information online. The agency helps brands adapt to this new environment through strategic marketing, website development, search engine optimization, social media, mobile apps, and other digital services. Case studies are provided showing how the agency has helped launch new products and engage customers for brands like M&M's, Novartis, and Lusomundo.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
Rob Thurner, Independent Mobile ConsultantAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
The document discusses trends in digital marketing, with a focus on mobile. It summarizes views from various companies on the future of online advertising and marketing. Key points addressed include the growth of mobile internet usage and revenues, the shift to more social and behavioral targeting approaches, and the move to a performance-based model. Barriers and opportunities in the value chain, such as the need to connect different affiliate programs and networks, are also examined.
This document discusses the shift from traditional to digital direct marketing channels. It notes that digital channels like email and internet display are growing rapidly while traditional channels like direct mail and telephone marketing are declining. The document also highlights that digital channels provide higher ROI for marketers. It emphasizes that success in direct marketing now requires relevance, interactivity, and measurability across channels. Finally, it suggests that commercial printers can expand into a communications service provider role by offering integrated cross-channel marketing solutions and services.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
This document provides an overview of the mobile commerce outlook for 2013. It discusses how mobile commerce will make customers pickier as they can more easily compare prices. It also discusses how mobile advertising will be key to driving purchases in 2013 as advertisers integrate commerce capabilities. Additionally, it notes that as merchants improve their mobile strategies, analytics will become even more important to optimize efforts and understand customer data from mobile interactions.
The document discusses trends in the news media industry presented in the INMA report "News Media Outlook 2013: The Print + Digital Dynamic In Exponential Times". It notes that INMA represents over 5,000 media executives from 80 countries. It outlines challenges and opportunities for print and digital media, including the growth of mobile usage. It also provides examples of how some publishers like the Telegraph are transitioning to offer content across multiple platforms.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
Rob Thurner, Independent Mobile ConsultantAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
The document discusses trends in digital marketing, with a focus on mobile. It summarizes views from various companies on the future of online advertising and marketing. Key points addressed include the growth of mobile internet usage and revenues, the shift to more social and behavioral targeting approaches, and the move to a performance-based model. Barriers and opportunities in the value chain, such as the need to connect different affiliate programs and networks, are also examined.
This document discusses the shift from traditional to digital direct marketing channels. It notes that digital channels like email and internet display are growing rapidly while traditional channels like direct mail and telephone marketing are declining. The document also highlights that digital channels provide higher ROI for marketers. It emphasizes that success in direct marketing now requires relevance, interactivity, and measurability across channels. Finally, it suggests that commercial printers can expand into a communications service provider role by offering integrated cross-channel marketing solutions and services.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
This document provides an overview of the mobile commerce outlook for 2013. It discusses how mobile commerce will make customers pickier as they can more easily compare prices. It also discusses how mobile advertising will be key to driving purchases in 2013 as advertisers integrate commerce capabilities. Additionally, it notes that as merchants improve their mobile strategies, analytics will become even more important to optimize efforts and understand customer data from mobile interactions.
The document discusses trends in the news media industry presented in the INMA report "News Media Outlook 2013: The Print + Digital Dynamic In Exponential Times". It notes that INMA represents over 5,000 media executives from 80 countries. It outlines challenges and opportunities for print and digital media, including the growth of mobile usage. It also provides examples of how some publishers like the Telegraph are transitioning to offer content across multiple platforms.
DearMedia is a digital consulting company founded in 2009 that helps clients balance their traditional and digital media businesses. The document discusses how various media industries are being disrupted by digital and mobile trends, such as the rise of social media and time-shifting of TV viewing. It argues that relevance and experiences, not content itself, will drive people's willingness to pay for media. Traditional media are not dead but must adapt to remain valuable to audiences.
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life is a study by TNS that identifies opportunities for businesses to grow through understanding online behaviors and attitudes. It is based on interviews with 72,000 people in 60 countries representing 93% of the global internet population. The study addresses key questions about reaching, engaging, activating, and converting digital users, consumers, advocates, and customers. It provides insights into these areas across 34 categories and 60 markets. The study aims to help businesses better understand strategic digital marketing opportunities through metrics like the Digital Growth Index.
Growth Codes: How do operators turn data growth into profitable revenue growth?Ericsson Slides
Growth Codes show how rethinking both mobile broadband and the role of operators can translate into profitable growth. Operators driven by bold, visionary and explorative mobile broadband strategies are turning data growth into revenue growth. These operators differentiate themselves by balancing superior network performance and an innovative go-to-market strategy. We believe the industry can learn from these examples and that more operators can find success by adapting some of their approaches to these codes.
The document discusses planning and creating a digital strategy. It explains that planning a strategy involves analyzing goals, the brand background, audiences, and locations to find audiences. Creating a strategy involves formalizing campaign elements based on the analysis. The key stages are planning, creation, actualization of the campaign, and evaluation of results.
Mobile devices are becoming increasingly important for both consumers and businesses. While consumers are rapidly adopting smartphones, many businesses have yet to fully mobilize their strategies and services. In 2013, mobile internet usage is expected to surpass desktop usage. There will be continued rapid growth in smartphones and tablets. Apps are also gaining prominence over mobile web browsing. For businesses, developing a strong mobile strategy through responsive websites, apps, mobile advertising and mobile customer relationship management will be crucial for engaging customers in the mobile era.
Mobile marketing is gaining mainstream acceptance as brands increase their mobile budgets significantly in 2010. Mobile commerce is also expected to grow substantially as phones and mobile sites improve. However, challenges remain around privacy, data usage, and fragmentation among device platforms. Overall, mobile is maturing as a key marketing channel but still faces growing pains as the industry continues to evolve rapidly.
Omni Channel Marketing Conference - Crispin TristramTony Booth
The document discusses how the media landscape is shifting towards mobile and online platforms, with mobile internet usage surpassing desktop by 2015. This shift is impacting businesses like cinemas. While cinema spending will remain strong, online DVD/download sales and rentals will increase at the expense of physical rentals. The document advocates that cinemas respond by creating an omni-channel experience and cross-channel touchpoints to engage customers across multiple platforms.
The world’s premier brands come to Gage for marketing that matters. We help clients grow sales, profits and market share. We spur consumers, customers and partners to take action. We’re the technology-savvy, strategically-driven – and results-obsessed – marketing agency.
Deliver More Powerful, Personalized CommunicationsVivastream
This document discusses strategies for creating more powerful and personalized customer communications. It highlights how using customer data and analytics can help target the right messages to the right customers, increasing relevance and driving better results. Specific techniques mentioned include using segmentation and QR codes to bridge physical and digital channels, facilitating customer interactions and tracking responses. The document argues that a multi-channel approach combining mail, email and other channels can boost engagement when messages are personalized.
Allister Frost - Microsoft, Marketers and the Psychology of the Social WebPure360
The document discusses how marketers have evolved their strategies over time to take advantage of new technologies and social psychology principles. It provides tips for social marketers based on how the human brain has evolved, including using social proof by showing real customer stories, creating a sense of contrast or scarcity, including hidden delights, gaining commitment through small actions, and appealing to people's innate sense of reciprocity. The goal is for marketers to make their strategies more "whole brain" by understanding both rational and emotional human decision-making.
The article discusses how to create an effective mobile commerce site. It emphasizes that the mobile site should be optimized for mobile and not just a copy of the desktop site. Key recommendations include understanding customer needs and goals for the mobile channel. The mobile site should allow easy searching, browsing, and purchasing via features like product photos, descriptions, reviews, videos, store locator, and social sharing. It also discusses how mobile is becoming more than just commerce as customers use their phones to aid in-store shopping through offers, store check-ins, and product scanning. Retailers can gain insights from mobile behaviors to improve the customer experience across channels.
The document discusses possibilities in the future telecom market and innovation challenges. It identifies 10 taboos in the mobile industry that are hampering business, including revenue sharing models and distribution challenges. It also outlines the classic telecom value chain and different phases of mobile broadband adoption, from early business users to a saturated mass market. Finally, it notes significant price differences for mobile broadband across Denmark, Sweden, and Finland.
This document discusses how the role of advertising agencies is shifting from solely producing advertising campaigns to helping build client businesses. As clients face new challenges like a connected consumer and global competition, they need ideas that can transform their business models rather than just messaging. Digital technology now allows agencies to develop experiences that can reinvent how clients connect with customers and their business models. Agencies must expand their focus from just advertising to helping clients build digital products, services and experiences.
It’s time to connect with your customers the way they connect with each other!
In today’s economic environment, businesses like yours are looking for cost-effective, proven ways to reach current and new customers, boost sales, and increase the bottom line. CP Communications provides cutting-edge mobile marketing solutions to help you do just that. With a powerful yet intuitive suite of services, you are able to reach more customers faster and fine-tune your mobile advertising to achieve the best results. We put THE POWER OF MOBILE in your hands.
Mobile Media Workshop At Fre Sh Communityitalo.gani
The document discusses:
1. m-STARS' permission-based mobile marketing model and how it allows targeted SMS and RBT advertising campaigns.
2. The benefits for brands of targeted mobile media, including metrics on m-STARS' large audience base.
3. Examples of m-STARS mobile marketing campaigns and case studies for airlines, banking, and FMCG clients.
4. The importance of interactive and creative ad formats for mobile, and m-STARS' lineup of SMS, mobile app, and WAP-
The impact of digital on growth strategies - CMO imperatives for 2012TNS
The document discusses key trends and challenges facing CMOs based on interviews with CMOs from various international organizations. Three main trends emerged: [1] Digital integration is now seen as essential across the entire marketing function and is blurring boundaries between business functions; [2] There is a renewed focus on the central brand idea in digital strategies rather than starting with channels; [3] Analytics are being used to make data work harder and provide more tailored consumer experiences through improved targeting and engagement. CMOs are focusing on deeper consumer engagement through owned, earned and shared media based on the brand idea.
The document discusses the future of insight delivery for marketing. It notes that insights will need to be delivered in real-time to keep up with constantly evolving consumer behavior and always-on engagement. Agencies will need to adopt a federated approach to insights that brings together both quantitative and qualitative data from various sources to tell meaningful brand narratives. This will require contextualizing insights around key business questions and human truths. The document provides an example of how Right Intel delivers insights for Kellogg by focusing on specific client needs, curating a mix of relevant content, and sharing knowledge internally in a continual process.
txtNation provides mobile billing solutions that allow organizations to charge customers for products and services via text messages on their mobile phones across networks globally. It offers premium and non-premium SMS, one-way billing, and phone billing solutions that are easy to integrate and can reach millions of users. txtNation aims to simplify mobile payments through plug-and-play technologies without the complexity of other solutions.
The document summarizes Mobile Commons, a SaaS platform for mobile messaging marketing. It was founded in 2007 and has over 85 customers. Mobile Commons allows agencies and marketers to launch large-scale SMS, voice, and web programs. The company has direct sales, agency, and reseller channels. Mobile messaging is highlighted as the leading mobile marketing channel due to its widespread adoption and engagement. Mobile Commons CEO Anthony Risicato and the experienced team are focused on building the high-growth business.
The document discusses digital marketing and how companies can build effective marketing platforms. It notes that marketing now involves engaging online communities through social media and creating consistent, relevant customer experiences across touchpoints. The document also highlights how Microsoft technologies like Silverlight can help companies increase their online reach and engagement through rich media experiences. It emphasizes building a bridge between IT and marketing and positioning Microsoft as a platform partner to help companies with audience reach, touchpoints, design, analytics, and infrastructure.
How to build an engagement strategy around the interactive platform of a FMC...ColinGodefroy
1. The emergence of a new communication environment
2. Engagement: the new grail of communication strategies
3. How can be integrated an engagement strategy in a FMCG company?
DearMedia is a digital consulting company founded in 2009 that helps clients balance their traditional and digital media businesses. The document discusses how various media industries are being disrupted by digital and mobile trends, such as the rise of social media and time-shifting of TV viewing. It argues that relevance and experiences, not content itself, will drive people's willingness to pay for media. Traditional media are not dead but must adapt to remain valuable to audiences.
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life is a study by TNS that identifies opportunities for businesses to grow through understanding online behaviors and attitudes. It is based on interviews with 72,000 people in 60 countries representing 93% of the global internet population. The study addresses key questions about reaching, engaging, activating, and converting digital users, consumers, advocates, and customers. It provides insights into these areas across 34 categories and 60 markets. The study aims to help businesses better understand strategic digital marketing opportunities through metrics like the Digital Growth Index.
Growth Codes: How do operators turn data growth into profitable revenue growth?Ericsson Slides
Growth Codes show how rethinking both mobile broadband and the role of operators can translate into profitable growth. Operators driven by bold, visionary and explorative mobile broadband strategies are turning data growth into revenue growth. These operators differentiate themselves by balancing superior network performance and an innovative go-to-market strategy. We believe the industry can learn from these examples and that more operators can find success by adapting some of their approaches to these codes.
The document discusses planning and creating a digital strategy. It explains that planning a strategy involves analyzing goals, the brand background, audiences, and locations to find audiences. Creating a strategy involves formalizing campaign elements based on the analysis. The key stages are planning, creation, actualization of the campaign, and evaluation of results.
Mobile devices are becoming increasingly important for both consumers and businesses. While consumers are rapidly adopting smartphones, many businesses have yet to fully mobilize their strategies and services. In 2013, mobile internet usage is expected to surpass desktop usage. There will be continued rapid growth in smartphones and tablets. Apps are also gaining prominence over mobile web browsing. For businesses, developing a strong mobile strategy through responsive websites, apps, mobile advertising and mobile customer relationship management will be crucial for engaging customers in the mobile era.
Mobile marketing is gaining mainstream acceptance as brands increase their mobile budgets significantly in 2010. Mobile commerce is also expected to grow substantially as phones and mobile sites improve. However, challenges remain around privacy, data usage, and fragmentation among device platforms. Overall, mobile is maturing as a key marketing channel but still faces growing pains as the industry continues to evolve rapidly.
Omni Channel Marketing Conference - Crispin TristramTony Booth
The document discusses how the media landscape is shifting towards mobile and online platforms, with mobile internet usage surpassing desktop by 2015. This shift is impacting businesses like cinemas. While cinema spending will remain strong, online DVD/download sales and rentals will increase at the expense of physical rentals. The document advocates that cinemas respond by creating an omni-channel experience and cross-channel touchpoints to engage customers across multiple platforms.
The world’s premier brands come to Gage for marketing that matters. We help clients grow sales, profits and market share. We spur consumers, customers and partners to take action. We’re the technology-savvy, strategically-driven – and results-obsessed – marketing agency.
Deliver More Powerful, Personalized CommunicationsVivastream
This document discusses strategies for creating more powerful and personalized customer communications. It highlights how using customer data and analytics can help target the right messages to the right customers, increasing relevance and driving better results. Specific techniques mentioned include using segmentation and QR codes to bridge physical and digital channels, facilitating customer interactions and tracking responses. The document argues that a multi-channel approach combining mail, email and other channels can boost engagement when messages are personalized.
Allister Frost - Microsoft, Marketers and the Psychology of the Social WebPure360
The document discusses how marketers have evolved their strategies over time to take advantage of new technologies and social psychology principles. It provides tips for social marketers based on how the human brain has evolved, including using social proof by showing real customer stories, creating a sense of contrast or scarcity, including hidden delights, gaining commitment through small actions, and appealing to people's innate sense of reciprocity. The goal is for marketers to make their strategies more "whole brain" by understanding both rational and emotional human decision-making.
The article discusses how to create an effective mobile commerce site. It emphasizes that the mobile site should be optimized for mobile and not just a copy of the desktop site. Key recommendations include understanding customer needs and goals for the mobile channel. The mobile site should allow easy searching, browsing, and purchasing via features like product photos, descriptions, reviews, videos, store locator, and social sharing. It also discusses how mobile is becoming more than just commerce as customers use their phones to aid in-store shopping through offers, store check-ins, and product scanning. Retailers can gain insights from mobile behaviors to improve the customer experience across channels.
The document discusses possibilities in the future telecom market and innovation challenges. It identifies 10 taboos in the mobile industry that are hampering business, including revenue sharing models and distribution challenges. It also outlines the classic telecom value chain and different phases of mobile broadband adoption, from early business users to a saturated mass market. Finally, it notes significant price differences for mobile broadband across Denmark, Sweden, and Finland.
This document discusses how the role of advertising agencies is shifting from solely producing advertising campaigns to helping build client businesses. As clients face new challenges like a connected consumer and global competition, they need ideas that can transform their business models rather than just messaging. Digital technology now allows agencies to develop experiences that can reinvent how clients connect with customers and their business models. Agencies must expand their focus from just advertising to helping clients build digital products, services and experiences.
It’s time to connect with your customers the way they connect with each other!
In today’s economic environment, businesses like yours are looking for cost-effective, proven ways to reach current and new customers, boost sales, and increase the bottom line. CP Communications provides cutting-edge mobile marketing solutions to help you do just that. With a powerful yet intuitive suite of services, you are able to reach more customers faster and fine-tune your mobile advertising to achieve the best results. We put THE POWER OF MOBILE in your hands.
Mobile Media Workshop At Fre Sh Communityitalo.gani
The document discusses:
1. m-STARS' permission-based mobile marketing model and how it allows targeted SMS and RBT advertising campaigns.
2. The benefits for brands of targeted mobile media, including metrics on m-STARS' large audience base.
3. Examples of m-STARS mobile marketing campaigns and case studies for airlines, banking, and FMCG clients.
4. The importance of interactive and creative ad formats for mobile, and m-STARS' lineup of SMS, mobile app, and WAP-
The impact of digital on growth strategies - CMO imperatives for 2012TNS
The document discusses key trends and challenges facing CMOs based on interviews with CMOs from various international organizations. Three main trends emerged: [1] Digital integration is now seen as essential across the entire marketing function and is blurring boundaries between business functions; [2] There is a renewed focus on the central brand idea in digital strategies rather than starting with channels; [3] Analytics are being used to make data work harder and provide more tailored consumer experiences through improved targeting and engagement. CMOs are focusing on deeper consumer engagement through owned, earned and shared media based on the brand idea.
The document discusses the future of insight delivery for marketing. It notes that insights will need to be delivered in real-time to keep up with constantly evolving consumer behavior and always-on engagement. Agencies will need to adopt a federated approach to insights that brings together both quantitative and qualitative data from various sources to tell meaningful brand narratives. This will require contextualizing insights around key business questions and human truths. The document provides an example of how Right Intel delivers insights for Kellogg by focusing on specific client needs, curating a mix of relevant content, and sharing knowledge internally in a continual process.
txtNation provides mobile billing solutions that allow organizations to charge customers for products and services via text messages on their mobile phones across networks globally. It offers premium and non-premium SMS, one-way billing, and phone billing solutions that are easy to integrate and can reach millions of users. txtNation aims to simplify mobile payments through plug-and-play technologies without the complexity of other solutions.
The document summarizes Mobile Commons, a SaaS platform for mobile messaging marketing. It was founded in 2007 and has over 85 customers. Mobile Commons allows agencies and marketers to launch large-scale SMS, voice, and web programs. The company has direct sales, agency, and reseller channels. Mobile messaging is highlighted as the leading mobile marketing channel due to its widespread adoption and engagement. Mobile Commons CEO Anthony Risicato and the experienced team are focused on building the high-growth business.
The document discusses digital marketing and how companies can build effective marketing platforms. It notes that marketing now involves engaging online communities through social media and creating consistent, relevant customer experiences across touchpoints. The document also highlights how Microsoft technologies like Silverlight can help companies increase their online reach and engagement through rich media experiences. It emphasizes building a bridge between IT and marketing and positioning Microsoft as a platform partner to help companies with audience reach, touchpoints, design, analytics, and infrastructure.
How to build an engagement strategy around the interactive platform of a FMC...ColinGodefroy
1. The emergence of a new communication environment
2. Engagement: the new grail of communication strategies
3. How can be integrated an engagement strategy in a FMCG company?
Ovative/Group provides digital innovation services to help corporate clients differentiate themselves by monetizing digitally connected audiences. They assess clients' needs and provide recommendations and roadmaps to develop new capabilities around ad tech, content marketing, consumer data management, and emerging technologies. Ovative/Group partners with venture capital firms, technology companies, and other partners to source these new solutions and consumer experiences for their clients.
Tiger Advertising provides various online marketing and web development services including internet marketing, search engine optimization, social media marketing, web design, content management systems, and more. They help businesses get online, connect with customers, drive traffic, and generate more revenue through an integrated online strategy and innovative digital advertising. Tiger has expertise across the entire spectrum of online and interactive media to help clients amplify their online presence and break through the clutter.
This document discusses how to mobilize a business. It recommends defining platform pillars, creating an ecosystem, and developing an engagement plan. The engagement plan should focus on awareness, adoption, advocacy, and loyalty through reaching customers via multiple channels and emphasizing word-of-mouth marketing. Mobilization is a progressive process of becoming more relevant by understanding market drivers and empowering customers, who can become advocates. The key is developing a plan to engage customers on mobile and social platforms.
Some points for discussion with Terra, Wal Mart, Coca-Cola and BAT in the panel: How Understanding Consumers Drives Business Growth at the Insight Innovation Exchange in Brazil
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communication experts.
Modern Union is a new type of communications agency built upon a set of principles designed to fulfil the needs and challenges facing brands in a modern world.
We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age.
We believe that independent, channel neutral strategic planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth.
We believe that many traditional agencies are unable to do this.
We are different. We are Modern Union.
InfoPeriscope will create a new advertising model where consumers actively control and exchange their permission to receive ads ("Digital Rights") and get paid for doing so. This will connect interested consumers directly with merchants in a way that benefits both parties. Consumers will be able to selectively communicate with merchants and receive ads only for the products and services they want. Merchants will gain a highly targeted audience and see better response rates than the current wasted $175 billion spent on direct marketing.
This document discusses how print management organizations can offer intelligent 1-to-1 print marketing through MarketLink Systems to improve revenue and margins. It describes how MarketLink allows organizations to bridge print and digital marketing by using data to personalize print campaigns. The document also notes that if print management organizations do not adopt these solutions, their clients may seek other vendors that can provide digital capabilities.
This document provides an overview of using SharePoint as a digital marketing platform. It discusses digital marketing and how it has evolved from traditional media. SharePoint is presented as a tool that can be used for digital marketing by providing insights, collaboration, business processes, content management, and enterprise search capabilities. The document also discusses large scale SharePoint implementations at various organizations and provides case studies of SharePoint implementations at specific companies. It concludes with information about INDUSA Technical Corp., the organization providing the presentation.
FounderBus Marketing presentation Cambridge 2nd Dec 2012Mihiri Bonney
This document summarizes key points from a marketing and PR workshop. It discusses how great brands think big in their messaging and product development, act as thought leaders who provide value beyond products through innovation. It provides tips on developing a great product, understanding the market and competitors, and having a clear marketing plan with goals, strategies and tactics. It also discusses the importance of messaging, focusing on the connected consumer, using influencers, creating a brand story and elevator pitch, and how PR can help with awareness, reputation and commercial goals.
Velti is a large mobile marketing and advertising technology provider operating in 35 countries with over 600 employees. The document discusses how retailers are increasingly using mobile apps and websites for marketing but often without an overall strategy. It then summarizes Velti's services for enabling data-driven mobile marketing, including planning, executing, and optimizing campaigns across media channels and measuring results. Finally, it provides a case study of how Velti helped Argos interact with over 3 million customers per month through mobile notifications and segmentation.
Portada Latam Summit 2012 - The Future of Latin Media: Is Latin Media going where it wants to go or where it should go?
Gabriel Dantur discusses the challenges of transitioning from traditional media to digital media and the ways in which Latin America is carving its own path in the global industry.
Watch this event on YouTube - http://www.youtube.com/edit?video_id=EXH-l-dN3MM
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Integrate provides high quality, pre-screened sales leads to buyers through an online platform. Leads are verified through multiple checkpoints to ensure accuracy. Both buyers and sellers benefit through this real-time system - buyers get qualified leads and sellers get exposure and revenue. Integrate has solved common issues in lead generation through screening out invalid sources, accurate tracking, effective delivery, and verification.
iStrategy AMS 2011 - Paul Berney, Mobile Marketing AssociationiStrategy
iStrategy Amsterdam 2011 : Paul Berney, CMO, Mobile Marketing Association - Building a Strategy for Mobile (Day Two - Split Stream Interactive Workshops)
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
The document discusses how customers are more influential than a company's advertising in building its brand. It emphasizes that customers talking to other customers about a company or its products is important. The linear purchase funnel model is outdated, and companies must find ways to engage customers throughout the purchasing cycle and after purchase as well. Integrating social media, mobile strategies, content creation and CRM can help amplify customer conversations and influence. Companies should listen to what customers are already saying before determining how to participate in the conversation.
Integrated marketing communications an i volutionary perspectiveJim Boukouray, PhD
The document provides an overview of integrated marketing communications (IMC), including its history, key concepts, components and trends. IMC is defined as a strategic business process that coordinates various promotional activities to create persuasive messaging for both internal and external audiences. The summary discusses how IMC has evolved from traditional advertising to become more interactive, data-driven and focused on accountability. Current trends highlighted include the growth of digital/social media integration within IMC strategies.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
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In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
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Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
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Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
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2. TRADITIONAL COMMUNICATION
traditionally communication is directed
from the brand to the consumer.
there is no dialogue.
communication uni-directional.
NEW TIMES
we live in an era of excess of offer.
excess of competition and of information.
FULL SERVICE INTERACTIVE AGENCY
3. THE CURRENT CONSUMER
elyts
the current consumer is an unpredicatble dictator.
he is proactive and in control in the search for information.
he worries solely about himself and his individuality.
the new brands and the new trends in traditional brands
reflect this fact, in their name and or attitude.
ue ue
NEW ENVIRONMENT
in this new environment it is ever more
difficult to stand out from the noise.
shouting louder and louder is increasingly
expensive and in turn less effective.
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4. THE PORTUGUESE USE THE INTERNET MASSIVELY!
there are more than 3,9 million internet users in portugal
373 thousand use mobile connections source: Marktest, 2007 e 2008
0
AND WHAT DO THEY DO?
7 out of 10 consumers admit that they search for information
on the web before buying a product!
8 out of 10 have already bought something online
MSN, Google and Hi5 are the most visited websites
source: Nielsen e Alexa, 2008
MOBILE PHONES ARE AN INCONTROVERTIBLE REALITY
more than 12 million subscribers in Portugal, of which
5,7 million send 10 sms per week
1,8 million use mms
and 1,7 million use advanced technologies such as bluetooth.
source: Anacom e Marktest, 2007
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5. Diário de Notícias,
Economia, 02jan2007
Nos meios digitais
o consumo é de 16
horas por semana
e na televisão de 13
horas (dos18 aos
54 anos).
Diário Económico,
05dec2006
Diário de Notícias
Os Portugueses são duas vezes
mais dominados pela Publicidade
online do que os restantes Europeus.
Nielsen, 2008
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6. OUR METHODOLOGY
MARKETING MIX
MISSION
PLACEMENT
TARGET
COMPETITON PERCEPTION
UNDERSTING
THE BRAND
HELP HIM
ATTRACT REWARD HIM
THE CLIENT
GENERATE INVOLVE HIM
PERSONALISE
SALES
RELATE
DEVELOP
CONFORT
THE MARKET
CONTACT
KNOW HOW
NETWORK
CREATE RAPPORT
STRONG TRUST
CONNECTIONS DEEPEN
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7. OUR SERVICES
website
development
database
design optimization
strategic marketing
viral
search engine
games
point of sale r&d
e-mail
mobile
above the line
operational marketing
below the line
media
interactivity events
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8. WHY MONDAY
we love marketing and technology
and believe in their power at the service of the brand.
we are passionate about creativity
and use it to diffuse your messages.
our obsession is your results
and we treat your brand as if it was our own.
we work with you to assure we meet your
deadlines and milestones, leaving you free to
focus on your objectives.
with dozens of campaigns implemented, our team has the know-how and the multi-
disciplinarity necessary to best benefit from the bridges between the real and virtual
worlds, taking your brand to a new dimension.
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9. SOME OF OUR CLIENTS
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10. m&ms
CHALLENGE
To launch the new m&m’s website, presenting it to the
target market and simultaneously reinforcing the brands
message friends&fun, establishing a connection with the
above the line campaign.
SOLUTION
Development of an m&m’s pokermania action.
It was based in a campaign microsite (http://www.m-
mspokermania.com.pt) and a strong online banner cam-
paign, with 11 rich-media formats, in websites such as
Sapo, hi5 and msn messenger. There was also in-store
communication, Tv and street marketing interventions.
RESULTS
The campaign had a very strong impact. In only six weeks
it generated more than one hundred thousand visits and a
participants database with more than 10 thousand con-
tacts, placing the new brand website on the portuguese
monitors.
VIEW PROJECT
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11. MOBICOMP ACTIVE MTICKER
CHALLENGE
The active mticker is a mobile application from mobicomp
that works as a news ticker helping operators to commu-
nicate their contents to their clients without making them
search for it. Our challenge was to optimize the applica-
tion navigation so as to overcome terminal limitations,
taking maximum advantage of its graphic capacities.
SOLUTION
After analysing the best international cases and conside-
ring our vast experience in the mobile area, monday pre-
sented a navigation optimization plan for the software and
a new graphic interface that minimizes the size of the
images and maximizes attractiveness and ergonomics.
RESULTS
The active mticker version 2.0 was presented at the gsm
world in Barcelona. Feedback was excellent. The software
received the best compliments
VIEW PROJECT
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12. PARQUES DE SINTRA
CHALLENGE
Take national and international visitors to the parks
(Pena, Mouros, Monserrate & Capuchos) and create suc-
cessful relationships with all the stakeholders – visitors,
locals, shareholders and others.
SOLUTION
With the strategic analysis of the parks it was possible to
identify different target groups with different needs. We
developed a website where the visitor is guided and advi-
sed, with different mechanisms to develop the relationship
between the visitors and the parks – virtual visits to the
parks, sending of postcards, a blog, mailing-lists and a
quiz.
RESULTS
The website is global with visitors from all over the world.
Anyone who visits the parks can now remember and share
what they saw. Those that did not visit can prepare their
visit. All can virtually visit the parks.
VIEW PROJECT
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13. NOVARTIS
CHALLENGE
Different and new ways to communicate with different
targets – doctors,chemists and end consumers.
SOLUTION
Development of a set of multimedia solutions to communi-
cate different products. For Aseptal a viral site was develo-
ped. For Lamisil a cd with an interactive presentation for
chemists. For Benefibra a private site for doctors. We also
developed an application for kiosks communicating all the
brands.
RESULTS
Novartis has now a set of interactive platforms to commu-
nicate with stakeholders. This allows it to have a segmen-
ted database of consumers and doctors and consequently
a strong sales force.
VIEW PROJECT
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14. LUSOMUNDO
CHALLENGE
Create an innovative web campaign supporting the laun-
ching of the movie Disturbia. Disturbia is a teen suspense
movie, based on hitchcok’s “rear window”.
SOLUTION
A 2.0 web campaign based on a totally interactive website.
By rolling the mouse users can stroll around the Disturbia
neighbourhood and share their stories about mysterious
neighbors leaving their testimony in the creepy quarter.
RESULTS
The target strongly hold the creative concept and share
stories about suspicious neighbors. Thousands of friends
were invited to enter the Disturbia neighborhood.
VIEW PROJECT
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15. CONTACTS
Rodrigo Costa
rodrigo.costa@monday.pt
m: +351 966 788 700
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