This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Marketing is changing, businesses are shifting how they think about building a customer base while community programs are already taking over. How can you leverage what you're doing in community to achieve marketing and greater business objectives?
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Marketing is changing, businesses are shifting how they think about building a customer base while community programs are already taking over. How can you leverage what you're doing in community to achieve marketing and greater business objectives?
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
How marketing technology can amp your digital marketing 2017Homer Nievera, CDE
The presentation "How marketing technology can amp your digital marketing 2017" stands to help traditional broadcasters to bridge the gap towards integrating digital into their business models.
Culled together by surveying 8,000 consumers in North America and Europe, the Accenture Interactive 2019 Consumer Pulse Survey provides a detailed look at how consumers feel about digital advertising. This presentation covers the key takeaways from that research.
We’ve been talking about getting rid of Flash for years. Unfortunately, that’s all we seemed to be doing. Then at the beginning of this year things began to happen. YouTube made HTML5 their default player. Google Chrome began testing a beta version of their browser that paused non-essential Flash content. Oh. And there was that whole security debacle.
In what seems like a few short months the end of Flash was declared. Chrome rolled out their beta Flash blocking feature to alpha on September 1st. And Flash was officially done as a tool for advertising. Ian Hewetson, of Eyereturn Marketing, reports that they’ve seen Flash ads go from 80% of all inventory to just 20% in the last two months*.
To say goodbye to Flash we hired award-winning comedian Steve Patrick Adams to give it a proper send off**. We hope this reminds you of the good times but also makes it a little easier to move on. Goodbye Flash.
* http://mediaincanada.com/2015/08/31/blog-are-you-ready-for-the-death-of-flash
** Steve recently became a father and that may have influenced his choice of style.
5 tips to help you prepare for changes in digital marketingAshimaKadeer
Keeping that in mind, here are the top 5 ways you can use to prepare for all of the upcoming changes in digital marketing; more significantly, how you can make the most of these changes.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Case Study | Etisalat UAE Brand Campaign #EtisalatChallenge Fiasco on Social ...Digital Boom
Etisalat UAE 's latest brand campaign featuring international celebrities backfired on social media.
Article: http://adigitalboom.com/etisalat-uae-lost-etisalatchallenge-social-media/
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
How marketing technology can amp your digital marketing 2017Homer Nievera, CDE
The presentation "How marketing technology can amp your digital marketing 2017" stands to help traditional broadcasters to bridge the gap towards integrating digital into their business models.
Culled together by surveying 8,000 consumers in North America and Europe, the Accenture Interactive 2019 Consumer Pulse Survey provides a detailed look at how consumers feel about digital advertising. This presentation covers the key takeaways from that research.
We’ve been talking about getting rid of Flash for years. Unfortunately, that’s all we seemed to be doing. Then at the beginning of this year things began to happen. YouTube made HTML5 their default player. Google Chrome began testing a beta version of their browser that paused non-essential Flash content. Oh. And there was that whole security debacle.
In what seems like a few short months the end of Flash was declared. Chrome rolled out their beta Flash blocking feature to alpha on September 1st. And Flash was officially done as a tool for advertising. Ian Hewetson, of Eyereturn Marketing, reports that they’ve seen Flash ads go from 80% of all inventory to just 20% in the last two months*.
To say goodbye to Flash we hired award-winning comedian Steve Patrick Adams to give it a proper send off**. We hope this reminds you of the good times but also makes it a little easier to move on. Goodbye Flash.
* http://mediaincanada.com/2015/08/31/blog-are-you-ready-for-the-death-of-flash
** Steve recently became a father and that may have influenced his choice of style.
5 tips to help you prepare for changes in digital marketingAshimaKadeer
Keeping that in mind, here are the top 5 ways you can use to prepare for all of the upcoming changes in digital marketing; more significantly, how you can make the most of these changes.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Case Study | Etisalat UAE Brand Campaign #EtisalatChallenge Fiasco on Social ...Digital Boom
Etisalat UAE 's latest brand campaign featuring international celebrities backfired on social media.
Article: http://adigitalboom.com/etisalat-uae-lost-etisalatchallenge-social-media/
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
Presentation I gave to over 1000 Filipino college kids at "4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines"
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Brands are living and breathing entities that are born, grow up and then need to change.
Change may be a tweak of a logo, change of font or something more radical.
In the era of social media, however, re-branding takes on entirely new challenges. Ask the Gap and Vegemite, among others.
This presentation covers:
- the dos and don'ts of re-branding in the era of social media
- examples of successes and failures
- how re-branding should be used to inject social media into the core of a brand's DNA to bring about real change.
The Buzz Generation- Reaching Youth & Young ProfessionalsDr Matt McDougall
A social media marketing presentation outlining the new 'buzz generation' in China. Some practical tips and guidelines for undertaking a social media campaign that targets a youth and young professional audience.
Новый режим «Хроника» или Timeline на FacebookLa French Tech
Как включить новый режим отображения профиля на Facebook?
Новый режим отображения профилей на Facebook, который в народе получил временное название «временная шкала» (или timeline) получил свою постоянную прописку «Хроника».
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
Simple Step By Step Twitter Guide for BeginnersLa French Tech
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Here is a simple method instrument I have developed to help my clients to express the main targeted objectives they would like to reach through their Social Media efforts. For any question contact me at tcellerin@buzzfactory.ru
How to develop your Social Media strategy in Russia?La French Tech
Presentation of the Social Media context:
What is Social Media?
Why should you have a Social Media strategy?
How to develop your Social Media Strategy?
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The 6 Trends in Digital Communication You Must Be Aware Off
1. Consumers Engagement Marketing
2011 Global Trends in Digital Communication
The 6 trends you must be aware off
Engaging Consumers with Brands
2. Introduction: 5 wrong ideas about Internet Communication
1) If you advertise on the Internet, will it
generate buzz?
In 99,99% of case no because Buzz is unpredictable!
Online Buzz = Great creative idea + highly engaged consumers + media budget to
support your marketing campaign.
Engaging Consumers with Brands
3. Introduction: 5 wrong ideas about Internet Communication
2) Will customers who like your brand be active
on your official Facebook / Vkontakte brand
page?
No, they will not be naturally active.
It is your customers that are waiting something from you, not the opposite.
Clients who like your brand will be active only if you offer them interesting
content, propose them interaction and invite them to have conversations.
Engaging Consumers with Brands
4. Introduction: 5 wrong ideas about Internet Communication
3) Is it better not to do anything if you are
afraid to fail?
No, your customers are not waiting for you to discuss your brand online.
Failure is anyway part of the process that will brings you to defining your
successful model.
Engaging Consumers with Brands
5. Introduction: 5 wrong ideas about Internet Communication
4) Does a high CTR or a low CPC mean the
success of your online campaign?
No. CTR, CPC, … are just metrics!
Success depends only of your strategic objectives (Push sales, increase loyalty,
improve online visibility, collect users data, …).
Engaging Consumers with Brands
6. Introduction: 5 wrong ideas about Internet Communication
5) Are you in control of your brand’s online
reputation?
No, you have no possibilities to control what is published online!
Online users’ recommendations & critics are visible in search engines, highly
credible and long lasting. React to critics with arguments an don’t try to cheat!
Engaging Consumers with Brands
7. “ We have no ideas what the Internet landscape will
be like within 5 years.”Mark Zuckerberg, CEO of Facebook
Engaging Consumers with Brands
8. 6 Global Trends in Digital Communication
Engaging Consumers with Brands
9. 6 Global Trends in Digital Communication
Trend #1. Information overload.
The more content is published online…
152 million – The number of blogs on the
Internet (as tracked by BlogPulse).
25 billion – Number of sent tweets on Twitter
in 2010
100 million – New accounts added on Twitter
in 2010
175 million – People on Twitter as of
September 2010
600 million – People on Facebook at the end of
2010.
250 million – New people on Facebook in 2010.
30 billion – Pieces of content (links, notes,
photos, etc.) shared on Facebook per month.
20 million – The number of Facebook apps
installed each day.
…
Engaging Consumers with Brands
10. 6 Global Trends in Digital Communication
Trend #1. Information overload.
The harder it is to get online visibility
Global display advertising efficiency:
Solutions:
Banner Retargeting
Social Integrations in Banners
Development of CPA models
Behavioral Targeting
iAds
Engaging Consumers with Brands
11. 6 Global Trends in Digital Communication
Trend #2. Mobile Location Based Services.
Your customers can localize your business…
You are here!
…
Engaging Consumers with Brands
12. 6 Global Trends in Digital Communication
Trend #2. Mobile Location Based Services.
Push them to action through direct incentives
Engaging Consumers with Brands
13. 6 Global Trends in Digital Communication
Trend #3. Social E-commerce.
E-shopping has become a normal way to buy
…
Engaging Consumers with Brands
14. 6 Global Trends in Digital Communication
Trend #3. Social E-commerce.
Transform E-commerce in a social experience
Levi’s online social commerce experience:
Engaging Consumers with Brands
15. 6 Global Trends in Digital Communication
Trend #4. Senior Internet Users.
A large and influential consumer segment
82% Check E-mails
Source: Emarketer.com, Feb 2011
50% Pay Bills
44% Check weather forcasts
33% Read news
31% Visit social networks
Engaging Consumers with Brands
16. 6 Global Trends in Digital Communication
Trend #4. Senior Internet Users.
Senior E-users is the fastest growing category
Engaging Consumers with Brands
17. 6 Global Trends in Digital Communication
Trend #5. Responsibility of community managers.
Community management starts with employees
*Source : Deloitte LLP 2009 Ethic Workplace Survey
Of employees are personal
85% users of social media.*
Of employees think it’s easy for
anyone to sabotage a brand‘s 74%
reputation using social media.*
Of employees are likely to
15% become brand ambassadors.
Engaging Consumers with Brands
18. 6 Global Trends in Digital Communication
Trend #5. Responsibility of community managers.
Be extra careful about what they say online
Solutions:
Marc Jacobs: Nestle:
Set Corporate guidelines
Set strict guidelines for your CM
Set behavioral scenarios
Involve top managers if needed
Monitor online conversations
Engaging Consumers with Brands
19. 6 Global Trends in Digital Communication
Trend #6. real-time communication.
What are you doing right now?
Global Social Media landscape evolution, 2009 - 2010
News feed
…
Engaging Consumers with Brands
20. 6 Global Trends in Digital Communication
Trend #6. real-time communication.
Old Spice campaign: Pro-active communication
Good creative and smart positioning: Youtube promoted video:
Engaging Consumers with Brands
21. 6 Global Trends in Digital Communication
Trend #6. real-time communication.
185 videos filmed and published within 2 days
- Celebrities involvement.
- Numerous parodies.
- Offline PR.
- Targeting of online influencers.
Old Spice campaign figures:
No. 1 all-time most-viewed sponsored
channel on YouTube.
More than 200 Millions views for the
videos on Youtube.
+ 80,000 Twitter followers in 2 days.
+ 700,000 Facebook fans.
Facebook fan interaction jumped 800%
since the launch of the personalized
videos.
Oldspice.com traffic jumped by 300%.
Old Spice's sales were up 106%.
Engaging Consumers with Brands
23. 01 Conclusions
Trends 2011: Take away points
Trend 1: Internet will always be more about engagement, not reach.
Trend 2: Think global – engage consumers’ locally.
Trend 3: Transform E-commerce in a social experience.
Trend 4: Stop thinking that social networks are for teenagers.
Trend 5: Be in control of what your employees are saying online.
Trend 6: The future of communication is real-time based.
For more information about global social media trends, read Emmanuel
Vivier’s article about 2011 social media trends published on culture-
buzz.com.
Engaging Consumers with Brands
24. 02 Vanksen’s Network
Engaging Consumers with Brands
No. They will join in 1 existing community, and will never come back if they are not satisfied with the experience: lack of content, lack of activity, lack of interactions…
No. Your customers are not waiting for you to discuss your brand online. Failure is anyway part of the process that will brings you to defining your successful model.
No. Success depends only of your strategic objectives (Push sales, increase loyalty, improve online visibility, collect users data, …). CTR, CPC, … are just metrics!
Average banner CTR in Russia: 0.2% (2010)
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Flash Sale sites such as Vente-Privée use a social layer to promote the sharing of time-limited online deals (and drive member-get-member referrals)Group-Buy sites such as Groupon and Keynoir use a social layer to to promote the sharing of time-limited local dealsSocial Shopping sites such as Polyvore, Kaboodle and Lockerz use a social layer to promote the sharing of products discovered online – thus encouraging ‘social discovery’Social Shopping apps such as Stickybits and ShopKick use a social layer to promote the sharing of store visits, using scanning technology to encourage store discovery and selectionPurchase-Sharing sites such as Blippy and Swipely use a social layer to promote the sharing of products purchased – thus encouraging social product discovery and selectionPersonal Shopper sites such as GoTryItOn use a social layer to promote smart shopping decisions by allowing shoppers to get a second opinion on what to buy
A new frontier in social commerce is being explored as retailers leverage customers’ Facebook profile data to deliver personalized shopping experiences on their sites. Fueling this trend is web retailers’ quick adoption of social sign-on, which allows consumers to log in to their Facebook account instead of registering on an ecommerce site. Social sign-on gives retailers access to rich profile information for targeting customers. The intended result is increased conversions, higher average order value and decreased returns. Some retailers are taking a different social commerce route by featuring collaborative shopping experiences. These applications allow customers to invite their friends to join them in a synchronized, real-time shopping session. Together, shoppers can view product pages and chat from distant locations. The growing ubiquity of Facebook’s “like” button and Amazon.com’s launch of a new recommendations application based on Facebook preferences will spur other retailers to implement innovative social commerce tools in 2011. However, retailers must tread carefully because many social media users have concerns about how their personal information is being used.
Grandparents are a large and influential consumer segment Grandparents are a powerful force in the US economy. According to Nielsen, grandparent households spend 4.4% more each year than all other households. And, it’s no secret they love to spend on their grandkids. Almost 40% of grandparents in the Nielsen data said they provided support such as clothing or food for their grandchildren. During the next few years, grandparents are set to become an even more powerful consumer segment. Nielsen reports the population of 69.6 million grandparents currently in the US will rise 11% by 2015. Traditionally, older adults and seniors have been laggards of internet use. With computers now in most households, and children and teens highly immersed online, grandparents will learn by proximity.
The 2010 US Census counted 40 million seniors in the US, comprising 13% of the total population. Traditional media continues to dominate seniors’ media habits, but the internet is quickly increasing reach, expected to hit 56.0% penetration by 2015.The 2010 US Census counted 40 million seniors in the US, comprising 13% of the total population. According to the data, baby boomers—the largest single generation in the US—will enter the senior set at a rate of one every 8 seconds for the next 18 years.By 2030, the senior population, which eMarketer defines as all US consumers ages 65 and older, will reach an estimated total of 72 million, nearly 20% of the projected total population.Traditional media continues to dominate the media habits of seniors, but the internet is quickly increasing reach. Online penetration among older users is beginning to rival newspaper and radio usage, and this trend is expected to continue, reaching 56.0% by 2015. Both analytical and anecdotal evidence points to seniors utilizing the web for increasingly varied activities, graduating from email and search into social media.The senior demographic is largely homogeneous (white and primarily female), but will diversify in the future. Older Americans are more likely than other demographic sectors to spend disposable income and remain an important part of the consumer ecosystem. These two factors make them an essential part of any successful brand’s target audience.
Corporate Community Management Policies and Guidelines.
Instant Messaging Grows Up.- Not Just Instant Messaging Having said that, the story isn’t about just instant messaging; it’s about the entire unified communications package. Adding video and voice to instant messaging is now more popular than it was last year. The spread of smartphones and unlimited data plans will help organizations project communications costs and only encourage the spread of mobile instant messaging.Le service de microblogging Twitter et ses 210 millions d’utilisateurs est l’incarnation de ce web « real time » où les conversations ont lieu en temps réel, 24h/24 et 7j/7Leurcapacitéàréagirestsouventcontrainte par uneorganisation, des moyenshumains (horaires de travail,…), financiers et techniques définisàuneautreépoque et désormais de plus en plus inadaptés. Bien peusontàmême de gérerunecrise qui surviendrait la nuitou en plein week-end… avec la rapiditénécessaire.
Offline TV advertising launched on superbowl week end. Originality advertising targeting woman (complete opposite of axe). Media buying in environment where couples would watch together create conversations.After the offline TV campaign , the video became soon very popular on the Internet. A clever online media placement helped to support the viralization of the video.
After launching the campaigns online dedicated platforms and that the buzz was still growing, the brand try to figure out how to create more direct conversations with fans.Here came the very smart move, the response campaign: in 2 days, Wieden + Kennedy shoot 186 short videos to answer the questions of Fans on Twitter, Facebook and Youtube.