This document summarizes Innoventive Media, an agency that helps brands better engage with consumers in the digital age. It discusses how consumer behavior and demands have changed as people increasingly interact with each other and the world digitally. Innoventive Media takes a 360-degree approach using creativity, technology and marketing to help brands communicate effectively with consumers across both physical and digital platforms. One of its most advanced projects is called "Scan is The Future", which allows brands to deliver personalized content to consumers' smartphones by scanning QR codes.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
13 emerging trends and issues that will define how we do marketing in 2013.
Check out johnblaskett.com to leave a comment or check out other posts on marketing and advertising.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
13 emerging trends and issues that will define how we do marketing in 2013.
Check out johnblaskett.com to leave a comment or check out other posts on marketing and advertising.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
I invite you to join as a member of the PEX Network Group http://tinyurl.com/3hwakem, you will have access to Key Leaders Globally, Events, Webinars, Presentations, Articles, Case Studies, Blog Discussions, White Papers, and Tools and Templates. To access this free content please take 2 minutes for a 1 time FREE registration at http://tiny.cc/tpkd0
Opportunities with Pharma IQ - the Network for Pharma and Biotech Professionals
= Engage with a Global Pharma Community
= Position yourself as a Pharma Business Leader
= Achieve Unparalleled Campaign Results
KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares?
In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms.
As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans.
How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers?
Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners.
Learning outcomes:
Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy.
How to leverage location-based services to service locations (sounds obvious, but is it?)
Why a failure to understand the impact of social media could cost you your business.
In a fast moving mobile and social technology landscape, should you build or buy your solutions?
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
The presentation talks about the future of VAS in India and how it is going to shape up from a Telco perspective. However this is valid of all the vas industry in India. The views mentioned are of my alone.
Mobile Is My Addiction; Cricket Is My Religion InMobi
Over the past year, Cricket is getting married to Mobile in more ways than one in India. When it comes to mobile advertising, what is the reason for this increasing affiliation and what are the things to watch out for? All this and more in the latest InMobi whitepaper
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
I invite you to join as a member of the PEX Network Group http://tinyurl.com/3hwakem, you will have access to Key Leaders Globally, Events, Webinars, Presentations, Articles, Case Studies, Blog Discussions, White Papers, and Tools and Templates. To access this free content please take 2 minutes for a 1 time FREE registration at http://tiny.cc/tpkd0
Opportunities with Pharma IQ - the Network for Pharma and Biotech Professionals
= Engage with a Global Pharma Community
= Position yourself as a Pharma Business Leader
= Achieve Unparalleled Campaign Results
KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares?
In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms.
As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans.
How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers?
Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners.
Learning outcomes:
Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy.
How to leverage location-based services to service locations (sounds obvious, but is it?)
Why a failure to understand the impact of social media could cost you your business.
In a fast moving mobile and social technology landscape, should you build or buy your solutions?
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
The presentation talks about the future of VAS in India and how it is going to shape up from a Telco perspective. However this is valid of all the vas industry in India. The views mentioned are of my alone.
Mobile Is My Addiction; Cricket Is My Religion InMobi
Over the past year, Cricket is getting married to Mobile in more ways than one in India. When it comes to mobile advertising, what is the reason for this increasing affiliation and what are the things to watch out for? All this and more in the latest InMobi whitepaper
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
Intervista virtuale realizzata da Gemma Facheris al matematico ed epistemologo Seymour Papert, nell’ ambito del corso di Didattica della matematica svolto dal Prof. Giovanni Lariccia presso l’ Università Cattolica del Sacro Cuore di Milano nell’ anno accademico 2009 - 2010.
Este es nuestro trabajo sobre los productores de metal donde redactamos diferentes apartados como su obtención o las herramientas que se usan para trabajarlo.
The Maricopa Community Colleges partner with ASU to offer the Maricopa-ASU Pathway Program (MAPP), to student success in the transfer process through university collaboration.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Mobility: Mobile Marketing and Social Media from DMAI 2014 in New DelhiMichael Leander
Michael Leander's mobility presentation at the 3rd DMAI 2014 organized by the Direct Marketing Association India and co-sponsored by Strategic Marketing Services, SAP and others.
Talk centered around mobility and how mobile marketing and social media marketing should work together.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Digital User Experience Strategies: A Roadmap for the Post 2.0 WorldJeromeNadel
This white paper discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.
2. tHe
MArKetPLAce
Web 2.0 technologies and mobile phones have completely changed how
we interact with each other and the world around us on a daily basis.
We send birthday greetings via Facebook, New Year wishes by Blackberry
broadcast and communicate daily with the world through Twitter. We
have gone DIGITAL!
Naturally, our behavior as consumers has changed. Our demands from
service and product providers have changed. Our main methods of
receiving and processing information have changed.
Consumers now control the conversation and now are inclined to interact
2 with brands and gain knowledge about products and services digitally.
To be better able to communicate, brands must realize that their
www.scanisthefuture.com
Innoventive Media 2011
consumer’s digital interactions have expanded beyond just an online or
mobile medium and begin to see digital engagement as an everywhere
medium. To better communicate with consumers, brands need a fresh
approach!
This fresh approach requires that brands better understand their
consumers. What are my consumers’ daily routines? At what point during
their daily routine is my brand best suited to interact with them? What
can I do to ensure that the interaction my brand has with my consumers
is an engaging, memorable and satisfying one?
Enter Innoventive Media. We’ve built an agency to help brands answer
these questions. We use our expertise to empower your brand and build
a long-term physical relationship in a digital age.
ThE NUMBErs ON DIGITAL INTEGrATION ArE sTAGGErING:
Int’l Telecoms Union reports “4 out of 5 teens carry a Facebook has over 500 Over 40% of the citizens
that by 2012 there will wireless device, and the million users worldwide, in Barbados, Trinidad and
be in excess of 5 billion majority (57%) view their cell 200 million of which Jamaica are on Facebook.
Cellphones subscriptions phone as the key to their access their Facebook
globally social life” – Int’l Assoc. accounts using their mobile
for the Wireless Telecoms phones. People that use
Industry Facebook on their mobile
devices are twice as active
on Facebook than non-
mobile users.
3. WHo We Are
Innoventive Media is a full service Brand
Development and Management agency.
We combine our 360-degree approach on
brand development, cutting-edge technologies
and advanced knowledge of viral and guerilla
marketing techniques to enable our clients to
communicate effectively with their consumers, 3
expand brand reach, gain competitive
Innoventive Media 2011
www.scanisthefuture.com
advantages and ultimately win!
Our method is simple: We find your
customers where they interact with your brand.
We go to where they work, play, eat, shop,
socialize, read or party, both on and offline. We
study how they interact with your brand’s social
networks, we talk to them and find out what
they love or don’t love about it. We brainstorm
and create a plan best suited for your needs
and ultimately what your customer wants. We
implement the plan and make your brand better
by giving your consumers a more memorable
physical and digital experience.
4. our cAPABILItIes
We are a group of Creatives, Techies and
Marketers that know how to think integrated!
We Develop:
We Create: dynamic cross-platform technology products that embed
compelling visual campaigns that spark the our clients’ brands into the everyday lives of their consumers.
interest of the consumer in both rational and The range of our technological capabilities include Website
emotional ways; fast-tracking our client to their and Mobile Website Development, Customized social
ultimate goal – sales! Media and Mobile Application Development, Interactive
Campaigns, Gaming and Infomercials, Custom Mobile Chat
Programs and much more.
4
www.scanisthefuture.com
Innoventive Media 2011
We Execute: We Succeed:
strategies in the fast-paced fields of social me- in blurring the line between traditional and
dia marketing, digital marketing and mobile new-age promotional activities and employing
marketing that enable our clients to find and dynamic strategies such as Viral Video
intimately interact with consumers where they Campaigns, street-team marketing, Brand
spend most of their time – on their computers Ambassadorships, TV/radio Ad placement,
and phones. Branded Events, Product Endorsements,
Influencer Marketing, Co-Brand opportunities
and much more.
5. our WorK our cLIents
Our experience is dynamic and wide-ranging. We’ve hosted Mariah Carey
in Barbados and planned her 40th Birthday party; we’ve created a large-
scale modeling competition and an accompanying internet TV show; we’ve
released music projects virally; we’ve built full enterprise websites, Facebook
& PArtners
applications, mobile phone, video games…
We’ve done a lot of things; much too many to go into detail about them all.
So instead we will tell you about our newest and perhaps most advanced
project – Scan is The Future.
5
SCAN is The Future is a unique promotional product that offers our clients
Innoventive Media 2011
www.scanisthefuture.com
the opportunity to deliver brand content to their consumers in a faster yet
more intimate manner than previously possible with traditional marketing
methods.
Modern-day smartphones and tablets come equipped with the ability to
unlock and/or receive digitized content by using their cameras to “scan”
barcodes known as QR (Quick Response) codes.
“ I never been as confident as I
am this year about what we’ll see
explode onto the scene in 2011.
these little black and white 2
dimensional bar codes are going
”
to start showing up everywhere.
– thethinkingstick.com
6. Once the QR code has been scanned, the consumer’s phone is able to instantly receive
large amounts of multimedia brand content such as videos, images, ringtones, wallpapers,
applications, games, mobile sites, direct links to social media networks, etc.
The QR Codes can be replicated on almost any medium including on T-shirts, stickers,
TV/PC screens, posters, caps, cups, billboards, flyers, and our very own Scan is The Future
memorabilia cards. The promo items can be designed to suit the interests and style of
your target demographic.
We are able to use our creativity, event-planning expertise and digital and street-team
6 marketing to create promotional campaigns that result in memorable interaction between
our client’s brands and their customers.
www.scanisthefuture.com
Innoventive Media 2011
With Innoventive’s SCAN is The Future product we have the ability to extend
the shelf-life and efficiency of our client’s marketing campaigns and convert short-term
blitz into long-term customer relationships.
What’s more, through the analytics built into the scanning process, our clients are
able to monitor the success of the campaign while receiving vital information such as
demographics of existing and potential customers.
“ Qr codes are the crown jewel “ We can no longer call digital media
new now. With an increasing amount
”
of media consumption and media
of our marketing campaign spend migrating online, some are
- calvin Klein strategist Leslie Mane suggesting we don’t need a separate
on their 2010 campaign discipline of digital marketing, we
don’t need separate digital strategies,
but integration is the name of the
game.
”
- smartInsight.com
7. WHAt We cAn Do For You
Our agency is capable of creating a strategy, developing technology and managing a promotional campaign
that will help you realize your brand’s vision – no matter how small or large it may be.
ThIS IS OuR AN ExAMPLE OF OuR BASIC PACkAGE:
•Creation of custom QR code
•Creation of campaign visuals
•Creation of custom mobile website, with:
oCustom designed landing Page
oLinks to client’s social media networks (Facebook, Twitter, etc.)
7
Innoventive Media 2011
www.scanisthefuture.com
•Maintenance for 3 months
•Package with 10k SCAN cards + 10 Men’s T-Shirts + 15 Baby Tees
hOWEVER WE CAN DO SO MuCh MORE:
- Visual Design - Multi-Lingual Automation
- Market Research - Search Engine Optimization
- Street-team Promo Campaigns - E-Store Management Platforms
- Web Applications - Customized Content Management
- Event Production and Management Systems
- Customize chat Modules - Media Streaming
- Mobile and Online Video Games - Digital Security Applications
- Mobile Applications - Mobile TV Applications
- Database Development
*** Additional cost include set up, VAT + shipping if applicable
8. hOW TO uSE:
Download the SCANLIFE app (www.scanlife.com) on
your Blackberry, iPhone or Android device & SCAN
the code for digital content
8
www.scanisthefuture.com
Innoventive Media 2011
9. For a consultation please contact:
Barbados - Jonathan Reid / 246-253-9603 / jonathan@scanisthefuture.com
Jamaica – Floyd O’Brian Green / 876-297-3318 / floyd@scanisthefuture.com
U.S.A. – Paul Parris /302.438.3865 / paul@scanisthefuture.com
Press & General Inquires – weknow@scanisthefuture.com