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ConFestival 2012
A Lifestyle of Mobility.



Passion.
Inspiration.
Future of Mobile.
ConFestival 2012
                                         27.06. - 30.06.2012, Schloss Beesenstedt




The 19th century private castle just     the MLOVE Future Cubes. Creativ-            The MLOVE ConFestival 2012
south of Berlin proved to be a inspir-   ity really hit the roof in this year’s 10   thanks all participants, partners and
ing hotspot for three nights and two     cubes, which included themes from           sponsors:
days. Mobile enthusiasts, digital ex-    mobile (of course!) to sustainability
perts and developers merged with         and music.
artists, architects and society entre-
preneurs to form, share and develop      Provided by some of the most in-
humanity in a very relaxed and posi-     spired and enthusiastic mobile lov-
tive attitude.                           ers in the world, the results were ex-


”By far the most stimulating
conference I’ve ever attended.
Innovation is born of serendipity –
and MLOVE’s organizers are all
about bringing speakers and
attendees from various back-
grounds together for that to
happen. – Sabrina Nagel, Venture Village

MLOVE ConFestival is a highly in-        ceptionally good and have very much
teractive format that creates new        the potential to help future products
sparks in an informal and playful        to become the next big thing.               .TV




atmosphere. Ideas are not just men-
tioned or discussed, but develop its     Three days of enthusiastic sessions,
own personality and set into life by     inspiring discussion and thrill-
                                         ing workshops were summed by
                                         the 250+ participants of the 2012
                                         MLOVE ConFestival Europe with
                                         amazing feedback.


”The best Event in Mobile.                                   – WIRED



                                                                                     The shortumentary video ‘A Life-
                                                                                     style of Mobility’ is bringing together
                                                                                     voices from the mobile industry that
                                                                                     are sharing an optimistic vision for
                                                                                     the Future of Mobile.

                                                                                     http://vimeo.com/mlove/lifestyle-
                                                                                     of-mobility

                                                            2
MLOVE ConFestival
                                  A Lifestyle of Mobility



                                                                    for change and with connected
                                                                    sensors and “things” Mobile
                                                                    will become the new com-
                                                                    puting hub and intelligence
                                                                    source that will become the re-
                                                                    mote control to our lives. The
                                                                    automobile industry is next to
                                                                    become an “experience hub”
                                                                    with embedded smart mobile
                                                                    technologies and sensors.

                                                                    Mobile is changing all aspects
                                                                    of our lives, all industries and
”MLOVE shows its potential as                                       the society around us. This cre-
                                                                    ates massive change, disrup-
an open innovation format where                                     tion and opportunities at the
                                                                    same time. Mobile is certainly
passionate participants become                                      a catalyst for great change
family during three intense days                                    ahead: for society, individuals,
                                                                    tribes and local communities
and nights. – Harald Neidhardt                                      – but also for brands, agencies
                                                                    and incumbent industry lead-
The Future of Mobile is           People are glued to their         ers.
full of Opportunities and         smartphones 24/7 and we
Disruption                        need to put up street signs       While we enter into a Lifestyle
                                  to remind people to look up       of Mobility, collectively we
Mobile pioneers and thought       from their busy connected         have the chance to capitalize
leaders were sharing their in-    lives. While disruption is run-   on the huge opportunities but
sights at MLOVE ConFestival       ning rampant in all industries    at the same time help empow-
Europe 2012 about the change      touched by mobile devices, cit-   er new generations and parts
that Mobile is bringing to the    izens demand faster and lean-     of society that have been less
world. If you stop for a second   er services from governments      fortunate to this point in time.
and not indulge in a new app      as well as brands.
you just downloaded for fun,                                        Namaste!
you notice something pro-         The “Internet of Things” is
found is happening around us.     another term coined to bring      Harald Neidhardt,
                                  understanding to the speed        Founder & Curator, MLOVE
                                  of change that is happening
                                  around us. Mobile is a catalyst

                                  © MLOVE ConFestival 2012

                                                  3
Intro
                  Passion for Mobile



                  Coming from places all over        application helps users to dis-
                  the world, one might look at       cover new business opportuni-
                  the MLOVE crowd and think          ties and meet ups.
                  of one giant jigsaw puzzle. The    Before heading towards Berlin
                  spooky, derelict, arty and styl-   every MLOVE participant was
                  ish castle served as a melting     asked to upload a passion pic-


”Passion. Inspiration. Future of Mobile.                   – MLOVE Theme


                  pot and created new bonds of       ture. These images were dis-
                  creativity within minutes.         tributed in the castle’s several
                  The passion to change the          dining spaces and after being
                  world through mobile com-          discovered by their owners
                  munication was evident right       new groups of communicators
                  from the beginning. Eran Ben-      and inspirators were formed.
                  Shushan officially launched         One could even hear laugh-
                  the “Never Miss An Opportu-        ter and applause, when some
                  nity To Make A Crucial Busi-       of the participants excelled in
                  ness Connection”-app Bizzabo       stand-up presentations about
                  at MLOVE ConFestival 2012.         their passion in life.
                  The free location based mobile
                                                     These two events very much
                                                     sum up the basics of why and
                                                     how networking is the core of
                                                     MLOVE. The two-day “Con-
                                                     Festival” is part TED, part
                                                     Burning Man. Brief, inspira-
                                                     tional presentations, panels
                                                     and creative collaboration
                                                     sessions in an intimate and
                                                     communicative setting bring
                                                     together a group of innovators
                                                     from every imaginable place
                                                     and background. We are all
                                                     united by one belief – that is
                                                     our passion for changing the
                                                     world through mobile com-
                                                     munication.

                  © MLOVE ConFestival 2012

                                  4
ConFestival 2012




”MLOVE is not just what happens on stage but
all the cool interactions and conversations during
three days of intense connection. It is inspiring and
fun, it creates value, knowledge and emotions.
It is definitely an innovative format which combines
the insights of a conference with the spirit of a
summer camp. – Mara Balestrini




                   © MLOVE ConFestival 2012

                                   5
Work Hard.




© MLOVE ConFestival 2012

                6
Play Hard.




© MLOVE ConFestival 2012

                7
Inspirational
                      Chester Santos




”The most powerful
computer ever created is                       MLOVE ConFestival 2012
                                               kicked off with an awesome
the human brain. – Chester Santos              performance by US memory
                                               champion Chester Santos,
                                               who remembered the names
                                               of all attendees he had met
                                               earlier during the conference.
                                               Chester demonstrated via
                                               various exercises how we can
                                               enhance our brains and ben-
                                               efit from it by making better
                                               connections and become more
                                               successful in business.




                                        © MLOVE ConFestival 2012

                                    8
Inspirational
                                  Yuri van Geest



Yuri van Geest picked up on
Chester’s recommendations
and showed us the other side
of the coin. Experimental tech-
nology known from Hollywood
movies like Gattaca or Pro-
metheus are already breaking
through or about to in the next
ten to 20 years. The invisible
becomes visible and turns so-
cial. The whole quantified self
movement might very soon


”We are living in the
most amazing time
in Human History. – Yuri van Geest

lead to a Star Trek tricoder
and disrupte the way we deal
with our personal health. One
thing is for certain: The more
we share the more we get in
return. That’s what MLOVE’s
about!




                                  © MLOVE ConFestival 2012

                                                  9
Inspirational
                     Jonathan MacDonald



                     Modern mass communication      rich storytelling. Our modern
                     can be a pain, thinks Jona-    society needs more context in
                     than MacDonald. Words are      its daily dealings and behav-
                     important, but often reduced   ior, too. As a result, traditional
                     to meaningless WTF LOL         beliefs and values can be over-
                     OMG chatter. Despite be-       thrown, but this might foster
                     ing one of the world’s first    humanity and collaboration
                     mobile communication de-       even more. Jonathan urged us
                     vices, the African drum        to filter, find a path, focus on
                     was an elaborate device of     what we want to achieve and
                                                    being courageous in what we do.




”If we use mobile devices
right, we can change our
future. – Jonathan MacDonald




                     © MLOVE ConFestival 2012

                                    10
Mobility & Sustainability
                                    Stefan Liske, Alex Nolte




One could never think that en-      surroundings and turn into       higher levels of empathy the
gineers are cool, but PCH In-       human experience hubs which      next decade could become a
novations co-founders Stefan        help to monitor our heart rate   new age of enlightment. If not,
Liske and Alex Nolte truly are.     or overall mood. Add collec-     the collapse of our current so-
Not only are they teaming up        tively driven consumption and    ciety dooms.
with Hollywood celebs to build
a self-sustainable off-grid hos-
pital in Africa, the two are also   ”Cars will be transformed into
helping to transform the 20th       experience hubs. – Stefan Liske
century car in a device fit for
our future. In ten years, cars
will be embedded in smart city




                                    © MLOVE ConFestival 2012

                                                    11
New TV
                                 Björn Woltermann



Björn Woltermann is VP of        hour of HD mobile TV can con-   According to Björn, for the
Product and Innovations with     sume up to one gigabyte. LTE    first time in history cable net-
Deutsche Telekom and shared      is a exciting new technology,   works can directly get in touch
insights into trials they per-   but needs to be refinanced by    with their viewers.
formed with new TV technolo-     the several connectivity pro-
gies streaming live content.     viders.




Mobile TV is great, but gets
very tricky when it comes to
our individual data plans. One



”Technology is ready, business
models are not. – Björn Woltermann




                                 © MLOVE ConFestival 2012

                                                 12
New TV
                                  Conrad Fritzsch, Maks Giordano



Conrad Fritzsch , CEO of tape.                                        Tape.tv can be easily person-
tv describes himself as a typi-                                       alized by social network likes
cal couch potato and music                                            and other connections, so that
lover. It’s his goal, to com-                                         music keeps making our mo-
bine the best parts of TV plus                                        ments and emotions bigger
the intelligence of the web so                                        and bigger.
that his couch becomes a club.


”Content is king,
package is gold: Users pay for
services, not for content. – Conrad Fritzsch

                                  Maks Giordano is convinced,
                                  that our mobile devices are ei-
                                  ther too big or too small. But
                                  in the past things were even
                                  worse: As schoolkids we had
                                  to stay up late, in order to par-
                                  ticipate in all the excited chat-
                                  ter in the schoolyard the next
                                  morning. Mobile helps to cre-
                                  ate a social layer, which gives
                                  both freedom and feedback.




                                  © MLOVE ConFestival 2012

                                                  13
Young Talents
                             Max Schierer, Tobias Sturm



                             communicate. The project         Second up was Tobias Sturm
                             consists of two apps: The first   with his prototype Windows
                             is a mobile transcription app    phone app Lauffeuer. The app
                             which cloud-recognizes the       helps to sustain communica-
                             language spoken on phone         tion in an area hit by crisis.
                             and translates it into text.
                             The second helps people with
                             hearing problems to train the
                             right pronunciation and gives
Maximilian Scherer intro-    immediate feedback.
duced Echofon, which helps
hearing impaired people to



”Young students showed the                                    Each app user of the app col-
                                                              lects stored messages of other
                                                              users and helps news about
amazed audience at MLOVE                                      lost relatives to spread like a
how creativity is sparked by                                  wildfire. Communication un-
                                                              der extreme circumstances is
mobile devices. – Dr. Robert Daubner,                         a major challenge in a region
Academic Advisor, MLOVE FutureMove Competition                hit by a natural disaster and in
                                                              third-world countries. Peer-
                                                              2Peer technology can actually
                                                              help to overcome social and
                                                              economic limitations.




                             © MLOVE ConFestival 2012

                                             14
Startup Competition
                                   ... and the Winner is: 10Stamps



The exciting MLOVE start-          Ellen Dudley from New York        threaten the success of the
up competition was up next.        introduced he exciting project    app, but pictures with sound
Andrew J Scott moderated           “People Hunt”. There are          are less storage-consuming on
the MLOVE startup competi-         million ways to connect, but it   mobiles and other devices.
tion with the help of an inter-    is still hard to meet the right
national Jury.                     person at a conferences. By       Karsten      Bubinger        of
                                   answering simple questions,       “twofloats” also deals with
Arash Houshmand ex-                the users ignite a 90 second      pictures. His love-hate-rate
plained how “10 stamps”            scavenger hunt and can meet       LBS app puts pictures to the
connect small-business own-        in an instant.                    place where they were taken
ers to the ability of mobile                                         and sets them into a social
networks. 10stamps won the         Have you ever taken a picture     context. Users thereby can find
vote of the jury members with      with sound? Ralph Talmont         nearby opinion that matter for
a first prize of a NOKIA Lu-        and “pixengo” are working         them or even start an archive
mia smartphone and a ticket        on breaking the sound bar-        about soon-to-be-gone street
to MLOVE ConFestival Ja-           rier of photos. Videos might      art.
pan. Users scan digital stamps
at POS and receive rewards.
Pushcarts are the past, now
comes the Digital world right
to the POS.




Claus Blicher from Copen-
hagen demonstrated how
“Adzuki” solves the problems
of the publishing industry. Us-
ers can scan adverts in news-
papers and will be directly tak-
en to the campaign homepage
without even using a QR code.
Publishers benefit from get-
ting a share in revenue gener-
ated from leads and clicks.        © MLOVE ConFestival 2012

                                                   15
Music
                                Michael Breidenbrücker




”Mobile is were the Web was
in the 90’s. – Michael Breidenbrücker

Mobile has become a new
platform for musicians and
new music formats keep
evolving. RJDJ’s Michael
Breidenbrücker    introduced
his very own 21st century
Walkman app “Music Zone” to
the MLOVE audience. The app
can learn from instant clicks
on the music played and re-
flect user’s moods within sec-
onds.




                                © MLOVE ConFestival 2012

                                                16
Music
                             Patrick Bosteels, Phantom



                             Mobiles are great to discover
                             new stuff. Patrick Bosteels is
                             very keen on finding new mu-
                             sic and demonstrated live the
                             still very new NFC technology
                             to the audience. Going from
                             offline to online has never
                             been so easily seamlessly.


”Not f*ucking close.             – Patrick Bosteels




                                                              Hanna Toivonen started col-
                                                              laborating six month ago and
                                                              have experienced tremen-
                                                              dous success since then. Their
                                                              Kinect-inspired videos gather
                                                              more than 20.000 YouTube-
                                                              Likes in less than 24 hours.


 The Finnish based band
 “Phantom” brought some
 SXSW atmosphere into the
 MLOVE castle. Producer
 Tommi Koskinen and singer




                             © MLOVE ConFestival 2012

                                             17
Mobile
                                  Sylvie Barak




”20 years ago NASA
computers were as
powerful as cellphones
of today. – Sylvie Barak

Have you ever thought of com-
puter chip production as a piz-
za? Well, Sylvie Barak (Editor
at EE Times) does and here
comes her recipe: Chips are
crust, add some OS as sauce
and top it with apps. The big
question is: How thin can the
crust get? Moore’s Law soon
might come to an end due to
financial and physical limita-
tions.




                                  © MLOVE ConFestival 2012

                                                 18
Art, Culture & Photography
                                 Projektil



The swiss art collective proj-                              neurons. This physical-psy-
ect Projektil is well-known at                              chological extension is able
MLOVE and becomes more                                      to increase interaction, per-
and more an artist in resi-                                 ception and action. Projek-
dence. Martin Inderbitzin in-                               til showed for the first time a
troduced his brain-controlled                               interactive art show projected
video show, which can detect                                on the 60m castle walls with a
the electrical flow of firing                                 brain controlled interface that
                                                            could override the projection

”Mobile changes the way we inter-                           on the MLOVE castle.

act on an emotional scale, because
of the technology we have with us
all the time - and it opens up a new
field on how we design new experi-
ences.”. – Martin Inderbitzin




                                 © MLOVE ConFestival 2012

                                                 19
Art, Culture & Photography
                      Ivo Wessel, Benjamin Rabe




”It’s time for passion for
mobile art apps! – Ivo Wessel
                      Art can be combined with apps,
                      which are just new material for
                      artists, argues art collector Ivo
                      Wessel. Even before the rise
                      of mobile, art has first become      bition within three years. Real
                      portable, then accessable, dis-     time collaboration via apps
                      tributale and collectable. But      like Sketchshare has really hit
                      before the dream combination        the scene.
                      of mobile art apps can kick off,
                      iTunes should introduce an art
                      category.

                      The MLOVE crowd had al-
                      ready admired Benjamin
                      Rabe’s finger printing skills
                      during the visualization of the
                      castle the previous night, and



                      ”Apps enable you
                      to play as an
                      artist. – Benjamin Rabe

                      the next morning the artist de-
                      scribed how his art has turned
                      from zero into a museum exhi-




                      © MLOVE ConFestival 2012

                                     20
Art, Culture & Photography
                                  Nicolas Roope, Ramzi Rizk




”Do not create an
innovative department! – Nicolas Roope
Nicolas Roope, Founder of         Baker Tweet do not only show
Poke London , looks at tech-      when a bread is ready baked to
nology with a designer’s per-     an adhoc online mobile com-
spective. It is his aim to fight   munity, but even add enable-
the seduction and alienation so   ment and play into a former
often imposed by new technol-     mechanical atmosphere.
ogy. Automated projects like




”Natural filters need to be
translated into mobile. – Ramzi Rizk
                                  The days of hashtags are num-
                                  bered, if Ramzi Rizk co-found-
                                  er of EyeEM could decide. He
                                  argues, that the way we use our
                                  smartphones isnt’t very smart.
                                  The cool new technology has
                                  already evolved, but only true
                                  elastic networks take advan-
                                  tage of mobil technology and
                                  enable frictionless sharing.




                                  © MLOVE ConFestival 2012

                                                  21
Transmedia
                                   Mara Balestrini



                                                              Crowd Memo, urges kids to
                                                              discover memorable places in
                                                              their neighbourhood and start
                                                              engaging with other genera-
                                                              tions in a mobile video project.
                                                              For Mara, using technology
                                                              in a meaningful way, matters
                                                              most.




”Co-Creation is
mind-blowing – Mara Balestrini

Mara Balestrini from Argen-
tina is the founder of Ideas for
Change. She showed the pas-
sionate MLOVE crowd just
a short glimpse of her busy
project-load. Her newest pet,




                                   © MLOVE ConFestival 2012

                                                  22
Communication
                                S. Hoffmann, M. Imbert



                                                           likes, shares and comments we
                                                           need to readjust our attention.
                                                           Gabi, won bigtime media at-
                                                           tention by Mashable and other
                                                           tech blogs. It is not only a self-
                                                           learning tool, but gives deeper
                                                           inside into friend relations.




”Gabi is like a social media
hairdresser. – Stefanie Hoffmann
Stefanie Hoffmann and Mar-
guerite Imbert premiered
their brand new Facebook
filter app “Gabi”. Being over-
whelmed by the daily influx of




                                © MLOVE ConFestival 2012

                                               23
Communication
                                  Jessi Baker




”Increased connectivity helps us to
make better choices. – Jessi Baker




Jessi Baker from TBWA/Be-
ing in London advocated for
an open Internet of Things.
Nobody really knows what
happens when 50 billion de-
vices are online in 2020. But
the tons of choices can help to
quantify our decisions much
better. Open Data helps to
convey the truth and can as
much show as a production
chain coming from a develop-
ing country into our stores.




                                  © MLOVE ConFestival 2012

                                                 24
Communication
                                 Louisa Heinrich




                                 ”Learn new skills for
New challenges emerge as
interfaces     gradually  fade
into the background. Louisa
Heinrich of Fjord would be       new problems. – Louisa Heinrich
happy if us humans would
take more responsibility for
our doings. Our attention span
is not unlimited and we need
to work out now how to solve
the problems. Designers could
facilitate this change.




                                 © MLOVE ConFestival 2012

                                                25
Communication
                                   Ben Jones




”The best storytellers adapt their
stories while telling them. – Ben Jones




AKQA’s Ben Jones is con-
vinced that push-advertising
is forever gone and that the
new utilities prove to be use-
ful for the customers. Sadly,
smartphones are currently
just a piece of glass and not
playing to our full set of sens-
es. Liquid screens are about to
emerge in five to ten years and
make a online shopping tour
touchable and by that fully bi-
directional.




                                   © MLOVE ConFestival 2012

                                                  26
Publishing
                                  Jan Sobota, Andrew Hyde



Jan Sobota of Condé Nast
Digital gave an insight on how
their over 100 brands world-
wide are brought into the digi-
tal world. As a large printing
company, Conde Nast has a
huge heritage, which needs
to be transformed into sexy


”We try to build a new universe
for us. – Jan Sobota
and desirable online content.     like WIRED may help to get
Responsive smart design or        into those designer handbags
enhanced replica magazines        again.




                                  ”You do have stuff at home that
                                  owns you, I don’t. – Andrew Hyde

                                  Digital Nomad Andrew Hyde       home? Andrew described the
                                  challenged the MLOVE audi-      learnings he made from self-
                                  ence during his presentation    publishing an e-book on the
                                  with two important questions:   travel adventures he’s been ex-
                                  What is mobile? What means      periencing for two years now.



                                  © MLOVE ConFestival 2012

                                                 27
Africa
                                   Monty Monford




”Africa isn’t any longer the dark
continent of live aid. – Monty Monford




Too long Africa has been the
dark continent of live aid to us
in the west. Monty Munford
showed the MLOVE audience
that the things going on in Af-
rica might change our lives as
well. More than 735 million
mobile phones are currently
used between the Sahara and
Cape Town. Even in remote
landscapes people have access
to finance products via mo-
biles and SMS.




                                   © MLOVE ConFestival 2012

                                                  28
Africa
                                 Chris Locke, Wolfram Putz



GSMA’s Chris Locke gave
more detail on the impact of
mobile in developing coun-
tries and emerging markets. A
very basic 3G phone can give
access to finance, agricultural
information, health advice,
learning opportunities and

”Access to a phone can
change a live. – Chris Locke
even enable gender equality.     into the country’s larges audio
In Kenya, a BBC platform for     blogging service by the users.
learning English was turned




                                                                   lar business unit benefits from
                                                                   the sun’s endless flow of energy
                                                                   and provides green power and
                                                                   private communication to re-
                                                                   mote villages. The first round
                                 The idea of Solarkiosk was        of financing has been success-
                                 premiered and a prototype         fully completed. Solarkiosk
                                 was shown for the first time at    has now started in six African

                                 ”Over 1,5 billion people have
                                 no access to electricity. – Wolfram Putz
                                 MLOVE 2011. This year, Wol-       countries and helps to develop
                                 fram Putz of Graft architects     local manufacturers, who then
                                 gave insight into the develop-    lease the product and repay
                                 ments over the last 365 days.     the upfront investment within
                                 The autonomous solar modu-        three to five years.

                                 © MLOVE ConFestival 2012

                                                29
MLOVE Future Cubes
                                  Ideation Workshop



What do we need to shape          creative ideas on how mobile       Using intrinsic motivation the
the future? An old barn popu-     technology will influence our       groups very much enjoyed the
lated with white cubicles, lego   thinking about:                    creation process instead of
bricks, paint and post-its plus                                      performing tasks. Although
passionate minds from all over    - Africa                           brainstorming is widely used
the world that are passionate     - Art and Culture                  in established organizations, it
about mobile and its impact       - Music                            has some shortcomings. Most-
on our lives.                     - Education                        ly only one person can speak,
                                  - Design and UI                    but the MLOVE Future Cubes
                                  - Communication                    enabled simultaneous work-
                                  - Advertising                      ing and sharing, which are also
                                  - eCommerce                        some important skills for each
                                  - Connected Cars                   attendees personal future.




From the outside it might
have looked surreal, when
about 200 entrepreneurs, in-
vestors, creatives and vision-
aries took the challenge and
rethought mobile in the year      During the idea generation         After the presentation in front
2020. Thinking about a future     process the groups solely fo-      of the barn MLOVE kicked into
including some high-tech gad-     cused on the topic of their        another gear. Almost secretly
gets in a barn of an old castle   cube. Cognitive flexibility was     other people had arrived at the
seems a rather stark con-         sparked by the remoteness of       castle, while the others were
trast at first, but soon creates   the barn as well as the ability    working in the Future Cubes.
its own dynamic at the very       to freely use space and materi-    The newbies were mostly par-
unique MLOVE ConFestival.         als around you without being       ticipants of the Hackcamp,
                                  tied to an organizational order.   which was about to start the
The MLOVE Future Cubes            Cognitive flexibility and moti-     next day.
inspired the attendes with        vation are important resourc-
enough room to generate, ex-      es in an ideation process and      Mixing creative ideas with
change and share brilliant        enhance the chance of highly       technology surely can
ideas spanning beyond every-      original ideas for newproducts     change the world as we
one’s personal comfort zone.      or new ways of using mobile        know it.
In different teams the attend-    technology in the future.
ees worked on solutions and

                                  © MLOVE ConFestival 2012

                                                 30
MLOVE HackCAMP




The MLOVE Confestival Eu-         During the main HackCAMP           Todd and Tobias Sasse came
rope 2012 invited hackers to      event, the developers formed       up with a virtual message in
participate in the unusual ex-    five development teams and          the bottle. People can dis-
perience of inspiration and       worked on projects that could      cover the world one moment
passionate MLOVE Future           change the way we interact         at a time and see what others
Cubes. For the first time,         with each other in a highly        thought and even could re-
MLOVE introduced the Hack-        positive way.                      sponse on the thoughts and
CAMP as an official extension                                         throw it back into the ocean
format of the main MLOVE          At the end of the day, we got      again.
Confestival.                      3 winning teams plus a team
                                  that was awarded with a spe-       Tuna Jua (Special Prize:
                                  cial price:                        Flights to visit Tech Wildcat-
                                                                     ters, Dallas)
                                  IntelliTasks (Winner of a          Sebastian Stiffel and Tom
                                  Founder’s Institute scholarship)   Jaster developed a video and
                                  Carl Ambroselli and Stephan        image portal for emerging
                                  Schultz developed an intel-        countries wherein people can
                                  ligent task management app,        ask questions in a visualized
                                  that helps to find the right        form. That makes it easier for
Hosted by Thibaut Rouffineau       people for the right task to       less educated people to un-
from WIP connector and Jo-        shorten the overall task plan-     derstand the question and re-
hannes Georg, a passionate        ning time and to enhance the       spond to it in a proper form to
mobile developer, the devel-      productivity of a project team     educate the questioner. The
opers joined the evening en-      or an enterprise.                  response can also be uploaded
tertainment, discussed mo-                                           as video or picture.
bile developer related topics,    Tansparent (Winners of
heard about the twilio API and    NOKIA Lumia Phones)                Another team experimented
started to realized their ideas   Moritz Schröder, Nils Blum-        with the API from twilio and
around the HackCAMP topic         Öste and Tobias Sturm devel-       came up with a new approach
‘How will Mobile change the       oped a billboard system that       of voice guided health checkup
world?’ on Saturday.              links to petitions about local     or other agents. Their voice in-
                                  issues to comment on them or       teraction is completely tran-
The moment the participants       support solving the local issue.   scribed and email as follow up
arrived at the MLOVE castle       Thematic fitting issue partners     of the call.
was very special – soon they      could sponsor these bills.
realized that the MLOVE                                              During the closing BBQ, the
HackCAMP is a different kind      Yonder (Winner of Tickets to       HackCAMP participants came
of mobile hackathon. The de-      MLOVE ConFestival Japan)           up with only positive feedback:
velopers stayed at the castle     Stephen O’Conner, Travis           MLOVE is different and they
over their two days to enhance                                       all like to join another MLOVE
their MLOVE experience.           © MLOVE ConFestival 2012           HackCAMP!

                                                  31
MLOVE Teencamp
                                 Panel



The    MLOVE        Teencamp     of mobile, the impact of global   the teens engaged in a lively
brought impressive insight       warming or the upbringing         discussion with the MLOVE
into how younger people are      of children. During their pre-    crowd on how digital our lives
thinking of mobile. For three    sentation, which reflected the     should be. Although kids can
days the group has been dis-     pros and cons of heavy mo-        take a much more active role
cussing topics like the future   bile usage in a very young age,   now in shaping their future,
                                                                   they urge their fellows to en-
                                                                   joy spending time playing out-

”We are judging with our values,                                   side. Ironically, mobile apps
                                                                   could very much help to inter-
                                                                   est kids in topics like nature or
not with those of past or                                          a healthier diet.
future generations. – Toni Neidhardt




                                 © MLOVE ConFestival 2012

                                                32
Partners
Sponsors & Partners




© MLOVE ConFestival 2012

               33
Speakers
MLOVE ConFestival 2012



Alexander Nolte                   Ben Jones
Innovation Designer, Co-Founder   Head of Technology, Europe
PCH Innovations                   AKQA

Andrew Hyde                       Björn Woltermann
Author & Digital Nomad            VP Emerging Technologies,
                                  Deutsche Telekom
Andrew J Scott
Co-Founder,                       Bobby Gardiner
Taploid                           Co-Curator,
                                  MLOVE TeenCamp
Antonia Neidhardt
Co-Curator,                       Chester Santos
MLOVE TeenCamp                    US Memory Champion

Benjamin Rabe                     Chris Locke
Media Artist                      Managing Director,
                                  GSMA Development Fund




© MLOVE ConFestival 2012

               34
Speakers
                                 MLOVE ConFestival 2012



Conrad Fritzsch                                                 Patrick Bosteels
CEO                                                             CEO & Co-Founder,
tape.tv                                                         TCS Digital World

Eva                                                             Peter Borchers
Singer / Songwriter                                             Head of hub:raum,
Supported by Fontaine Burnett                                   Deutsche Telekom

Felix Petersen                                                  Ralf-Dieter Wagner
CEO & Co-Founder,                                               Partner, Accenture
Amen
                                 Maks Giordano                  Ramzi Rizk
Gabriella Draney                 Managing Partner,              Founder & CTO,
Co-Founder & Managing Partner,   Nunatak                        EyeEM
Tech Wildcatters
                                 Mara Balestrini                Stefanie Hoffmann
Hanna Toivonen                   University Pompeu, Barcelona   Co-Founder,
CEO, Mukava Music                Ideas for Change               GABI / Loui Apps
Performing Artist, Phantom
                                 Marguerite Imbert              Stefan Liske
Harald Neidhardt                 Editor in Chief,               Innovation Designer, Co-Founder
Founder MLOVE,                   Venture Village                PCH Innovations
Curator, MLOVE ConFestival
                                 Martin Inderbitzin             Sylvie Barak
Ivo Wessel                       Lead R&D Department,           Editor
App Developer &                  Projektil                      EE Life / EE Times
Art Collector
                                 Maximillian Scherer            Tobias Sturm
Jan Sobota                       Developer / Co-Founder,        Developer / Co-Founder,
Director Business Development    Team Echo, K.I.T.              Team Lauffeuer, K.I.T.
Digital,
Condé Nast (Germany)             Michael Breidenbrücker         Tommi Koskinen
                                 Co-Founder & CEO,              CEO, Audiodraft
Jessi Baker                      RJDJ, Reality Jockey           Performing Artist, Phantom
Designer
TBWA / Being                     Monty Munford                  Willi Daubner
                                 Editor & Founder               DJ, nudisco
Jonathan MacDonald               Mob 76
Co-Founder                                                      Wolfram Putz
this fluid world                  Nicolas Roope                  Founder,
                                 Creative at Poke & Hulgar,     GRAFT Architects
Korbinian Molitorisz             Chairman Lovie Awards
Mentor & PhD Candidate, K.I.T.                                  Yuri van Geest
                                                                Dutch Ambassador,
Louisa Heinrich                                                 Singularity University
Group Director, Strategy
Fjord

                                 © MLOVE ConFestival 2012

                                                 35
User Experience




                      ”Great people, great atmosphere,
                      great ideas. Thank you for this
                      amazing experience. – Mikela Eskenazi, Galixo




”MLOVE brought us three memorable days
meeting innovators and entrepreneurs from
multiple disciplines, visionaries, artists, pioneers,
and artists. – Charlotte Bilzer, Berlin Startup Academy



”I had very interesting
experiences from morning to
midnite. I loved the MLOVE
atmosphere. – Noriko Osumi , Dentsu


”A little Mobile Zen for our Soul: MLOVE
demonstrated the progression of technology in
its most human and altruistic form – to make the
world better, a point often forgotten as we use
our social networks to spread gossip or devour
the hottest new game. – Lindsay C. Holmes, Techcocktail

                      © MLOVE ConFestival 2012

                                     36
User Experience




                     ”Loved everything and
                     everyone! See you soon
                     @ Tokyo! – Haruko Minagawa, Hakuhodo


                     ”Great event, inspiring people,
                     beautiful location, amazing
                     experience! – Arash Houshmand, 10stamps


                     ”You rock, MLOVE!
                     Just loved it! See you in
                     Tokyo! – Raphael Heiner, PricewaterhouseCoopers


”An amazing place. Amazing people. Amazing insight.
Definitely the TED for Mobile. – Ben Jones, AKQA


                     ”Namaste.
                     What an amazing experience for
                     all of us! – Lindsey C. Holmes, Tech Cocktail




                     © MLOVE ConFestival 2012

                                    37
MLOVE ConFestival 2012
                                          Imprint

This report and the MLOVE ConFestival 2012 are
productions of MLOVE ConFestival UG, Hamburg
© copyright 2012, All Rights Reserved
www.mlove.com | info@mlove.com

Harald Neidhardt, Curator & Founder MLOVE
Ewa Opolski, Event Producer
Sebastian Weiss, Creative Director, Online & Mobile
Gianfranco Chicco, Stage Producer & Speaker Coordinator
Philipp von Roeder, Media Director
Kateryna Redka, Project Coordinator
Felix Wieduwilt, Sponsoring
Chris Weidenbaum, On-Site Organization



Advisory Board                            MLOVE Report                           MLOVE has established itself an in-
Stefanie Hoffmann                         Henning Neidhardt, CI & Art Director   spiring new platform to collaborate
Jonathan MacDonald                        Dr. Jan Rode, Editor                   and ideate about the Future of Mo-
René Bellack                              Gregor Peetz, Photos                   bile and beyond. We are full of grati-
Andrew J. Scott                                                                  tude for the amazing speakers, a
Marc O. Schmöger                          Graphic Recording                      fantastic audience and hardworking
                                          Holger Nils Pohl                       team that was supported by great
Future Cubes                                                                     sponsors and partners – as well as
Jonathan MacDonald, this fluid world       Projektil, Visual Art Show             many volunteers; all of which made
Julia Leihener, Telekom Creation Center   Roman Beranek                          it possible to establish the MLOVE
Yasmina Haryono, Fjord                    Martin Inderbitzin                     ConFestival.
Sasha Wolff, Dark Horse
                                          MLOVE HackCAMP                         We invite you to share this report,
Teen Camp Curators                        Johannes Georg                         send us your feedback and become
Toni Neidhardt                            Thibaut Rouffineau, WIP                 part of MLOVE – as a participant at
Bobby Gardiner                                                                   our events, as a volunteer or part-
                                          MLOVE Volunteers                       ner and online in our community at
Open Space                                Daniel Doherty                         mlove.com.
Jonathan MacDonald                        Johannes Georg
Stefanie Hoffmann                         Stefan Hanke                           Namaste!
                                          Gloria Gracia
MLOVE TV                                  Julia Kern
Michelle Uhlig, Editor                    Martyna Kreft
Ralph Hector, Producer                    Philipp Deprez
Claudia Klenke                            Darja Gutnick
Mark Hurt                                 Sonja Schönburg
Thomas Degel                              Aydan Mehmed
Sook-Ja Rebecchi                          Tomasz Trela




                                          © MLOVE ConFestival 2012

                                                          38
ConFestival 2012



Feedback, ideas and contact:
feedback@mlove.com

Register Now:
MLOVE Japan 2012
Kamakura / Tokyo, November 14-16, 2012
www.mlove.com/japan2012

MLOVE Mobile x Music
Hamburg, September 20, 2012
www.mlove.com/mobilexmusic

Save The Date:
MLOVE ConFestival Europe
June 2013

MLOVE ConFestival USA
April 2013

For sponsorships and inquires about custom, corporate workshops
please send an email to sponsor@mlove.com



How will mobile change your future?

The MLOVE ConFestival has been named a ‘TED for Mobile’, ‘The Best Event
in Mobile’ and a meet-up of the ‘IT avantgarde’. MLOVE creates an engag-
ing and inspiring format in the setting of a 19th century castle in the former
Eastern Germany, a beach-side Resort in Monterey, CA or in Kamakura, the
former capital of Japan. The MLOVE ConFestival is focussing on innovative
mobile opportunities for brands, entertainment and advertising and the im-
pact of mobile as a social catalyst for positive change.

The MLOVE ConFestival brings together CEOs, innovators and entrepre-
neurs from across multiple disciplines to share, learn and cross-pollinate
ideas with an array of scientists, artists and other thought leaders. The event
exposes the mobile industry to the best minds outside of mobile to maximize
the opportunity of creating life-changing services and applications that can
impact us all for the better.

The MLOVE tribe started grass roots by an international group of “mobile
passionistas” in 2008. Through MLOVE “camps” in Andorra, Barcelona, San
Francisco, Munich, London, New York and Singapore the agenda for MLOVE
evolved into more than mobile: the goal is to stimulate new ideas and think-
ing which you can apply to your life, your business and to inspire others.

For more information please visit: www.mlove.com | www.mlove.tv



                 39
MLOVE ConFestival Europe 2012 Report

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MLOVE ConFestival Europe 2012 Report

  • 1. ConFestival 2012 A Lifestyle of Mobility. Passion. Inspiration. Future of Mobile.
  • 2. ConFestival 2012 27.06. - 30.06.2012, Schloss Beesenstedt The 19th century private castle just the MLOVE Future Cubes. Creativ- The MLOVE ConFestival 2012 south of Berlin proved to be a inspir- ity really hit the roof in this year’s 10 thanks all participants, partners and ing hotspot for three nights and two cubes, which included themes from sponsors: days. Mobile enthusiasts, digital ex- mobile (of course!) to sustainability perts and developers merged with and music. artists, architects and society entre- preneurs to form, share and develop Provided by some of the most in- humanity in a very relaxed and posi- spired and enthusiastic mobile lov- tive attitude. ers in the world, the results were ex- ”By far the most stimulating conference I’ve ever attended. Innovation is born of serendipity – and MLOVE’s organizers are all about bringing speakers and attendees from various back- grounds together for that to happen. – Sabrina Nagel, Venture Village MLOVE ConFestival is a highly in- ceptionally good and have very much teractive format that creates new the potential to help future products sparks in an informal and playful to become the next big thing. .TV atmosphere. Ideas are not just men- tioned or discussed, but develop its Three days of enthusiastic sessions, own personality and set into life by inspiring discussion and thrill- ing workshops were summed by the 250+ participants of the 2012 MLOVE ConFestival Europe with amazing feedback. ”The best Event in Mobile. – WIRED The shortumentary video ‘A Life- style of Mobility’ is bringing together voices from the mobile industry that are sharing an optimistic vision for the Future of Mobile. http://vimeo.com/mlove/lifestyle- of-mobility 2
  • 3. MLOVE ConFestival A Lifestyle of Mobility for change and with connected sensors and “things” Mobile will become the new com- puting hub and intelligence source that will become the re- mote control to our lives. The automobile industry is next to become an “experience hub” with embedded smart mobile technologies and sensors. Mobile is changing all aspects of our lives, all industries and ”MLOVE shows its potential as the society around us. This cre- ates massive change, disrup- an open innovation format where tion and opportunities at the same time. Mobile is certainly passionate participants become a catalyst for great change family during three intense days ahead: for society, individuals, tribes and local communities and nights. – Harald Neidhardt – but also for brands, agencies and incumbent industry lead- The Future of Mobile is People are glued to their ers. full of Opportunities and smartphones 24/7 and we Disruption need to put up street signs While we enter into a Lifestyle to remind people to look up of Mobility, collectively we Mobile pioneers and thought from their busy connected have the chance to capitalize leaders were sharing their in- lives. While disruption is run- on the huge opportunities but sights at MLOVE ConFestival ning rampant in all industries at the same time help empow- Europe 2012 about the change touched by mobile devices, cit- er new generations and parts that Mobile is bringing to the izens demand faster and lean- of society that have been less world. If you stop for a second er services from governments fortunate to this point in time. and not indulge in a new app as well as brands. you just downloaded for fun, Namaste! you notice something pro- The “Internet of Things” is found is happening around us. another term coined to bring Harald Neidhardt, understanding to the speed Founder & Curator, MLOVE of change that is happening around us. Mobile is a catalyst © MLOVE ConFestival 2012 3
  • 4. Intro Passion for Mobile Coming from places all over application helps users to dis- the world, one might look at cover new business opportuni- the MLOVE crowd and think ties and meet ups. of one giant jigsaw puzzle. The Before heading towards Berlin spooky, derelict, arty and styl- every MLOVE participant was ish castle served as a melting asked to upload a passion pic- ”Passion. Inspiration. Future of Mobile. – MLOVE Theme pot and created new bonds of ture. These images were dis- creativity within minutes. tributed in the castle’s several The passion to change the dining spaces and after being world through mobile com- discovered by their owners munication was evident right new groups of communicators from the beginning. Eran Ben- and inspirators were formed. Shushan officially launched One could even hear laugh- the “Never Miss An Opportu- ter and applause, when some nity To Make A Crucial Busi- of the participants excelled in ness Connection”-app Bizzabo stand-up presentations about at MLOVE ConFestival 2012. their passion in life. The free location based mobile These two events very much sum up the basics of why and how networking is the core of MLOVE. The two-day “Con- Festival” is part TED, part Burning Man. Brief, inspira- tional presentations, panels and creative collaboration sessions in an intimate and communicative setting bring together a group of innovators from every imaginable place and background. We are all united by one belief – that is our passion for changing the world through mobile com- munication. © MLOVE ConFestival 2012 4
  • 5. ConFestival 2012 ”MLOVE is not just what happens on stage but all the cool interactions and conversations during three days of intense connection. It is inspiring and fun, it creates value, knowledge and emotions. It is definitely an innovative format which combines the insights of a conference with the spirit of a summer camp. – Mara Balestrini © MLOVE ConFestival 2012 5
  • 6. Work Hard. © MLOVE ConFestival 2012 6
  • 7. Play Hard. © MLOVE ConFestival 2012 7
  • 8. Inspirational Chester Santos ”The most powerful computer ever created is MLOVE ConFestival 2012 kicked off with an awesome the human brain. – Chester Santos performance by US memory champion Chester Santos, who remembered the names of all attendees he had met earlier during the conference. Chester demonstrated via various exercises how we can enhance our brains and ben- efit from it by making better connections and become more successful in business. © MLOVE ConFestival 2012 8
  • 9. Inspirational Yuri van Geest Yuri van Geest picked up on Chester’s recommendations and showed us the other side of the coin. Experimental tech- nology known from Hollywood movies like Gattaca or Pro- metheus are already breaking through or about to in the next ten to 20 years. The invisible becomes visible and turns so- cial. The whole quantified self movement might very soon ”We are living in the most amazing time in Human History. – Yuri van Geest lead to a Star Trek tricoder and disrupte the way we deal with our personal health. One thing is for certain: The more we share the more we get in return. That’s what MLOVE’s about! © MLOVE ConFestival 2012 9
  • 10. Inspirational Jonathan MacDonald Modern mass communication rich storytelling. Our modern can be a pain, thinks Jona- society needs more context in than MacDonald. Words are its daily dealings and behav- important, but often reduced ior, too. As a result, traditional to meaningless WTF LOL beliefs and values can be over- OMG chatter. Despite be- thrown, but this might foster ing one of the world’s first humanity and collaboration mobile communication de- even more. Jonathan urged us vices, the African drum to filter, find a path, focus on was an elaborate device of what we want to achieve and being courageous in what we do. ”If we use mobile devices right, we can change our future. – Jonathan MacDonald © MLOVE ConFestival 2012 10
  • 11. Mobility & Sustainability Stefan Liske, Alex Nolte One could never think that en- surroundings and turn into higher levels of empathy the gineers are cool, but PCH In- human experience hubs which next decade could become a novations co-founders Stefan help to monitor our heart rate new age of enlightment. If not, Liske and Alex Nolte truly are. or overall mood. Add collec- the collapse of our current so- Not only are they teaming up tively driven consumption and ciety dooms. with Hollywood celebs to build a self-sustainable off-grid hos- pital in Africa, the two are also ”Cars will be transformed into helping to transform the 20th experience hubs. – Stefan Liske century car in a device fit for our future. In ten years, cars will be embedded in smart city © MLOVE ConFestival 2012 11
  • 12. New TV Björn Woltermann Björn Woltermann is VP of hour of HD mobile TV can con- According to Björn, for the Product and Innovations with sume up to one gigabyte. LTE first time in history cable net- Deutsche Telekom and shared is a exciting new technology, works can directly get in touch insights into trials they per- but needs to be refinanced by with their viewers. formed with new TV technolo- the several connectivity pro- gies streaming live content. viders. Mobile TV is great, but gets very tricky when it comes to our individual data plans. One ”Technology is ready, business models are not. – Björn Woltermann © MLOVE ConFestival 2012 12
  • 13. New TV Conrad Fritzsch, Maks Giordano Conrad Fritzsch , CEO of tape. Tape.tv can be easily person- tv describes himself as a typi- alized by social network likes cal couch potato and music and other connections, so that lover. It’s his goal, to com- music keeps making our mo- bine the best parts of TV plus ments and emotions bigger the intelligence of the web so and bigger. that his couch becomes a club. ”Content is king, package is gold: Users pay for services, not for content. – Conrad Fritzsch Maks Giordano is convinced, that our mobile devices are ei- ther too big or too small. But in the past things were even worse: As schoolkids we had to stay up late, in order to par- ticipate in all the excited chat- ter in the schoolyard the next morning. Mobile helps to cre- ate a social layer, which gives both freedom and feedback. © MLOVE ConFestival 2012 13
  • 14. Young Talents Max Schierer, Tobias Sturm communicate. The project Second up was Tobias Sturm consists of two apps: The first with his prototype Windows is a mobile transcription app phone app Lauffeuer. The app which cloud-recognizes the helps to sustain communica- language spoken on phone tion in an area hit by crisis. and translates it into text. The second helps people with hearing problems to train the right pronunciation and gives Maximilian Scherer intro- immediate feedback. duced Echofon, which helps hearing impaired people to ”Young students showed the Each app user of the app col- lects stored messages of other users and helps news about amazed audience at MLOVE lost relatives to spread like a how creativity is sparked by wildfire. Communication un- der extreme circumstances is mobile devices. – Dr. Robert Daubner, a major challenge in a region Academic Advisor, MLOVE FutureMove Competition hit by a natural disaster and in third-world countries. Peer- 2Peer technology can actually help to overcome social and economic limitations. © MLOVE ConFestival 2012 14
  • 15. Startup Competition ... and the Winner is: 10Stamps The exciting MLOVE start- Ellen Dudley from New York threaten the success of the up competition was up next. introduced he exciting project app, but pictures with sound Andrew J Scott moderated “People Hunt”. There are are less storage-consuming on the MLOVE startup competi- million ways to connect, but it mobiles and other devices. tion with the help of an inter- is still hard to meet the right national Jury. person at a conferences. By Karsten Bubinger of answering simple questions, “twofloats” also deals with Arash Houshmand ex- the users ignite a 90 second pictures. His love-hate-rate plained how “10 stamps” scavenger hunt and can meet LBS app puts pictures to the connect small-business own- in an instant. place where they were taken ers to the ability of mobile and sets them into a social networks. 10stamps won the Have you ever taken a picture context. Users thereby can find vote of the jury members with with sound? Ralph Talmont nearby opinion that matter for a first prize of a NOKIA Lu- and “pixengo” are working them or even start an archive mia smartphone and a ticket on breaking the sound bar- about soon-to-be-gone street to MLOVE ConFestival Ja- rier of photos. Videos might art. pan. Users scan digital stamps at POS and receive rewards. Pushcarts are the past, now comes the Digital world right to the POS. Claus Blicher from Copen- hagen demonstrated how “Adzuki” solves the problems of the publishing industry. Us- ers can scan adverts in news- papers and will be directly tak- en to the campaign homepage without even using a QR code. Publishers benefit from get- ting a share in revenue gener- ated from leads and clicks. © MLOVE ConFestival 2012 15
  • 16. Music Michael Breidenbrücker ”Mobile is were the Web was in the 90’s. – Michael Breidenbrücker Mobile has become a new platform for musicians and new music formats keep evolving. RJDJ’s Michael Breidenbrücker introduced his very own 21st century Walkman app “Music Zone” to the MLOVE audience. The app can learn from instant clicks on the music played and re- flect user’s moods within sec- onds. © MLOVE ConFestival 2012 16
  • 17. Music Patrick Bosteels, Phantom Mobiles are great to discover new stuff. Patrick Bosteels is very keen on finding new mu- sic and demonstrated live the still very new NFC technology to the audience. Going from offline to online has never been so easily seamlessly. ”Not f*ucking close. – Patrick Bosteels Hanna Toivonen started col- laborating six month ago and have experienced tremen- dous success since then. Their Kinect-inspired videos gather more than 20.000 YouTube- Likes in less than 24 hours. The Finnish based band “Phantom” brought some SXSW atmosphere into the MLOVE castle. Producer Tommi Koskinen and singer © MLOVE ConFestival 2012 17
  • 18. Mobile Sylvie Barak ”20 years ago NASA computers were as powerful as cellphones of today. – Sylvie Barak Have you ever thought of com- puter chip production as a piz- za? Well, Sylvie Barak (Editor at EE Times) does and here comes her recipe: Chips are crust, add some OS as sauce and top it with apps. The big question is: How thin can the crust get? Moore’s Law soon might come to an end due to financial and physical limita- tions. © MLOVE ConFestival 2012 18
  • 19. Art, Culture & Photography Projektil The swiss art collective proj- neurons. This physical-psy- ect Projektil is well-known at chological extension is able MLOVE and becomes more to increase interaction, per- and more an artist in resi- ception and action. Projek- dence. Martin Inderbitzin in- til showed for the first time a troduced his brain-controlled interactive art show projected video show, which can detect on the 60m castle walls with a the electrical flow of firing brain controlled interface that could override the projection ”Mobile changes the way we inter- on the MLOVE castle. act on an emotional scale, because of the technology we have with us all the time - and it opens up a new field on how we design new experi- ences.”. – Martin Inderbitzin © MLOVE ConFestival 2012 19
  • 20. Art, Culture & Photography Ivo Wessel, Benjamin Rabe ”It’s time for passion for mobile art apps! – Ivo Wessel Art can be combined with apps, which are just new material for artists, argues art collector Ivo Wessel. Even before the rise of mobile, art has first become bition within three years. Real portable, then accessable, dis- time collaboration via apps tributale and collectable. But like Sketchshare has really hit before the dream combination the scene. of mobile art apps can kick off, iTunes should introduce an art category. The MLOVE crowd had al- ready admired Benjamin Rabe’s finger printing skills during the visualization of the castle the previous night, and ”Apps enable you to play as an artist. – Benjamin Rabe the next morning the artist de- scribed how his art has turned from zero into a museum exhi- © MLOVE ConFestival 2012 20
  • 21. Art, Culture & Photography Nicolas Roope, Ramzi Rizk ”Do not create an innovative department! – Nicolas Roope Nicolas Roope, Founder of Baker Tweet do not only show Poke London , looks at tech- when a bread is ready baked to nology with a designer’s per- an adhoc online mobile com- spective. It is his aim to fight munity, but even add enable- the seduction and alienation so ment and play into a former often imposed by new technol- mechanical atmosphere. ogy. Automated projects like ”Natural filters need to be translated into mobile. – Ramzi Rizk The days of hashtags are num- bered, if Ramzi Rizk co-found- er of EyeEM could decide. He argues, that the way we use our smartphones isnt’t very smart. The cool new technology has already evolved, but only true elastic networks take advan- tage of mobil technology and enable frictionless sharing. © MLOVE ConFestival 2012 21
  • 22. Transmedia Mara Balestrini Crowd Memo, urges kids to discover memorable places in their neighbourhood and start engaging with other genera- tions in a mobile video project. For Mara, using technology in a meaningful way, matters most. ”Co-Creation is mind-blowing – Mara Balestrini Mara Balestrini from Argen- tina is the founder of Ideas for Change. She showed the pas- sionate MLOVE crowd just a short glimpse of her busy project-load. Her newest pet, © MLOVE ConFestival 2012 22
  • 23. Communication S. Hoffmann, M. Imbert likes, shares and comments we need to readjust our attention. Gabi, won bigtime media at- tention by Mashable and other tech blogs. It is not only a self- learning tool, but gives deeper inside into friend relations. ”Gabi is like a social media hairdresser. – Stefanie Hoffmann Stefanie Hoffmann and Mar- guerite Imbert premiered their brand new Facebook filter app “Gabi”. Being over- whelmed by the daily influx of © MLOVE ConFestival 2012 23
  • 24. Communication Jessi Baker ”Increased connectivity helps us to make better choices. – Jessi Baker Jessi Baker from TBWA/Be- ing in London advocated for an open Internet of Things. Nobody really knows what happens when 50 billion de- vices are online in 2020. But the tons of choices can help to quantify our decisions much better. Open Data helps to convey the truth and can as much show as a production chain coming from a develop- ing country into our stores. © MLOVE ConFestival 2012 24
  • 25. Communication Louisa Heinrich ”Learn new skills for New challenges emerge as interfaces gradually fade into the background. Louisa Heinrich of Fjord would be new problems. – Louisa Heinrich happy if us humans would take more responsibility for our doings. Our attention span is not unlimited and we need to work out now how to solve the problems. Designers could facilitate this change. © MLOVE ConFestival 2012 25
  • 26. Communication Ben Jones ”The best storytellers adapt their stories while telling them. – Ben Jones AKQA’s Ben Jones is con- vinced that push-advertising is forever gone and that the new utilities prove to be use- ful for the customers. Sadly, smartphones are currently just a piece of glass and not playing to our full set of sens- es. Liquid screens are about to emerge in five to ten years and make a online shopping tour touchable and by that fully bi- directional. © MLOVE ConFestival 2012 26
  • 27. Publishing Jan Sobota, Andrew Hyde Jan Sobota of Condé Nast Digital gave an insight on how their over 100 brands world- wide are brought into the digi- tal world. As a large printing company, Conde Nast has a huge heritage, which needs to be transformed into sexy ”We try to build a new universe for us. – Jan Sobota and desirable online content. like WIRED may help to get Responsive smart design or into those designer handbags enhanced replica magazines again. ”You do have stuff at home that owns you, I don’t. – Andrew Hyde Digital Nomad Andrew Hyde home? Andrew described the challenged the MLOVE audi- learnings he made from self- ence during his presentation publishing an e-book on the with two important questions: travel adventures he’s been ex- What is mobile? What means periencing for two years now. © MLOVE ConFestival 2012 27
  • 28. Africa Monty Monford ”Africa isn’t any longer the dark continent of live aid. – Monty Monford Too long Africa has been the dark continent of live aid to us in the west. Monty Munford showed the MLOVE audience that the things going on in Af- rica might change our lives as well. More than 735 million mobile phones are currently used between the Sahara and Cape Town. Even in remote landscapes people have access to finance products via mo- biles and SMS. © MLOVE ConFestival 2012 28
  • 29. Africa Chris Locke, Wolfram Putz GSMA’s Chris Locke gave more detail on the impact of mobile in developing coun- tries and emerging markets. A very basic 3G phone can give access to finance, agricultural information, health advice, learning opportunities and ”Access to a phone can change a live. – Chris Locke even enable gender equality. into the country’s larges audio In Kenya, a BBC platform for blogging service by the users. learning English was turned lar business unit benefits from the sun’s endless flow of energy and provides green power and private communication to re- mote villages. The first round The idea of Solarkiosk was of financing has been success- premiered and a prototype fully completed. Solarkiosk was shown for the first time at has now started in six African ”Over 1,5 billion people have no access to electricity. – Wolfram Putz MLOVE 2011. This year, Wol- countries and helps to develop fram Putz of Graft architects local manufacturers, who then gave insight into the develop- lease the product and repay ments over the last 365 days. the upfront investment within The autonomous solar modu- three to five years. © MLOVE ConFestival 2012 29
  • 30. MLOVE Future Cubes Ideation Workshop What do we need to shape creative ideas on how mobile Using intrinsic motivation the the future? An old barn popu- technology will influence our groups very much enjoyed the lated with white cubicles, lego thinking about: creation process instead of bricks, paint and post-its plus performing tasks. Although passionate minds from all over - Africa brainstorming is widely used the world that are passionate - Art and Culture in established organizations, it about mobile and its impact - Music has some shortcomings. Most- on our lives. - Education ly only one person can speak, - Design and UI but the MLOVE Future Cubes - Communication enabled simultaneous work- - Advertising ing and sharing, which are also - eCommerce some important skills for each - Connected Cars attendees personal future. From the outside it might have looked surreal, when about 200 entrepreneurs, in- vestors, creatives and vision- aries took the challenge and rethought mobile in the year During the idea generation After the presentation in front 2020. Thinking about a future process the groups solely fo- of the barn MLOVE kicked into including some high-tech gad- cused on the topic of their another gear. Almost secretly gets in a barn of an old castle cube. Cognitive flexibility was other people had arrived at the seems a rather stark con- sparked by the remoteness of castle, while the others were trast at first, but soon creates the barn as well as the ability working in the Future Cubes. its own dynamic at the very to freely use space and materi- The newbies were mostly par- unique MLOVE ConFestival. als around you without being ticipants of the Hackcamp, tied to an organizational order. which was about to start the The MLOVE Future Cubes Cognitive flexibility and moti- next day. inspired the attendes with vation are important resourc- enough room to generate, ex- es in an ideation process and Mixing creative ideas with change and share brilliant enhance the chance of highly technology surely can ideas spanning beyond every- original ideas for newproducts change the world as we one’s personal comfort zone. or new ways of using mobile know it. In different teams the attend- technology in the future. ees worked on solutions and © MLOVE ConFestival 2012 30
  • 31. MLOVE HackCAMP The MLOVE Confestival Eu- During the main HackCAMP Todd and Tobias Sasse came rope 2012 invited hackers to event, the developers formed up with a virtual message in participate in the unusual ex- five development teams and the bottle. People can dis- perience of inspiration and worked on projects that could cover the world one moment passionate MLOVE Future change the way we interact at a time and see what others Cubes. For the first time, with each other in a highly thought and even could re- MLOVE introduced the Hack- positive way. sponse on the thoughts and CAMP as an official extension throw it back into the ocean format of the main MLOVE At the end of the day, we got again. Confestival. 3 winning teams plus a team that was awarded with a spe- Tuna Jua (Special Prize: cial price: Flights to visit Tech Wildcat- ters, Dallas) IntelliTasks (Winner of a Sebastian Stiffel and Tom Founder’s Institute scholarship) Jaster developed a video and Carl Ambroselli and Stephan image portal for emerging Schultz developed an intel- countries wherein people can ligent task management app, ask questions in a visualized that helps to find the right form. That makes it easier for Hosted by Thibaut Rouffineau people for the right task to less educated people to un- from WIP connector and Jo- shorten the overall task plan- derstand the question and re- hannes Georg, a passionate ning time and to enhance the spond to it in a proper form to mobile developer, the devel- productivity of a project team educate the questioner. The opers joined the evening en- or an enterprise. response can also be uploaded tertainment, discussed mo- as video or picture. bile developer related topics, Tansparent (Winners of heard about the twilio API and NOKIA Lumia Phones) Another team experimented started to realized their ideas Moritz Schröder, Nils Blum- with the API from twilio and around the HackCAMP topic Öste and Tobias Sturm devel- came up with a new approach ‘How will Mobile change the oped a billboard system that of voice guided health checkup world?’ on Saturday. links to petitions about local or other agents. Their voice in- issues to comment on them or teraction is completely tran- The moment the participants support solving the local issue. scribed and email as follow up arrived at the MLOVE castle Thematic fitting issue partners of the call. was very special – soon they could sponsor these bills. realized that the MLOVE During the closing BBQ, the HackCAMP is a different kind Yonder (Winner of Tickets to HackCAMP participants came of mobile hackathon. The de- MLOVE ConFestival Japan) up with only positive feedback: velopers stayed at the castle Stephen O’Conner, Travis MLOVE is different and they over their two days to enhance all like to join another MLOVE their MLOVE experience. © MLOVE ConFestival 2012 HackCAMP! 31
  • 32. MLOVE Teencamp Panel The MLOVE Teencamp of mobile, the impact of global the teens engaged in a lively brought impressive insight warming or the upbringing discussion with the MLOVE into how younger people are of children. During their pre- crowd on how digital our lives thinking of mobile. For three sentation, which reflected the should be. Although kids can days the group has been dis- pros and cons of heavy mo- take a much more active role cussing topics like the future bile usage in a very young age, now in shaping their future, they urge their fellows to en- joy spending time playing out- ”We are judging with our values, side. Ironically, mobile apps could very much help to inter- est kids in topics like nature or not with those of past or a healthier diet. future generations. – Toni Neidhardt © MLOVE ConFestival 2012 32
  • 33. Partners Sponsors & Partners © MLOVE ConFestival 2012 33
  • 34. Speakers MLOVE ConFestival 2012 Alexander Nolte Ben Jones Innovation Designer, Co-Founder Head of Technology, Europe PCH Innovations AKQA Andrew Hyde Björn Woltermann Author & Digital Nomad VP Emerging Technologies, Deutsche Telekom Andrew J Scott Co-Founder, Bobby Gardiner Taploid Co-Curator, MLOVE TeenCamp Antonia Neidhardt Co-Curator, Chester Santos MLOVE TeenCamp US Memory Champion Benjamin Rabe Chris Locke Media Artist Managing Director, GSMA Development Fund © MLOVE ConFestival 2012 34
  • 35. Speakers MLOVE ConFestival 2012 Conrad Fritzsch Patrick Bosteels CEO CEO & Co-Founder, tape.tv TCS Digital World Eva Peter Borchers Singer / Songwriter Head of hub:raum, Supported by Fontaine Burnett Deutsche Telekom Felix Petersen Ralf-Dieter Wagner CEO & Co-Founder, Partner, Accenture Amen Maks Giordano Ramzi Rizk Gabriella Draney Managing Partner, Founder & CTO, Co-Founder & Managing Partner, Nunatak EyeEM Tech Wildcatters Mara Balestrini Stefanie Hoffmann Hanna Toivonen University Pompeu, Barcelona Co-Founder, CEO, Mukava Music Ideas for Change GABI / Loui Apps Performing Artist, Phantom Marguerite Imbert Stefan Liske Harald Neidhardt Editor in Chief, Innovation Designer, Co-Founder Founder MLOVE, Venture Village PCH Innovations Curator, MLOVE ConFestival Martin Inderbitzin Sylvie Barak Ivo Wessel Lead R&D Department, Editor App Developer & Projektil EE Life / EE Times Art Collector Maximillian Scherer Tobias Sturm Jan Sobota Developer / Co-Founder, Developer / Co-Founder, Director Business Development Team Echo, K.I.T. Team Lauffeuer, K.I.T. Digital, Condé Nast (Germany) Michael Breidenbrücker Tommi Koskinen Co-Founder & CEO, CEO, Audiodraft Jessi Baker RJDJ, Reality Jockey Performing Artist, Phantom Designer TBWA / Being Monty Munford Willi Daubner Editor & Founder DJ, nudisco Jonathan MacDonald Mob 76 Co-Founder Wolfram Putz this fluid world Nicolas Roope Founder, Creative at Poke & Hulgar, GRAFT Architects Korbinian Molitorisz Chairman Lovie Awards Mentor & PhD Candidate, K.I.T. Yuri van Geest Dutch Ambassador, Louisa Heinrich Singularity University Group Director, Strategy Fjord © MLOVE ConFestival 2012 35
  • 36. User Experience ”Great people, great atmosphere, great ideas. Thank you for this amazing experience. – Mikela Eskenazi, Galixo ”MLOVE brought us three memorable days meeting innovators and entrepreneurs from multiple disciplines, visionaries, artists, pioneers, and artists. – Charlotte Bilzer, Berlin Startup Academy ”I had very interesting experiences from morning to midnite. I loved the MLOVE atmosphere. – Noriko Osumi , Dentsu ”A little Mobile Zen for our Soul: MLOVE demonstrated the progression of technology in its most human and altruistic form – to make the world better, a point often forgotten as we use our social networks to spread gossip or devour the hottest new game. – Lindsay C. Holmes, Techcocktail © MLOVE ConFestival 2012 36
  • 37. User Experience ”Loved everything and everyone! See you soon @ Tokyo! – Haruko Minagawa, Hakuhodo ”Great event, inspiring people, beautiful location, amazing experience! – Arash Houshmand, 10stamps ”You rock, MLOVE! Just loved it! See you in Tokyo! – Raphael Heiner, PricewaterhouseCoopers ”An amazing place. Amazing people. Amazing insight. Definitely the TED for Mobile. – Ben Jones, AKQA ”Namaste. What an amazing experience for all of us! – Lindsey C. Holmes, Tech Cocktail © MLOVE ConFestival 2012 37
  • 38. MLOVE ConFestival 2012 Imprint This report and the MLOVE ConFestival 2012 are productions of MLOVE ConFestival UG, Hamburg © copyright 2012, All Rights Reserved www.mlove.com | info@mlove.com Harald Neidhardt, Curator & Founder MLOVE Ewa Opolski, Event Producer Sebastian Weiss, Creative Director, Online & Mobile Gianfranco Chicco, Stage Producer & Speaker Coordinator Philipp von Roeder, Media Director Kateryna Redka, Project Coordinator Felix Wieduwilt, Sponsoring Chris Weidenbaum, On-Site Organization Advisory Board MLOVE Report MLOVE has established itself an in- Stefanie Hoffmann Henning Neidhardt, CI & Art Director spiring new platform to collaborate Jonathan MacDonald Dr. Jan Rode, Editor and ideate about the Future of Mo- René Bellack Gregor Peetz, Photos bile and beyond. We are full of grati- Andrew J. Scott tude for the amazing speakers, a Marc O. Schmöger Graphic Recording fantastic audience and hardworking Holger Nils Pohl team that was supported by great Future Cubes sponsors and partners – as well as Jonathan MacDonald, this fluid world Projektil, Visual Art Show many volunteers; all of which made Julia Leihener, Telekom Creation Center Roman Beranek it possible to establish the MLOVE Yasmina Haryono, Fjord Martin Inderbitzin ConFestival. Sasha Wolff, Dark Horse MLOVE HackCAMP We invite you to share this report, Teen Camp Curators Johannes Georg send us your feedback and become Toni Neidhardt Thibaut Rouffineau, WIP part of MLOVE – as a participant at Bobby Gardiner our events, as a volunteer or part- MLOVE Volunteers ner and online in our community at Open Space Daniel Doherty mlove.com. Jonathan MacDonald Johannes Georg Stefanie Hoffmann Stefan Hanke Namaste! Gloria Gracia MLOVE TV Julia Kern Michelle Uhlig, Editor Martyna Kreft Ralph Hector, Producer Philipp Deprez Claudia Klenke Darja Gutnick Mark Hurt Sonja Schönburg Thomas Degel Aydan Mehmed Sook-Ja Rebecchi Tomasz Trela © MLOVE ConFestival 2012 38
  • 39. ConFestival 2012 Feedback, ideas and contact: feedback@mlove.com Register Now: MLOVE Japan 2012 Kamakura / Tokyo, November 14-16, 2012 www.mlove.com/japan2012 MLOVE Mobile x Music Hamburg, September 20, 2012 www.mlove.com/mobilexmusic Save The Date: MLOVE ConFestival Europe June 2013 MLOVE ConFestival USA April 2013 For sponsorships and inquires about custom, corporate workshops please send an email to sponsor@mlove.com How will mobile change your future? The MLOVE ConFestival has been named a ‘TED for Mobile’, ‘The Best Event in Mobile’ and a meet-up of the ‘IT avantgarde’. MLOVE creates an engag- ing and inspiring format in the setting of a 19th century castle in the former Eastern Germany, a beach-side Resort in Monterey, CA or in Kamakura, the former capital of Japan. The MLOVE ConFestival is focussing on innovative mobile opportunities for brands, entertainment and advertising and the im- pact of mobile as a social catalyst for positive change. The MLOVE ConFestival brings together CEOs, innovators and entrepre- neurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. The event exposes the mobile industry to the best minds outside of mobile to maximize the opportunity of creating life-changing services and applications that can impact us all for the better. The MLOVE tribe started grass roots by an international group of “mobile passionistas” in 2008. Through MLOVE “camps” in Andorra, Barcelona, San Francisco, Munich, London, New York and Singapore the agenda for MLOVE evolved into more than mobile: the goal is to stimulate new ideas and think- ing which you can apply to your life, your business and to inspire others. For more information please visit: www.mlove.com | www.mlove.tv 39