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MLOVE
MLOVE CONFESTIVAL
Beesenstedt Castle, South of Berlin
2011, June 29 - July 2




VIP Invitation
Photo: Thomas Neidhardt & Light-Art: Helge Neidhardt, www.tnc-nm.de/mlove   MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
About MLOVE
“Life changing”
  Simone Loesch, YOC


      “wow”
 Allison Mooney, Google


 “best event”
  Alan Moore, SMLXL



                               “inspiring”         “future of mobile”                   “passionate”



                                Amish Patel              Annabel Cooke                      Nick Heller
                                MICROSOFT               SYMBIAN / NOKIA                     GOOGLE


                            “a Meetup for the IT Avantgarde”
                                                Süddeutsche Zeitung

                                              MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Inspiration.




All I can say is WOW.
                                                                             Future Cubes - Ideation Workshop

This was the singularly most inspired
and inspiring event I have ever attended.
It's rare that industry conference are
filled with fun, interesting people that
just want to learn from one another. The
venue made it that much more special.

Allison Mooney, Google, Head of Trends & Insights
formerly VP, Emerging Trends
MobileBehavior, Omnicom / Tribal                    Allison Mooney, Google        Antonia Neidhardt, Student (15)
Passion.
           How inspired were you by MLOVE ConFestival?




                    65%


                                       26%
                                                        9%
                Very inspired Quite inspired A little inspired

           How likely is it that attending MLOVE will change your life
           positively in the next 12 months?




                 47%          44%



                                             6%          3%
              Very likely     Likely    Not likelyDefinetly Not
Positive Change.




 Kazi Islam, Grammenphone IT, Bangladesh               Nick Heller, Google


MLOVE was an inspiring and open gathering,
comprised of a group of like-minded, yet diverse
individuals, all of whom are passionate about using
the mobile device as creative tool and source of
positive change in the world. The event truly left
a lasting and profound impression on all in
attendance. Thank you!

Nick Heller, VP New Business, EMEA, Google
Speakers 2011



 Thorsten Dirks               Thomas Goetz          Corvida Raven                  Russell Buckley
   CEO, E-PLUS / BASE         Exec. Editor, WIRED    Blogger, SheGeeks.net            Blogger, MobHappy
                                                                                  Ex-Evangelist, Google/AdMob




                                                                                                ?

Peter Vesterbacka             Kei Shimada Jonathan MacDonald                                 TBC
 Mighty Eagle, Angry Birds       CEO, Infinta        co-founder, this fluid world      more exciting speakers




                                                             MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Agenda 2011
Wednesday, 6/29          Thursday, 6/30                 Friday, 7/1                         Saturday, 7/2


                          Opening Speakers
                                                     Conference                               De-com-
                                                      Speakers                                pression
                         Open Space

                                                     Innovators & Ideas
                         Conference
                          Speakers               Future Cube Workshops




  Welcome              Theme Dinner,              Vernissage &
  Dinner                 Art Show                   BonFire

     The MLOVE ConFestival is designed to maximize networking opportunities,
 get inspired, exchange new ideas & share learnings with a practical ideation outcome.
                                               MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
MLOVE Participants
    •   Entrepreneurs
        •   Mobile Developers: CEOs, CMOs, CTOs
        •   Designers & Mobile Experience Agencies
        •   Mobile Advertising & Media Specialists

    •   Innovators
        •   Brand CMOs & Innovation Managers
        •   Innovation Labs at Mobile Operators
        •   Mobile Business Consultants & Evangelists
        •   Mobile Product Managers & Practice Leaders

    •   Visionaries
        •Musicians, Artists, Futurists, Editors, Scientists
        • Art Directors & Creatives in interactive design




                   MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Ideation Formats
OPEN SPACE                                  FUTURE CUBES




   200 people discuss 1 big question,       10 Intense Ideation Workshops:
   split up in small groups &               20 participants each discuss 1 theme;
   vote with their feet ...                 highly interactive take aways



Though the backdrop is Mobile, the goal is to stimulate new ideas and thinking
which you can apply to your life, your business and to inspire others.
                                           MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Beyond a Conference
TEEN CAMP 2011                                               ART SHOW & PARTY




15-20 Teenagers from ages 15 to 18 are invited               In 2010 the Swiss visual artist collective
 to attend the first MLOVE Teen Camp 2011
                                                             ‘projektil.ch’ made an amazing bespoke
    Activities include: Future Cube ideation                 interactive installation and video art.
  sessions, simulcast of ConFestival speeches,               What will we have in store for 2011?
   media camp, panel presentation on stage,
                    baking, ...
                                                             A garden party is planned for Saturday
The MLOVE Teen Camp is in negotiations to collaborate with   July 2nd in the castle & court yard.
   the Hasso Plattner Institute School of Design Thinking

                                                             MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Media Partners
Register Today !

                                  www.mlove.com
                                   Katy Redka
                                   Guest Coordinator
                                   katy@mlove.com
                                   +49 172 446 8199




MLOVE is a series of events around the globe for people with a passion for mobile.

Since 2009 MLOVE events have been organized in: Andorra, Barcelona, San
Francisco, Munich Alps, London, Berlin & Singapore - with participants from:

Grammy’s, Orange, Vodafone, T-Mobile, Alcatel-Lucent, Microsoft, Google,
Symbian, Nokia, Siemens, BASE, Asics, Aka-Aki, MobiWire, WPP, OmniCom, Red
Bull, Rummble, Smaato, Out There Media, Huawei, SPB, ... and many more.

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Mlove 11 vip guest kit tell a friend!

  • 1. MLOVE MLOVE CONFESTIVAL Beesenstedt Castle, South of Berlin 2011, June 29 - July 2 VIP Invitation Photo: Thomas Neidhardt & Light-Art: Helge Neidhardt, www.tnc-nm.de/mlove MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 2. About MLOVE “Life changing” Simone Loesch, YOC “wow” Allison Mooney, Google “best event” Alan Moore, SMLXL “inspiring” “future of mobile” “passionate” Amish Patel Annabel Cooke Nick Heller MICROSOFT SYMBIAN / NOKIA GOOGLE “a Meetup for the IT Avantgarde” Süddeutsche Zeitung MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 3. Inspiration. All I can say is WOW. Future Cubes - Ideation Workshop This was the singularly most inspired and inspiring event I have ever attended. It's rare that industry conference are filled with fun, interesting people that just want to learn from one another. The venue made it that much more special. Allison Mooney, Google, Head of Trends & Insights formerly VP, Emerging Trends MobileBehavior, Omnicom / Tribal Allison Mooney, Google Antonia Neidhardt, Student (15)
  • 4. Passion. How inspired were you by MLOVE ConFestival? 65% 26% 9% Very inspired Quite inspired A little inspired How likely is it that attending MLOVE will change your life positively in the next 12 months? 47% 44% 6% 3% Very likely Likely Not likelyDefinetly Not
  • 5. Positive Change. Kazi Islam, Grammenphone IT, Bangladesh Nick Heller, Google MLOVE was an inspiring and open gathering, comprised of a group of like-minded, yet diverse individuals, all of whom are passionate about using the mobile device as creative tool and source of positive change in the world. The event truly left a lasting and profound impression on all in attendance. Thank you! Nick Heller, VP New Business, EMEA, Google
  • 6. Speakers 2011 Thorsten Dirks Thomas Goetz Corvida Raven Russell Buckley CEO, E-PLUS / BASE Exec. Editor, WIRED Blogger, SheGeeks.net Blogger, MobHappy Ex-Evangelist, Google/AdMob ? Peter Vesterbacka Kei Shimada Jonathan MacDonald TBC Mighty Eagle, Angry Birds CEO, Infinta co-founder, this fluid world more exciting speakers MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 7. Agenda 2011 Wednesday, 6/29 Thursday, 6/30 Friday, 7/1 Saturday, 7/2 Opening Speakers Conference De-com- Speakers pression Open Space Innovators & Ideas Conference Speakers Future Cube Workshops Welcome Theme Dinner, Vernissage & Dinner Art Show BonFire The MLOVE ConFestival is designed to maximize networking opportunities, get inspired, exchange new ideas & share learnings with a practical ideation outcome. MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 8. MLOVE Participants • Entrepreneurs • Mobile Developers: CEOs, CMOs, CTOs • Designers & Mobile Experience Agencies • Mobile Advertising & Media Specialists • Innovators • Brand CMOs & Innovation Managers • Innovation Labs at Mobile Operators • Mobile Business Consultants & Evangelists • Mobile Product Managers & Practice Leaders • Visionaries •Musicians, Artists, Futurists, Editors, Scientists • Art Directors & Creatives in interactive design MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 9. Ideation Formats OPEN SPACE FUTURE CUBES 200 people discuss 1 big question, 10 Intense Ideation Workshops: split up in small groups & 20 participants each discuss 1 theme; vote with their feet ... highly interactive take aways Though the backdrop is Mobile, the goal is to stimulate new ideas and thinking which you can apply to your life, your business and to inspire others. MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 10. Beyond a Conference TEEN CAMP 2011 ART SHOW & PARTY 15-20 Teenagers from ages 15 to 18 are invited In 2010 the Swiss visual artist collective to attend the first MLOVE Teen Camp 2011 ‘projektil.ch’ made an amazing bespoke Activities include: Future Cube ideation interactive installation and video art. sessions, simulcast of ConFestival speeches, What will we have in store for 2011? media camp, panel presentation on stage, baking, ... A garden party is planned for Saturday The MLOVE Teen Camp is in negotiations to collaborate with July 2nd in the castle & court yard. the Hasso Plattner Institute School of Design Thinking MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 12. Register Today ! www.mlove.com Katy Redka Guest Coordinator katy@mlove.com +49 172 446 8199 MLOVE is a series of events around the globe for people with a passion for mobile. Since 2009 MLOVE events have been organized in: Andorra, Barcelona, San Francisco, Munich Alps, London, Berlin & Singapore - with participants from: Grammy’s, Orange, Vodafone, T-Mobile, Alcatel-Lucent, Microsoft, Google, Symbian, Nokia, Siemens, BASE, Asics, Aka-Aki, MobiWire, WPP, OmniCom, Red Bull, Rummble, Smaato, Out There Media, Huawei, SPB, ... and many more.