Warner Bros. recognized in 2001 that traditional content storage and sharing needed to transition to a fully digital ecosystem. They partnered with Accenture to help plan and execute this digital transformation. Starting with individual projects like a digital asset management system, Accenture helped Warner Bros. transition components over time until their entire operation was digital by 2010, making them a leader in the digital media industry. This transition improved efficiencies, sped up distribution, and positioned Warner Bros. for ongoing success in a digital world.
Comarch Technology Review, in Focus: Mobile TechnologiesComarch
Published twice a year, Comarch Technology Review (Telecom Edition) provides expert commentary and analysis on current trends shaping the telecommunications market, as well as insight on how to solve problems most commonly faced by telecom operators.
In collaboration with the Province of Brescia, Italy, we aim to redesign the relationship between four elements: information, the urban space, people and institutions. First, we will innovatively imagine new forms of communication and services to foster learning, knowledge and social inclusion. In particular, we will investigate the use of new media and communication technologies to promote social sustainability and cultural enrichment for location-based communities. Second, we will explore innovative designs for embedding electronics into the urban fabric, as well as into the public transportation system, so that they may promote ubiquitous accessibility to information, culture and knowledge. The ultimate goal of the project is to imagine how new media and mobile technologies can increase the younger population's awareness of environmental problems, foster learning and civic engagement.
Comarch Technology Review, in Focus: Mobile TechnologiesComarch
Published twice a year, Comarch Technology Review (Telecom Edition) provides expert commentary and analysis on current trends shaping the telecommunications market, as well as insight on how to solve problems most commonly faced by telecom operators.
In collaboration with the Province of Brescia, Italy, we aim to redesign the relationship between four elements: information, the urban space, people and institutions. First, we will innovatively imagine new forms of communication and services to foster learning, knowledge and social inclusion. In particular, we will investigate the use of new media and communication technologies to promote social sustainability and cultural enrichment for location-based communities. Second, we will explore innovative designs for embedding electronics into the urban fabric, as well as into the public transportation system, so that they may promote ubiquitous accessibility to information, culture and knowledge. The ultimate goal of the project is to imagine how new media and mobile technologies can increase the younger population's awareness of environmental problems, foster learning and civic engagement.
Part 1 of digital media branding published in November on the journal of Kenya Institute of Management. Follow up article on the power point deck presented in Atlanta.
Digital Out-Of-Home (DOOH) is currently the third fastest growing advertising medium in the world. The US DOOH market place has grown rapidly and almost in spite of itself. There are approximately 1.7 million screens in the US growing about 10% per year. These screens are owned and operated by over 200 different operators. Currently if a brand wants to advertise it takes several weeks to several months just to plan the campaign, flying around to each individual operator etc. Similarly to what Google Adwords did for internet advertising, rVue (RVUE) is trying to do for DOOH advertising. rVue’s ad buying software platform connects over 740,000 screens from 180 network operators, and a brand can plan and deploy a campaign in minutes (not months). Over the last couple of years rVue has had its issues monetizing this potentially game changing platform. Last fall, Michael Mullarkey took over as CEO while rVue’s largest shareholder provided a $1.2 million cash infusion. We are hopeful that under Michael’s leadership rVue will become a successful turnaround story in 2013. Listen to CEO Michael Mullarkey as he tells the story.
This presentation is designed to help developers think about the future of mobile app development and in the absence of firm standards, offers tips for choosing a pervasive software architecture for the Internet of Things, also known as M2M, the Connected World, Pervasive Applications, or Ubiquitous Computing.
Mobile advertising matured drastically in 2011, with more so- phisticated ad units and campaign executions. This matura- tion has made consumers more open to mobile ads. According to Nielsen’s State of the Media: Consumer Usage Report, 51 percent of consumers say that they are OK with advertising on their devices if it means they can access content for free.
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
Future of media and entertainment - An emerging view - 07 07 2015Future Agenda
As part of the Future Agenda programme we are doing a number of extra events focused on key topics of interest. One of these is on 27 July in Mumbai and is focused on the future of media and entertainment. This presentation is the starting point for the Mumbai event and will be build on as we go forward.
Part 1 of digital media branding published in November on the journal of Kenya Institute of Management. Follow up article on the power point deck presented in Atlanta.
Digital Out-Of-Home (DOOH) is currently the third fastest growing advertising medium in the world. The US DOOH market place has grown rapidly and almost in spite of itself. There are approximately 1.7 million screens in the US growing about 10% per year. These screens are owned and operated by over 200 different operators. Currently if a brand wants to advertise it takes several weeks to several months just to plan the campaign, flying around to each individual operator etc. Similarly to what Google Adwords did for internet advertising, rVue (RVUE) is trying to do for DOOH advertising. rVue’s ad buying software platform connects over 740,000 screens from 180 network operators, and a brand can plan and deploy a campaign in minutes (not months). Over the last couple of years rVue has had its issues monetizing this potentially game changing platform. Last fall, Michael Mullarkey took over as CEO while rVue’s largest shareholder provided a $1.2 million cash infusion. We are hopeful that under Michael’s leadership rVue will become a successful turnaround story in 2013. Listen to CEO Michael Mullarkey as he tells the story.
This presentation is designed to help developers think about the future of mobile app development and in the absence of firm standards, offers tips for choosing a pervasive software architecture for the Internet of Things, also known as M2M, the Connected World, Pervasive Applications, or Ubiquitous Computing.
Mobile advertising matured drastically in 2011, with more so- phisticated ad units and campaign executions. This matura- tion has made consumers more open to mobile ads. According to Nielsen’s State of the Media: Consumer Usage Report, 51 percent of consumers say that they are OK with advertising on their devices if it means they can access content for free.
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
Future of media and entertainment - An emerging view - 07 07 2015Future Agenda
As part of the Future Agenda programme we are doing a number of extra events focused on key topics of interest. One of these is on 27 July in Mumbai and is focused on the future of media and entertainment. This presentation is the starting point for the Mumbai event and will be build on as we go forward.
Dr. Sabine Brunswicker's presentation about the future of open innovation as presented at the 7th European Innovation Summit of the European Parliament: A Pact for Innovation. December 7th, 2015 in Brussels, Belgium.
La movilidad digital será, junto con las aplicaciones en la nube, unos de los principales impulsores de la transformación digital en los próximos años. El informe analiza las últimas tendencias en movilidad digital.
Harbor Research - Introduction to Smart Business & M2MHarbor Research
The Pervasive Internet and the new world of Smart Systems are ushering in an era where people, machines, devices, sensors, and businesses are all connected and able to interact with one another. As these previously disaggregated parties come together, new modes of collaboration and intelligence will abound fostering a trend that we call “Smart Business.” Machine-to- Machine communication (M2M) systems are merely the starting point. The development of the Pervasive Internet and the evolution toward Smart Business practices will enable a truly connected world. Inputs from machines, people, video streams, maps, newsfeeds, and sensors will be digitized and placed onto networks. This will lead to the convergence of the physical & virtual worlds, thus enabling collective awareness, creativity, and better decision making capabilities for societies that increasingly rely on real-time information and interactions. Many observers believe that this phenomenon will drive the largest growth opportunity in the history of business.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
Prepping for the New Age of Information Services, Media and EntertainmentCognizant
As digital media begins to dominate all segments of the IME industry, organizations will need to restructure their revenue and distribution methods, as well as their global strategies and organizational models.
The UX Edition of GfK echTalk, looks at Switching your Digital Ecosystem, Discoverability, Gamification, the future for recommendation models and much more.
Finding Your Place in the New World of Communications, Media and EntertainmentCognizant
With the dramatic changes in the communications, media and entertainment industry, distribution models are forcing these companies to participate in network platforms, where they can contribute differentiated value and generate meaningful returns.
We are entering the dawn of a brave new digital world. Media fragmentation is occurring at lightspeed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal constraints so that content can be experienced anytime and anyplace. And as the average consumer’s screen time expands to fill in many of these available gaps throughout the day, there are more opportunities than ever before for marketers to reach and engage.
Region: France
Industry: Public sector
Employees: 1500
Business Issue: Transformation of city and citizen service
BACKGROUND
• Drancy was one of the poorest cities in France in 2000.
• City was losing population and experiencing high crime rates.
• Lack of business infrastructure discouraged new employers.
GOAL
• Reverse the net outflow of citizens from the city, decrease crime, and attract more businesses by transforming Drancy into a leading technology and commerce center through investments in new networking and collaborative video tools.
SOLUTION
• Cisco TelePresence implemented for global communication.
• Cisco WebEx adopted for critical supplier communication.
• Cisco Flip Video camcorders and software engaged to speed time to communicate and improve clarity of messaging.
• Cisco Video Surveillance Manager, in combinations with Cisco Physical Access Control, for local and national police safety and security activities.
• Fiber network managed by Cisco Nexus 7000 series switch to enable virtualization, data center growth, and high performance.
RESULTS
• Attracted new site for Eurocopter, resulting in 750 new jobs
• Attracted top engineering school, which will bring 1700 students and 200 professors to area
• Reduced crime by 30 percent to become the second-safest suburb of Paris
• Initiated program to provide computer education to 7000 schoolchildren
• Saved thousands of Euros in travel time and related expenses. Increased productivity, bridging government and suppliers
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Winterberry & USA IAB - Marketing data white paper Jan 2015
Accenture: Digital-future-of-media-and-entertainment Feb 2013
1. Going Boldly from the Golden Age into the
Digital Future of Media and Entertainment
How Warner Bros. and Accenture Did It
2. Warner Bros. Entertainment—a household name among consumers and
industry peers the world over—is a global leader in the creation, production,
distribution, licensing and marketing of creative content and its related
businesses across multiple current and emerging media and platforms.
A Time Warner Company, Warner Bros. is a fully integrated, broad-based
entertainment business that stands at the forefront of every aspect of
the entertainment industry, from feature films to television, home
entertainment/DVD, animation, product and brand licensing and
interactive entertainment.
In addition to its long-standing position Warner Bros.’ solution to the challenges
as a high-performance business in its of going digital was sufficiently flexible
industry and a preeminent global creator to maintain its business responsiveness
of all forms of content, Warner Bros. and agility, while also allowing for
has a history as an innovating pioneer in fine-tuning and course changes as the
new ways of distributing and consuming digital marketplace emerges. All these
content. It has been responsible for factors meant that the race to the digital
inventions ranging from the first talking future would not be a sprint, but a
picture to much of the technology for marathon. Given the global scale of its
DVDs, and also led the industry’s foray operations, the complex and fast-moving
into the DVD sell-through market. Given nature of the entertainment industry, and
this track record, it is hardly surprising the scale of the market, Warner Bros.
that the company was among the first in recognized that it could not transition
the industry to grasp the full disruptive to the digital future overnight, or alone.
power, potential and implications of Warner Bros. chose Accenture as its
digital technologies. Warner Bros was one strategic business partner to help it
of the first to take steps to advance their map out an optimal route to an entirely
own digital transformation journey. digital process and continue to evolve
its business.
It was a smart move. In Accenture’s 2011
survey of leaders and decision-makers The seamless digital future imagined by
in the Media and Entertainment industry Warner Bros. more than 11 years ago is
worldwide, 84 percent of respondents now reality: digital content of all types
said that they increased their levels of is created, stored, shared and accessed
investment in the digital supply chain in quickly, efficiently and securely across
2010—with almost a third (31 percent) all of the studio’s operations and by
increasing it by more than 25 percent. members of its content value chain. The
Warner Bros. was already ahead in bold step further positions Warner Bros.
the game. to profitably serve emerging digital
markets and win in the ever-evolving
digital environment while continuing
to transform as needed.
This is the story of Warner
Bros. and Accenture’s
journey to the future of
digital content ecosystems.
2 The Digital Future of Media and Entertainment
4. Business challenge
In 2001, Warner Bros. recognized that So there was a strong business case for
traditional ways of storing and sharing change, with clear demand from most
content, and the informal and labor- business units across the corporation.
intensive distribution networks that Appropriate technical solutions were also
supported them, could be transformed emerging in the shape of file-based
into a single, totally integrated digital solutions. But while the destination was
operation. It could see that the way clear, major hurdles had to be crossed first.
forward was to transform its core media Warner Bros.’ pioneering digital ambitions
production and distribution capabilities would take it into territory that was as yet
into a single, end-to-end digital uncharted by any media and entertain-
ecosystem. ment business. How would it build the
architecture, workflow, operating model
At the same time, several challenges
and organizational structure to get there?
and catalysts were converging to usher
Warner Bros. towards a fully digital Warner Bros. selected Accenture to team
environment. One was that user groups with it on the road to its vision—a decision
across the business were already working that marked the start of a mutual multi-
in discrete digital “islands,” but with little year, multistage journey towards creating
interconnectivity or integration between the world’s first high-performance, digital
them. Other imperatives included mount- media and entertainment business.
ing cost pressures and shrinking release
windows. Perhaps most crucially, the
emerging digital ecosystem was causing
a proliferation in the distribution
channels for the company’s content,
while simultaneously multiplying the
scale of piracy’s threat to its core business.
The seamless digital future imagined by Warner Bros. more than 11 years ago
is now reality: digital content of all types is created, stored, shared and
accessed quickly, efficiently and securely across all of the studio’s operations
and by members of its content value chain.
4 The Digital Future of Media and Entertainment
5. How Accenture helped
“IBC named Warner Bros. as a finalist in the IBC 2011 Innovation Awards
for its design and use of its Digital End-to-End (DETE) system. Having
identified the need to transition from physical delivery of tapes to file-
based distribution, Warner Bros. Technical Operations developed the
DETE system to enable faster delivery times, more consistent quality
and greater efficiency for its customers. To date, over 280 of the studio’s
customers have been on-boarded to the system and over 90,000 file
deliveries have been made.”
Warner Bros., June 2011
To help Warner Bros. balance the need secure and traceable end-to-end source This success carried forward toward a
for transformation with the demands for more than 3,000 users across 22 fully digital studio. Accenture created a
of business as usual, Accenture began Warner Bros. business units, and for more road map to migrate Warner Bros.’ entire
working in close partnership with the than 75,000 external vendors and business operation to an integrated, end-to-end
studio to develop a phased and measured partners. It houses more than 2.7 million digital environment. The team followed the
approach. This involved planning and assets and serves more than 180,000 same measured approach already proven
executing a series of targeted solutions, downloads per month. successful with MARS and extended it
each of which built and expanded upon across the entire lifecycle of Warner Bros.’
Accenture next helped Warner Bros.
the success of its predecessors. This digital assets. Warner Bros. called this fully
conduct a comprehensive assessment
approach enabled the underlying concepts digital supply chain, “Digital End-to-End
of all its operations against the digital
to be trialed, tested, proven and then (DETE).” Having demonstrated the business
vision. The team examined the studio’s
taken forward elsewhere in the business, case and created the blueprint, Warner
end-to-end creation, management and
all with minimal disruption. As a result, Bros. and Accenture migrated components
distribution of TV and film products, and
the momentum of change is continuously over time.
identified opportunities to streamline
building.
and integrate processes. The analysis By 2010, the entire Warner Bros.
The first success was the design and also highlighted exposure points in terms environment was digital and operational.
implementation of the Media Asset of piracy and security, and enabled the Accomplishing this feat made Warner Bros.
Retrieval System (MARS). This enterprise- development of mitigation strategies one of the first studios in the world—if
wide digital asset management system spanning key elements from innovative not the first—to move its entire film and
tackled the formidable challenge of technologies through to human television production, post-production and
storing, accessing, managing and performance. distribution to an entirely digital end-to-
distributing the studio’s vast and end-process. DETE is a solution that
extremely valuable archive of advertising continues to be powered by the Accenture
and publicity materials. Among its major Digital Transformation Framework. It has
benefits, the solution enabled a new level evolved through several iterations into
of supply chain control and integration, what is now the primary way that Warner
lower costs, greater speed and higher Bros. creates, manages and distributes
security. Today, MARS provides a single, content.
The Digital Future of Media and Entertainment 5
6. “The quality of our video masters and subsequent deliverables made from
those masters, is of the utmost importance to Warner Bros. The use of our
DETE system’s file-based master yields reliable and consistent quality in
the deliverables to our customers.”
Brian McKay
Executive Vice President
Warner Bros. Technical Operations
High Performance Delivered
Now as a fully digital studio, Warner Bros. solution continues to scale and grow
has the tools, processes and scale needed steadily; since 2009, DETE has nearly
to serve an expanded set of distribution doubled its number of annual film deliver-
channels in a way that strengthens ies—achieving 87,000 in 2011. The solution
customer relationships, improves delivery supports more than 11,000 high-definition
efficiencies over time and provides stronger and 38,000 standard-definition e-masters
security for copyrighted content. DETE is a (a complete film version, a digital version
significant contributor of high performance for digital cinema release and ancillary
at Warner Bros. information regarding rights, royalties
and so forth) stored in the studio’s vault.
For example, DETE enabled Warner Bros.
to speed up distribution of entertainment With Accenture’s help, Warner Bros.
content, open up new revenue streams, has become a high-performance digital
free up resources to focus on creative entertainment business of the future.
innovation and lower all related annual The outcome is not only its greatest
distribution and management costs by an blockbuster to date, but it is the platform
astonishing 85 percent. Thanks to DETE’s from which Warner Bros. is giving
faster and cheaper servicing capabilities, customers the compelling, personalized
Warner Bros. can make and execute deals content experiences they want—well
that other studios cannot. And the into the future.
“The Digital End-to-End system has revolutionized
the way we service our customers by increasing
the velocity by which we can distribute our
content. Whereas in the conventional tape
workflow it used to take days to create and
deliver an alternate language version of a film,
it now takes only hours.”
Annette Bouso
Executive Vice President
Warner Bros. Worldwide Distribution Services
6 The Digital Future of Media and Entertainment