Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Presentation at the Brisbane Interactive Minds session, includes content on Tourism Queensland\'s social marketing of the Islands of the Great Barrier Reef
We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy.
I took out the video links in this presentation to optimise download time.
To view:
1. American Express:
http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded
2. Social Media Policy
http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded
3. Yammer
http://www.youtube.com/watchv=vwwtcl6BDqU&feature=player_embedded
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Presentation at the Brisbane Interactive Minds session, includes content on Tourism Queensland\'s social marketing of the Islands of the Great Barrier Reef
We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy.
I took out the video links in this presentation to optimise download time.
To view:
1. American Express:
http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded
2. Social Media Policy
http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded
3. Yammer
http://www.youtube.com/watchv=vwwtcl6BDqU&feature=player_embedded
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
Penn Schoen Berland survey reveals that you need to leverage the technologies such as Mobile marketing, Search Marketing, Social Media Presence & Blog Marketing for the online image management & positioning of your Company. You will need to bring new ideas and innovative engagement tools to grow your Companies in the digital world
A fun presentation about the digital revolution aimed at South African employees to enlighten them in an interesting and memorable way. Inspired by Olivier Blanchard's Social Media ROI presentation.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Agency Management Institute and Audience Audit conducted an audience segmentation study to look at the attitudes and behaviors of CMOs in regard to agencies and their agency relationships.
This study focused on small to mid-sized agencies and their typical clients (marketing budgets of $1 million or less annually).
We presented the findings at the BOLO 2014 conference.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
Penn Schoen Berland survey reveals that you need to leverage the technologies such as Mobile marketing, Search Marketing, Social Media Presence & Blog Marketing for the online image management & positioning of your Company. You will need to bring new ideas and innovative engagement tools to grow your Companies in the digital world
A fun presentation about the digital revolution aimed at South African employees to enlighten them in an interesting and memorable way. Inspired by Olivier Blanchard's Social Media ROI presentation.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Agency Management Institute and Audience Audit conducted an audience segmentation study to look at the attitudes and behaviors of CMOs in regard to agencies and their agency relationships.
This study focused on small to mid-sized agencies and their typical clients (marketing budgets of $1 million or less annually).
We presented the findings at the BOLO 2014 conference.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Measuring Social Media for Navigating Social Media’s Wild, Wild WestAustin AMA
At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, Dave Evans (author of Social Media Marketing: An Hour A Day) answered how you drive your message to market while keeping your Sheriff off your back.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
Social Media: Any place for this in the fund industry?Andrew Walker
A presentation made at the 9th Annual Clearstream Fund Summit in Brussels. It discusses the 'Elephant in the room' of how social media doesn't yet have traction in the world of B2B services, especially the financial sector, but this will change as the generation who grew up with Facebook take
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. About me
Lisa Harris runs the MSc programme in Digital Marketing and is
co-chair of the University’s Digital Economy Research Group. She
is an accredited tutor for the University of Liverpool online MBA
programme. Lisa has on going research projects investigating
how ‘early adopters’ of new technology are using social
technologies to ‘punch above their weight’, integrating digital
literacy into the curriculum, the interaction of ‘real’ and ‘virtual’
space in learning contexts, and the development of new
business models in publishing and recruitment.
• http://lisaharrismarketing.com
• www.twitter.com/lisaharris
• www.slideshare.net/lisaharris
• www.delicious.com/lisaharris1
3. Session Plan
• The history of technological change
• Current ‘big pictures’ trends
• Challenges and opportunities for businesses
of recent developments in social media
• Guest presentation on Chinese social
networks by Ring Xu (@ciciyun)
• Building your own digital presence with guest
presentation by Maria Serres (@mjserres)
4. Events that might interest you
• Creative DigiFest #SXSC 18 May
– Showcasing innovation and creativity in the digital
space, all welcome
– Student Union, Highfield campus from 10am
• Digital Literacies UnConference 14 June
– Wide Lane, Southampton Airport
8. Technological change examples
• Gutenberg's printing press
• Radio and early TV outside broadcasting: Phar
Lap
• The secret history of social networking (Rory
Cellan Jones, 30 mins, audio)
10. Roger’s Diffusion of Innovation
With successive groups
of consumers adopting
the new technology
(shown in blue), its
market share (yellow) will
eventually reach
saturation
11. Christensen: The Innovator’s
Dilemma/Solution
• Business innovation that uses a disruptive strategy rather
than a sustaining strategy to overturn dominant /incumbent
players
• “Sustaining strategy” relies on incremental improvements in
performance of an established product
• “Disruptive strategy” provides a radical “good enough”
alternative – starts at bottom of market but progresses
because it is ignored by complacent incumbents
– Microsoft, Dell, Toyota, online publishing
• Clayton Christensen video (9 mins)
• Clayton Christensen Video 2 (2 mins)
12. Internet technology has changed the world
■ Years it took to reach an audience of 50 million:
Radio 50 years TV 13 years
Internet 4 years iPod 3 years
2 years 2 years
1 in 8 marriages in US now as a result of online dating.
US Dept Commerce
13. Exercise 1:
What technologies are being discussed here?
• “The modern world overwhelms people with data and this is
confusing and harmful to the mind” (Conrad Gessner, 1565)
• “It will create forgetfulness in the learners' souls, because
they will not use their memories.“ (Socrates, 469-399BC)
• “It socially isolates readers and detracts from the spiritually
uplifting group practice of getting news from the pulpit”
(Malesherbes, 1787)
• “It might hurt radio, conversation, reading, and the patterns
of family living and result in the further vulgarisation of
American culture“ (Ellen Wartella, 1962)
• “It’s making us stupid” (Nicholas Carr, 2008)
16. The changing media landscape
ADVER ING
TIS
Paid search
Display ads
Affiliate marketing
Digital signage
Atomisation Paid
of content Paid
into ads media
placements
DIGITAL PROPER TIES
Website(s) P TNER NETWORKS
AR
Publisher editorial
Blogs Owned Earned Influencer outreach
Mobile apps
Social presence media media Word-of-mouth
Social networks
Atomisation of
conversations through
through shared
APIs and social widgets
http://www.smartinsights.com/digital-marketing-strategy-alerts/new-media-options/
17.
18. Mobile stats: www.smartinsights.com
• Global mobile data traffic grew 2.6-fold in 2010, nearly
tripling for the third year in a row
• Mobile network connection speeds doubled in 2010
• Smartphones represent only 13% of total global
handsets in use , but 78% of total global handset traffic
• Predictions:
– Global mobile data traffic to increase 26-fold between
2010 and 2015
– There will be nearly one mobile device per capita by 2015
– Two-thirds of the world’s mobile data traffic will be video
by 2015
20. Web advertising grows from smallest to largest in 6 years
£ millions
TV Advertising
Web Advertising
Press Display
Direct Mail
Press Classified
Outdoor
Radio
source: IAB (2010) PricewaterhouseCoopers / Internet Advertising Bureau / Advertising Association / Radio
Advertising Bureau / WARC , March. N.B. WARC Recruitment data included from 2003 20
22. The 1:9:90 rule
• 1% are content CREATORS (aka make a lot of
noise)
• 9% will COMMENT (aka make some noise)
• 90% will CONSUME (aka say nothing, but
presumably still obtain value)
23. What is SMO?
• Two views:
– Narrow: Using social activities to support SEO
– Broad: Improving effectiveness of all social
media marketing
– Optimising this process – from central hub:
http://www.smartinsights.com/social-media-marketing-alerts/what-is-social-media-optimisation-smo/
24. Emerging research themes
• Social media platforms are moving from identity
construction to full scale WOM networks, driven by
developments such as ‘Like’ and Beacon
• Peer recommendations are trusted more than
advertising messages originating from the company
concerned (Sen, 2008)
• Social capital is built through credibility and
willingness to share (Ellison, 2007)
• Identification of key influencers and the role of
‘weak ties’ on WOM (Lauchlin and MacDonald 2010)
26. Applications of social media for business
• Engaging with customer fan base
• Resolving customer service issues
• Effective, real time internal communications
across the enterprise and hierarchies
• Tracking trends and testing the “zeitgeist”
• Crowdsourcing of new product development or
market research
• Networking to source expertise or business
partners
• Improves search engine visibility
28. Exercise 2
• Look up these examples of business use of
twitter:
– www.twitter.com/ronandunneo2
– www.twitter.com/albionsoven
– www.twitter.com/delloutlet
– www.twitter.com/smartinsights
– www.twitter.com/southamptonuni
• What do you consider to be the strategy
behind each of these cases? How effective is
it?
29. The Scope of Twitter
• Customer service Become known as a reliable and informative source of help
@comcastcares @albionsoven
• Special offers @delloutlet
• Get Feedback. Ask for advice and you’ll receive ‘collective intelligence’ from
your community @ibmresearch
• Direct traffic. Include links in a tweet to direct traffic to your blog or to the
recommended posts of others.
• Read News. subscribe to feeds for specific websites/conferences, or from
content providers such as the BBC.
• Network for business benefits. Interact with other like-minded people, or
experts in your field. Develop relationships for future mutual benefits such as
testimonials or peer recommendations.
• Find Prospects. Twitter can be used as a means to find potential customers or
clients online.
• Provide Live coverage. For example to provide real time coverage of
conference keynotes, or travel information @tubeupdates
• Set Up Meetings. An informal and casual way of arranging adhoc meetings.
• Satire @fakesamcam
• Fundraising @bletchleypark
30. Facebook brand pages
• Recent changes allow anyone to direct message a
brand page - responsive companies will gain
competitive advantage
• FB ‘Offers’ allows brands to offer coupons to fans
directly into their newsfeeds
• Real time insights and competitor insights provide
metrics on the reach and impact of individual posts
• Timeline now available to brands
• Full details on We Are Social’s blog
31.
32. Best practice examples
• Dell for Business
• The Intelligent Garden:
– 2011 update (9 mins)
– Part 1 – Overview (7 mins)
– Part 2 – Tools (9 mins)
– Part 3 - pulling it all together (9 mins)
33. IBM on Social Media
• No IBM corporate blog or Twitter account
• 17,000 internal blogs
• 100,000 employees using internal blogs
• 53,000 members on SocialBlue (like Facebook for employees)
• A few thousand “IBMers” on Twitter
• Thousands of external bloggers
• Almost 200,000 on LinkedIn
• 500,000 participants in company crowd-sourcing “jams”
• 50,000 in alum networks on Facebook and LinkedIn
• Results:
– Crowd-sourcing identified 10 best incubator businesses,
which IBM funded with $100 million
34. It works for them...
• Decentralised social media is driving unprecedented
collaboration and innovation.
• IBM lets employees talk—to each other and the public—
without policing
• IBM does have social media guidelines (created by
employees) They state that IBMers are individually
responsible for what they create and prohibit the releasing of
proprietary information.
• Internal tools developed and tested by employees can later
be added to product portfolio
36. Dell Case Study
• The ‘exploding laptops’ disaster in 2005
prompted major change in how Dell interacts
with its customers Dell Laptop Fire (4 mins)
• Dell Social Media Command Centre
• Richard @ Dell @ Le Web (6 mins)
• Check out www.dell.com/community for
Dell’s current social media based interaction
with customers
38. Heinz Social Media Campaign
• 3,000 bottles of limited edition ketchup with
balsamic vinegar available exclusively to
purchase through a F-commerce app
• First branded food product to be launched
and sold through FB in UK
• Made available pre-launch to 57 bloggers
• Launched for real at agency’s office “business
breakfast” event
• Subsequently available in supermarkets
39. Exercise 3
• Look up these examples of business use of
Facebook:
– www.facebook.com/avgfree
– www.facebook.com/dogstrust
– http://www.facebook.com/groups/wigglywigglers
– www.facebook.com/asos
• What do you consider to be the strategy
behind each of these cases? How effective is
it?
43. United Breaks Guitars...
• The original video
• What happened next, including interview with
Dave Carroll
• http://www.davecarrollmusic.com/
44. Exercise 4
• What a) opportunities and b) challenges do
you consider that businesses face with regard
to social media developments?
45. Opportunity or threat?
• Allow interaction and engagement between business and
customers
• Allow customers to engage with each other
• Customers now more likely to take recommendations from a
stranger than one directly from the supplier
• Companies can no longer control the content of their
message, but can influence the dialogue to some extent
• http://mashable.com/2009/09/22/social-media-business/
“Businesses who choose not to adapt to the new culture will be at an increasing
disadvantage…we are now in the age of open communication, engaged dialogue,
and transparency, and business success has less to do with the size of ad budgets
than the quality of interactions with customers.”
46. Resistance to change
• Businesses are often tied into complex and bespoke
IT systems and traditional organisational structures.
• Management permission is required for IT changes.
• Fear that trade secrets might be given away, so
creativity is limited by “walled garden” IT policies
• Mindset is still about broadcast rather than
conversation
• Change is regarded as threatening and disruptive.
Unwilling to change the status quo, on the basis that
“if it ain’t broke don’t fix it”
• Banning access to social networks puts their staff at
an increasing DISADVANTAGE
47. Early adopter research by McKinsey
• Survey of 50 ‘early adopter’ executives
• Level of investment in web 2.0 expected to grow by
15% annually for next 5 years
• The research identified issues with:
– Restrictive organisational structures
– Resistance to change
– Inappropriate use of social media (eg for one way
communications)
– Lack of support from senior managers to ‘scale up’
creative ideas from workers
48. Summary
• Businesses cannot avoid social
media...conversations about the brand will be
taking place online regardless
• Social media is moving beyond an
experimental marketing strategy to impact
upon all areas of the business
• Structural and cultural change may be
required to realise the benefits
• Disruptive potential of value chain
‘unbundling’
49. References
• Sen, S. (2008) "Determinants of Consumer Trust of Virtual Word-of-
Mouth: An Observation Study from a Retail Website", Journal of American
Academy of Business, Cambridge, 14 (1), pp.30-35 http://tiny.cc/495ub
• Ellison, N. B., Steinfield, C. & Lampe, C. (2007) "The Benefits of Facebook
“Friends:” Social Capital and College Students’ Use of Online Social
Network Sites", Journal of Computer-Mediated Communication, 12 (4),
pp.1143-1168 http://jcmc.indiana.edu/vol12/issue4/ellison.html
• Laughlin, J. & MacDonald, J. (2010) "Identifying Market Mavens Online by
their Social Behaviors in Community-Generated Media", Academy of
Marketing Studies Journal, 14 (1), pp.55-70 http://tiny.cc/8q2mb
• www.delicious.com/lisaharris1 (mang6235 tab)
50. Online Resources
• Eric Qualmann (video, 2 mins)
• 10 Years of changes in technology, BBC report by Rory Cellan-Jones
(3 mins): http://news.bbc.co.uk/1/hi/technology/8434373.stm
• http://www.youtube.com/watch?v=jDi0FNcaock (Future of
Shopping, Cisco, 1 min)
• http://www.ted.com/index.php/talks/evan_williams_on_listening_t
o_twitter_users.html (Evan Williams @TED, 7 mins)
• Schawbel, D. Personal Branding Blog,
http://personalbrandingblog.wordpress.com
• http://mashable.com/2009/09/22/social-media-business/ (4 ways
SM is changing business)
• Jeremiah LeWeb keynote: slides plus video