The document is a trend report from MLOVE Mobile that provides summaries of 35 micro-trends across the mobile sector and other industries. It offers an annual subscription for access to 12 issues and 40 pages of trends for 3,500 Euro per year. MLOVE Mobile focuses on the future of mobile and holds conferences to inspire innovation from brands, startups, and agencies on mobile opportunities and its social impact. The trend report uses interactive tabs and links to provide additional details on each micro-trend directly from their online database.
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
Social Intelligence will be a part of all consumer and commercial interactions. This presentation looks at the evolution of the Swipp social intelligence platform, shows how social intelligence will be included in industries going forward and provides a checklist of what brands can do to begin tapping into social intelligence today.
1. The document discusses the development of the SmartWeb, which represents the next stage in the evolution of the internet beyond the current Web 2.0.
2. It will enable new intelligent services and tools through automated understanding of users and their data.
3. The SmartWeb has the potential to significantly impact brands, media, and agencies by allowing highly personalized and customized experiences, content, and advertising.
4. The attached study analyzes key trends like smart publishing, smart media exploration, smart advertising and smart search that will shape business models and opportunities in the emerging SmartWeb.
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
Social Intelligence will be a part of all consumer and commercial interactions. This presentation looks at the evolution of the Swipp social intelligence platform, shows how social intelligence will be included in industries going forward and provides a checklist of what brands can do to begin tapping into social intelligence today.
1. The document discusses the development of the SmartWeb, which represents the next stage in the evolution of the internet beyond the current Web 2.0.
2. It will enable new intelligent services and tools through automated understanding of users and their data.
3. The SmartWeb has the potential to significantly impact brands, media, and agencies by allowing highly personalized and customized experiences, content, and advertising.
4. The attached study analyzes key trends like smart publishing, smart media exploration, smart advertising and smart search that will shape business models and opportunities in the emerging SmartWeb.
Manifest is a social media platform that allows users to express their point of view on topics and events by posting content and reacting to other posts. It aims to surface trends in public opinion by aggregating user reactions. The platform provides analytic tools to analyze user data and trends for businesses, media, and other organizations. The developers are working on improving user experience, expanding to new platforms like Windows Phone, and developing additional analytics capabilities.
The document summarizes key digital marketing trends for 2013 based on a presentation by Steve O'Farrell of The Royals. It finds that the gap between first and second screen consumption is narrowing as people use multiple devices. It also notes that TV and Twitter have a symbiotic relationship, with each driving traffic to the other. Other trends include a focus on mobile apps and user experience over websites, social care replacing customer care, and hijacking existing media versus traditional advertising buys. Marketers are advised to focus on user engagement and attention rather than just impressions.
Notes Version: Evolving Direct Into The New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumers expect around-the-clock access to content on their personal portals. Marketers are advised to focus on relevant, targeted content that meets consumer expectations of pre-emptive gratification. The strategies outlined include narrowcasting to specific audience segments, developing mobile content aligned with user behavior, and integrating direct mail, mobile, digital and social assets into a coordinated multi-channel program.
Notes Version: Evolving Direct Into The New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumers expect around-the-clock access to content on their personal portals. Marketers are advised to focus on relevant, targeted content that meets consumer expectations of pre-emptive gratification. The strategies outlined include narrowcasting to specific audience segments, developing mobile content aligned with user behavior, and integrating direct mail, mobile, digital and social campaigns.
Notes version: Evolving Direct into the New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumption extends beyond time on the go. The trends discussed are the rise of mobile as a personal portal, consumers' need for pre-emptive gratification of wants and needs, and the difference between deal seekers and brand loyalists. The document advocates focusing communications on smartphone audiences, developing relevant content aligned with behaviors, and considering the best use of channels to engage consumers.
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
1) 2014년 현재 디지털 커뮤니케이션 분야에서 중요하게 되짚어봐야 할 이슈와 논제들 10가지
2) 고객 의사 결정 과정(Customer Decision Journey)에 상응하는 디지털 마케팅 프로그램과 활동 예시
3) 디지털은 마케팅과 비즈니스에 어떠한 기여를 할 수 있는가?
This document summarizes Innoventive Media, an agency that helps brands better engage with consumers in the digital age. It discusses how consumer behavior and demands have changed as people increasingly interact with each other and the world digitally. Innoventive Media takes a 360-degree approach using creativity, technology and marketing to help brands communicate effectively with consumers across both physical and digital platforms. One of its most advanced projects is called "Scan is The Future", which allows brands to deliver personalized content to consumers' smartphones by scanning QR codes.
- TrendOne is a micro-trend scouting company founded in 2002 that researches 300 micro-trends per month related to technology, marketing, and lifestyle.
- They publish trends in reports and an online database called the TrendExplorer. They also do presentations and workshops to discuss trends.
- The company started with one client and has grown to a team of over 20 people researching trends worldwide and providing trend insights and analysis to clients.
This document discusses mobile media consumption trends around the world. It notes that mobile usage is becoming integrated into daily life, with people using their phones for various activities even when spending time with family or watching TV. The number of actively used apps per person averages around 6-10. Tablet owners frequently make purchases on their devices. Mobile is changing how people shop, with many using their phones to research products and compare prices in stores. The document also outlines how mobile advertising is evolving from simple banner ads to more immersive experiences that integrate location and other data.
The document discusses communication trends and the PR technology landscape. It notes that communication is changing rapidly with the rise of social media and video. It also summarizes that currently many companies use multiple point solutions for different communication needs, but that an all-in-one workflow platform could make communication more efficient. Key areas that could help companies succeed include reaching audiences where they spend time online, managing influencer relations across networks, and analyzing the impact of communication efforts.
Reinhard Schaler introduces the concept of Social Localisation at Localization World Silicon Valley on 10th October 2011, during a workshop jointly organized by the LRC, CNGL and The Rosetta Foundation.
Community marketing used to involve direct contact through local communities. This approach struggled to scale. Traditional marketing approaches further separated brands from communities. The rise of social media now allows both scale and direct contact through online communities. Building a successful online community requires understanding member interests and roles, as well as engineering the community structure before focusing on marketing goals.
This document discusses how Web 2.0 and social media have changed marketing and community engagement. It notes that consumers now trust recommendations from people they know and opinions posted online more than branded advertising. This represents a shift from brands controlling the message to audiences now having more control over what news and information spreads due to social sharing. The document also cautions that new technologies take time to be fully adapted and applied.
Hanh vi khach hang dinh huong tiep thi truc tuyen 2012 bai trinh bay tns v...Bui Hang
This document summarizes a presentation given by Mr. Glyn Evans, the Director of Research at TNS Vietnam, on digital consumer behavior on the internet. The presentation discusses how digital media environments are now interactive, consumers are getting louder online through social media, and the path to purchase has become fragmented across different online channels. It also examines data from TNS's Digital Life study on consumer attitudes and behaviors online in Vietnam and other markets. The presentation provides insights on how to drive online engagement and growth in Vietnam through social and cross-channel strategies.
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Creating engaging web experiences with SharePointIntergen
Intergen Seminar presented September 2012.
Pure content management is no longer enough. Successful web content management systems need to be able to deliver content based on visitor context: Who are they? Why are they visiting? Where do they come from?
The future of the web will see “Content + Context” driving user engagement and enabling organisations to achieve their objectives.
Well-known as a solution within the enterprise, Microsoft SharePoint is also a content management system which can be used for delivering external-facing websites. This session will look at some of the features of SharePoint that allow it to deliver context-based content and explores how this can add value to your organisation.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
This document provides an agenda for the "Market Research in the Mobile World 2011" international conference held on July 19-20, 2011. The conference was organized to bring together insight executives, market researchers, and mobile developers to discuss leveraging social media and mobile technologies for customer insights. The agenda outlines four modules that will be covered over the two days, including discussions on the state of mobile research, trends that will impact the industry, strategic foresight on how the industry may change in 5 years, and best practices and standards. Presentations, panels, and group activities are scheduled on topics such as qualitative mobile research, measuring mobile advertising effectiveness, and developing innovative survey approaches for smartphones.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
The document outlines an agenda for a 2020 Social Workshop on social media strategy for CXOs. The workshop consists of 4 sessions: Introduction, Strategy, Tactics, and Wrap-Up. Session 1 provides an introduction to social technologies and how they are changing people and society. It discusses various social platforms and how to understand them. Session 2 focuses on social media strategy, including how marketing is evolving from a TV-centric model to a community-driven approach. Key concepts around building online communities and scaling passion are also presented.
Challenges, Opportunities and Risks for a Smart FutureMLOVE ConFestival
We live in times that are as exciting as unsure at once. For many it is the most stunning and promising era in human society and for others it is a scary derangement of the old world. To find a path which leads us into a great future we created a comprehensive study to get insights about possible ways and hypotheses.
MLOVE and VISITOR FIRST plan to expand their initial scoping research on the relations between people and future technologies of Mobility, Internet of Things (IoT) and Smart Cities. It considers important questions such as the consequences of bringing cutting edge technology into everyday life and the hopes, visions and fears tied to this process. The social frameworks that produce these technologies will also be analyzed.
MLOVE is a global community that brings together CEOs, CMOs, innovators and startup entrepreneurs from across multiple disci- plines to share, learn and inspire ideas with an array of scientists, artists and other pioneers.
In VISITOR FIRST, MLOVE found a partner with several years of experience in the field of ethnographic research and holistic research designs within a business context.
The document discusses concepts related to smart cities including:
1) Examples of smart city initiatives in cities like Rio de Janeiro, Barcelona, New York, Amsterdam, and Copenhagen that involve partnerships between government, industry, and other organizations.
2) Hamburg's expansion of its new "City within a City" which includes urban living, mobility, leisure, workspaces, universities, smart homes, and a smart port through public-private partnerships and a focus on IoT, startups, and research.
3) The concept of smart citizens and platforms to support citizen health, urban planning, and refugee assistance.
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Similar to 2013-02 MLOVE Mobile Trend Report Preview
Manifest is a social media platform that allows users to express their point of view on topics and events by posting content and reacting to other posts. It aims to surface trends in public opinion by aggregating user reactions. The platform provides analytic tools to analyze user data and trends for businesses, media, and other organizations. The developers are working on improving user experience, expanding to new platforms like Windows Phone, and developing additional analytics capabilities.
The document summarizes key digital marketing trends for 2013 based on a presentation by Steve O'Farrell of The Royals. It finds that the gap between first and second screen consumption is narrowing as people use multiple devices. It also notes that TV and Twitter have a symbiotic relationship, with each driving traffic to the other. Other trends include a focus on mobile apps and user experience over websites, social care replacing customer care, and hijacking existing media versus traditional advertising buys. Marketers are advised to focus on user engagement and attention rather than just impressions.
Notes Version: Evolving Direct Into The New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumers expect around-the-clock access to content on their personal portals. Marketers are advised to focus on relevant, targeted content that meets consumer expectations of pre-emptive gratification. The strategies outlined include narrowcasting to specific audience segments, developing mobile content aligned with user behavior, and integrating direct mail, mobile, digital and social assets into a coordinated multi-channel program.
Notes Version: Evolving Direct Into The New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumers expect around-the-clock access to content on their personal portals. Marketers are advised to focus on relevant, targeted content that meets consumer expectations of pre-emptive gratification. The strategies outlined include narrowcasting to specific audience segments, developing mobile content aligned with user behavior, and integrating direct mail, mobile, digital and social campaigns.
Notes version: Evolving Direct into the New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumption extends beyond time on the go. The trends discussed are the rise of mobile as a personal portal, consumers' need for pre-emptive gratification of wants and needs, and the difference between deal seekers and brand loyalists. The document advocates focusing communications on smartphone audiences, developing relevant content aligned with behaviors, and considering the best use of channels to engage consumers.
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
1) 2014년 현재 디지털 커뮤니케이션 분야에서 중요하게 되짚어봐야 할 이슈와 논제들 10가지
2) 고객 의사 결정 과정(Customer Decision Journey)에 상응하는 디지털 마케팅 프로그램과 활동 예시
3) 디지털은 마케팅과 비즈니스에 어떠한 기여를 할 수 있는가?
This document summarizes Innoventive Media, an agency that helps brands better engage with consumers in the digital age. It discusses how consumer behavior and demands have changed as people increasingly interact with each other and the world digitally. Innoventive Media takes a 360-degree approach using creativity, technology and marketing to help brands communicate effectively with consumers across both physical and digital platforms. One of its most advanced projects is called "Scan is The Future", which allows brands to deliver personalized content to consumers' smartphones by scanning QR codes.
- TrendOne is a micro-trend scouting company founded in 2002 that researches 300 micro-trends per month related to technology, marketing, and lifestyle.
- They publish trends in reports and an online database called the TrendExplorer. They also do presentations and workshops to discuss trends.
- The company started with one client and has grown to a team of over 20 people researching trends worldwide and providing trend insights and analysis to clients.
This document discusses mobile media consumption trends around the world. It notes that mobile usage is becoming integrated into daily life, with people using their phones for various activities even when spending time with family or watching TV. The number of actively used apps per person averages around 6-10. Tablet owners frequently make purchases on their devices. Mobile is changing how people shop, with many using their phones to research products and compare prices in stores. The document also outlines how mobile advertising is evolving from simple banner ads to more immersive experiences that integrate location and other data.
The document discusses communication trends and the PR technology landscape. It notes that communication is changing rapidly with the rise of social media and video. It also summarizes that currently many companies use multiple point solutions for different communication needs, but that an all-in-one workflow platform could make communication more efficient. Key areas that could help companies succeed include reaching audiences where they spend time online, managing influencer relations across networks, and analyzing the impact of communication efforts.
Reinhard Schaler introduces the concept of Social Localisation at Localization World Silicon Valley on 10th October 2011, during a workshop jointly organized by the LRC, CNGL and The Rosetta Foundation.
Community marketing used to involve direct contact through local communities. This approach struggled to scale. Traditional marketing approaches further separated brands from communities. The rise of social media now allows both scale and direct contact through online communities. Building a successful online community requires understanding member interests and roles, as well as engineering the community structure before focusing on marketing goals.
This document discusses how Web 2.0 and social media have changed marketing and community engagement. It notes that consumers now trust recommendations from people they know and opinions posted online more than branded advertising. This represents a shift from brands controlling the message to audiences now having more control over what news and information spreads due to social sharing. The document also cautions that new technologies take time to be fully adapted and applied.
Hanh vi khach hang dinh huong tiep thi truc tuyen 2012 bai trinh bay tns v...Bui Hang
This document summarizes a presentation given by Mr. Glyn Evans, the Director of Research at TNS Vietnam, on digital consumer behavior on the internet. The presentation discusses how digital media environments are now interactive, consumers are getting louder online through social media, and the path to purchase has become fragmented across different online channels. It also examines data from TNS's Digital Life study on consumer attitudes and behaviors online in Vietnam and other markets. The presentation provides insights on how to drive online engagement and growth in Vietnam through social and cross-channel strategies.
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Creating engaging web experiences with SharePointIntergen
Intergen Seminar presented September 2012.
Pure content management is no longer enough. Successful web content management systems need to be able to deliver content based on visitor context: Who are they? Why are they visiting? Where do they come from?
The future of the web will see “Content + Context” driving user engagement and enabling organisations to achieve their objectives.
Well-known as a solution within the enterprise, Microsoft SharePoint is also a content management system which can be used for delivering external-facing websites. This session will look at some of the features of SharePoint that allow it to deliver context-based content and explores how this can add value to your organisation.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
This document provides an agenda for the "Market Research in the Mobile World 2011" international conference held on July 19-20, 2011. The conference was organized to bring together insight executives, market researchers, and mobile developers to discuss leveraging social media and mobile technologies for customer insights. The agenda outlines four modules that will be covered over the two days, including discussions on the state of mobile research, trends that will impact the industry, strategic foresight on how the industry may change in 5 years, and best practices and standards. Presentations, panels, and group activities are scheduled on topics such as qualitative mobile research, measuring mobile advertising effectiveness, and developing innovative survey approaches for smartphones.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
The document outlines an agenda for a 2020 Social Workshop on social media strategy for CXOs. The workshop consists of 4 sessions: Introduction, Strategy, Tactics, and Wrap-Up. Session 1 provides an introduction to social technologies and how they are changing people and society. It discusses various social platforms and how to understand them. Session 2 focuses on social media strategy, including how marketing is evolving from a TV-centric model to a community-driven approach. Key concepts around building online communities and scaling passion are also presented.
Similar to 2013-02 MLOVE Mobile Trend Report Preview (20)
Challenges, Opportunities and Risks for a Smart FutureMLOVE ConFestival
We live in times that are as exciting as unsure at once. For many it is the most stunning and promising era in human society and for others it is a scary derangement of the old world. To find a path which leads us into a great future we created a comprehensive study to get insights about possible ways and hypotheses.
MLOVE and VISITOR FIRST plan to expand their initial scoping research on the relations between people and future technologies of Mobility, Internet of Things (IoT) and Smart Cities. It considers important questions such as the consequences of bringing cutting edge technology into everyday life and the hopes, visions and fears tied to this process. The social frameworks that produce these technologies will also be analyzed.
MLOVE is a global community that brings together CEOs, CMOs, innovators and startup entrepreneurs from across multiple disci- plines to share, learn and inspire ideas with an array of scientists, artists and other pioneers.
In VISITOR FIRST, MLOVE found a partner with several years of experience in the field of ethnographic research and holistic research designs within a business context.
The document discusses concepts related to smart cities including:
1) Examples of smart city initiatives in cities like Rio de Janeiro, Barcelona, New York, Amsterdam, and Copenhagen that involve partnerships between government, industry, and other organizations.
2) Hamburg's expansion of its new "City within a City" which includes urban living, mobility, leisure, workspaces, universities, smart homes, and a smart port through public-private partnerships and a focus on IoT, startups, and research.
3) The concept of smart citizens and platforms to support citizen health, urban planning, and refugee assistance.
The document discusses love and relationships in a philosophical manner. It references love, relationships, and art over 100 times suggesting these topics are a key focus. The document has an editorial or essay-like format implying it provides thoughts and perspectives on love rather than just facts or a news story.
New Release: MLOVE ConFestival Insights
Mobile pioneers and thought leaders were sharing insights at MLOVE ConFestival Europe 2012 about the change that Mobile is bringing to the world.
Speakers include: Jessi Baker (TBWA), Jonathan MacDonald (this fluid world), Ben Jones (AKQA), Louisa Heinrich (Fjord), Yuri van Geest (Singularity University), Mara Belestrini (Ideas for Change) and many more.
Themes include: Mobile Communications, Connected Cars, Africa, Music and New TV to name a few. If you haven’t attended one of the MLOVE ConFestivals in Monterey or Berlin yet, this is the best chance to get a glimpse of what the experience is like and why you don’t want to miss the next MLOVE ConFestival in Kamakura Japan, November 14-16 (www.mlove.com/japan2012).
The MLOVE Report summarizes crucial topics for the Future of Mobile – as much more than a technical platform or a media channel: Mobile is becoming the remote control for our lives. The content features key insights from renowned international speakers of the MLOVE ConFestival 2011 and beautiful illustrations by ImageThink, New York.
“The MLOVE ConFestival 2011 cemented its reputation as a ‘TED for Mobile’ by spoiling attendees by three days of inspirational talks and workshops” stated Will Samson, Editor at Contagious Magazine.
“We learned. We ate. We drank. We burned things!” Find out more about this atmosphere in a 200 year old castle when an eclectic group 250+ mobile passionistas and thought leaders spend 2 nights and 3 days in an inspiring event format called the MLOVE ConFestival.
The MLOVE Report features topics like communication, education, entertainment, Japan, mHealth, Singularity and Sustainability. Interactive formats documented include the first MLOVE Teen Camp, open space and Future Cubes: ideation workshops in the setting of a 200-year-old barn.
Japan is the Future of Mobile - Now let’s show the World! MLOVE is inviting the leading Mobile Thought Leaders to join in a 1 day and 2 nights workshop in Tokyo, right after ad:tech, Japan.
MLOVE fosters the cross-pollination of ideas across international boundaries and creates an inspiring atmosphere to network and brainstorm about the Future of Mobile - as a catalyst for positive Change.
We are happy to announce the opening of the exclusive registration for our MLOVE friends!
The MLOVE Confestival brings together 200 thought leaders and innovators to discuss the powerful potential of mobile to act as a catalyst for community, change and inspiration.
This document summarizes what alumni of the MLOVE Winter Camp in Barcelona defined as their passions in life and what they are looking forward to upon returning home. Their passions include unlimited everything, simplicity, hugging and playing, sunshine, mountains, family, relaxing and thinking, and facilitating connectivity. It also provides definitions of serendipity as making fortunate discoveries while looking for something unrelated and discusses how the word is difficult to translate.
Intro-Presentation of m.LOVE - m.LOVE (www.mlovesociety.org) is a movement that brings together people with a passion for mobile from around the world.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
2013-02 MLOVE Mobile Trend Report Preview
1. MLOVE Mobile
Trend Report.
powered by TrendONE
02 2013
FLATRATE GAMES FOR DISCOVERING PEOPLE MCDONALD'S SHOWS
SMARTPHONES AND AND PLACES ORIGINS
TABLETS IN SAN FRANCISCO OF MEALS
2. MLOVE Mobile Trendreport Edition February 2013
The interactive functions in the Trend Report
1 Interactive tab navigation
Use the interactive tabs
to click your way directly
to the content page.
2 Link-up to the Online Trend Database
Trendexplorer
This is where you can access the micro-trend
in our online trend database.
Send a Trend
You can use this feature to forward the micro-trend
to business partners and colleagues.
PPT Export
Interactive Tabs Export the micro-trend
1 directly to a PowerPoint file.
More images
Call up more images related
to this micro-trend.
Video
Take a look at a video
about the micro-trend.
3 Deeplink
Deeplink takes you directly
Online Trend Database to the micro-trend’s website
2
Deeplink
3
2
3. MLOVE Mobile Trendreport Edition February 2013
Intro
Who are we?
Harald Neidhardt Nils Müller
Founder & Curator of MLOVE CEO & Founder TrendONE GmbH
Harald is passionate about the Future of He lives in the future –
Mobile and its opportunities for brands and today he is here with us!
entrepreneurs.
He created the MLOVE ConFestivals ("The Nils Mueller is famous for his stirring future
best event in Mobile" according to Wired) as journeys and for his inspiring journeys to
inspiring global events that bring together worldwide Innovation-Hotspots & Trends.
thought leaders and startups in a very
interactive format. He started his career at the IBM´Innovation
Center. During his Master programme in
Harald is also Co-Founder of Smaato Inc.– a Berlin, New York and Milan 2002, he
pioneering mobile advertising company founded TrendONE, a company that is
headquartered in San Francisco. His specialized in micro-trends and weak
international experience includes leading signals.
digital agencies, eg. Pixelpark in New York.
TrendONE is market leader in identifying
Harald is a frequent speaker on mobile key trends in fast moving branches of
innovation & mobile advertising and was business.
named a "Top 50 CMO on Twitter" by Social Nils Mueller lives with his wife and three
Media Marketing Magazine. children in Hamburg Blankenese.
He lives in Hamburg and loves photography
3
& travel.
4. MLOVE Mobile Trendreport Edition February 2013
Categories of the MLOVE Mobile Trendreport
Best Practice
Marketing
Commerce
Media
Lifestyle
Services
Technology
Mobile Statistic of the Month
4
5. MLOVE Mobile Trendreport Edition February 2013
Best Practice
APP PLAYS MUSIC ON TWITTER
"SoundTracking" is a mobile application for Android and iPhone that
enables smartphone users to share their music automatically on
Twitter. To do this, the app uses Twitter's "Expanded Tweets" feature,
which makes it possible to integrate visual and audio media directly
into their tweets. With "SoundTracking", people can select a song to
tweet, and a picture of the band will display as the song plays. The app
uses the Gracenote music database for the song information.
SOURCE: https://soundtracking.com
trendexplorer send a trend PPT export more pictures INITIATOR: Schematic Labs, USA 5
6. MLOVE Mobile Trendreport Edition February 2013
Best Practice
MCDONALD'S SHOWS ORIGINS OF MEALS
McDonald's is offering its Australian customers a mobile app called
"TrackMyMacca's" that uses GPS and image recognition to provide
information on the origin of the ingredients used. Based on the user's
location, the app can work out which branch they are currently in and
identifies the meal they order from a photo taken of it. Using this data
together with the date and time, the app then lists the individual
ingredients in the selected menu. With the help of augmented reality,
McDonald's customers can then turn their table into a farm to find out
more about the origins of the food.
SOURCE: https://www.facebook.com
trendexplorer send a trend PPT export INITIATOR: McDonald's Corp., Australia 6
7. MLOVE Mobile Trendreport Edition February 2013
Best Practice
LINGERIE ADVERT WITH SELF-DELETING VIDEO
The Israeli lingerie company Delta has exploited the automatic deleting
feature for messages in Facebook's chat app "Poke" for advertising
purposes. To promote a one-off sales campaign called "A One-Time
Sale! Delta", a video featuring a lingerie model has been sent to her
Facebook friends. The unique character of the campaign was
highlighted by the fact that the message and video deleted themselves
after a single viewing.
SOURCE: http://allfacebook.com
trendexplorer send a trend PPT export INITIATOR: Grey Israel, Israel 7
8. MLOVE Mobile Trendreport Edition February 2013
Best Practice
FLATRATE GAMES FOR SMARTPHONES AND TABLETS
The mobile phone operator Telefónica Deutschland/O2 is offering its
customers a flatrate for video games in partnership with the games
developer Electronic Arts (EA). These can be played on Android-based
and Java-capable smartphones and tablets. Users of the flatrate can
download as many popular titles, such as FIFA and The Sims, as they
want for a monthly fee of €4.99. The subscription can be tested for one
month for free and can be cancelled before beginning the paid version.
A permanent internet connection is not needed to play.
SOURCE: http://www.telefonica.de
trendexplorer send a trend PPT export INITIATOR: Electronic Arts GmbH, Germany 8
9. MLOVE Mobile Trendreport Edition February 2013
Best Practice
DISCOVERING PEOPLE AND PLACES IN SAN FRANCISCO
The Californian online dating platform Tagged now offers a mobile
application called "Sidewalk", which allows users to capture and share
interesting places and events in San Francisco. "Sidewalk" users
receive a feed of current events as well as a list of those people there.
They can then upload their own pictures with a geo-tag and description
to make them visible to others. Newly discovered places and events can
be quickly found using a map and can have comments added to them
or be visited spontaneously.
SOURCE: http://sidewalkapp.com
trendexplorer send a trend PPT export more pictures INITIATOR: Tagged Inc., USA 9
10. Order Form
The rights of use are granted to the company’s internal employees.
MLOVE Mobile Trend Report The contents can be used exclusively within the company or for
offers you 40 pages featuring: customer projects. MLOVE Mobile Trend Report must not be
systematically forwarded externally. All prices are exclusive of the
35 Micro-Trends – mobile sector and cross-industry legally applicable VAT.
You can order the MLOVE Mobile Trend Report
as a single issue (350 Euro) here:
http://go.trendone.com/B3NNW
For an annual subscription (12 issues, 3.500 Euro per year)
please contact Peter von Aspern, v.aspern@trendone.com For questions please contact trendreport@mlove.com
11. “The MLOVE ConFestival cemented
its reputation as a ‘TED for Mobile’ by
spoiling attendees with three days of
inspirational talks and workshops”
∞
Contagious Magazine
Passion. Inspiration. Future of Mobile.
The MLOVE ConFestival focuses on innovative mobile opportunities
for brands, start-ups and agencies – and the impact of mobile as a social catalyst for positive change.
CEOs, innovators and entrepreneurs share, learn and cross-pollinate ideas with scientists,
artists and international thought leaders.
mlove.com