This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumption extends beyond time on the go. The trends discussed are the rise of mobile as a personal portal, consumers' need for pre-emptive gratification of wants and needs, and the difference between deal seekers and brand loyalists. The document advocates focusing communications on smartphone audiences, developing relevant content aligned with behaviors, and considering the best use of channels to engage consumers.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
'Mobile Exposure: Mobile media usage data' - Orange Advertising Network (Mobi...QuestBack AG
Orange’s Mobile Exposure research offers a unique insight into mobile media usage across Europe. The findings have interesting implications for market researchers using the mobile platform in Europe and globally, highlighting how consumers use their phones, their relationship with them and some of the technological challenges to be overcome. Bruce will supplement the data from this survey with additional markets to give a truly worldwide view.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
'Mobile Exposure: Mobile media usage data' - Orange Advertising Network (Mobi...QuestBack AG
Orange’s Mobile Exposure research offers a unique insight into mobile media usage across Europe. The findings have interesting implications for market researchers using the mobile platform in Europe and globally, highlighting how consumers use their phones, their relationship with them and some of the technological challenges to be overcome. Bruce will supplement the data from this survey with additional markets to give a truly worldwide view.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
We help executives to collaborate in leveraging synergies from their organization’s social and human capital so as to reduce costs and improve inter and intra-team coordination.
Zeno India 2013 Trends: Convergence Compassjohnkerrnz
Timed to celebrate the advent of the Year of the Snake and for the fourth year in a row, welcome to 'Zenology 2013: The Convergence Compass.' Launched with a two-day roadshow in India (Delhi and Mumbai), this deck steps out:
- Key Consumer Trend affecting marketing and engagement
- Implication for communications and marketing professionals
- Best Practice Approach and goes deeper into a local market example
The Five Key Consumer Insights Are:
1. Simpler Lives
2. National and Cultural Pride
3. All About Me
4. Karmic Brands
5. e2Commerce
If you'd like more information, or are interested in a point-of-view for your specific country, please do not hesitate to contact john.kerr@zenogroup.com.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
Digital R&D Fund for Arts and Culture - Pulse PresentationNesta
The Digital R&D Fund for Arts and Culture is a partnership between the Arts Council England, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across England who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models.
Pulse is an app that allows students in the UK to book concert tickets with a student discount for the London Symphony Orchestra and other great orchestras.
New channels such as mobile deliver new opportunities, so long as you understand how to package your communications to encourage response. But marketers must bridge the gap between emerging mobile and traditional channels to most effectively interact with and engage each customer. Learn how you can successfully integrate mobile into the traditional marketing mix.
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Notes version: Evolving Direct into the New World at Sprint
1. 9/30/2011
Evolving ‘Direct’ into the New
World
Roshni Cox, Sprint
Kevin Newby, Euro RSCG
Deliver content when and where
our customers want it
• Customers are engaging with their device 12+ hours a day. Open up our sending
time frame to reach consumers throughout their morning, afternoon and evening and
expand into weekends to become a part of their lives
7:00 am 8:00 am 12:00 pm 6:00 pm 8:00 pm 11:00 pm
Grocery store Facebook
Lunchtime Web
Alarm Clock GPS in Car shopping list during ads
Youtube TV in bed
Facebook Pandora TV /Kindle in IMDB search
Check Photo MMS of the Gym about show Set Alarm
Facebook Day Clock
Local News update Recipe lookup Quick email
Work= weather, social networking sites and local newsresponse
Call Text Chat
Always on and connected means devices woven seamlessly into daily life
1
2. 9/30/2011
Three Consumer Trends Impacting Mobile and
Driving Communication Implications
Trend 1: Rise of the Personal Portal
Rise of the Personal Portal
TREND: RISE OF THE PERSONAL PORTAL
MOBILE ISN’T JUST FOR
IMPLICATION:
CONSUMERS ON-THE-GO
http://www.mobilemarketer.com/cms/news/research/10287.html
2
3. 9/30/2011
Trend 2: Pre-emptive Gratification
Pre-emptive Gratification
TREND: PRE-EMPTIVE GRATIFICATION
IMPLICATION: FEED THE NEED FOR CONTENT
Pre-emptive Gratification
TREND: PRE-EMPTIVE GRATIFICATION
RELEVANT CONTENT ISN’T JUST
IMPLICATION:
DEMANDED, IT’S EXPECTED
Understand what your best consumers want to hear,
not what you want to tell them
Mobile behavior in United States, October, November, December 2010
Percent of total mobile audience (Age 13+)
3
4. 9/30/2011
Trend 3: Deal Seekers vs. Brand
Loyalists
TREND: DEAL SEEKERS VS. BRAND LOYALISTS
ENGAGE
IMPLICATION: BEYOND OFFERS
Euro RSCG Discovery
Mobile Marketing Vision
Embrace mobile as a key communication tool in a fully
integrated, multi-channel customer contact strategy.
Target audience with content relevant to their mobile,
digital, and social behavior and interests.
Three Guiding Principles
1. FOCUS THE AUDIENCE
Nielsen predicts that one in two consumers will have a
smartphone by Christmas 2011.
2. DEVELOP RELEVANT CONTENT
Relevant content isn’t just demanded, it’s expected.
Consumers crave innovation and surprise.
3. CONSIDER BEST USE OF CHANNEL
Pave the road for conversation by utilizing tactics
appropriately and smartly to reach the consumer.
4
5. 9/30/2011
Focus the Audience
FROM: Broadcast TO: Narrowcast
Target all segments even Target only segments
accommodating the lowest embracing advanced
technology and usage technology and usage
Smartphone Users are on the Rise
• Late Adopters Adopting
2011 is the year of increased
smartphone accessibility
– Smartphones will become
more affordable and available
to the masses
• Users are graduating from feature
phones
– These new users are likely
less active (initially) but will
grow into the technology
Develop Relevant Content
FROM: Duplication TO: Aligning with Behavior
Duplicative program and content Create relevant content consistent
(e.g., recreating the same with mobile behavior, attitudes,
content on DM, EM, and Mobile) media consumption, role in
technology, psychographics, etc.
5
6. 9/30/2011
Respect Your Customers
Key Content Considerations
• If it isn’t relevant to the customer, don’t send it
• Is it something the customer wants to know?
• Will it provide the customer value?
• MVP = Mobile Value Proposition
• Give customers a reason to open your messages
• Customers want/need a positive ROI
• Mind the gaps
• Sending too often WILL lead to…
• Opt outs
• Being placed on a do not text list
• Ultimately damaging your brand
Consider Best Use of Channel
FROM: Channel-blindness TO: Channel-aware
Isolated lifecycle programs Integrate direct mail, mobile,
delivering the same message digital, and social assets into
across various tactics (DM, the customer experience
Email, SMS) to the same through unique use of each
audience channel that is content and
user relevant
Capitalize on the dynamic
opportunities with mobile
The future of Mobile is beyond mobile as a single tactic. Plan for
communication strategies that focus exclusively on mobile will be less
successful than those that think beyond mobile by better connecting
consumers with the online and physical world. Wider eco-systems center
on consumer behavior rather than specific devices.
Source: MWC 2011: Forrester
Leverage unique attributes of each
communication channel
The email channel is perfect for providing information,
creating excitement, interest and buzz and for driving to
online destinations
The mobile channel serves as an engagement tool and
encourages usage on device
The social channel is dependent on two way conversations
between brand and consumer and peer to peer
The direct mail channel provides an opportunity to tell the
full story while promoting services and products
6
7. 9/30/2011
An example of a truly integrated
direct Sprint program
Device Track Program
Media/ Day 1 Day 3 Day 4 Day 5 Day 7-10 Day 10-15 Day 15
Frequency
DM
EM
Mobile
Our strategy is to use data to
contact customers
anywhere/everywhere with
personalized and relevant
communications
Digital Contribution Map
flickr
Facebook
3rd Party Emails
YouTube Twitter
Paid Media Earned Media
Search Linked In myspace
Banners
Digg
Display Ads del.icio.us
Emails
SMS
Apps MMS
Owned Media
Online Site WAPs
Landing Pages
Video
QR Codes
Microsites
7
8. 9/30/2011
Data Drives Relevance in a
Cluttered Environment
Target customers where they are with relevant communications based on their behavior
Email
SMS
SprintFreeMSG:
Check out the new HTC Evo View
4G tablet. The power of the EVO,
Sprint 4G, and the FREE HTC
Scribe, http://sprint.us/view Reply
End to stop
Customers are also enabled with
personal choices of which channels
they can be contacted
Email Mobile
Optimization is key to enhancing
and evolving communications that
meet consumers’ ever changing
needs
8
9. 9/30/2011
30.5% of mobile users are using
their mobile device for email
• 70 million mobile users accessed email via a mobile
device
– 43.5 million access email via mobile on a near daily basis
Given that almost 23% of the US population is accessing email
via a mobile device we need to adapt our current templates to
provide a satisfying mobile user experience
• However, a technology “silver bullet” does not exist, we
need to approach optimization from a design perspective
Evolution of Mobile Template for Email
Current template support Hybrid template will
an email client or browser support email client,
experience browser & mobile browser
A destination strategy keeps the customer
experience top of mind, but also helps
contain them within a Sprint experience
either mobile or online
• M.Sprint.com is our goal destination however we know customers
may browse on mobile and shop online
– M.sprint.com is currently only used for shop, ratings and reviews
• A simple footer bar can create a significant traffic driver to the mobile web
– Sprint.com is used for detailed product/plan/account information, shop,
ratings and reviews
• Driving to m.Sprint.com or Sprint.com allows for further Omniture
implementation providing richer data for analytics
Provide a defined destination for further engagement
9
10. 9/30/2011
Optimizing the Email Click Through
Mobile OS
Experience m.Sprint.com
Detect
Browser &
Delivers Optimal
Experience
Email Comm
CPU OS
Sprint.com
Optimizing WAP Design
Evolution of Device Education
Test, Learn, Apply!
WAP Content Philosophies:
•Less is more
•Clear calls to action
•Short, concise copy
•Well organized
•Clear hierarchy of messaging
•Strong mix of graphics & text
Establish a Measurement Plan for
Program Optimization
1.) Identify Campaign Objectives 2.) Measuring the Objectives
3.) Expected User Engagement Path 4.) Data Collection Points
Typically a iconographic map of Overlaid on top of the experience is
engagement path from placement to the location of what points in the
landing page and on to any goals experience are measured by what
for each traffic driver measurement tools
10
11. 9/30/2011
This is how it looks when it all
comes together….
4 Sprint Case Study.mov
11