The document discusses 5 major digital trends for 2013: 1. The convergence of the CMO and CTO roles as marketing increasingly relies on technology and data. 2. The rise of mobility as smartphones, tablets, and mobile devices surpass traditional platforms and consumers expect information on the go across various screens. 3. The emphasis on self-quantification, sensors, and data as consumers track information about themselves and businesses look to leverage this data. 4. The fragmentation of social media into niche communities and internal social platforms changing how organizations work. 5. The importance of location-based targeting and integration as location becomes a new context for understanding customers and delivering personalized, local experiences.