This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumers expect around-the-clock access to content on their personal portals. Marketers are advised to focus on relevant, targeted content that meets consumer expectations of pre-emptive gratification. The strategies outlined include narrowcasting to specific audience segments, developing mobile content aligned with user behavior, and integrating direct mail, mobile, digital and social campaigns.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
'Mobile Exposure: Mobile media usage data' - Orange Advertising Network (Mobi...QuestBack AG
Orange’s Mobile Exposure research offers a unique insight into mobile media usage across Europe. The findings have interesting implications for market researchers using the mobile platform in Europe and globally, highlighting how consumers use their phones, their relationship with them and some of the technological challenges to be overcome. Bruce will supplement the data from this survey with additional markets to give a truly worldwide view.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
'Mobile Exposure: Mobile media usage data' - Orange Advertising Network (Mobi...QuestBack AG
Orange’s Mobile Exposure research offers a unique insight into mobile media usage across Europe. The findings have interesting implications for market researchers using the mobile platform in Europe and globally, highlighting how consumers use their phones, their relationship with them and some of the technological challenges to be overcome. Bruce will supplement the data from this survey with additional markets to give a truly worldwide view.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
Zeno India 2013 Trends: Convergence Compassjohnkerrnz
Timed to celebrate the advent of the Year of the Snake and for the fourth year in a row, welcome to 'Zenology 2013: The Convergence Compass.' Launched with a two-day roadshow in India (Delhi and Mumbai), this deck steps out:
- Key Consumer Trend affecting marketing and engagement
- Implication for communications and marketing professionals
- Best Practice Approach and goes deeper into a local market example
The Five Key Consumer Insights Are:
1. Simpler Lives
2. National and Cultural Pride
3. All About Me
4. Karmic Brands
5. e2Commerce
If you'd like more information, or are interested in a point-of-view for your specific country, please do not hesitate to contact john.kerr@zenogroup.com.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
Digital R&D Fund for Arts and Culture - Pulse PresentationNesta
The Digital R&D Fund for Arts and Culture is a partnership between the Arts Council England, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across England who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models.
Pulse is an app that allows students in the UK to book concert tickets with a student discount for the London Symphony Orchestra and other great orchestras.
New channels such as mobile deliver new opportunities, so long as you understand how to package your communications to encourage response. But marketers must bridge the gap between emerging mobile and traditional channels to most effectively interact with and engage each customer. Learn how you can successfully integrate mobile into the traditional marketing mix.
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Assure Contact Center Experiences for Your Customers With ThousandEyes
Notes Version: Evolving Direct Into The New World at Sprint
1. 9/30/2011
Evolving ‘Direct’ into the New
World
Roshni Cox, Sprint
Kevin Newby, Euro RSCG
Deliver content when and where
our customers want it
• Customers are engaging with their device 12+ hours a day. Open up our sending
time frame to reach consumers throughout their morning, afternoon and evening and
expand into weekends to become a part of their lives
7:00 am 8:00 am 12:00 pm 6:00 pm 8:00 pm 11:00 pm
Grocery store Facebook
Lunchtime Web
Alarm Clock GPS in Car shopping list during ads
Youtube TV in bed
Facebook Pandora TV /Kindle in IMDB search
Check Photo MMS of the Gym about show Set Alarm
Facebook Day Clock
Local News update Recipe lookup Quick email
Work= weather, social networking sites and local newsresponse
Call Text Chat
Always on and connected means devices woven seamlessly into daily life
1
2. 9/30/2011
Three Consumer Trends Impacting Mobile and
Driving Communication Implications
Trend 1: Rise of the Personal Portal
Rise of the Personal Portal
TREND: RISE OF THE PERSONAL PORTAL
MOBILE ISN’T JUST FOR
IMPLICATION:
CONSUMERS ON-THE-GO
http://www.mobilemarketer.com/cms/news/research/10287.html
2
3. 9/30/2011
Trend 2: Pre-emptive Gratification
Pre-emptive Gratification
TREND: PRE-EMPTIVE GRATIFICATION
IMPLICATION: FEED THE NEED FOR CONTENT
Pre-emptive Gratification
TREND: PRE-EMPTIVE GRATIFICATION
RELEVANT CONTENT ISN’T JUST
IMPLICATION:
DEMANDED, IT’S EXPECTED
Understand what your best consumers want to hear,
not what you want to tell them
Mobile behavior in United States, October, November, December 2010
Percent of total mobile audience (Age 13+)
3
4. 9/30/2011
Trend 3: Deal Seekers vs. Brand
Loyalists
TREND: DEAL SEEKERS VS. BRAND LOYALISTS
ENGAGE
IMPLICATION: BEYOND OFFERS
Euro RSCG Discovery
Mobile Marketing Vision
Embrace mobile as a key communication tool in a fully
integrated, multi-channel customer contact strategy.
Target audience with content relevant to their mobile,
digital, and social behavior and interests.
Three Guiding Principles
1. FOCUS THE AUDIENCE
Nielsen predicts that one in two consumers will have a
smartphone by Christmas 2011.
2. DEVELOP RELEVANT CONTENT
Relevant content isn’t just demanded, it’s expected.
Consumers crave innovation and surprise.
3. CONSIDER BEST USE OF CHANNEL
Pave the road for conversation by utilizing tactics
appropriately and smartly to reach the consumer.
4
5. 9/30/2011
Focus the Audience
FROM: Broadcast TO: Narrowcast
Target all segments even Target only segments
accommodating the lowest embracing advanced
technology and usage technology and usage
Smartphone Users are on the Rise
• Late Adopters Adopting
2011 is the year of increased
smartphone accessibility
– Smartphones will become
more affordable and available
to the masses
• Users are graduating from feature
phones
– These new users are likely
less active (initially) but will
grow into the technology
Develop Relevant Content
FROM: Duplication TO: Aligning with Behavior
Duplicative program and content Create relevant content consistent
(e.g., recreating the same with mobile behavior, attitudes,
content on DM, EM, and Mobile) media consumption, role in
technology, psychographics, etc.
5
6. 9/30/2011
Respect Your Customers
Key Content Considerations
• If it isn’t relevant to the customer, don’t send it
• Is it something the customer wants to know?
• Will it provide the customer value?
• MVP = Mobile Value Proposition
• Give customers a reason to open your messages
• Customers want/need a positive ROI
• Mind the gaps
• Sending too often WILL lead to…
• Opt outs
• Being placed on a do not text list
• Ultimately damaging your brand
Consider Best Use of Channel
FROM: Channel-blindness TO: Channel-aware
Isolated lifecycle programs Integrate direct mail, mobile,
delivering the same message digital, and social assets into
across various tactics (DM, the customer experience
Email, SMS) to the same through unique use of each
audience channel that is content and
user relevant
Capitalize on the dynamic
opportunities with mobile
The future of Mobile is beyond mobile as a single tactic. Plan for
communication strategies that focus exclusively on mobile will be less
successful than those that think beyond mobile by better connecting
consumers with the online and physical world. Wider eco-systems center
on consumer behavior rather than specific devices.
Source: MWC 2011: Forrester
Leverage unique attributes of each
communication channel
The email channel is perfect for providing information,
creating excitement, interest and buzz and for driving to
online destinations
The mobile channel serves as an engagement tool and
encourages usage on device
The social channel is dependent on two way conversations
between brand and consumer and peer to peer
The direct mail channel provides an opportunity to tell the
full story while promoting services and products
6
7. 9/30/2011
An example of a truly integrated
direct Sprint program
Device Track Program
Media/ Day 1 Day 3 Day 4 Day 5 Day 7-10 Day 10-15 Day 15
Frequency
DM
EM
Mobile
Our strategy is to use data to
contact customers
anywhere/everywhere with
personalized and relevant
communications
Digital Contribution Map
flickr
Facebook
3rd Party Emails
YouTube Twitter
Paid Media Earned Media
Search Linked In myspace
Banners
Digg
Display Ads del.icio.us
Emails
SMS
Apps MMS
Owned Media
Online Site WAPs
Landing Pages
Video
QR Codes
Microsites
7
8. 9/30/2011
Data Drives Relevance in a
Cluttered Environment
Target customers where they are with relevant communications based on their behavior
Email
SMS
SprintFreeMSG:
Check out the new HTC Evo View
4G tablet. The power of the EVO,
Sprint 4G, and the FREE HTC
Scribe, http://sprint.us/view Reply
End to stop
Customers are also enabled with
personal choices of which channels
they can be contacted
Email Mobile
Optimization is key to enhancing
and evolving communications that
meet consumers’ ever changing
needs
8
9. 9/30/2011
30.5% of mobile users are using
their mobile device for email
• 70 million mobile users accessed email via a mobile
device
– 43.5 million access email via mobile on a near daily basis
Given that almost 23% of the US population is accessing email
via a mobile device we need to adapt our current templates to
provide a satisfying mobile user experience
• However, a technology “silver bullet” does not exist, we
need to approach optimization from a design perspective
Evolution of Mobile Template for Email
Current template support Hybrid template will
an email client or browser support email client,
experience browser & mobile browser
A destination strategy keeps the customer
experience top of mind, but also helps
contain them within a Sprint experience
either mobile or online
• M.Sprint.com is our goal destination however we know customers
may browse on mobile and shop online
– M.sprint.com is currently only used for shop, ratings and reviews
• A simple footer bar can create a significant traffic driver to the mobile web
– Sprint.com is used for detailed product/plan/account information, shop,
ratings and reviews
• Driving to m.Sprint.com or Sprint.com allows for further Omniture
implementation providing richer data for analytics
Provide a defined destination for further engagement
9
10. 9/30/2011
Optimizing the Email Click Through
Mobile OS
Experience m.Sprint.com
Detect
Browser &
Delivers Optimal
Experience
Email Comm
CPU OS
Sprint.com
Optimizing WAP Design
Evolution of Device Education
Test, Learn, Apply!
WAP Content Philosophies:
•Less is more
•Clear calls to action
•Short, concise copy
•Well organized
•Clear hierarchy of messaging
•Strong mix of graphics & text
Establish a Measurement Plan for
Program Optimization
1.) Identify Campaign Objectives 2.) Measuring the Objectives
3.) Expected User Engagement Path 4.) Data Collection Points
Typically a iconographic map of Overlaid on top of the experience is
engagement path from placement to the location of what points in the
landing page and on to any goals experience are measured by what
for each traffic driver measurement tools
10
11. 9/30/2011
This is how it looks when it all
comes together….
4 Sprint Case Study.mov
11