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MLOVE Japan - Tokyo
                                              2011, October 28 - 29




              supported by:



Sponsor Kit
                MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Japan is the Future of Mobile - Now let’s show the World!

MLOVE is inviting the leading Mobile Thought Leaders to join in a 1 day and 2
nights workshop in Tokyo, right after ad:tech, Japan.

MLOVE fosters the cross-pollination of ideas across international boundaries
and creates an inspiring atmosphere to network and brainstorm about the
Future of Mobile – as a catalyst for positive Change.




“The 2011 MLOVE ConFestival cemented its reputation as a ‘TED for Mobile’ by
   spoiling attendees with three days of inspirational talks and workshops”
                              Contagious Magazine

                                           MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
The MLOVE ConFestival has been named a ‘TED for Mobile’ and a meetup of the ‘IT avantgarde’ with an
engaging and inspiring event format.

The MLOVE ConFestival, focused on innovative mobile opportunities for brands, entertainment and
advertising and the impact of mobile as a social catalyst for positive change.

MLOVE events bring together CEOs, innovators and entrepreneurs from across multiple disciplines to
share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders.

The event exposes the mobile industry to the best minds outside of mobile to maximize the opportunity of
creating life-changing services and applications that can impact us all for the better.

MLOVE’s goal is to stimulate new ideas and thinking which you can apply to your life, your
business and to inspire others.
                                “a Meetup for the IT Avantgarde”
                                                       Süddeutsche Zeitung



                                                          MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
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                                      Advisory Board Japan
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                    2")&0(?$*)%-&0(?$,"#$;-(,#(,$7&-%039         ;),0-(2$ )&#$ 7-220/1#$ -%#&$ ,"02$ .)29
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                                                                 5,U2$)($)**-&3)/1#$;-(;0#&?#$7&-%03#&$
                                                                             Kei Shimada
                                                                 ,-$-%#&$V84$8-/01#$7"-(#2$#%#($);,$
                                                                 )2$ -(#U2$ 7)22$ -($ >"),$ 02$ )&?+)/1'$
                                                                                                                            T. Mizukawa                      K. Kitamura
                                                                           CEO, Infinita Inc., Japan
                                                                 ,"#$ >-&13U2$ .-2,92-7"02,0;),#3$ &)01$                 Director Mobile Arts Lab,            CEO, Butterfly Inc.,
                                                                        MLOVE Ambassador, Japan
                                                                 (#,>-&O4$                                                   DENTSU, Japan                          Japan
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                                                                                Paul Berney                                Maks Giordano                          Dan Rosen
                                                                               CMO, MMA, UK/USA                        CEO, juuman´okudo, Germany                 AKQA, London, UK



                                                                               William Bohn                              Raphael Mazoyer                      Kudo Takashi
                                                                                D2Communications,                            Head of Digital, ASICS              Team Lab, Tokyo, JP
                    !"#$%&'"()*+,-./012"3455                                       Tokyo, Japan                             (Onitsuka Tiger), Japan

                                       )*

Themes: How will Mobile change the Future of these industries / aspects of life?

Mobile & Automotive/Mobility, Sustainability, Health/FutureMed, Advertising / Media, Music, Games, Augmented
Reality, Youth - plus a Start-Up competition
                                                                                                             MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Agenda Tokyo 2011
        Thursday, 10/27            Friday, 10/28                   Saturday, 10/29


                                                                    Open Space

                                                                    Conference Speakers
           Ad:Tech,                 Ad:Tech,                             & Panels

            Tokyo                    Tokyo
                                                                     Innovators & Ideas


                                                                 Future Cube Workshops




                                  Networking                        Networking
                                  Happy Hour                          Diner

    The MLOVE ConFestival is designed to maximize networking opportunities,
get inspired, exchange new ideas & share learnings with a practical ideation outcome.
                                              MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Invited Participants
                                         •   Entrepreneurs
                                         • Mobile Developers: CEOs, CMOs, CTOs
                                         • Designers & Mobile Experience Agencies

                                         • Mobile Advertising & Media Specialists



                                         •   Innovators
Former MLOVE Participants:               • Brand CMOs & Innovation Managers
                                         • Innovation Labs at Mobile Operators
Accenture, AdMeld, AKQA, Lufthansa,      • Mobile Business Consultants & Evangelists
Nokia, Google, Microsoft,
                                         • Mobile Product Managers & Practice Leaders
GRAMMYs®, Alcatel-Lucent, FreeNet,
Telekom, T-Mobile, Vodafone, Smaato,
Yoc, Huawei, Otto, Axel Springer,
Asics, BASE, Daily Mail, SapientNitro,   •   Visionaries
Burda, TrendOne, HRS, Pixelpark,
RTL, iconmobile, Razorfish, Sagem,       • Musicians, Artists, Futurists, Editors, Scientists
Fjord, G&J, ... 2010: WPP, BMW,
                                         • Art Directors & Creatives in interactive design
Omnicom, Fishlabs, ...




                                                     MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Previous Speakers



   Thomas Goetz                Amish Patel               Chamillionaire Adele Waugaman                                       Daniel Graf
  Exec. Editor, WIRED, USA    Kinect, Microsoft, USA     Grammy Award winning      Senior Director,                         Director, GOOGLE,
                                                              musician        UNITED NATIONS Foundation                    Mobile App Lab (USA)




Beverly W. Jackson T. Mizukawa                                                          Russell Buckley
   Director Marketing,                                     K. Kitamura                                                     Martin Lange
                             Director Mobile Arts Lab,   CEO, Butterfly Inc., Japan      Blogger, MobHappy, UK             Head of Mobile Global,
  GRAMMY’s (L.A., USA)
                                 DENTSU, Japan                                       Ex-Evangelist, Google/AdMob               OgilvyOne



  ... and speakers from: NOKIA, Alcatel Lucent, GBH (Agency for Virgin Galactic), Volkswagen, Vodafone, Microsoft,
  T-Mobile, E-Plus/BASE, BMW, Onitsuka Tiger (Team Lab), GrameenPhone, AdMeld, MediaMind, Smaato, ESOOU, ...
                                                                               MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Sponsor Benefits
How will Mobile change your Future?
     One question and an infinite number of answers

     Achieve professional feedback from thought leaders in
     challenging conversations & workshops
     Advance with a highly motivated target group in a very creative
     and open environment
     Gain customer loyalty through top level presentations




   • Engage the mobile innovation elite        • Launch Apps, Products & Services
   • Intense sponsored workshops               • Seed the IT Avantgarde
   • Ideation, learning & networking           • Find Talent, Partners & Co-Founders
   • Inspiration for your mobile strategy      • Improve your business


                                            MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Ideation Formats
OPEN SPACE                                  FUTURE CUBES




   100 people discuss 1 big question,       5 Intense Ideation Workshops:
   split up in small groups &               20 participants each discuss 1 theme;
   vote with their feet ...                 highly interactive take aways



Though the backdrop is Mobile, the goal is to stimulate new ideas and thinking
which you can apply to your life, your business and to inspire others.
                                            MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Premium Sponsoring
PLATINUM                         GOLD Presenter of                           SILVER
MLOVE ART SHOW                   FUTURE CUBES                                Partner




€ 15,000                         € 5,000                                        € 2,000
We are exploring                 • Future Cube Workshop Presenter               • 1 Expo Space
opportunities to bring the       • Logo present in all Future Cubes             • 2 Conference Tickets
famous MLOVE visual art          • Logo in Online Video
projections to Tokyo - with      • 1 Expo Space                                 • Press Release Listing
                                 • 10 Conference Tickets                        • Partner Logo Placement
the help of PROJEKTIL art        • Panel Seat in Conference
group.                           • Co-Press Release
                                 • Premium Logo Placement
• 1 Expo Space
• 15 Conference Tickets
• Panel Seat in Conference
• Co-Press Release
• Premium Logo Placement
                                                 MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Select Sponsoring
                                                                  VISUAL
                                                                  RECORDER
                                                                  € 15,000
                                                                  •1 Expo Space
                                                                  • 15 Conference Tickets
                                                                  • Panel Seat in Conference
                                                                  • Co-Press Release
                                                                  • Premium Logo Placement



1 DINNER                     HAPPY HOUR                           1 FUTURE CUBE




€ 5,000                       € 2,000                                   € 1,000
5 Tickets, 1 Expo Table,      2 Tickets, 1 Expo Table,                  1 Ticket, 1 Expo Table,
 Sponsor Logo Placement        Sponsor Logo Placement                    Partner Logo Placement
                                                  MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
Sponsor Contact

  Dr. Robert Daubner           Felix Wieduwilt
  Head of Sales                Sales Manager
  robert@mlove.com             felix@mlove.com
  +49 160 9372 5230            +49 157 78777257



  Kei Shimada                  Harald Neidhardt
                                   4.)%*+/5677
                                   8%9/9$33/1%2$3./:;"&<./=%-*/,-+-*.>
  CEO, infinita Inc., Tokyo    Founder & Curator,
  MLOVE Ambassador, Japan      MLOVE
                                   !"##$%&'
  kei.shimada@infinita.co.jp   harald@mlove.com
                                   (&#)$*"+$%&'
                                     ,-+-*./%0/1%2$3.'

  Download the MLOVE Report 2011:
  www.mlove.com/report2011
  Please support:

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Mlove Japan 2011 Sponsor Kit

  • 1. MLOVE Japan - Tokyo 2011, October 28 - 29 supported by: Sponsor Kit MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 2. Japan is the Future of Mobile - Now let’s show the World! MLOVE is inviting the leading Mobile Thought Leaders to join in a 1 day and 2 nights workshop in Tokyo, right after ad:tech, Japan. MLOVE fosters the cross-pollination of ideas across international boundaries and creates an inspiring atmosphere to network and brainstorm about the Future of Mobile – as a catalyst for positive Change. “The 2011 MLOVE ConFestival cemented its reputation as a ‘TED for Mobile’ by spoiling attendees with three days of inspirational talks and workshops” Contagious Magazine MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 3. The MLOVE ConFestival has been named a ‘TED for Mobile’ and a meetup of the ‘IT avantgarde’ with an engaging and inspiring event format. The MLOVE ConFestival, focused on innovative mobile opportunities for brands, entertainment and advertising and the impact of mobile as a social catalyst for positive change. MLOVE events bring together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. The event exposes the mobile industry to the best minds outside of mobile to maximize the opportunity of creating life-changing services and applications that can impact us all for the better. MLOVE’s goal is to stimulate new ideas and thinking which you can apply to your life, your business and to inspire others. “a Meetup for the IT Avantgarde” Süddeutsche Zeitung MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 4. !"#$ %#&'$ (#)&$ *+,+&#$ -*$ .-/01#$ ")2$ 6)7)($ >)2$ )12-$ ,"#$ !$&2,$ (),0-($ ,-$ Advisory Board Japan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ei Shimada ,-$-%#&$V84$8-/01#$7"-(#2$#%#($);,$ )2$ -(#U2$ 7)22$ -($ >"),$ 02$ )&?+)/1'$ T. Mizukawa K. Kitamura CEO, Infinita Inc., Japan ,"#$ >-&13U2$ .-2,92-7"02,0;),#3$ &)01$ Director Mobile Arts Lab, CEO, Butterfly Inc., MLOVE Ambassador, Japan (#,>-&O4$ DENTSU, Japan Japan W,$ 8;P-()13U2:$ (-,$ -(1'$ .)'$ '-+$ 7)'$ >0,"$ '-+&$ 7"-(#:$ '-+$ .)'$ )12-$ &#3##.$ ;-+7-(2$ /)2#3$ +7-($ '-+&$ 7+&;")2#$"02,-&'$),$,"#$&#?02,#&4 Paul Berney Maks Giordano Dan Rosen CMO, MMA, UK/USA CEO, juuman´okudo, Germany AKQA, London, UK William Bohn Raphael Mazoyer Kudo Takashi D2Communications, Head of Digital, ASICS Team Lab, Tokyo, JP !"#$%&'"()*+,-./012"3455 Tokyo, Japan (Onitsuka Tiger), Japan )* Themes: How will Mobile change the Future of these industries / aspects of life? Mobile & Automotive/Mobility, Sustainability, Health/FutureMed, Advertising / Media, Music, Games, Augmented Reality, Youth - plus a Start-Up competition MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 5. Agenda Tokyo 2011 Thursday, 10/27 Friday, 10/28 Saturday, 10/29 Open Space Conference Speakers Ad:Tech, Ad:Tech, & Panels Tokyo Tokyo Innovators & Ideas Future Cube Workshops Networking Networking Happy Hour Diner The MLOVE ConFestival is designed to maximize networking opportunities, get inspired, exchange new ideas & share learnings with a practical ideation outcome. MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 6. Invited Participants • Entrepreneurs • Mobile Developers: CEOs, CMOs, CTOs • Designers & Mobile Experience Agencies • Mobile Advertising & Media Specialists • Innovators Former MLOVE Participants: • Brand CMOs & Innovation Managers • Innovation Labs at Mobile Operators Accenture, AdMeld, AKQA, Lufthansa, • Mobile Business Consultants & Evangelists Nokia, Google, Microsoft, • Mobile Product Managers & Practice Leaders GRAMMYs®, Alcatel-Lucent, FreeNet, Telekom, T-Mobile, Vodafone, Smaato, Yoc, Huawei, Otto, Axel Springer, Asics, BASE, Daily Mail, SapientNitro, • Visionaries Burda, TrendOne, HRS, Pixelpark, RTL, iconmobile, Razorfish, Sagem, • Musicians, Artists, Futurists, Editors, Scientists Fjord, G&J, ... 2010: WPP, BMW, • Art Directors & Creatives in interactive design Omnicom, Fishlabs, ... MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 7. Previous Speakers Thomas Goetz Amish Patel Chamillionaire Adele Waugaman Daniel Graf Exec. Editor, WIRED, USA Kinect, Microsoft, USA Grammy Award winning Senior Director, Director, GOOGLE, musician UNITED NATIONS Foundation Mobile App Lab (USA) Beverly W. Jackson T. Mizukawa Russell Buckley Director Marketing, K. Kitamura Martin Lange Director Mobile Arts Lab, CEO, Butterfly Inc., Japan Blogger, MobHappy, UK Head of Mobile Global, GRAMMY’s (L.A., USA) DENTSU, Japan Ex-Evangelist, Google/AdMob OgilvyOne ... and speakers from: NOKIA, Alcatel Lucent, GBH (Agency for Virgin Galactic), Volkswagen, Vodafone, Microsoft, T-Mobile, E-Plus/BASE, BMW, Onitsuka Tiger (Team Lab), GrameenPhone, AdMeld, MediaMind, Smaato, ESOOU, ... MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 8. Sponsor Benefits How will Mobile change your Future? One question and an infinite number of answers Achieve professional feedback from thought leaders in challenging conversations & workshops Advance with a highly motivated target group in a very creative and open environment Gain customer loyalty through top level presentations • Engage the mobile innovation elite • Launch Apps, Products & Services • Intense sponsored workshops • Seed the IT Avantgarde • Ideation, learning & networking • Find Talent, Partners & Co-Founders • Inspiration for your mobile strategy • Improve your business MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 9. Ideation Formats OPEN SPACE FUTURE CUBES 100 people discuss 1 big question, 5 Intense Ideation Workshops: split up in small groups & 20 participants each discuss 1 theme; vote with their feet ... highly interactive take aways Though the backdrop is Mobile, the goal is to stimulate new ideas and thinking which you can apply to your life, your business and to inspire others. MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 10. Premium Sponsoring PLATINUM GOLD Presenter of SILVER MLOVE ART SHOW FUTURE CUBES Partner € 15,000 € 5,000 € 2,000 We are exploring • Future Cube Workshop Presenter • 1 Expo Space opportunities to bring the • Logo present in all Future Cubes • 2 Conference Tickets famous MLOVE visual art • Logo in Online Video projections to Tokyo - with • 1 Expo Space • Press Release Listing • 10 Conference Tickets • Partner Logo Placement the help of PROJEKTIL art • Panel Seat in Conference group. • Co-Press Release • Premium Logo Placement • 1 Expo Space • 15 Conference Tickets • Panel Seat in Conference • Co-Press Release • Premium Logo Placement MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 11. Select Sponsoring VISUAL RECORDER € 15,000 •1 Expo Space • 15 Conference Tickets • Panel Seat in Conference • Co-Press Release • Premium Logo Placement 1 DINNER HAPPY HOUR 1 FUTURE CUBE € 5,000 € 2,000 € 1,000 5 Tickets, 1 Expo Table, 2 Tickets, 1 Expo Table, 1 Ticket, 1 Expo Table, Sponsor Logo Placement Sponsor Logo Placement Partner Logo Placement MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com
  • 12. Sponsor Contact Dr. Robert Daubner Felix Wieduwilt Head of Sales Sales Manager robert@mlove.com felix@mlove.com +49 160 9372 5230 +49 157 78777257 Kei Shimada Harald Neidhardt 4.)%*+/5677 8%9/9$33/1%2$3./:;"&<./=%-*/,-+-*.> CEO, infinita Inc., Tokyo Founder & Curator, MLOVE Ambassador, Japan MLOVE !"##$%&' kei.shimada@infinita.co.jp harald@mlove.com (&#)$*"+$%&' ,-+-*./%0/1%2$3.' Download the MLOVE Report 2011: www.mlove.com/report2011 Please support: