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MLOVE Mobile
Trend Report.
powered by TrendONE
                                              07      2012




 4G HOTSPOT REWARDS       APP MAKES          APP MAKES
  SHARING INTERNET    SUGGESTIONS BASED   MOBILE PAYMENTS
     CONNECTION         ON PERSONALITY      LESS FORMAL
MLOVE Mobile Trend Report Edition July 2012




The interactive functions in the Trend Report




                                                                           1 Interactive tab navigation
                                                                               Use the interactive tabs
                                                                               to click your way directly
                                                                               to the content page.


                                                                           2   Link-up to the Online Trend Database
                                                                               Trendexplorer
                                                                               This is where you can access the micro-trend
                                                                               in our online trend database.

                                                                               Send a Trend
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                                                                               to business partners and colleagues.

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              1                                                                directly to a PowerPoint file.

                                                                               More images
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                                                                               about the micro-trend.


                                                                           3   Deeplink
                                                                               Deeplink takes you directly
                                                  Online Trend Database        to the micro-trend’s website
          2
                                                               Deeplink
                                          3




                                                                                                                                     2
MLOVE Mobile Trend Report Edition July 2012




Intro




  Who are we?
                     Harald Neidhardt                              Nils Müller
                     Founder MLOVE                                 CEO & Founder TrendONE GmbH

                     Harald is passionate about the Future of      He lives in the future –
                     Mobile and its opportunities for brands and   today he is here with us!
                     entrepreneurs.
                     He created the MLOVE ConFestivals as          Nils Mueller is famous for his stirring future
                     inspiring global events that bring together   journeys and for his inspiring journeys to
                     thought leaders and startups in a very        worldwide Innovation-Hotspots & Trends.
                     interactive format.
                     Harald is also Co-Founder and CMO of          He started his career at the IBM´Innovation
                     Smaato Inc.– a pioneering mobile              Center. During his Master programme in
                     advertising company headquartered in San      Berlin, New York and Milan 2002, he
                     Francisco. His international experience       founded TrendONE, a company that is
                     includes leading digital agencies, eg.        specialized in micro-trends and weak
                     Pixelpark in New York.                        signals.

                     Harald is a frequent speaker on mobile        TrendONE is market leader in identifying
                     innovation & mobile advertising and was       key trends in fast moving branches of
                     named a "Top 50 CMO on Twitter" by Social     business. Nils Mueller lives with his wife and
                     Media Marketing Magazine.                     three children in Hamburg Blankenese.
                     He lives in Hamburg and loves to travel.
                                                                                                                    3
MLOVE Mobile Trend Report Edition July 2012




Categories MLOVE Mobile Trend Report




          Best Practice

          Marketing

          Commerce

          Media

          Lifestyle

          Services

          Technology

          Special Topic: Japan




                                                      4
MLOVE Mobile Trend Report Edition July 2012




Best Practice




APP MAKES SUGGESTIONS BASED ON PERSONALITY
                                                            The start-up Woofound offers users of its mobile app suggestions on
%TAB-AKTIV%                                                 freetime activities based on their personalities. After the download,
                                                            they are shown a series of images in which to express their interest by
                                                            pressing either the "Me" or "Not Me" button, and the app gets to know
                                                            them better. Users then receive tips on restaurants and museums,
                                                            together with the locations and prices. They can also plan trips to the
                                                            selected places and invite their friends too. In future, it will be possible
                                                            to get to know other people with similar interests via the app.




                                                            SOURCE:       http://www.woofound.com
trendexplorer send a trend   PPT export   video             INITIATOR: Woofound Inc., USA                                             5
MLOVE Mobile Trend Report Edition July 2012




Best Practice




FACEBOOK INTERFACE SHOWS TOP POSTS
                                                            The Berlin-based app developer Loui App has developed a new mobile
%TAB-AKTIV%                                                 interface for Facebook that allows users to search through friendlists
                                                            and content on the site based on criteria such as relationship status and
                                                            likes. The app provides over 100 questions to find out what is
                                                            important to the users. Other criteria include the user's own photos
                                                            with the most likes and the most popular status updates amongst their
                                                            group of friends. The grid-like design sorts all the answers into lists,
                                                            which can then be shared on the timeline.




                                                            SOURCE:       http://gogogabi.com
trendexplorer send a trend   PPT export   more pictures     INITIATOR: loui Apps UG, Germany                                       6
MLOVE Mobile Trend Report Edition July 2012




Best Practice




APP MAKES MOBILE PAYMENTS LESS FORMAL
                                                            Square's Android and iPhone app "Pay with Square" for mobile
%TAB-AKTIV%                                                 payments in stores promotes personal conversations while shopping. It
                                                            enables payments to be made in user-authorized stores by entering
                                                            first names and a photo, which can then be verified at the checkout so
                                                            that the payment process is more pleasant for both parties and less
                                                            formal. At the same time, the app allows users to discover new stores
                                                            and cafés that also support this service.




                                                            SOURCE:      https://squareup.com
trendexplorer send a trend   PPT export   video             INITIATOR: Square Inc., USA                                         7
MLOVE Mobile Trend Report Edition July 2012




Best Practice




4G HOTSPOT REWARDS SHARING INTERNET CONNECTION
                                                            The start-up Karma has launched a device onto the market that sets up
%TAB-AKTIV%                                                 a hotspot with a 4G internet connection and rewards owners for
                                                            sharing access to it. On sale at $69, the device fits into the user's pocket
                                                            and creates a freely available WiFi network wherever the user is
                                                            located. When a new user joins, they are taken to a personalized page
                                                            about the owner of the hotspot and they get 100MB of free browsing.
                                                            In this event, the owner gets 100MB of free data credited to his
                                                            account. On average, users pay $14 for each gigabyte of data they
                                                            consume.




                                                            SOURCE:       http://www.yourkarma.com
trendexplorer send a trend   PPT export                     INITIATOR: Karma, USA                                                     8
MLOVE Mobile Trend Report Edition July 2012




Best Practice




APP FOR PROGRAMMING YOUR OWN SMARTPHONE
                                                                      The Android app "on{X}" from Microsoft lets users program their own
%TAB-AKTIV%                                                           smartphones for automating various functions. The website makes
                                                                      several templates available that users can adapt to their own needs
                                                                      easily and without any specialised skills. Programmers can use the
                                                                      codes to create their own templates. The functions include opening up
                                                                      the music app when the user is out taking a walk or sending a text
                                                                      message when leaving work.




                                                                      SOURCE:      https://www.onx.ms
trendexplorer send a trend   PPT export   video       more pictures   INITIATOR: Microsoft Corp., USA                                    9
Order Form




  MLOVE Mobile Trend Report                                     The rights of use are granted to the company’s internal employees.
  offers you 40 pages featuring:                                The contents can be used exclusively within the company or for
                                                                customer projects. MLOVE Mobile Trend Report must not be
                                                                systematically forwarded externally. All prices are exclusive of the
  35 Micro-Trends – mobile sector and cross-industry            legally applicable VAT.
  Insights – market research data by Xyologic




  You can order the MLOVE Mobile Trend Report
  as a single issue (350 Euro) here:




                       http://go.trendone.com/B3NNW


  For an annual subscription (12 issues, 3.500 Euro per year)
  please contact Peter von Aspern, v.aspern@trendone.com                 For questions please contact trendreport@mlove.com
Events




                                  MLOVE ConFestival 2012
           MLOVE ConFestival Europe                                                       MLOVE ConFestival Japan
               Berlin, Germany                                                                  Fall 2012
              June 27 - 29, 2012
                                                  mloveconfestival.com
                                               DISCLAIMER 2012 COPYRIGHT ALL RIGHTS RESERVED.
THE DOCUMENTED TRENDS IN THIS PRESENTATION AND TRENDS THESES ARE INTELLECTUAL PROPERTY OF TRENDONE GMBH AND ARE SUBJECT TO THE APPLICABLE
          COPYRIGHT LAWS. THE PICTURES ARE USED ONLY FOR RESEARCH AND ILLUSTRATION PURPOSES. THEY ARE NOT FREE FOR PUBLICATION.
                                       © 2012 MLOVE ConFestival UG ® MLOVE is a registered trademark used under license.
“The MLOVE ConFestival cemented
its reputation as a ‘TED for Mobile’ by
 spoiling attendees with three days of
  inspirational talks and workshops”
                                                  ∞

                                  Contagious Magazine



                     Passion. Inspiration. Future of Mobile.

                 The MLOVE ConFestival focuses on innovative mobile opportunities
for brands, start-ups and agencies – and the impact of mobile as a social catalyst for positive change.
      CEOs, innovators and entrepreneurs share, learn and cross-pollinate ideas with scientists,
                              artists and international thought leaders.

                                             mlove.com

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2012-07 MLOVE Mobile Trend Report Preview

  • 1. MLOVE Mobile Trend Report. powered by TrendONE 07 2012 4G HOTSPOT REWARDS APP MAKES APP MAKES SHARING INTERNET SUGGESTIONS BASED MOBILE PAYMENTS CONNECTION ON PERSONALITY LESS FORMAL
  • 2. MLOVE Mobile Trend Report Edition July 2012 The interactive functions in the Trend Report 1 Interactive tab navigation Use the interactive tabs to click your way directly to the content page. 2 Link-up to the Online Trend Database Trendexplorer This is where you can access the micro-trend in our online trend database. Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Interactive Tabs Export the micro-trend 1 directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend. 3 Deeplink Deeplink takes you directly Online Trend Database to the micro-trend’s website 2 Deeplink 3 2
  • 3. MLOVE Mobile Trend Report Edition July 2012 Intro Who are we? Harald Neidhardt Nils Müller Founder MLOVE CEO & Founder TrendONE GmbH Harald is passionate about the Future of He lives in the future – Mobile and its opportunities for brands and today he is here with us! entrepreneurs. He created the MLOVE ConFestivals as Nils Mueller is famous for his stirring future inspiring global events that bring together journeys and for his inspiring journeys to thought leaders and startups in a very worldwide Innovation-Hotspots & Trends. interactive format. Harald is also Co-Founder and CMO of He started his career at the IBM´Innovation Smaato Inc.– a pioneering mobile Center. During his Master programme in advertising company headquartered in San Berlin, New York and Milan 2002, he Francisco. His international experience founded TrendONE, a company that is includes leading digital agencies, eg. specialized in micro-trends and weak Pixelpark in New York. signals. Harald is a frequent speaker on mobile TrendONE is market leader in identifying innovation & mobile advertising and was key trends in fast moving branches of named a "Top 50 CMO on Twitter" by Social business. Nils Mueller lives with his wife and Media Marketing Magazine. three children in Hamburg Blankenese. He lives in Hamburg and loves to travel. 3
  • 4. MLOVE Mobile Trend Report Edition July 2012 Categories MLOVE Mobile Trend Report Best Practice Marketing Commerce Media Lifestyle Services Technology Special Topic: Japan 4
  • 5. MLOVE Mobile Trend Report Edition July 2012 Best Practice APP MAKES SUGGESTIONS BASED ON PERSONALITY The start-up Woofound offers users of its mobile app suggestions on %TAB-AKTIV% freetime activities based on their personalities. After the download, they are shown a series of images in which to express their interest by pressing either the "Me" or "Not Me" button, and the app gets to know them better. Users then receive tips on restaurants and museums, together with the locations and prices. They can also plan trips to the selected places and invite their friends too. In future, it will be possible to get to know other people with similar interests via the app. SOURCE: http://www.woofound.com trendexplorer send a trend PPT export video INITIATOR: Woofound Inc., USA 5
  • 6. MLOVE Mobile Trend Report Edition July 2012 Best Practice FACEBOOK INTERFACE SHOWS TOP POSTS The Berlin-based app developer Loui App has developed a new mobile %TAB-AKTIV% interface for Facebook that allows users to search through friendlists and content on the site based on criteria such as relationship status and likes. The app provides over 100 questions to find out what is important to the users. Other criteria include the user's own photos with the most likes and the most popular status updates amongst their group of friends. The grid-like design sorts all the answers into lists, which can then be shared on the timeline. SOURCE: http://gogogabi.com trendexplorer send a trend PPT export more pictures INITIATOR: loui Apps UG, Germany 6
  • 7. MLOVE Mobile Trend Report Edition July 2012 Best Practice APP MAKES MOBILE PAYMENTS LESS FORMAL Square's Android and iPhone app "Pay with Square" for mobile %TAB-AKTIV% payments in stores promotes personal conversations while shopping. It enables payments to be made in user-authorized stores by entering first names and a photo, which can then be verified at the checkout so that the payment process is more pleasant for both parties and less formal. At the same time, the app allows users to discover new stores and cafés that also support this service. SOURCE: https://squareup.com trendexplorer send a trend PPT export video INITIATOR: Square Inc., USA 7
  • 8. MLOVE Mobile Trend Report Edition July 2012 Best Practice 4G HOTSPOT REWARDS SHARING INTERNET CONNECTION The start-up Karma has launched a device onto the market that sets up %TAB-AKTIV% a hotspot with a 4G internet connection and rewards owners for sharing access to it. On sale at $69, the device fits into the user's pocket and creates a freely available WiFi network wherever the user is located. When a new user joins, they are taken to a personalized page about the owner of the hotspot and they get 100MB of free browsing. In this event, the owner gets 100MB of free data credited to his account. On average, users pay $14 for each gigabyte of data they consume. SOURCE: http://www.yourkarma.com trendexplorer send a trend PPT export INITIATOR: Karma, USA 8
  • 9. MLOVE Mobile Trend Report Edition July 2012 Best Practice APP FOR PROGRAMMING YOUR OWN SMARTPHONE The Android app "on{X}" from Microsoft lets users program their own %TAB-AKTIV% smartphones for automating various functions. The website makes several templates available that users can adapt to their own needs easily and without any specialised skills. Programmers can use the codes to create their own templates. The functions include opening up the music app when the user is out taking a walk or sending a text message when leaving work. SOURCE: https://www.onx.ms trendexplorer send a trend PPT export video more pictures INITIATOR: Microsoft Corp., USA 9
  • 10. Order Form MLOVE Mobile Trend Report The rights of use are granted to the company’s internal employees. offers you 40 pages featuring: The contents can be used exclusively within the company or for customer projects. MLOVE Mobile Trend Report must not be systematically forwarded externally. All prices are exclusive of the 35 Micro-Trends – mobile sector and cross-industry legally applicable VAT. Insights – market research data by Xyologic You can order the MLOVE Mobile Trend Report as a single issue (350 Euro) here: http://go.trendone.com/B3NNW For an annual subscription (12 issues, 3.500 Euro per year) please contact Peter von Aspern, v.aspern@trendone.com For questions please contact trendreport@mlove.com
  • 11. Events MLOVE ConFestival 2012 MLOVE ConFestival Europe MLOVE ConFestival Japan Berlin, Germany Fall 2012 June 27 - 29, 2012 mloveconfestival.com DISCLAIMER 2012 COPYRIGHT ALL RIGHTS RESERVED. THE DOCUMENTED TRENDS IN THIS PRESENTATION AND TRENDS THESES ARE INTELLECTUAL PROPERTY OF TRENDONE GMBH AND ARE SUBJECT TO THE APPLICABLE COPYRIGHT LAWS. THE PICTURES ARE USED ONLY FOR RESEARCH AND ILLUSTRATION PURPOSES. THEY ARE NOT FREE FOR PUBLICATION. © 2012 MLOVE ConFestival UG ® MLOVE is a registered trademark used under license.
  • 12. “The MLOVE ConFestival cemented its reputation as a ‘TED for Mobile’ by spoiling attendees with three days of inspirational talks and workshops” ∞ Contagious Magazine Passion. Inspiration. Future of Mobile. The MLOVE ConFestival focuses on innovative mobile opportunities for brands, start-ups and agencies – and the impact of mobile as a social catalyst for positive change. CEOs, innovators and entrepreneurs share, learn and cross-pollinate ideas with scientists, artists and international thought leaders. mlove.com