How to Successfully Grow Your Business With Social Media

How to Successfully Grow Your
Business With Social Media

How Social Media Merges with SEO
© Web Strategy Plus 2013. All rights reserved.
People no longer blindly trust
everything they see or hear -
they want “social proof”
Using quality keywords in
your blog content will attract
your target audience through
search
Building a rich, vibrant
networks of friends, fans and
followers is now the key to
success

Google Thinks Differently Now
Social signals now aid in
the ranking of web pages
More likes count as a
“vote” for web page quality
What’s Important Today
Quality Content
Social Engagement
Customer Reviews
Blogs that Answer FAQ’s
Social Proof

• Long-term Marketing Strategy
• Powerful Word of Mouth
• Qualified Traffic to your Website
• Build Relationships
• Build Community
• Retain and Attract Followers
• Sell more Services and Products
• Build Credibility and Trust
• Demonstrate Thought Leadership
• Drive Offline Sales
• Inspire Brand Advocates
SMO is Relationship Marketing

The Big Players - Facebook
© Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com
#1 most visited site in the world
If Facebook were a country it would
be the 3rd
largest in the world
1.19 billion monthly active users,
growing at a rate of 5-6 million users
per week
58% women and 42% men
More than 5 billion minutes are spent
on Facebook each day
3.2 billion Likes and Comments daily
50 million businesses have Facebook
fan pages

The Big Players - Google Plus
© Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com
70% of brands have a Google Plus
page
300 million monthly active users
38.37% of Google+ visits are by
those in the 25-34 age bracket
71% men and 29% women
Websites using the +1 button
generate 3.5X the Google+ visits than
sites with it

The Big Players - YouTube
• #2 Search Engine in the World
• 6 billion hours of videos watched per
month
• 300,000,000 visits per day
• 100 million likes, shares, or comments
every week
• 100 hours of video is uploaded to
YouTube per minute

The Big Players - LinkedIn
• 161 million members in over 200
countries and territories
• 2 new members per second
• 5.3 billion professionally-oriented
searches on the platform in 2012
• More than 2 million LinkedIn
Company Pages
Average member:
• college educated
• 43 years old
• making $107,000

10 Million US Monthly visitors
More than 80% of users are women
29% are between the ages of 39-44
Topics of interest – fashion/style,
interior design, hobbies, and cute
collectibles/animals
80% of pins on Pinterest are repins
The Big Players - Pinterest
Is your target audience on Pinterest?

Blog should be part of your
website
Drive traffic with original
content
Content is critical even more
now with Google+
WordPress is one of the best
blogging platforms
Do You Have a Social Media Hub?
Do you have a Blog? Does it live on your website?

Mobile Friendly Site is Critical
Do you have a Mobile Friendly website?
Mobile Devices have become
bigger than PC sales
86% of adults own a Mobile
phone
53% use it to access the Internet
57% of users will not recommend
a business with a poorly designed
mobile site
Mobile Internet is becoming the
Internet

Mobile – A Love Story
Consumers have fallen in love with their Smartphones!
Always On
Pocket Computer
Social Networking
Shopping
Navigation
Camera/Video
Texting
And….making phone calls
Do you go back home if you forgot your phone?

Fresh Content, you must be
writing and posting new blogs for
SEO
Social Content, you must be
providing interesting content
others will enjoy and share
Easy to share, do you provide
your visitors easy ways to share,
like, download and/or retweet your
content?
Is your site “Social Media Friendly”?
Is your content easily shareable?

Google Analytics
Unique Daily Visitors
Length on site
Clicks from where
Entry pages
Exit pages
Alexa.com
Google Analytics
Website Search Engine Audit
How do you measure your website traffic?

You have 3 seconds
to grab your prospects
attention!
Free Webinar
Free White Paper
Free Download
Free Trial
Free Consultation
What is Your “Call To Action”?
What is your strongest offer?

What happens when you
Google your name?
Do you like what you see?
Your name is also your
brand, you need to control
this message
Recruiters and customers
are searching for you – what
are they finding?
Fact: If you don’t brand
yourself...Google will
How is your Personal Brand?

Make the first impression
they get about you when
searching the best
Fresh content will rank
higher in the search engines
People like to connect with
“people” not logos – be a
person who is transparent,
likeable and human
Put your best face forward

Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Strategy Plus
http://www.WebStrategyPlus.com
Phone: 513-399-6870
michelle@webstrategyplus.com

How to Successfully Grow Your Business With Social Media

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