This document provides tips on how to successfully build a social media presence. It discusses debunking myths about social media for financial advisors, focusing on quality content, social engagement, customer reviews and social proof. It emphasizes building rich social networks through blogs, social media optimization for long-term relationship marketing, driving traffic from social media to a website, and creating a strategic social media content calendar and posting strategy.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Childhood Obesity Awareness Month: September 2013froghollowfarm
Frog Hollow Farm understands the importance for a healthier next generation of American citizens. In keeping with that end in mind, Frog Hollow Farm is looking to partner with a non-profit organization doing significant work in the field of Child Obesity Awareness and Elimination in Sept. 2013.
The world of IT product and solution has been changed very rapidly and we will see more innovation in near future. As the technology change business community switch their business model and adept to successes and being competed in Rapid business market. RSW Technology is Web based IT software and solution provider from India. We innovate solution for different market leaders.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
Day 2: 3-day Online and Digital Marketing conference organized by Dr. Hossam Darwish of the World-Wide Union for Digital Marketing and Consulting, Cairo.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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1. How to Successfully Build a Social
Media Presence
Presented by: Michelle Hummel
2. 7 Top Social Media Myths for Financial Advisors Debunked
Thanks for joining me today!
Michelle Hummel
CEO of Web Strategy Plus offering
Web Design, Social Media, Mobile
Apps, SEO, Content, PPC + More!
Founder of Web Media University &
Columbus Social Media Enthusiasts
3. Google Thinks Differently Now
7 Top Social Media Myths for Financial Advisors Debunked
• Social signals now aid in the
ranking of web pages
• More likes count as a “vote” for
web page quality
What’s Important Today
• Quality Content
• Social Engagement
• Customer Reviews
• Blogs that Answer FAQ’s
• Social Proof
4. How Social Media Merges with SEO
7 Top Social Media Myths for Financial Advisors Debunked
• People no longer blindly trust
everything they see or hear -
they want “social proof”
• Using quality keywords in
your blog content will attract
your target audience through
search
• Building a rich, vibrant
networks of friends, fans and
followers is now the key to
success
5. SMO (Social Media Optimization) AKA Relationship Marketing
7 Top Social Media Myths for Financial Advisors Debunked
• Long-term Marketing Strategy
• Powerful Word of Mouth
• Qualified Traffic to your Website
• Build Relationships
• Build Community
• Retain and Attract Followers
• Sell more Services and
Products
• Build Credibility and Trust
• Demonstrate Thought
Leadership
• Drive Offline Sales
• Inspire Brand Advocates
6. 7 Top Social Media Myths for Financial Advisors Debunked
Questions to Ask Yourself
• Do you have a social media hub?
• Do you drive traffic back to your website
with original blog content?
• Content is critical even more now with
Google Plus
• Do you share informative articles with them?
• Do you give them a reason to stay, tell others
and come back frequently?
Social media has great
potential to create a sense
of community around your
personal brand.
7. 7 Top Social Media Myths for Financial Advisors Debunked
Mobile Friendly Website is Critical
Mobile Devices have become bigger than PC
sales
86% of adults own a Mobile phone
53% use it to access the Internet
57% of users will not recommend a business
with a poorly designed mobile site
Mobile Internet is becoming
the Internet
8. 7 Top Social Media Myths for Financial Advisors Debunked
Mobile – A Love Story
Consumers have fallen in love with their
Smartphones!
Always On
Pocket Computer
Social Networking
Shopping
Navigation
Camera/Video
Texting
And….making phone calls
9. 7 Top Social Media Myths for Financial Advisors Debunked
Is your Website “Social Media Friendly”?
• Fresh Content, you must be writing and posting
new blogs for SEO
• Social Content, you must be providing interesting
content others will enjoy and share
• Easy to share, do you provide your visitors easy
ways to share, like, download and/or retweet
your content?
Is your content easily shareable?
10. 7 Top Social Media Myths for Financial Advisors Debunked
What is Your “Call to Action”?
You have 3 seconds to grab your
prospects attention!
• Free Webinar
• Free White Paper
• Free Download
• Free Trial
• Free Consultation
What is your strongest
offer to collect their
email address?
11. Website Search Engine Audit
7 Top Social Media Myths for Financial Advisors Debunked
• Google Analytics
• Unique Daily Visitors
• Length on site
• Clicks from where
• Entry pages
• Exit pages
• Alexa.com
• Google Analytics
How do you measure your website traffic?
12. How is your Personal Brand?
7 Top Social Media Myths for Financial Advisors Debunked
• What happens when you Google your
name?
• Do you like what you see?
• Your NAME is your brand, you need to
control this message
• Potential customers and clients are
searching for you – what are they finding?
• Delete duplicate accounts to prevent
confusion
Create Google Alerts to
monitor your brand
13. Put Your Best Face Forward
7 Top Social Media Myths for Financial Advisors Debunked
• Make the first impression they get
about you when searching the best
• Fresh blog content will help you rank
higher in search engines for the
content you want to be seen as an
expert for
People like to connect
with “people” not logos –
be a person who is
transparent, likeable and
human
14. 7 Top Social Media Myths for Financial Advisors Debunked
How To Grow Your Business With Social Media
15. • What is your most emotionally engaging
story?
• When did you go above and beyond for a
client?
• What is your best testimonial?
• Do you have a story to share on how you
came to be successful? Trials and
tribulations?
• People like to connect with real stories
they can relate to.
People remember stories.
7 Top Social Media Myths for Financial Advisors Debunked
What is your Unique Brand Story?
16. 7 Top Social Media Myths for Financial Advisors Debunked
Content is King
• “What makes my business so interesting
that people will want to talk about it and
share it with their friends?”
Fact: You can’t succeed in
social media if you don’t
have something interesting
to say
17. What makes you different?
• What keywords would you like to
define your personal brand?
• Define the unique skills you bring
to the table
• What makes your approach
different?
Be sure to use these
keywords frequently in
your Content Strategy
7 Top Social Media Myths for Financial Advisors Debunked
18. 7 Top Social Media Myths for Financial Advisors Debunked
Find Your Audience
Decide what social networks to engage with
Facebook – B2C
LinkedIn – B2B
Pinterest – B2B & B2C
Twitter – B2B & B2C
YouTube – B2B & B2C
Google Plus – B2B & B2C
Instagram – B2B & B2C
Niche Communities – Google Forums
19. • Over 62% of business owners report
having gained new clients from
LinkedIn
• After a phone call or meeting with a
new client or prospect find them on
LinkedIn and connect – let them know
you are going to send a request;
Collect business cards at
networking events and
connect on LinkedIn right
away
7 Top Social Media Myths for Financial Advisors Debunked
Connect with Prospects and Clients, Especially on LinkedIn
20. 7 Top Social Media Myths for Financial Advisors Debunked
Define Your Goals
Increase blog subscribers
More likes, fans and followers
Improve search engine rankings
Increase blog post comments
Reach a new audience
Increase referrals
Turn fans into brand advocates
Increase website traffic
Increase sales
Increase reviews
21. 7 Top Social Media Myths for Financial Advisors Debunked
Social Engagement
You want people to share things
You want people be brand advocates
You want people to visit frequently
You want people to refer friends
You want people to buy services
“Engaged customers and prospects
are far more likely to do some or
all of the above.”
22. 7 Top Social Media Myths for Financial Advisors Debunked
Create an Editorial Social Media Content Calendar
Develop a blog content writing schedule
Create Daily, Monthly or Weekly Posting Themes
Plan Ahead to Promote Events
Decide what days and at what time you will post
Plug into excel to track easily
Don’t forget to include Holidays and post about
current events
23. 7 Top Social Media Myths for Financial Advisors Debunked
Create a Social Media Posting Strategy
SEO Blogs – 4-8 blogs per month
SEO Press Releases – 2-4 per month
Facebook – 1 post per day
Twitter – 3-5 Tweets per day
Google Plus - 1 post per day
Pinterest – 2–4 pins per day
Instagram – 1 post per day
LinkedIn Personal Profile – 1 post per day
LinkedIn Groups – 1 post per week
LinkedIn Company Page – 1 post per day
YouTube – 1-2 videos per month
24. 7 Top Social Media Myths for Financial Advisors Debunked
Post Frequently, Listen, Communicate and Respond
• Post to all your social media networks
frequently – it takes 7 times for a potential
client to see your content repeatedly to make a
sale!
• Respond quickly to all comments
• Engage by asking questions, and posing topics
for discussion
• Monitor all your social media accounts
• Provide content that is seasonal and timely
with current news
• Customers want to know that they are helping
to shape the products you provide – give them
a unique voice through your social media
profiles
• Customers want to know that you’re thinking
about them
25. 7 Top Social Media Myths for Financial Advisors Debunked
How to Create a Successful Social Media Strategy
26. 7 Top Social Media Myths for Financial Advisors Debunked
Invest in a Social Media Management Dashboard
Schedule your content to post to Facebook, Twitter,
LinkedIn, Google Plus, Pinterest
Create Twitter Welcome message
Setup Twitter Auto Tweets, Retweets, Follows and
Unfollows
Create an Email Autoresponder program
Create SMS text marketing program
Monitor your brand across the web
Reply to all your social media networks from one
dashboard
SendSocialMedia.com offers a FREE 14 day trial!
27. 7 Top Social Media Myths for Financial Advisors Debunked
Get Hands-On Training, Social Media Certification Program
In depth training for Facebook, Twitter, LinkedIn,
Google Plus and Pinterest
Access to live monthly training sessions
Social Media Case Studies Library
Social Media Tools, Software and Applications
Directory
Social Media Recommended Books
VIP Members Forum
Self-study training
Instructor led hands-on training with Social Media
Certification
WebMediaUniversity.com offers a FREE 7 day trial!
28. 7 Top Social Media Myths for Financial Advisors Debunked
Partner with a Social Media Marketing Agency
Mobile friendly, search engine optimized website
Social Media design and optimization for all profiles
4-8 blogs and/or press releases
Marketing strategy for Facebook, Twitter, LinkedIn,
Google Plus, YouTube, Pinterest and Instagram Email
and/or SMS marketing strategy and management
Monitoring and engagement across all your social
media profiles
Mobile app creation
Video development
Lead generation – drive qualified leads to your website
WebStrategyPlus.com offers a FREE $250 Social Media Consultation!