SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
IBM ´s journey towards becoming a 2.0 Enterprise, Examples and results of social media at IBM. Introduction to Lotus Connections 2.5 and some customer examples
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
IBM ´s journey towards becoming a 2.0 Enterprise, Examples and results of social media at IBM. Introduction to Lotus Connections 2.5 and some customer examples
Where do we go from here? Linking community organizing, people living with HI...Alex McClelland
Over the last 22 years Anne Marie has worked on issues related to people in prison in Canada. Her work has been driven from a harm reduction and anti-oppression framework and has had a strong focus on women, street involved people and people living with HIV & HCV. Anne Marie has been working for PASAN (Prisoners’ HIV/AIDS Support Action Network), http://www.pasan.org/, for 19 years and has been their Executive Director for over 11 years.
Anne Marie has presented to the Canadian Human Rights Commission on Women in Prison, at workshops and forums on Criminalization of HIV Non-Discloser and on CBC Radio on Harm Reduction and HIV/AIDS. Anne Marie has a Masters Degree in Social Work and has also written many articles and opinion pieces on HIV/AIDS and prisons. She is the co-author of the study "Unlocking Our Futures: A National Study on Women, prisons, HIV and Hepatitis C (2003) and has worked on preserving the human rights of people in prison for many years. Anne Marie has serviced on the Board of Directors for HALCO (HIV/AIDS Legal Clinic of Ontario) and of APAA (Africans in Partnership Against AIDS).
More here: http://aidsorganizing.ca/
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) third presentation from her DCU LINK Techspectations seminar at Dublin City University, supported by DCU Business School. This presentation discusses inbound marketing and provides helpful tips on increasing digital marketing impact on a budget.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
How to Reach More Customers with a Virtual WorkforceExecuvite
Execuvite CEO, Dave Osh, is speaking at Growth Hacking Asia monthly meeting. He is sharing 20 marketing strategies and 20 pitfalls to avoid when engaging freelancers for these strategies.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
Similar to 2012 03 OMI Denver inbound marketing- seo is more than seo (20)
2020 06 MIT Enterprise Forum - Assets & Attributes of Successful Companies & ...Gillian Muessig
A look at the assets and attributes of the most successful companies and ceos in the technology sector. Remember: correlation is NOT causation, but the data is informative.
2020 06 Davis Wright Tremains Project W: The Capitalization StackGillian Muessig
Conventional venture capital – trading growth capital for shares in your company – is the most expensive capital you will ever take. And the least likely to return an ROI to investors. Since conventional VC serves only a tiny sliver of companies well, what can we do to fund emerging companies in better ways?
2018-01 Socap365: The Case for Gender Lens InvestingGillian Muessig
This deck presents some data points to consider when beginning a discussion on the meaning, financial potential, and impact of gender lens investing. The trend toward gender equity has reached the inflection point. Invest in companies that will ride this trend on a variety of levels to financial success. What we do with that ROI is as important as earning it.
Who Gets Funded: Gillian Muessig of Outlines Venture Group details the Assets and Attributes of Successful Startups and CEO/Founders that VCs should look for.
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013Gillian Muessig
The connection of humans to the Internet is NOT a QWERTY keyboard designed to slow you down and a pretty picture to tell you what just happened.
How will we market inside web integrated products, stores, and daily experiential web interactions? Marketing Festival Brno Keynote by @SEOmom
Miva Merchant Conference 2013 e-Commerce Community MarketingGillian Muessig
Leveraging brand communities to increase sales in eCommerce. Understand the metrics of marketing to brand communities, as well as tactics for development and management.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
31. Multi-sized Screen Design
What is the relative value of each?
• Image
• Reservation widget
• Brand logos
• Log in
• Language selector
• Top direct link to customer service
• Top Navigation
• Special offer images
• Direct links to offers, modifying
reservations, redeem points
• Additional bottom navigation
• Privacy policy, T&C, Security, Site Map
66. Email is Social’s
“Secret Weapon”
http://www.avc.com/a_vc/2011/05/social-medias-secret-weapon-email.html
67. Fred Wilson learns why Facebook
does so well on monthly
actives/total registered users…
“When I get an email
from Facebook that
a friend has tagged
me in a photo, I click
on it and go check it
out every time."
http://www.avc.com/a_vc/2011/05/social-medias-secret-weapon-email.html
68. If you want to drive
retention and repeat usage,
there isn't
a better way to do it than
email.
69. And Email Marketing is
Insanely
Profitable/Powerful
http://www.conversion-rate-experts.com/seomoz-case-study/
82. Who is your audience?
R
http://xrrr-slog.blogspot.com/2007/10/corporate-demographics-2007.html
83. Where on the web are they?
R
http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653
84. What content works there?
R
http://blog.echen.me/2011/03/14/hacker-news-analysis/
86. How will you get visitors into your funnel?
Branding/Awareness Free Trial Retargeting
Email Social OAuth
Mailing Address Phone Number
R
Multiple paths can work, so long as you segment them when tracking CR + CLTV
87. How will you measure & improve?
Step #1: Discover
Find inbound marketing paths that look promising and make a list.
Step #2:Test
Invest a few days/hours building authentic value in that niche/sector.
R
Step #3: Measure
Use your web analytics to track primary + second-order impact
Step #4: Repeat
Throw out low ROI projects; repeat high ROI ones.
http://www.seomoz.org/blog/tracking-the-roi-of-social-media
89. #1: Create Sharing Incentives
R to link to!
http://www.paulgraham.com/good.html
90. #1: Create Sharing Incentives
R
Urbanspoon’s “Spoonback” program allowed them to compete w/ Yelp and build awareness to foodies, direct traffic from relevant
sites and great SEO. Founders credited the concept as being the most important part of the company’s success.
92. #2: Mine the Social Web for
Engagement Opportunities
Twitter, LinkedIn, Q+A Sites, Google+, Blog Posts and Facebook can all work
93. #2: See where you can engage
Twitter, LinkedIn, Q+A Sites, Google+, Blog Posts and Facebook can all work
94. #3: Create & Spread
Embeddable Content
http://www.simplyhired.com/a/jobtrends/home is a great example
95. #4: Make Your Data Interesting;
Share It
Probably the best case study around: http://blog.okcupid.com/index.php/your-looks-and-online-dating/
96. #5: Mine Your Twitter Followers,
Emails, etc.
Via Wil Reynolds of SEER Interactive: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/; tool
is here: http://simplymeasured.com/freebies/twitter-follower-analytics
97. #6: Use Social to Connect
w/Journalists + Bloggers
An amazing research tool: http://followerwonk.com
98. #7: Build Features that Require
and/or Reward Sharing
http://www.quora.com/How-effective-is-Dropboxs-referral-program-at-bringing-in-*paying*-users-i-e-how-many-subscribers-do-they-have
99. #8: Give Your Community a Platform
Moz has a Q+A forum, a blog and a user-generated content platform, along w/ robust user profiles and a
points/gamification system. Content contributed by non-employees is ~35% of our overall traffic
100. #9: Rel=Author & Video XML Sitemaps
http://www.blindfiveyearold.com/how-to-implement-rel-author - good how-to
101. #9: Rel=Author & Video XML Sitemaps
We use http://wistia.com to post videos that automatically send video XML Sitemaps to Google
102. #10: Create a Monthly Top X Influencers in Your Industry
http://www.seattle20.com/startup-index.aspx updates monthly, but doesn’t use badges (which I highly recommend)
103. Every One of These Marketing Tactics
News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING!
R Local Portals
Forums (AKA all the “free” traffic sources)
Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
Helps Every Other One
Social Media spending is already representing more than 25% of interactive marketing spend, more than email. And mobile spend is more than social media and email marketing combined!
Now we need to design for multiple sized devices used at different times, for the same or different purposes, in different places and situations. Designing for multiple devices, which include everything from cell phones to tablets to wall sized web-enabled TVs is challenging.
You’ll need to look at all the assets on a page and determine the relative value of each and their
You’ll need to look at all the assets on a page and determine the relative value of each and their
A closer look at the top elements…
And a closer look at the bottom elements…
You’ll need to look at all the assets on a page and determine the relative value of each and their
You’ll need to look at all the assets on a page and determine the relative value of each and their
Remember pivoting monitor? They’re baaaaaaack. Consider how your site will display in portrait and landscape screens. Leverage the ability to hone in simply by turning the device. Design for finger, not mice.
Design for fingers, not mice. Photo credit: http://arthritisreviews.com/
Design for fingers, not mice.
Fred Wilson, a well known and respected VC from Union Square Ventures asked what he described as one of the best product entrepreneurs why facebook does so well on the monthly actives and total registered users metrics. Image credit: http://www.google.com/imgres?hl=en&gbv=2&tbm=isch&tbnid=CvR4eVAUje-udM:&imgrefurl=http://www.forbes.com/sites/nicoleperlroth/2011/06/23/facebook-valuation-inches-up/&docid=CRyUQi6DscADHM&imgurl=http://blogs-images.forbes.com/nicoleperlroth/files/2011/06/facebook-love.png&w=311&h=311&ei=reZxT5-yPMXlqgGSsqCVDA&zoom=1&iact=rc&dur=347&sig=103195842722407947764&page=2&tbnh=146&tbnw=146&start=15&ndsp=20&ved=1t:429,r:14,s:15&tx=55&ty=91&biw=1124&bih=717
But today, if you want to drive retention and repeat usage, there isn't a better way to do it than email. http://www.avc.com/a_vc/2011/05/social-medias-secret-weapon-email.html
Multiple paths can work, so long as you segment them when tracking Conversion Rates and Customer Life Time Value
To increase your mindshare be active in more places around the web. Twitter, LinkedIn, Q+A Sites, Google+, Blog Posts and Facebook can all work
To increase your mindshare be active in more places around the web.