The document provides an overview of search engine optimization (SEO) fundamentals. It discusses the growth of Google queries, importance of search engine traffic, how WordPress makes sites SEO-friendly, keyword research techniques, link building strategies, and how social media can help with SEO directly and indirectly. The target audience is people looking to improve their search engine rankings and traffic.
The document discusses authority building (gaining endorsements and mentions from influential sources) versus link building and their impact on search engine rankings. It provides a case study of how gaining shares and mentions from influencers significantly increased traffic to a website. The document also discusses various factors related to authoritative links that can impact rankings, such as quantity, quality, diversity, and relevance of links; and examines the correlations between these factors and search performance.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
How you can use social media to impact the worldSean Si
EdgeRank refers to Facebook's system for determining the visibility of posts and content. It considers the strength of the relationship between users, assigns more value to more involved actions like comments than likes, and considers the age of connections and content with older ones being less valuable. The system aims to increase or decrease the value of certain actions to improve the Facebook experience.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
This document discusses strategies for on-site search engine optimization (SEO), focusing on both technical and content-related factors. It emphasizes the importance of building a strong foundation by optimizing all elements of a website, including keywords, descriptions, titles, filenames, and alt text for images. Small optimizations across many pages can have significant long-term impact by improving rankings and traffic. Both technical elements like links and code, as well as high-quality, optimized content are important for SEO success.
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses the growth of Google queries, importance of search engine traffic, how WordPress makes sites SEO-friendly, keyword research techniques, link building strategies, and how social media can help with SEO directly and indirectly. The target audience is people looking to improve their search engine rankings and traffic.
The document discusses authority building (gaining endorsements and mentions from influential sources) versus link building and their impact on search engine rankings. It provides a case study of how gaining shares and mentions from influencers significantly increased traffic to a website. The document also discusses various factors related to authoritative links that can impact rankings, such as quantity, quality, diversity, and relevance of links; and examines the correlations between these factors and search performance.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
How you can use social media to impact the worldSean Si
EdgeRank refers to Facebook's system for determining the visibility of posts and content. It considers the strength of the relationship between users, assigns more value to more involved actions like comments than likes, and considers the age of connections and content with older ones being less valuable. The system aims to increase or decrease the value of certain actions to improve the Facebook experience.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
This document discusses strategies for on-site search engine optimization (SEO), focusing on both technical and content-related factors. It emphasizes the importance of building a strong foundation by optimizing all elements of a website, including keywords, descriptions, titles, filenames, and alt text for images. Small optimizations across many pages can have significant long-term impact by improving rankings and traffic. Both technical elements like links and code, as well as high-quality, optimized content are important for SEO success.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
Rand Fishkin shares lessons learned from growing Moz over 10 years. Key lessons include: hiring slowly and firing carefully to maintain trust; humility is the most underrated predictor of success; core values like transparency and empathy are important but difficult to live by, especially in tough times; the path to growth and success is long and winding with many failures, not a steady climb. Marketing that helps people will be amplified, while directly promotional marketing is less effective. Serendipity and non-measurable efforts can have outsized impact, so invest in them alongside analytics-driven tactics.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...Sean Si
The document discusses how directing content marketing toward effective branding and SEO requires tapping into people's emotions. It notes that people buy emotionally rather than rationally, and will rationalize purchases after the fact. For content to be effective, the title must catch readers' attention within 2 seconds by triggering an emotional response. If readers engage with the content by continuing to read it and feel affirmative about its messages, it will positively impact SEO metrics like dwell time and user activity. This branding will increase loyalty, repeat visits, and word of mouth, further strengthening the brand. The key is to craft emotionally engaging titles and follow with affirming content that keeps readers feeling "yes."
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
How Will Links Influence SEO in the FutureRand Fishkin
This document discusses the evolving role of links in SEO based on a presentation by Rand Fishkin. It provides both anecdotal and experimental evidence that links are still important for rankings but may be less so compared to other signals like content quality, user experience factors, and social signals. While Google continues to crack down on manipulative links, marketers should focus on building links through quality content and prioritize other ranking factors over purely link-based SEO. Testing the impact of links for specific queries is recommended to determine if links remain influential or other tactics would be better.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
This document summarizes Rand Fishkin's presentation on SEO in a two algorithm world. It discusses how Google's search algorithm has evolved from primarily considering links to now using machine learning and user signals like click-through rates and engagement. It recommends that SEO professionals optimize for both algorithms by focusing on factors like filling content gaps, driving task completion, and creating content that earns loyalty and amplification rather than just links. The future of SEO involves balancing traditional on-site optimization with a new approach focused on searcher outputs and engagement.
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
The document discusses biases that can negatively impact marketing efforts. Some of the biases covered include only focusing on top ranking keywords, believing AdWords is sufficient for keyword research, and thinking social sharing is a one-time activity. The document provides alternatives and recommendations for overcoming the biases, such as exploring long tail keywords, using search suggest and Google News for additional keyword data, and optimizing social sharing through techniques like timing, repetition, hashtags, and links.
H/F University Presents: Growth Hacks - Rand FishkinHackersFounders
Rand Fishkin, CEO of SEOmoz, the most popular source for SEO software, presents tips on conversion rate optimization. Or as it's better known, how to get people to buy and not just browse.
Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
Rand Fishkin shares lessons learned from growing Moz over 10 years. Key lessons include: hiring slowly and firing carefully to maintain trust; humility is the most underrated predictor of success; core values like transparency and empathy are important but difficult to live by, especially in tough times; the path to growth and success is long and winding with many failures, not a steady climb. Marketing that helps people will be amplified, while directly promotional marketing is less effective. Serendipity and non-measurable efforts can have outsized impact, so invest in them alongside analytics-driven tactics.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...Sean Si
The document discusses how directing content marketing toward effective branding and SEO requires tapping into people's emotions. It notes that people buy emotionally rather than rationally, and will rationalize purchases after the fact. For content to be effective, the title must catch readers' attention within 2 seconds by triggering an emotional response. If readers engage with the content by continuing to read it and feel affirmative about its messages, it will positively impact SEO metrics like dwell time and user activity. This branding will increase loyalty, repeat visits, and word of mouth, further strengthening the brand. The key is to craft emotionally engaging titles and follow with affirming content that keeps readers feeling "yes."
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
How Will Links Influence SEO in the FutureRand Fishkin
This document discusses the evolving role of links in SEO based on a presentation by Rand Fishkin. It provides both anecdotal and experimental evidence that links are still important for rankings but may be less so compared to other signals like content quality, user experience factors, and social signals. While Google continues to crack down on manipulative links, marketers should focus on building links through quality content and prioritize other ranking factors over purely link-based SEO. Testing the impact of links for specific queries is recommended to determine if links remain influential or other tactics would be better.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
This document summarizes Rand Fishkin's presentation on SEO in a two algorithm world. It discusses how Google's search algorithm has evolved from primarily considering links to now using machine learning and user signals like click-through rates and engagement. It recommends that SEO professionals optimize for both algorithms by focusing on factors like filling content gaps, driving task completion, and creating content that earns loyalty and amplification rather than just links. The future of SEO involves balancing traditional on-site optimization with a new approach focused on searcher outputs and engagement.
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
The document discusses biases that can negatively impact marketing efforts. Some of the biases covered include only focusing on top ranking keywords, believing AdWords is sufficient for keyword research, and thinking social sharing is a one-time activity. The document provides alternatives and recommendations for overcoming the biases, such as exploring long tail keywords, using search suggest and Google News for additional keyword data, and optimizing social sharing through techniques like timing, repetition, hashtags, and links.
H/F University Presents: Growth Hacks - Rand FishkinHackersFounders
Rand Fishkin, CEO of SEOmoz, the most popular source for SEO software, presents tips on conversion rate optimization. Or as it's better known, how to get people to buy and not just browse.
Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv
The document discusses common irrational biases in marketing and inbound marketing. It provides examples of 8 common biases: 1) only ranking position matters, 2) focusing only on "money" keywords, 3) only using AdWords for keyword research, 4) only optimizing one's own site, 5) treating social sharing as a one-time activity, 6) believing SEO can be reduced to a formula, 7) that there is no simple way to increase traffic, and 8) that conversion rate optimization is only about testing content/design variations. For each bias, it provides arguments and examples for why the bias is irrational and recommendations for alternative approaches that can benefit marketing efforts.
SEO and User Experience (UX): A Vision of CollaborationJonathon Colman
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.
In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.
Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.
Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
An expert panel discussion on SEO and UX convergence covered the following key points in 3 sentences:
The panel discussed how SEO and UX should be considered together from the beginning of a website design process, rather than retrofitting SEO later, and provided examples of how overly complex navigation harms both user experience and search engine optimization. Speakers also emphasized that identifying user needs and intent through research is crucial to developing an information architecture and content that benefits both users and search engines. Case studies demonstrated how mapping user needs to content and site structure can dramatically improve organic traffic and conversions when SEO and UX work in harmony.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
SEO is an ongoing process focused on improving user experience through high-quality content. It is no longer a project but requires continual effort. While technical on-site factors remain important, SEO today is fundamentally driven by off-site factors like content and social sharing. Measuring SEO success relies on tracking quality metrics like organic traffic, time on site, and lead conversions over quick fixes or guarantees.
This document summarizes a presentation on social media, PR, and SEO convergence given by Stephen James Lock. The presentation covered an overview of SEO benefits, the convergence of SEO and social media, blogging and microblogging as opportunities, and professional tips and advice. It discussed how social media has become fundamental to PR and how communication channels are shifting online. It also looked at the future of search and how social media signals may match or surpass links in importance within the next two years.
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
Search engine optimization (SEO) is important because search engines like Google process billions of searches per day. Organic, unpaid search results receive 80% of clicks despite accounting for a smaller percentage of total search traffic. To improve SEO, websites should have clean, crawlable URLs; submit an XML sitemap; avoid duplicated content; and create great on-page content optimized with keywords, headings, links, and images. Regularly analyzing analytics and engaging in inbound linking activities can also help optimize a site's search ranking over time.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
This document discusses search engine optimization (SEO) strategies for improving website visibility and driving online action and conversions. It covers key on-site and off-site optimization factors like technical elements, content creation, social media engagement, backlinks, and analytics to measure success. The goal is to help companies understand how to build successful SEO programs and decide if their efforts can accomplish their goals.
Building A Site For Your Dev Community For PublicLauren Cooney
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)Paul Tansey
How Content marketing is evolving from search and social media. Dated February 2013. Social media offers a huge array of opportunities. The blurring line between social media, search and its offspring Content Marketing.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
This document provides 7 lessons that would have made the author a better entrepreneur: 1) Focus on doing one thing well rather than many things, as it is easier to build a brand. 2) Prioritize crafting an emotionally resonant story over tactics or pursuing big markets. 3) Build for an audience you have a connection to rather than one you don't. 4) Launch products that early testers rave about rather than minimal viable products. 5) Get quality work done in fewer hours rather than long hours which reduces productivity. 6) Hire for cultural fit and train for competence rather than hiring the wrong people. 7) Have reasonable expectations of success and consider options beyond becoming a unicorn or failing.
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
Rand Fishkin presented data on key trends in search engine optimization and search behavior in 2017. Some of the main trends discussed included the rise of predictive intent and implied queries based on user location and history, the growth of voice assistants and voice search, and uncertainty around the future of net neutrality regulations. Fishkin also highlighted the increasing importance of ranking in featured snippets and answer boxes in search engine results pages.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
5. Height Is Holding You Back…
As men’s height falls, messages drop (the opposite is true for women):
http://blog.okcupid.com/index.php/the-biggest-lies-in-online-dating/
6. Height Is Holding You Back…
Not only is height a poor, arbitrary limitation, most lie about it:
http://blog.okcupid.com/index.php/the-biggest-lies-in-online-dating/
22. Regular Content + UGC = Long Tail Success
Tens of thousands of pages of content created by
professional marketers (our writers and those who ask Q+A)
38. Timing Matters
At the highest point, only ~6.5% of my followers are online, which
means only 4,514 of my 69,458 followers could possibly see a tweet.
Via http://followerwonk.com
39. Repetition Matters
The 3.5% online at night are almost certainly not
the same as the 6.7% online in the morning.
Via http://followerwonk.com
40. Link Placement Matters
URL at the end & hash URL in the center of text blocks, no
tag next to the URL usernames or hashes around it
41. Hashtags & Mentions Matter
Using the event hashtag will get
Mentioning me makes
it in front of IFBC attendees
sure I see it, which
might mean I RT
42. Snippets Matter in Google+
Not a great image (3:4
style format works best)
Comes from title &
meta description
43. Snippets Matter on Facebook
When @jennita (Moz’s
community manager)
shares content on
Facebook, she’ll often
upload an individual image
from the post to make it
better stand out in the
Facebook timeline
44. Bias #6: SEO is About Best Fitting to the
Perfect Algorithmic Formula
45. Google SEES ALL. KNOWS ALL.
http://www.seobythesea.com/2011/07/how-google-might-rank-pages-based-
upon-usage-information/
46. Scale of ROI from SEO Activities Over Time
2004-2009
Highest
Value
Make the website’s pages
accessible to engines
Build links to individual
URLs for higher rankings
Optimize on-page
keyword usage/targeting
Create content people
want to consume & share
Optimize metadata,
Lowest
Value schema, rich snippets, etc
47. Scale of ROI from SEO Activities Over Time
2004-2009 2010-present
Highest
Value
Make the website’s pages Create content people
accessible to engines want to consume & share
Build links to individual Make the website’s pages
URLs for higher rankings accessible to engines
Optimize on-page Optimize on-page
keyword usage/targeting keyword usage/targeting
Create content people Optimize metadata,
want to consume & share schema, rich snippets, etc
Optimize metadata, Build links to individual
Lowest
Value schema, rich snippets, etc URLs for higher rankings
48. The “Algorithm” Today Has Very Few Inputs:
Delightfulness Accessibility & Ability to Reach
to Users
+ KW Targeting
+ an Audience
=
Rankings
(eventually – sometimes it takes a while)
50. Site Speed Optimization: Simple.
Data from @jcolman of REI
http://www.slideshare.net/jcolman/web-performance-optimization-the-silver-bullet-of-seo-and-ux
51. 404, 500 & 302 Fixes: Simple.
http://google.com/webmasters and/or http://pro.seomoz.org can help ID these
52. Re-targeting: Simple. Increases Traffic.
Best retargeting providers?
http://www.seomoz.org/blog/comparing-the-top-4-retargeting-companies
59. Multivariate Testing
We’ll show each version to a
percentage of visitors and find a winner
60. We Can Test Everything!
Location on Page
Display Width
Box Color
Address Verification
Social Proof Inclusion Different Versions Based
on User Behavior
Loading After the Page
Changing Messaging on
Call-to-Action Copy
Different Types of Pages/Posts
65. Likability
Design Branding
Historical Experiences
Trust
Social Proof
Word of Mouth
Associations
UX
CONVERSION DECISION Price
(it’s a complex process)
CTAs
Process
Copywriting Word of Mouth
Timing Amount of Pain Effort Required
Discovery Path
66. Likability
Design Branding
Historical Experiences
Trust
Social Proof
Word of Mouth
Associations
UX
WHICH OF THESE IS THE Price
CTAs REAL ISSUE?
Process
Copywriting Word of Mouth
Timing Amount of Pain Effort Required
Discovery Path
67. Ask Smart Questions to the Right People
Never Taken a Took the Free Trial Took the Free
Free Trial But Left Trial and Stayed
What are you seeking What made you take What initially made
from SEOmoz? What’s the free trial? you want SEOmoz?
brought you back?
What objections did What objections did
What would make you you have and how did you have and how did
more likely to sign up? you overcome them? you overcome them?
What are your biggest What caused you to What’s been most
objections to signup? cancel subscription? valuable to you?
What would have made Had success w/ Moz?
you stay a subscriber? Can we share?
68. This is How the Pros Do It:
Boom.
From Conversion Rate Experts’ case study (which is definitely worth a read):
http://www.conversion-rate-experts.com/crazy-egg-case-study/
69. This is How the Pros Do It:
Boom.
And Shakalaka.
From Conversion Rate Experts’ case study (which is definitely worth a read):
http://www.conversion-rate-experts.com/crazy-egg-case-study/
70. This process made SEOmoz $1mm in additional
revenue in 2009, when we desperately needed it.
CRE detailed their results with us here: http://www.conversion-rate-
experts.com/seomoz-case-study/