The document discusses the assets and attributes that contribute to successful companies. It defines assets as physical or intangible things that are useful for business success. Successful companies typically have assets like strong teams, a clear unique selling proposition, capital, a beneficial location, and both a wizard and an executor. Attributes of successful CEOs include having mentors, networks, relevant education, humility, risk tolerance, privately creative personalities, passion, and a focus on learning. Attributes of successful companies are intrinsic motivators, a strong culture, focus, good marketing, engaged communities, agility, challenging conventions, strategic plans, and powerful marketing engines. The document also discusses how to evaluate the value of assets based on their uniqueness, path dependence,
Demystify Digital Marketing - Prelude / Superclub John Readman - Digital Br...John Readman
An overview of what are the important areas to focus on in digital and online marketing, to improve online branding, SEO, user experience and engagement.
Kurt Shaver - Building a Social Selling Culture: New B2B Buying HabitsInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/kurt-shaver
Session Overview
As B2B buying habits have changed due to the Internet, Social Selling has proven to be an effective way to reach decision makers early in the sales cycle. Still, Social Selling has been a bottoms-up approach for most corporations. That is because apps like LinkedIn and Twitter are free tools that salespeople started using before most corporations implemented any standards or training.
Now, sales leaders are wondering how to manage social activities to achieve higher sales productivity. In this session, you will learn:
- The Current State of Corporate Social Selling
- 3 Steps to Building a Social Selling Culture
- New Methods for Managing a Social Selling Team
SharePoint Conference NA 2018 - How to Kick Fear and Toxicity Out of The Work...Heather Newman
Fear and toxicity are words that have no place in meetings, the workplace or in our lives. These two words are bad for the world, and we all want to be appreciated and respected for the contributions we make to our jobs, careers, and organizations. Join Heather Newman, Microsoft MVP, Content Panda, CMO and Creative Maven as she talks through the whys of bad workplace behavior and how to kick it out of your world with practical examples and guidance. We'll talk about tossing people under the bus, the acronym C.Y.A., the lizard brain, the Imposter Theory and the art of reframing.
Incorporating Customer Service Into Your Social Communications StrategyTrue Voice Media
This presentation/workshop was intended to be delivered at the Social Media Strategies Summit 2014 in Las Vegas. Unfortunately snow grounded the flight out to Vegas and instead we had to cancel this workshop. Organizations looking to add social customer service into their mix should take a look at these slides.
My Brand Mantra:
Authentic Effective Storytelling - Being a professional in digital marketing, it is important to understand how to implement authentic storytelling with advertising.
What I want to do and/or why I want to do it.
I want to be a better storyteller. I am a project manager at a digital marketing agency and everyday I am running a new video production. I love what I do because I am telling the story of a business and a community, but I want to push for more groundbreaking material.
Always remember... "Do what you love and work will be fun"
Demystify Digital Marketing - Prelude / Superclub John Readman - Digital Br...John Readman
An overview of what are the important areas to focus on in digital and online marketing, to improve online branding, SEO, user experience and engagement.
Kurt Shaver - Building a Social Selling Culture: New B2B Buying HabitsInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/kurt-shaver
Session Overview
As B2B buying habits have changed due to the Internet, Social Selling has proven to be an effective way to reach decision makers early in the sales cycle. Still, Social Selling has been a bottoms-up approach for most corporations. That is because apps like LinkedIn and Twitter are free tools that salespeople started using before most corporations implemented any standards or training.
Now, sales leaders are wondering how to manage social activities to achieve higher sales productivity. In this session, you will learn:
- The Current State of Corporate Social Selling
- 3 Steps to Building a Social Selling Culture
- New Methods for Managing a Social Selling Team
SharePoint Conference NA 2018 - How to Kick Fear and Toxicity Out of The Work...Heather Newman
Fear and toxicity are words that have no place in meetings, the workplace or in our lives. These two words are bad for the world, and we all want to be appreciated and respected for the contributions we make to our jobs, careers, and organizations. Join Heather Newman, Microsoft MVP, Content Panda, CMO and Creative Maven as she talks through the whys of bad workplace behavior and how to kick it out of your world with practical examples and guidance. We'll talk about tossing people under the bus, the acronym C.Y.A., the lizard brain, the Imposter Theory and the art of reframing.
Incorporating Customer Service Into Your Social Communications StrategyTrue Voice Media
This presentation/workshop was intended to be delivered at the Social Media Strategies Summit 2014 in Las Vegas. Unfortunately snow grounded the flight out to Vegas and instead we had to cancel this workshop. Organizations looking to add social customer service into their mix should take a look at these slides.
My Brand Mantra:
Authentic Effective Storytelling - Being a professional in digital marketing, it is important to understand how to implement authentic storytelling with advertising.
What I want to do and/or why I want to do it.
I want to be a better storyteller. I am a project manager at a digital marketing agency and everyday I am running a new video production. I love what I do because I am telling the story of a business and a community, but I want to push for more groundbreaking material.
Always remember... "Do what you love and work will be fun"
Super successful companies have both Wizards and Executors. Learn what they do, how they work together, and how the combination makes the difference between being a company that runs with the pack and one that stands out as the clear leader in the field. There's a lot of profit riding on whether or not your company has a competent Wizard who can see into the future, connect with a financially qualified community of people who want to love and support your brand for years to come AND a competent Executor who can execute on the Wizard's ideas.
MivaCon 2016, Friday session 2.
2020 06 MIT Enterprise Forum - Assets & Attributes of Successful Companies & ...Gillian Muessig
A look at the assets and attributes of the most successful companies and ceos in the technology sector. Remember: correlation is NOT causation, but the data is informative.
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...Rockit Conference
MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. This keynote helps marketers understand how to look at MarTech, learn the foundations of the "Marketing Technology Stack", what to focus on and how to choose what they need.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Customer Relationship Management has gone Social. But what is Social CRM exactly? Find out what it is through examples and how you can embrace it.
I hope you have as much fun watching this presentation as I did making it.
I made this presentation to support a lecture.
Feel free to comment and share.
Warning: this is a non boring (bullet free) visual presentation; speed it up if you can't wait for the next slide.
As a small business owner or future small business owner making your mark on the web is imperative to your business's success and longevity ... but where do you begin? Tying It Together On The Web aims to guide the small business owner in developing a successful web presence.
Why Sales Gamification is here to stay in 2014James Pember
Traditional methods of motivating sales people won't be as effective in 2014. Gamification is real, it's powerful and it's here to stay. Learn how you can take your sales results to the next level by using gamification, leaderboards and sales competitions!
How to get a job as a Product Manager and how to keep itamitbaliga
Qualities and skills that are needed for a Product Management job, both soft skills and hard types, are described well in this presentation. It also showcases some validated, practical techniques as to how you can transition into Product Management without having prior experience - for aspiring and first time PMs.
Social Media is a powerful marketing tool that creates awareness of your business or brand among other people. It helps in increasing traffic and sales for your business. Social media is a great platform that helps in promoting your product or service and hence it plays a vital role in E-commerce.
Social networking and PPLNs (Personal Professional Learning Networks) for Bus...IATEFL BESIG
Social networking should now be a necessary part of any Business English teacher's toolkit, but there is still reluctance on the part of many teachers. 'I'm too busy!' some say. 'I don't know how to begin' say others. In this talk, I will be looking at the value to teacher development that can be obtained from actively engaging in social networks such as Twitter, LinkedIn and Facebook and showing participants how best to go about building their own Personal Professional Learning Network (PPLN).
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOMinter Dial
How can a CMO lead the digital revolution and make the brand come alive throughout the organization?
This speech was delivered at the iGaming Conference in Amsterdam 2015.
Everyone wants to grow, but most companies struggle to find the "secret sauce" to unlocking breakout growth. What do fast-growing companies know and do that the rest of us miss?
In this webinar, Morgan Brown, author of Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success will show you exactly how fast-growing companies organizing themselves and operate to find win after win, fueling their impressive growth curves.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
This presentation was on social fails and things to avoid, with tools and tips to help attendees avoid a potential nightmare. A few slides were deleted because they were for Pubcon attendees only.
Presentation on the truth: what IS the truth? Is there such a thing a the one-and-only truth? What is the influence of big data and predictive marketing in this? Keynote of 30-45 minutes.
Super successful companies have both Wizards and Executors. Learn what they do, how they work together, and how the combination makes the difference between being a company that runs with the pack and one that stands out as the clear leader in the field. There's a lot of profit riding on whether or not your company has a competent Wizard who can see into the future, connect with a financially qualified community of people who want to love and support your brand for years to come AND a competent Executor who can execute on the Wizard's ideas.
MivaCon 2016, Friday session 2.
2020 06 MIT Enterprise Forum - Assets & Attributes of Successful Companies & ...Gillian Muessig
A look at the assets and attributes of the most successful companies and ceos in the technology sector. Remember: correlation is NOT causation, but the data is informative.
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...Rockit Conference
MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. This keynote helps marketers understand how to look at MarTech, learn the foundations of the "Marketing Technology Stack", what to focus on and how to choose what they need.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Customer Relationship Management has gone Social. But what is Social CRM exactly? Find out what it is through examples and how you can embrace it.
I hope you have as much fun watching this presentation as I did making it.
I made this presentation to support a lecture.
Feel free to comment and share.
Warning: this is a non boring (bullet free) visual presentation; speed it up if you can't wait for the next slide.
As a small business owner or future small business owner making your mark on the web is imperative to your business's success and longevity ... but where do you begin? Tying It Together On The Web aims to guide the small business owner in developing a successful web presence.
Why Sales Gamification is here to stay in 2014James Pember
Traditional methods of motivating sales people won't be as effective in 2014. Gamification is real, it's powerful and it's here to stay. Learn how you can take your sales results to the next level by using gamification, leaderboards and sales competitions!
How to get a job as a Product Manager and how to keep itamitbaliga
Qualities and skills that are needed for a Product Management job, both soft skills and hard types, are described well in this presentation. It also showcases some validated, practical techniques as to how you can transition into Product Management without having prior experience - for aspiring and first time PMs.
Social Media is a powerful marketing tool that creates awareness of your business or brand among other people. It helps in increasing traffic and sales for your business. Social media is a great platform that helps in promoting your product or service and hence it plays a vital role in E-commerce.
Social networking and PPLNs (Personal Professional Learning Networks) for Bus...IATEFL BESIG
Social networking should now be a necessary part of any Business English teacher's toolkit, but there is still reluctance on the part of many teachers. 'I'm too busy!' some say. 'I don't know how to begin' say others. In this talk, I will be looking at the value to teacher development that can be obtained from actively engaging in social networks such as Twitter, LinkedIn and Facebook and showing participants how best to go about building their own Personal Professional Learning Network (PPLN).
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOMinter Dial
How can a CMO lead the digital revolution and make the brand come alive throughout the organization?
This speech was delivered at the iGaming Conference in Amsterdam 2015.
Everyone wants to grow, but most companies struggle to find the "secret sauce" to unlocking breakout growth. What do fast-growing companies know and do that the rest of us miss?
In this webinar, Morgan Brown, author of Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success will show you exactly how fast-growing companies organizing themselves and operate to find win after win, fueling their impressive growth curves.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
This presentation was on social fails and things to avoid, with tools and tips to help attendees avoid a potential nightmare. A few slides were deleted because they were for Pubcon attendees only.
Presentation on the truth: what IS the truth? Is there such a thing a the one-and-only truth? What is the influence of big data and predictive marketing in this? Keynote of 30-45 minutes.
Similar to 2018 YTILI Berlin Gillian Muessig - Of Wizards and Executors (20)
2020 06 Davis Wright Tremains Project W: The Capitalization StackGillian Muessig
Conventional venture capital – trading growth capital for shares in your company – is the most expensive capital you will ever take. And the least likely to return an ROI to investors. Since conventional VC serves only a tiny sliver of companies well, what can we do to fund emerging companies in better ways?
2018-01 Socap365: The Case for Gender Lens InvestingGillian Muessig
This deck presents some data points to consider when beginning a discussion on the meaning, financial potential, and impact of gender lens investing. The trend toward gender equity has reached the inflection point. Invest in companies that will ride this trend on a variety of levels to financial success. What we do with that ROI is as important as earning it.
Who Gets Funded: Gillian Muessig of Outlines Venture Group details the Assets and Attributes of Successful Startups and CEO/Founders that VCs should look for.
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013Gillian Muessig
The connection of humans to the Internet is NOT a QWERTY keyboard designed to slow you down and a pretty picture to tell you what just happened.
How will we market inside web integrated products, stores, and daily experiential web interactions? Marketing Festival Brno Keynote by @SEOmom
Miva Merchant Conference 2013 e-Commerce Community MarketingGillian Muessig
Leveraging brand communities to increase sales in eCommerce. Understand the metrics of marketing to brand communities, as well as tactics for development and management.
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2018 YTILI Berlin Gillian Muessig - Of Wizards and Executors
1. Of Wizards & Executors
The Assets and Attributes
of Successful Companies
For YTILI 2018 Berlin
Gillian Muessig | Outlines Venture Group
gillian@outlinesventure.com
39. @SEOmom
Location
Palo Alto does two things well. It systematically and consistently creates great
companies, while also marketing itself very effectively. It tells the world that
great companies come form Palo Alto even while the macro trend is that
great entrepreneurs are everywhere.
Julie Meyer, Financial Times
http://www.ft.com/cms/s/0/357cd0e8-c656-11e4-a13d-00144feab7de.html#axzz3UqyoxOnk
46. @SEOmom
Attribute: an inherent part
of someone
or something
https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=definition:+attribute
82. @SEOmom
Is it path dependent?
Mineral rights
http://www.sellmineral-rights.com/about-us/
http://www.biospectrumasia.com/biospectrum/news/192206/ucb-sues-firms-patent-infringement
Drug patents
89. Now, get out there
and BUILD!
…and keep in touch:
gillian@outlinesventure.com
anne@outlinesventure.com
90. Wizard or Executor?
Commuting to work, you are thinking of your company.
Your thoughts include:
Paying bills this coming Wednesday
The competitive landscape
Your next product
Your product’s customer experience
91. Wizard or Executor?
What do you love to tackle?
Negotiating revenue deals
Finding strategic partners
IT
Product iteration
92. Wizard or Executor?
What keeps you up at night?
Finances
Team Performance Stats
Product suitability
Platform or product design and stability
issues
Editor's Notes
In every successful company, there are Wizards…
And Executors. No. Not Executioner. Executor.
No… not THIS kind of executor either.
Ah. Yes! THIS is an executor.
Executors execute on the ideas of Wizards. They build the companies from the ideas of others.
Shipping an MVP – a minimum viable product - is critical to success.
Wizards have vision – but not the line of sight to see how to build a company around the idea. “We still have some refining to do and we believe the argophilous* queries should be baked into the primary code block, so we’re going back in… *Yes; It’s a totally made up word.”
By now you should already recognize which role you play.
The purpose of the Executor is to protect the Wizard.
If your wizard is thinking about anything except what’s next, you’re losing money.
They can’t worry about whether the coffee has been made
Or whether the coffee has been purchased
They can’t worry about whether the rent has been paid…
Or whether the rent CAN be paid. That’s your problem.
But it takes more than just two co founders or co owners to make a great company.
Today, I’m going to take a look at not only this concept of Wizards and Executors, but OTHER assets and attributes of highly successful companies.
The most successful companies have leaders that understand the power of extraordinary teams
If these two start something and have big goals for their organization…
People like this tend to get on board.
Takeaway - You’re not hiring someone to fill a bag, ship a box, do your books, or answer your phones or customer service emails.
Everyone – and I mean EVERYONE – you hire has to be superb at creating Raving Fans. Everyone. No exceptions.
You want to hire this guy. No. Really. I know this guy. Not only will he up your pickup game of basketball in the parking lot, at age 23, this guy will improve your corporate culture and wow your customers. He’s a captain of industry and a leader of men… and he doesn’t know it yet. Takeaway – hire diamonds in the rough. You’ll make some mistakes, but hire for culture fit, independent thought, self-starter and can-do attitudes. You can almost always teach the rest.
But you keep hiring these guys. Who are as uninspiring to your customers as the stock photo they populate.
Really. I know this guy. Not only will he up your pickup game of basketball in the parking lot, at age 23, this guy will improve your corporate culture and wow your customers. He’s a captain of industry and a leader of men… and he doesn’t know it yet. Takeaway – hire diamonds in the rough. You’ll make some mistakes, but hire for culture fit, independent thought, self-starter and can-do attitudes. You can almost always teach the rest.
Begin with asking yourselves as founders and CEOs - What do we stand for? What do we believe? Culture starts from the top. Set the tone you need for your success.
Resumes verify – take the time to verify
Peer and manager interview combinations – task assessment – is invaluable in determining cultural fit.
The USP isn’t the sharp point. It’s the color. There are loads of colors, but none are so noticeable as the RED pencil. All the pencils CAN be sharpened. Only the red one can be red.
You’ll hear a lot about needing a USP from Angels and VCs. If you’re raising money, being perceived as having a USP is a good thing. But in ‘real life’, tell me the USP between one rail line and another, between GM, Ford, and Chrysler, between one cell phone and another. It comes down to stylistic preferences. A robust competitive marketplace keeps you on your toes. USPs are often not more than cosmetic. Keep them in perspective.
All that said, if you can translate a clear, defensible USP into a patent portfolio, you may have an asset worth owning.
Yes. Access to capital makes a great deal of difference. A lot of good ideas DO die for lack of access to capital. However, unlimited capital is as deadly as too little or none. More companies survive with little to no startup capital than thrive under the sodden-ness of working with too much capital. Lack of restraints is not a good thing.
Companies CAN live or die based on where you decide to build the company.
While Podunk might have the advantage of less expensive real estate….
Depending on what you’re building and whether you’re raising capital, you might want to consider other locations. – Dallas for medical devices
Boston for medicine
Wichita is a great place to found a company that supplies the aerospace industry.
As is Seattle. And for the same reasons. Boeing has a large presence in both cities. Go to the mountain, as it were.
Of course, Silicon Valley. Again, if you’re looking for funding, going to where the money is makes a huge difference. While employee costs, real estate and other costs are higher, the best of the best are all around you.
Reminder -
They don’t go it alone.
Attribute - They know their strengths and weaknesses
Asset – Numerous, powerful mentors helping them overcome weaknesses as soon as possible. As their weaknesses change, they change mentors as needed. As they grow, they get mentors who have walked the path just ahead of them at every stage.
Again, they don’t go it alone. They seek out and make time for peers.
An offshoot of mentors and peer advisors is a foundation of a decent education and nurturing. There are precious few successful CEOs who come from an inner city state-controlled foster care couch surfing childhood. The assets that make children successful as children and adults involves access to information, being imbued with a sense of the importance of education, and the ability to study. There are numerous successful CEOs who rebelled against constant adult insults about their abilities. Reaction is as strong a motivation as being among supportive adults.
Chris Gardner’s story was codified in his autobiography and later a movie, titled, The Pursuit of Happyness. While it seems he is the exception to the rule, having overcome extraordinary odds - hunger, poverty, parenting a child literally on the streets, apprenticeship without pay, and more, the truth is that Mr. Gardner has the support early in life – to wit:
“Born February 9, 1954 in Milwaukee, Wisconsin, Christopher Paul Gardner’s childhood was marked by poverty, domestic violence, alcoholism, sexual abuse and family illiteracy. Gardner published his autobiography out of a desire to shed light on these universal issues and show they do not have to define you. Gardner never knew his father, and lived with his beloved mother, Bettye Jean Triplett (nee Gardner), when not in foster homes. Gardner is indebted to Bettye Jean for his success as she provided him with strong “spiritual genetics” and taught him that in spite of where he came from, he could chart another path and attain whatever goals he set for himself.”
Source: google
I was not going to include this slide on humility. I put it in, took it out, and put it in again. I was conflicted about whether it was really a determining attribute of successful CEOs. Steve Jobs and Bill Gates, not to mention previous generations – Pierpont Morgan, Carnegie, Rothschild – all convinced me that humility is not a required trait for success. Rand Fishkin convinced me it will be. Rand pointed out that overconfidence and arrogance – also known as hubris are often correlated with poor performance. Humility increases the likelihood of listening to others who may have better ideas.
You can read his book Lost and Founder for a very interesting view on this point coming out May 1.
Not everyone is cut out to be an entrepreneur. It helps if you start early. Optimism is the prerogative of youth. It’s a lot more optional as we age.
Have a personal project going. Something you want to create that is not necessarily related to your money making efforts at your ‘day job’. The experience of creativity breaks your obsession with your business and frees your subconscious mind to do it’s work.
Anne – conscious and subsconcious. #11 Billion vs. 200 MM
There is physical, mental, and emotional exhaustion. They are not the same. You want to achieve the first two and avoid the last. By ‘fit’, I do not mean Olympic athletes. I think you might be amazed – or amused – by how far Anne and I can plod along on foot or on bicycles. Ask Anne about the Delhil to Agra ”Search Cycle India 2014” some other time.
What I do mean is that you should be mindful to take regular breaks and on occasion very long breaks to clear your mind, provide perspective, and keep your eye on the global landscape and your company’s options within it. Bill Gates famously takes two weeks each year to be entirely alone in a pleasant but small ski cabin in Washington state to read a carefully curated collection of books. He shares his lists, by the way. You can replicate his information stream.
Having a business degree is not an indicator of being a successful CEO in the ecommerce economy. Before great business leaders become great business leaders, they hone their skills. Hire pro’s to teach you what you need to know – you can go from being a presenter or even a timid presenter to a superb presenter with training and practice.
This image is of’ Dan Pink who talks about what drives excellent employees/team members: Autonomy, mastery, and purpose are the building blocks of the future of successful teams. Traditional management is great if you want compliance. If you want any kind of creativity, innovative thinking, or breakthrough products in your company, you’ll need to focus on autonomy, mastery, and purpose. But I digress.
The top 3 you all know… the bottom are Larry Ellison of Oracle; Larry Page of Google; and David Karp of Tumbler.
There are alwa.ys exceptions. But sadly, that’s the point. The attribute stands and if you don’t have the attribute, you’re swimming upstream
This hasn’t changed for a very long time.
But don’t give up and don’t think complaining is going to get you any sympathy for not getting off your duff. Because clearly, the road IS passible.
And finally, they have Bridled Passion. Passion is overused, but that’s because it’s a good word. The key is that every young person with an idea has passion around their subject. Great CEOs of any size company retain that passion because they control it.
Anne – beagles. There’s a difference between chasing shiny objects and acknowledging all the exciting opportunities while focusing on one or two. By ‘bridled’ we really mean ‘focused’ passion. Often entrepreneurs are accused of being like beagles – Look! A Squirrel! But brilliant CEOs see the squirrel and understand where their own products and efforts fit into the landscape in which the squirrel is running.
Because the requirements for success have changed in the 21st century, we rely a great deal more on the creative, inventive, and innovative capabilities of humans Machines are replacing rote labor. Dan Pink’s famous TED Talk on intrinsic motivators (such as helping a group to succeed or making the world a better place) vs. external motivators (such as financial rewards) is both fascinating and informative. Find it online at TED Talks.
http://www.ted.com/talks/dan_pink_on_motivation?language=en
http://www2.webmasterradio.fm/ceo-coach/
http://www.fastcompany.com/3043461/my-creative-life/the-manager-who-blogged-his-team-to-happiness-and-productivity
We will share these slides on Slideshare so you can get the reading list. Theory x management principles were effective in many place throughout history and into much of the 20th century. Theory y became popular in the late 20th century and it turns out that both are complete bunk. Pink proposes that tech corporate culture in the early 21st century is a result of understanding motivators for creative minds.
TAGFEE is just one acronym for a successful corporate culture for a company in need of highly committed, creative minds. You can learn more about TAGFEE at moz.com/about/tagfee
No one would ever have accused Steve Jobs of being TAGFEE. He was cantankerous, often shouting in disagreements and something of a tyrant. But he drove the culture of Apple – bringing elegance and simplicity in technology to the masses – through his company from top to bottom. Apple was a culture of perfection.
Former Boeing Commercial president Frank Shronz gave a famous speech to his ‘troops’ in which he said, “If we aspire to the same level of perfection as FEDEX -99.7% perfect performance, we will kill only 1MM people per year. Go make airplanes!
We find far too many companies that lose their focus in the growth phase. You’ll make more money going deep and becoming the best in the world t one thing than you will going a mile wide and inch deep. Your Executor will often be called on to bring the Wizard down to earth.
Anne – Beagles!
Just because you CAN do a thing does not mean you should.
Anne wrote the book, Global Search Engine Marketing – still the ‘bible’ of this profession. If you’re marketing outside your local region, speak with Anne before you leave. She books out at about $500/hr and you can get her international marketing experience here… free.
The most successful companies have visually beautiful websites – eschew clutter. Hire extraordinary designers for your customer-facing pages. Whether B2C or B2B, the consumer interface can affect as much as 90% of your potential success in online markets.
Leverage the basic human need to share and be part of a group. Raise the bar on ratings & reviews
Allow them to share their own style, knowledge, expertise, experience with each other
It’s more than posting reviews – it’s about being acknowledged for the value of the reviews when others thumb up your review
Agility means being able to meet the FUTURE needs of your target market as well as their current and past needs. It means being able to ID what they will want next and source products/services to meet those needs quickly enough to keep them coming back to you. Relentless research in the thick of your target market is the only way to see trends before they hit the tipping point. At which point, you’re playing catch up, instead of cleaning up the profits.
The hard part about this one is that YOU have to get past the discomfort of working with people with less experience than you have in your own business who will tell you how to do things in better ways…. Getting comfortable with the uncomfortable is hard.
You can’t avoid the hard stuff. This is what we do for a living… We help companies to launch, grow, pivot and thrive. Know whether you’re building a lifestyle or scalable corporation. That’s a good beginning. Once you’ve settled on that, it’s time to write out your 10 year goals and the strategies you’ll use to get there… and then break it down until you have quarterly tactical plans.
Being buffeted by broader economics is not completely unavoidable. Make it a habit to scan the Financial Times and WSJ for global and regional business news. See who’s inventing new things in your sector. Watch trends in your region and the world around you.
Rand Fishkin famously says, No! Build it, MARKET IT, and they will come… .Chek out the whiteboard Friday. Again, these slides are available to you.
We want to answer four questions -
The dynamic interplay of these 3 fundamental market forces determines the value of resource or a capability.
A valuable asset at one moment in time is not necessarily valuable in the next.
Assets are location dependent and industry dependent. An asset may not be as valuable in your location as it might be to someone in another location.
If you’re accessing huge amounts variant data at your desktop, this multiscreen setup is very cool. If you’re driving a truck, entering and receiving data on the road, a tablet is more valuable. It’s really that simple a concept.
Is it hard to replicate, copy or imitate? Physically unique assets are not replicable
PATH DEPENDENT means it is not likely that others can leap frog the steps you took to get the asset or simply purchase the asset cheaply.
It’s easy to cut costs, get routes and sell low cost tickets. It’s very hard to replicate Southwest Airlines culture of fun, family, and frugality.
Rubbermaid continues to do well throughout good times and recessionary times, through changing technologies, and across socio economic strata.
Diversification of product lines and having a good eye for where to put resources in part of it, but the total picture is still ambiguous
The Moz culture attracts best in class talent and draws a community of top marketers together from around the globe.
If it’s simply too expensive to replicate the asset, your asset becomes even more valuable than the sum of the investment made to create it.
How long will your asset provide you an advantage over the competition? Our ability to calculate has increased dramatically over the past 100 years and the industrial and then technological revolutions rode on the wave of those abilities.
From the abacus to slide rules to calculators, we achieved increasing power.
To backtrack in time a bit from the hand held unit, the computers at Los Alamos increased the speed and accuracy of calculations, but took weeks to accomplish some tabulations. The CRAY computers became the world’s largest… and then we moved to
Miniaturaization – desktops, laptops, tablets, and now Apple and others are playing with watch sized computers that are more powerful than the computer that sent a human to the moon
Who gains the benefit of the asset? Stellar sales people have full Rolodexes– but the asset does not belong to the company. It leaves with those salespeople.
Anne – why service companies are not scalable…. The asset is the brainpower. And it walks out the door when they leave work daily.
How easy will it be for someone to substitute whatever you offer with an entirely different product that solves the same issue?