Topic Modeling; What to write and how to write it to attract and engage readers, customers, and search bots.

1. Topic Modeling Writing for People and Search Bots Gillian Muessig Co-founder and President, SEOmoz OMS Atlanta | July 2011

3. Vector space models

4. SEOmoz’ primary research on Latent Dirichlet Allocation

6. Search Ranking Factors 2011 Link Signals LanguageSignals

7. Topic Modeling Topic models provide a simple way to analyze large volumes of unlabeled text.

8. Topic Modeling Topic:A cluster of words that frequently occur together. http://neoformix.com/archive.html

10. Connect words w/similar meanings

11. Distinguish between uses of words w/multiple meanings.http://www.stanford.edu/~kaisa/research.html

12. Why Engines Need Topic Modeling

13. Term & Inverse Documents Frequency

14. Co-Occurence

15. Topic Modeling

16. Content-related signals require the ability to determine INTENT Rock or baseball? Are you SURE?

18. If Your Response Is…

19. Simplistic Term Vector Model

20. Correlation Is Strong

21. Deviation is Small Standard Deviation

22. LDA Tool in the Labs URL input box

23. LDA Tool in the Labs Text input box

26. Do other aspects of Google's algorithm naturally bias toward these results?

28. Out of the SERPs! Don’t Keyword spamming might improve your LDA score, …but not your rankings

29. Do Compare Your Friends

30. The Whole PictureWhat to Write and How to Write It OMS Atlanta| July, 2011

31. How to Build Your Keyword List OMS Atlanta | July 2011

32. Salespeople & Customers

33. Google AdWords Tool Be Wary of Match Type https://adwords.google.com/select/KeywordToolExternal

34. Bing AdCenter Excel Plug-In www.seomoz.org/blog/using-the-adcenter-excel-plugin-for-keyphrase-research

35. Google Trends Sign In for Y-Axis Numbers Not Very Accurate

36. Internal Site Search Stats

37. Competitive Keyword Research Restrict query to competitor’s domain

38. How Tough Is It to Rank for That?

39. Choose the “Best” Phrases to Target

40. The Long Tail of Keyword Demand

41. The Search Demand Curve

44. Predict Effort Required to Rank Well

45. How Tough Is It to Rank for That?

50. How to Write It OMS Atlanta | July 2011

51. The Era of In-Your-Face Marketing Is Officially Over

52. Page Copy Is About More Than Keyword Frequency

53. Query Deserves Freshness (QDF)

54. Query Deserves Diversity (QDD)

55. Avoid Duplicate Content / Use Canonicalization

56. Hot Topics Money | Health | Family These subjects get picked up faster than articles on latent dirichlet allocation

57. Infographics

60. No… REALLY thank-you! Use code: OMS2011 Try SEOmoz PRO free for 45 days OMS Atlanta | July 2011

61. Moz Tools OMS Atlanta | July, 2011