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Innervate Event June 2009


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IBM ´s journey towards becoming a 2.0 Enterprise, Examples and results of social media at IBM. Introduction to Lotus Connections 2.5 and some customer examples

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Innervate Event June 2009

  1. 1. Social Collaboration @ IBM
  2. 2. I am
  3. 3. Agenda <ul><li>Drivers & Social Collaboration @ IBM </li></ul><ul><li>Social Software & UC2 tools & Integration </li></ul><ul><li>Examples </li></ul>
  4. 4. <<< 75+ acquisitions since 2002 >>> <ul><li>IBM FACTS </li></ul><ul><li>350K+ employees </li></ul><ul><li>200K+ contractors </li></ul><ul><li>170 countries </li></ul><ul><li>2,000 locations </li></ul><ul><li>50% of employees have less than 5 years experience </li></ul>IBM Locations Mobile Employees
  5. 5. IBM conducts business in a rapidly changing environment <ul><li>Work environments are more complex </li></ul><ul><ul><li>Matrixed organizations </li></ul></ul><ul><ul><li>Organizational changes </li></ul></ul><ul><ul><li>Mergers / Acquisitions </li></ul></ul><ul><ul><li>Global companies </li></ul></ul><ul><ul><li>Telecommuting / Remote workers </li></ul></ul><ul><li>Work is increasingly collaborative </li></ul><ul><ul><li>Increased Specialization </li></ul></ul><ul><ul><li>Ad hoc projects </li></ul></ul><ul><li>More interactions with unknown people </li></ul>
  6. 6. Demographic´pressure is increasing By 2016, the number of individuals aged 60-64 in Australia is expected to almost double Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 , A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 , 19% of the entire American workforce holding executive , administrative and managerial positions will retire in the next five years In the year 2000, there were more people receiving pensions in Italy than people working (22 versus 21 million) ‏ Within the next seven years, 33 million people in Japan (26% of the population) will be over 65 years old
  7. 7. <ul><li>Steve Mills, Senior VP IBM Software Group, challenged IBMers to submit ideas about how to do the following with social software: </li></ul><ul><ul><li>Enable client-facing employees to be more innovative and effective </li></ul></ul><ul><ul><li>Enable product development to be more innovative and effective </li></ul></ul><ul><ul><li>Collaborate better with clients and partners </li></ul></ul><ul><li>Mills also created a budget for wide-spread social software adoption efforts </li></ul>
  8. 8. Collaborative capabilities Business value 2010 1995 2000 2005 Notes Mail BluePages w3-Web site w3-role-based Sametime v1 Web Conferences QuickPlace TeamRooms Forums Blogs Wikis WorldJam ThinkPlace Productivity Collaboration Innovation Tagging Dogear TAP Sametime v7.5 Rendezvous InnovationJam ValuesJam Word processing Spreadsheets Communities Reputation “ One way information source ” “ Connect and exchange ” “ Ecosystem, highly interactive and reputation-based ” Cattail Activity Explorer <ul><li>External Communities </li></ul>
  9. 10. Enterprise 2.0 at work in IBM: IBM used ´Facebook´ long before we started selling it Profiles Productivity driven savings of $194M per year
  10. 11. Blogs We host ± 40.000 Blogs, Sept ‘08 They generate more publicity then our communications department.. IBM érs get feedback from the crowd which can be used to improve our services Enabling every employee to publish and discuss their ideas out in the open 83,580 85,052 35,094 August 2007 60% 60% 65% % increase 50,000 Comments 51,000 Entries 23,000 (67 countries) ‏ Users August 2006
  11. 12. Increased search satisfaction 50% of user searches end with clicks on user-tagged content Dogear Productivity driven savings of $4.5M per year <ul><ul><li>Based on: 286, 586 average search visits per week. </li></ul></ul><ul><ul><li>Each IBMer saves 12 seconds per search visit today </li></ul></ul>Share 427,233 public and tagged bookmarks
  12. 13. And host 12000 + communities of many different interests Communities The goal: provide context, develop cultures, and grow capabilities that individuals need to be able to perform effectively
  13. 14. Related Bookmarks Related Blogs & Forums Related Profiles Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year
  14. 15. <ul><li>Open, collaborative global ideation forum </li></ul><ul><li>Demonstrates that every IBMer can be an innovator </li></ul><ul><li>Surfaces innovative solutions to specific challenges </li></ul><ul><li>Creates a culture in which collaboration & interaction across silos is essential for innovation </li></ul><ul><li>Impact: </li></ul><ul><li>135K unique users </li></ul><ul><li>14,000 ideas </li></ul><ul><li>150+ “wins” with $400M business impact (savings, revenue, productivity) </li></ul>
  15. 16. Instant messaging helps IBM avoid approximately $780K per month in phone usage alone April 2005: IM is used as both a phone and email substitute. In addition to avoiding phone usage charges, organizations may also expect a decrease in the amount of email traffic and storage (and the costs associated with those). $780,000 Average savings per month (20 business days per month) $39,000 Average savings per day $9,360,000 Average savings per year $0.015 Phone rate 2.5 Number of minutes per call 4 Number of times IM used per day instead of phone 260,000 Number of unique users per day
  16. 17. Web conferencing helps IBM avoid approximately $6M per month in travel costs 2004: 72,765 Number of people traveling to meetings $72,765,000 Travel savings per year 24,255 Number of meetings requiring travel $1,000 Price of travel per person $6,063,750 Travel savings per month 50% Percent of people, per meeting, that would travel 15% Percent of meetings requiring people to travel 6 Average participants per meeting 161,700 Number of meetings
  17. 18. Agenda <ul><li>Drivers & Social Collaboration @ IBM </li></ul><ul><li>Social Software & UC2 tools & Integration </li></ul><ul><li>Examples </li></ul>
  18. 19. <ul><li>IBM Lotus Software is built on open standards, WebSphere Application Server for scalability and supports REST/ATOM standards for easy extensibility </li></ul><ul><li>Out of the box plug-ins for your existing collaboration products increasing adoption </li></ul><ul><li>We’ve made a multi-million dollar commitment to ongoing social software development and created the first center for social software </li></ul><ul><li>IBM & award winning partners have the skills to customize a unique solution for your company </li></ul><ul><li>Thousands of customers deployed Lotus Connections or using hosted solutions making it the fasted growing software product ever at IBM </li></ul>IBM Lotus a proven leader in Collaboration
  19. 20. IBM Lotus Connections 2.5
  20. 21. IBM Lotus Sametime 8.5 Presence Awareness Encrypted IM with Rich text, Emoticons Integration with Microsoft Office, Lotus Notes and Microsoft Outlook Video, VoIP chat in the enterprise Telephony Integration File Transfer, Screen Capture Web Conferencing Mobile Clients IM Federation Open Programming Model Persistent Chat Rooms Real-Time Community Collaboration Tools Instant Screen Share Location Services
  21. 22. Extending Real-time Collaboration to Communities <ul><li>Engage community members in open discussion </li></ul><ul><li>Broadcast questions, let experts volunteer to help </li></ul><ul><li>Take polls </li></ul><ul><li>Search through questions already asked with answers </li></ul>
  22. 23. <ul><li>Consider integrating with existing collaboration tools such as email clients, discussion forums, wikis and teamsite repositories – integrate the Person Card! </li></ul><ul><li>How about your: </li></ul><ul><ul><li>HR portal? </li></ul></ul><ul><ul><li>Intranet news site? </li></ul></ul><ul><ul><li>Existing employee white pages application? </li></ul></ul><ul><ul><li>Internal Q&A applications? </li></ul></ul>
  23. 32. Agenda <ul><li>Drivers & Social Collaboration @ IBM </li></ul><ul><li>Social Software & UC2 tools & Integration </li></ul><ul><li>Examples </li></ul>
  24. 33. <ul><li>Deutsche Bank video: </li></ul>
  25. 34. Lotus users Tivoli users Business Partners SOA Community