2022-02 Wizards & Executors - Mastersfund Curriculum.pdf

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This document discusses the assets and attributes of successful companies. It contrasts "wizards" and "executors", noting that both are needed for success. Key assets include having a great team with a clear purpose of creating "raving fans", a unique value proposition, capital, and the right location. Important attributes include humility, risk tolerance, privately creative thinking, health/fitness, continual learning, and unbridled passion. Diversity in leadership is also highlighted. Successful companies and their leaders embody both wizard-like and executor-like qualities.

Technology

Of Wizards & Executors
The Assets and Attributes of Successful Companies
GILLIAN MUESSIG
MANAGING DIRECTOR, MASTERSFUND™
CO-FOUNDER OF MOZ, BRETTAPPROVED, AND OUTLINES VENTURE GROUP
@SEOMOM

Famous Executor Quote
https://quotefancy.com/quote/32804/Sheryl-Sandberg-Done-is-better-than-perfect

Famous Executor Quote
Moz Seattle office

Wizards drink coffee
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

Executors buy the coffee
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

Wizards work
http://mybashamrentals.com/for_tenants/paying_rent

Executors make workspaces
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

It takes a team
https://ellekelly.wordpress.com/tag/it-takes-a-village/

Assets and Attributes of Successful Companies

Asset
A physical or intangible thing
that is useful in an effort
to succeed in business.

Attribute
An inherent part of
something or someone

How to Hire Raving-Fan Creators
https://disruptiveadvertising.com/business/why-how-what-in-that-order-using-the-golden-circle-to-improve-your-business-yourself/

#3. Capital
http://phil-makingchange.blogspot.com/2012/04/stories-part-2-too-much-too-little-or.html

Location-based expertise
Dallas – a great place to get a medical device company funded

Covid is a game changer
https://economictimes.indiatimes.com/wealth/earn/coronavirus-and-worklife-tips-to-make-working-from-home-easy/articleshow/74745322.cms

Recap
Photo credits: https://www.vectorstock.com/royalty-free-vector/wizard-hat-traditional-isolated-icon-vector-27356465 and https://www.vecteezy.com/vector-art/3662040-blue-male-hat

Asset
A physical or intangible thing
that is useful in an effort
to succeed in business.
You can acquire an asset.

Attribute
an inherent part of someone
or something.
You are born with or can
cultivate an attribute.

#1. Humility
http://moz.com/rand/negative-self-talk-self-deprecation/

Risk Tolerance
http://www.talentclick.com/safety/prevention/can-workers-spot-safety-risk-measuring-workers-risk-tolerance/

#5. Seekers / Learners
http://www.ted.com/talks/dan_pink_on_motivation

U.S. Women business leaders
Arlan Hamilton
Susan Wojcicki Mirisa Mayer
Virginia
Rometty
Arianna
Huffington
Ursula Burns

Peruvian NGO / Business Leader
Mariana Costa Checa
<Laboratoria>

#7. Unbridled Passion
http://www.businessinsider.com.au/steve-jobs-apple-watch-2014-9

Mastersfund
GILLIAN MUESSIG & ANNE KENNEDY
MANAGING DIRECTORS
PARTNERS@MASTERS.VC

Super successful companies have both Wizards and Executors. Learn what they do, how they work together, and how the combination makes the difference between being a company that runs with the pack and one that stands out as the clear leader in the field. There's a lot of profit riding on whether or not your company has a competent Wizard who can see into the future, connect with a financially qualified community of people who want to love and support your brand for years to come AND a competent Executor who can execute on the Wizard's ideas. MivaCon 2016, Friday session 2.

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2022-02 Wizards & Executors - Mastersfund Curriculum.pdf

1. Of Wizards & Executors The Assets and Attributes of Successful Companies GILLIAN MUESSIG MANAGING DIRECTOR, MASTERSFUND™ CO-FOUNDER OF MOZ, BRETTAPPROVED, AND OUTLINES VENTURE GROUP @SEOMOM

2. Wizard

3. Executor

4. Executor

5. Executor

6. Executor

7. Famous Executor Quote https://quotefancy.com/quote/32804/Sheryl-Sandberg-Done-is-better-than-perfect

8. Famous Executor Quote Moz Seattle office

9. Which are you?

10. Famous Executor Quote

11. Famous Executor Quote

12. Wizards drink coffee http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

13. Executors buy the coffee http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

14. Wizards work http://mybashamrentals.com/for_tenants/paying_rent

15. Executors make workspaces http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

16. It takes a team https://ellekelly.wordpress.com/tag/it-takes-a-village/

17. Assets and Attributes of Successful Companies

18. Asset A physical or intangible thing that is useful in an effort to succeed in business.

19. #1 The Team

20. Great teams attract more

21. The job description ≠ the job

22. The job: Create Raving Fans

23. Uninspired. Uninspiring.

24. Hire this guy

25. Attribute An inherent part of something or someone

26. Ask the right questions

27. Simon Sinek: find your ‘why’

28. How to Hire Raving-Fan Creators https://disruptiveadvertising.com/business/why-how-what-in-that-order-using-the-golden-circle-to-improve-your-business-yourself/

29. Take time to verify

30. #2. A clear, defensible USP

31. #3. Capital http://phil-makingchange.blogspot.com/2012/04/stories-part-2-too-much-too-little-or.html

32. #4. Location

33. Location-based expertise Dallas – a great place to get a medical device company funded

34. Covid is a game changer https://economictimes.indiatimes.com/wealth/earn/coronavirus-and-worklife-tips-to-make-working-from-home-easy/articleshow/74745322.cms

35. Recap Photo credits: https://www.vectorstock.com/royalty-free-vector/wizard-hat-traditional-isolated-icon-vector-27356465 and https://www.vecteezy.com/vector-art/3662040-blue-male-hat

36. Asset A physical or intangible thing that is useful in an effort to succeed in business. You can acquire an asset.

37. Attribute an inherent part of someone or something. You are born with or can cultivate an attribute.

38. Let’s return to the Wizard & Executor

39. Mentors

40. #1. Humility http://moz.com/rand/negative-self-talk-self-deprecation/

41. Risk Tolerance http://www.talentclick.com/safety/prevention/can-workers-spot-safety-risk-measuring-workers-risk-tolerance/

42. #3. Privately Creative

43. #4. In better shape

44. #5. Seekers / Learners http://www.ted.com/talks/dan_pink_on_motivation

45. #6. Male, white and tall

46. U.S. Women business leaders Arlan Hamilton Susan Wojcicki Mirisa Mayer Virginia Rometty Arianna Huffington Ursula Burns