The document discusses strategies for content marketing versus traditional link building. It argues that content marketing through blogs, videos, and other tactics can build links naturally while also growing brands and communities. Specific content marketing examples are provided that demonstrate how content can be aligned with businesses, discover audience interests, and leverage emerging platforms to achieve viral sharing.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
Alíviate el Dolor físico y financiero: http://orisan.fgxpress.com/
VISITE www.itworkspain.net y verá más INFORMACIÓN - http://itworkspain.net
Puedes solicitar más información en orisanfgxpress@gmail.com o bién visitar la web arriba mencionada.
También tienes un canal de Diapositivas: http://slideshare.net/fgxpresspain
!!! BIENVENIDO A CASA !!!
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
Alíviate el Dolor físico y financiero: http://orisan.fgxpress.com/
VISITE www.itworkspain.net y verá más INFORMACIÓN - http://itworkspain.net
Puedes solicitar más información en orisanfgxpress@gmail.com o bién visitar la web arriba mencionada.
También tienes un canal de Diapositivas: http://slideshare.net/fgxpresspain
!!! BIENVENIDO A CASA !!!
Las mejores actividades para realizar en la naturalea con tus amigos en tu despedida de soltero en Salamanca. Paintball, puenting, karting, piragüismo...
Beauty revolution. Revista de pentinats, manicura i maquillatgeAREA PQPI
Revista de pentinats, manicura i maquillatge. PQPI-INS Ribot i Serra. Esp. Auxiliar imatge personal: perruqueria i estètica. Joana Moreno i Pilar Torrico
Las falsas enseñanzas que han entrado a la iglesia cristiana se fundamentan en verdades bíblicas, que mal intencionadamente se utilizan para justificar una doctrina errada.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
11. Go Overboard
Once you’ve gone to “supreme link pyramid elite,” you know you’re desperate. http://www.wickedfire.com/links-
seo/154095-supreme-all-one-seo-solution-only-28-proven-results-dominate-google.html
15. Links Were Never Really Votes
Does the author mean
to endorse this page?
Does he mean to say it
should rank better for
“a very similar thing?”
Search engines found links useful as a proxy, but most of those linking on the web don’t intend to contribute to the link graph.
16. The Algo Wasn’t Intended to Benefit Marketers
http://marketingland.com/is-googles-over-optimization-penalty-its-jump-the-shark-moment-in-web-search-8633
17. But SEOs Are Better at Links than Everyone Else
And worse at karaoke… via http://www.distilled.net/jobs/seattle/search-marketers/
18. WebSpam Struggles to Keep Up
http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo
19. Sharing on the Web Has Evolved
It used to be that
the “Linkerati”
controlled the
web’s sharing.
http://www.seomoz.org/blog/21-tips-to-earn-links-and-tweets-to-your-blog-post
20. Today, the “Linkerati” are a Far Bigger Group
Via http://www.slideshare.net/fullscreen/PewInternet/022612-nfais-newnormalpdf/6 (Pew Internet & American Life Project)
21. Google’s Clearly Trying to Move Beyond Links
Individual link
metrics have lower
correlation over
time, while social
signals rise.
Via http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
22. Many Links are a Thorn in Search Engines’ Side
An enlightening example of spammer mentality: https://www.google.com/search?q=build+my+rank+alternatives
24. I Want to Rank Higher For This Query
Ranking here
will bring me
more customers
https://www.google.com/search?q=custom+kitchen+knives
25. Decision Time
OPTION A:
Create lots of great content, start
OPTION B:
a blog, shoot some videos, build
Point some @#$%ing
up a community via social
links at my page.
networks, participate in forums,
try to earn some press…
Option A sounds like a lot of work…
26. Most SEOs Make the Obvious Choice
YEE-HAW LINKS!!
Option B can certainly work.
28. What Really Matters to a Business on the Web?
Competitors Tactics: Avg Cost of Acquisition:
Paid Search $95.00
Banners & Display Ads $150.00
Brand Advertising $Unknown
Television, Radio & Print Media $180.00
Contextual Ads $115.00
Paid forms of acquisition are easier to measure, optimize and invest in. Management’s comfortable with them.
The engines/platforms make it easy to buy them. Why wouldn’t you use paid acquisition?
29. What Really Matters to a Business on the Web?
“Inbound” Tactics Avg Cost of Acquisition:
Organic Search $15.00
Social Media Marketing $35.00
Blogs & RSS $60.00
Community / Forum Participation $20.00
Video Content $70.00
If you invest in inbound tactics, your cost of custom acquisition can be dramatically lower than the competition’s
30. What Really Matters to a Business on the Web?
COCA / CLTV = This
Ratio. Strength here
means you have more
to invest in every other
part of the business.
Thanks to Cascadia Capital for the chart: http://www.cascadiacapital.com/
31. Decision Time
OPTION A: OPTION B:
Content + SEO + Social + Point some @#$%ing
Community + Press links at the page.
Which one of these truly
results in lower COCA?
This time, Option A looks a lot more appealing.
33. #1: I Want to Invest in Multiple Channels at Once
More Long
Higher More Brand
Tail SEO
Conversion Rate Visibility
Higher Organic CONTENT! Stronger Social
Search Rankings Following
More Direct & Bigger Fanbase & More Referring
Bookmarking Traffic Community Links
Content, by its very nature, creates multi-channel marketing opportunities and wins.
34. #2: I Want to Be Proud of My Work
Am I making the Internet a better place?
35. #3: I Want Strategies that Last No Matter What
If this is the future, I
better build a memorable
brand that has positive
signals of every kind.
I want marketing that will last even if Siri replaces Google, social replaces search, apps replace the web, etc. (note: I don’t
actually believe any of those things will happen, but I do like to be prepared)
36. #3: I Want Strategies that Last No Matter What
Who knows, maybe DDG is really on to something: http://duckduckgo.com/traffic.html
37. #4: Content Builds Links While I Sleep
Virtually every link here is
editorially-given because
of content we’ve produced
https://www.google.com/search?q=seomoz+-site:seomoz.org&tbs=qdr:h (qdr:h at the end of the query narrows to results from just 1hr)
40. Don’t Limit Yourself to Content About Your Subject
This blog might work for
them, but IMO, it’s far too
topically specific and not
“interesting” enough to be
consistently share-worthy.
http://www.theofficesuppliessupermarket.com/blog
41. Discover What Your Audience Shares
Three tools: http://followerwonk.com, http://topsy.com, and Google’s Discussion Search
42. Brand Your Content to Align with Your Business/Products
Fiskars Scissors (fiskars.com) runs the amazing Fiskateers blog (http://www.fiskateers.com/); a great example of alignment.
Though, for SEO, I wish they’d gone with fiskars.com/fiskateers or fiskars.com/blog
43. Or Brand Your Product to Align with Your Content?
Coudal Partners is a
fascinating example of this.
This is basically what we did at SEOmoz – created a product that fit with the content + audience we’d built
44. Remember, Content Can Mean:
Actual Content Community Products Platform/Data
The “content” you produce and market can be much more than just a blog (though blogs are pretty awesome at this)
46. #1: Dollar Shave Club’s Video Launch
Expose everyone to your
great content; don’t hide it.
http://www.dollarshaveclub.com/
47. #2: Every Time Zone Visualized
Suggest links! And
make it painless.
http://everytimezone.com/
48. #3: FeeFighters’ Brilliant Blog
Make your tagline give
you great anchor text
A smart move from http://feefighters.com/blog/
49. #4: The Economist’s Graphics Blog
Hmm… I wonder if a blog
all about charts & graphs
will get lots of links and
embeds?
Choosing a linkbaity content style is a smart move: http://www.economist.com/blogs/graphicdetail
50. #5: Zemanta’s Blog Links Tools
Puts your images and content in front of
800K+ bloggers while they’re writing
Try out the demo here: http://www.zemanta.com/demo/ (no, I’m not affiliated with them in any way)
51. #6: Twitter Stories
This is basically just
content curation +
unique design
Unique visualizations make for remarkable share-ability: http://stories.twitter.com/
52. #7: Slate’s Partnership with Q+A Site Quora
Emerging content platforms
desperately need visibility and
monetization; you need
content. Make it work!
Description of the partnership here: http://www.quora.com/blog/Quora-Partners-with-Slate
53. #8: Koozai’s Viral Blog Post Via Google News
Use every weapon in the
arsenal – News, Video
Rich Snippets, Rel Author,
Schema, etc.
It’s naturally assumed great content will fall flat without link building. However
this post had no outreach but journalists and authors found it on Google News
and linked to it, which sparked a debate that got us 473 backlinks from 106
domains (without doing outreach).
- Mike Essex, Koozai
Via http://www.koozai.com/blog/search-marketing/are-ebooks-the-new-content-farms-2901/
54. #9: See Jane Work: Demographically Targeted Office Supplies
Harnessing the power of an already-united group can yield tremendous results
55. #10:
This strategy, which I’m
calling “pridebait,” is just
cheating.
Even more effective?
Nominating/mentioning
those who have HUGE
social followings.
http://www.time.com/time/specials/packages/article/0,28804,2107952_2107953_2109626,00.html
56. #10:
This strategy, which I’m
calling “pridebait,” is just
cheating.
Even more effective?
Nominating/mentioning
those who have HUGE
social followings.
http://www.time.com/time/specials/packages/article/0,28804,2107952_2107953_2109626,00.html
57. Rand Fishkin | CEO
@randfish
www.seomoz.org/blog
rand@seomoz.org
http://bit.ly/mozcontent2012