M6.2 Creative Assignment

1. Riah Vriens
COMM 2F00
“One of the most popular DJs in the World”
- DJ Mag 2013

2. “I simply want to make and
play good tracks. It’s my time
to make an impact in the
Electronic Dance Music
(EDM) culture.”
- FLG

3. FEDDE LE GRAND
Born: Sept. 7, 1977 in Utrecht
Dutch house DJ and producer
2011 - Created five #1 tracks
Co-founder of Flamingo Recordings
Helped kick-start the careers of 3
successful DJs:
• Nicky Romero
• Deniz Koyu, &
• Danny Avila
• Placed several times in the Top 100 DJ
Poll
•
•
•
•
•
Fedde was first recognized for his 2006 electro track:
“Put Your Hands Up For Detroit”

4. FEDDE LE GRAND
Filmed during Fedde’s 2011
Summer Takeover Tour
Song title: “So Much Love”
…considered to be one of the most defining figures in the
fastevolving genre of House music.

5. “Best Breakthrough Solo
Artist”
- “Beste Nieuwe Dance
Act” – FMC Music Awards
2006
Created #1 track: “Put
your hands up 4 Detroit”
2007
“Best remix track”
International Deejay &
Favourite of the year –
DDJA Music Conference
“Best Techno track”
Beatport Music Award
2008
M8 Magazine rated FLG
“Best Underground Artist
Best Dance Video –
Best Electro Tracks –
IDMA Music Conference MTV, Australia
2011
“Club Banger Of The Year,” –
6th Annual Club Awards, Miami

7. • Official Webpage
•
feddelegrand.com
• YouTube
•
youtube.com/user/Feddelegra
nd
• Facebook
•
facebook.com/feddelegrand
• Twitter
•
twitter.com/@feddelegrand

8. FEDDE LE GRAND
How does Fedde utilize the online world?
• Fedde & Flamingo Recordings own/control the content on his
webpages/forums
• Kat Baker, Fedde’s PR assistant, helps manage his social
media sites by posting pictures/tweets and filtering messages
• Fedde does most of the work when it comes to making
statuses about shows, or responding to fans
“I love receiving feedback from my fans. That’s why I think its’ important to have a variety
of social media outlets, so they can reach you anytime. When I post podcasts online at
4am, I want listeners to be able to tune in and give me a shout out.”
- FLG

9. FEDDE LE GRAND
• Sounds produced by Fedde can be
accessed online by simply typing
“Fedde Le Grand” in a search engine
such as Google
• Streaming sites featuring FLG’s
tracks include (but are not limited to):
•
•
•
•
•
soundcloud.com
youtube.com
mixjunkies.com
beatport.com
8tracks.com
• Fedde’s music is also available for
download/purchase on iTunes
•
http://bit.ly./dispdcst
This image displays 5 results of almost 5 million

10. FEDDE LE GRAND
December 2013:
• Fedde’s social media sites are all interconnected. Fans can visit his Facebook,
and be directed to his Twitter account and/or his Soundcloud from there
• Fedde reached 1 million Facebook fans by the end of 2013
• To say Thank You to his fans, and celebrate this achievement Fedde gave
away 6 hours of music from his performance at ‘Solar Bulgaria’
• Fans got excited, as this was the first time they were exposed to a full 6
hour mix by FLG
• The music was available on his soundcloud, and advertised as a free
download via social media
February 2014:
(Fedde’s fan base
continues to increase)

11. FEDDE LE GRAND
Apart from Fedde’s tight
touring schedule, he often
DJ’s “pop-up” shows.
What are “pop-up” shows?
• Shows that are announced through social media just hours before the performance
(surprise performances)
• Fedde followers/fans are given the show’s location and price of the ticket
• Those able to make the show are considered diehard fans - clearing their
schedules to engage with Fedde
• These shows grant fans across the world the opportunity to see Fedde DJ at times
they never thought possible
•
•
This image represents the busy crowd that
came out to Fedde’s pop-up show on
August 3rd, 2013
Fans were given notice 3 hours prior to the
show (Just enough time for me to grab some
friends, travel to Toronto, and have some fun!)
•
Personal photo taken from The Guvernment

12. FEDDE LE GRAND
“Fedde Le Grand releases Instagram music video for ‘Where We Belong.’”
-
Mixjunkies.com
Dec. 2013
(Here is an example of a
fan’s Instagram photo that
was chosen for Fedde’s
video)
• To create this video, Fedde asked his fans (via social media) to take a lyric
from his song, make a sign with that lyric, and post the picture to Instagram
• Fedde selected fan pictures, and decided to flash them in the video as the
lyrics are being sung
• “Where We Belong” is one of Fedde’s hit tracks. The video received tons of
positive feedback from fans enjoying the fact that they got to be featured in
the video

13. FEDDE LE GRAND
"I think it's such a great way to show or let people hear your
view on music at the moment, because it's very current.”
(Fedde discussing DLS)
•
Fedde and Kat are very adamant with
uploading music as soon as its produced
• That way, listeners stay up to date with
Fedde’s latest tracks/podcasts
•
In November 2011, Fedde launched a
series of weekly mixes called “Dark
Light Sessions” (DLS)
DLS showcases Fedde’s darker music
style (techno, techhouse)
• Allows Fedde to reach a wider
variety of listeners, apart from the
mainstream
To this day, they are able to be
accessed through his Facebook
• Fans look forward to the mixes
being posted every Friday
•
•

14. FEDDE LE GRAND
”I want to be in the studio with as many people as I can. But I think if you plan
something, it doesn't work out. If you just go in there, jam and just make
something that everyone likes, that's when the best stuff comes out. Otherwise, it
sounds forced. It's an organic thing, and that's how it should come out.”
-
• Fedde’s music is REAL – that’s how
he maintains his fan base
• He does not plan his music in advance
– he plays what feels right
• During live performances, Fedde
feeds off the crowds energy and
fluctuates between genres/songs
based on that
Fedde, MTV News
Jan. 2012

15. FEDDE LE GRAND
How do you become a member of Fedde’s Community?
By signing up on Fedde Le Grand’s Official Webpage:
What do members of Fedde’s Community do?
•
•
•
•
Contribute to active forums such as “Fedde Talk”
Discuss new Fedde music releases
Post pictures/experiences from Fedde’s events
Ultimately, Fedde’s community gives members the chance to connect with other
DJ’s and members whom share similar interests in house music

16. FEDDE LE GRAND
• Fedde Le Grand utilizes spaces in the online world very effectively
• He is an active user of his social media sites, and his PR assistant helps
manage/filter content on these webpages
• Fedde keeps fans engaged by celebrating moments - such as hitting 1 million
likes on Facebook - and sending out free, unheard of music
• Pop-up shows are a method that is still used to maintain hype among the DJ’s
listeners
• If you enjoy his music, become a member of his site, show your support!