Research // Unit 4

1. Research
Daniel Thompson

2. Existing Products
• Sound Effects: Sound effects are used in the intro to drop people into the action and give the podcast some
life. This is the only time they are used as the podcast is based off of the gossip and stories rather than
entertainment created from sounds.
• Music: Music is only used in the podcast when it is ending as a way to fade out the whole thing. The hosts can
finish what they want to say and the have the music take over and gradually fade out.
• Voice Over: Occasionally, Joe Rogan has a voiceover in his podcasts in the beginning just after the sound
effects in the beginning to introduce the guests or what kind of things they will all be talking about to begin
with.
• In this podcast, Joe and his guests talk about all of the most interesting and freshest stories and rumours
available and give their own opinion on them. The stories are never themed and they very often go off on
tangents however the guests brought in are usually the trigger for specific stories as they might relate to them
(UFC fighters talking about mma, etc).
• The language used in said show is extremely informal and some of their language can sometimes be rather
crude – especially when discussions get heated between the guest and Joe. Slang can be heard in the podcast
often depending on the guest but the host, Joe, usually stays more towards the formal side.
• Joe Rogan makes people want to listen to his podcast by doing plenty of other things in the limelight instead of
just podcasting. For example, he is a commentator for the UFC, he used to host a tv show called Fear Factor
and he is also a comedian. Due to all of these extremely ‘out there’ jobs, Joe had already gathered quite a
following and plenty of fans. To help boost his popularity further, the jobs he has had will have opened him up
to other popular icons related to the same field of work. Well known people such as Ari Shaffir who is another
famous comedian and Brendan Shaub, an experienced ex mma fighter. All of this, along with the fact that he is
considered ‘outrageous’ and ‘controversial’ means that he can draw more people in than regular podcast
hosts.
Link to the podcast/documentary; ‘The Joe Rogan Experience’
https://www.youtube.com/watch?v=5SeRJe5MMbM&index=1&list=PLk1Sqn_f33KtqrAwGOJC3sM_Xj8scyN05

3. Existing Products
• Sound Effects: Sound effects are used all the
way through the audio documentary,
especially when the narrator is trying to get an
image across. The sounds used then gives the
listener an image and brings the described
things to life. This helps take the listener on a
journey. When time is referenced by the
narrator, ticking can often be heard to show
the passing of it.
Link to the podcast/documentary;
http://www.bbc.co.uk/programmes/b01mk3f8/episodes/downloads

4. Existing Products
• In this product, there are very little sound
effects added in except for the ones already
added into the game being commentated
over. Music is occasionally played at the
beginning of a video to give the intro more
depth and is always played at the end of his
to finish the whole thing off after he has
finished talking.
Link to the podcast/documentary; ‘Pixelated Apollo’
https://www.youtube.com/watch?v=5z05fF_xSuc

5. Research Analysis
• What common features do the researched
products have?
– They all use sound effects to help show the audience
understand what is going on and to give audio cues.
– They all have music at the beginning and finish to act as
a marker for the end coming up.
• What aspects of the research will you include
within your on work?
I will include the factual nature of Apolo's videos in my product. I will also add sound
effects to give the podcast more life and to help people associate them with the units
in the game

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Late Teens and
adults 16+
• More mature vibe
• Useful facts and information given straight
• Game info that younger ages wouldn't
understand
Gender
Male & Female • No biases
• tutorials for men/women playing for first
time
Psychographic
Enjoys Thinking
when playing
games.
Likes history and
realistic games.
• Has specific information on the best tactics
for each unit and both their strengths and
weakesses
• Includes historicaly correct unit types and
names.
Social Status
People of all
backgrounds that
own the game.
• Simple, easy to understand descriptions of
units
• Easily testable information that will help
new players.