Design pro forma (Tasks 3,4 & 5)

1. Design for
Advertising
Developing, producing and evaluating
Patrick Gouldsbrough

2. Initial Ideas
Idea 1
• The majority of energy drinks are targeting a younger demographic, there is a market for an energy drink for an older target
demographic.
• The first thing to be done is to put trust into energy drinks. I believe that older people think that there are health hazards
linked to energy drinks. You may need to re-assure this certain group and perhaps advertise the product with a health expert
advertising it.
•Restrained colours are generally linked to an older demographic, compared to the bright and bold colours of products for a
younger target audience. This is because the two demographics look for different things in the products they will potentially
consume: a younger demographic will look at things like colours and design, where as an older demographic will look for a
professional look on the can/bottle, as well as looking at the ingredients and sugars, this is a separate issue that will have to be
addressed. On the other hand, this product must look striking and eye-catching or it will be passed by in the shop and won’t be
a successful product.
• Energy could be a secondary use for this drink, potential other types of drinks could be:
• Slimming
• Organic
• Health drink
• Another feature that could be considered is the text and the font. An older demographic looks for easily readable fonts, this
goes for all text on the can as well as the logo.
• I believe that normally a bottle is more practical than a can, but in this case, if the purpose of the drink was to slim or an
organic drink, you might want to drink the whole contents and not save any for later (especially if it’s slimming)
• To be a slimming drink, the contents would have to have some form of chemicals in, this could prompt the can/bottle been
smaller because a high concentration of these chemicals and they have a negative effect, compared to a positive one.

3. Idea 2
•The female audience are outnumbered on products such as Relentless and monster. A product for a female demographic
could potentially be successful.
• A mix of restrained and bright colours, due to a gender been targeted, not an age demographic. It needs to be professional
but still appeal to the young portion of the female demographic.
• A can is easier to store, but the practicality of a bottle is the way to go I think. Mainly because a bit of the product can be
saved, compared to the one-off consumption of a can.
Idea 3
•An extra strong energy drink that will have added chemicals because it’s giving out more energy because it might be required
by the consumer
• It keeps the consumer up for a given amount of hours, this could be guaranteed, although then you’re open to been proved
wrong by consumers and then your credibility might be broken
• More chemicals for more energy. However, there will be a certain amount of chemicals you can put in an energy drink before
it’s banned and taken off the shelves, this can be something to be addressed and considered
• An older audience might be put off by the high chemicals in the energy drink, but a younger audience, such as students might
want this kind of drink
•Brighter colours because it’s targeting a young-ish audience and it is also designed to keep you up so it should be bright
colour wise
•A more creative font type for the young demographic

4. Idea 4
•Even though it has been agreed that energy drinks shouldn’t be consumed by a younger demographic, I believe that this is a
missed opportunity and there is an opportunity to either find a gap in the energy drinks market or create a brand new idea and
a new market.
• Obviously, the sugars and chemicals going in will have to be massively cut down so it’s fit for consumption by a very young
demographic. This will be difficult because to make it an energy drink, certain chemicals must go into it. Maybe an organic or a
health drink should be considered?
• A very bright coloured can/bottle might be the right design choice, due to a younger demographic picking up on the colours,
rather than the content of adverts and products.
• A slight collectable idea could be taken and slightly modified, you could have four different designs that the young
demographic could collect. This will work out better because all the young children will want to collect all four of them,
therefore a bigger income will be achieved.
• a creative font type can be used because 1) it adds to the design and a younger demographic don’t need clear and concise
writing like an older demographic. On the other hand, like I mentioned before, the colour is the most important feature of the
design, so it doesn’t matter what font type is used. Things that should be considered though:
• The font needs to be readable by the audience but can be a more creative font
• As well as the bright coloured packaging, the font can be bright and colourful too because I don’t want to compromise on
colour, however, I don’t want the colours to clash. A contrast is the way to move forward on this design I think.
•A small can/bottle because young children will be handling them. No jagged or small pieces that could be swallowed by the
child however.
•Informal and simple lexis to be used
• Perhaps using small buzz words, such as: “POW” and “BANG” may appeal to a younger audience.

5. Idea 5
•4 divided parts of the can
•These 4 divided sections will have an individual flavoured energy drink
•This could perform a different function, such as: energy, slimming, organic and health?
•These four sections will have individual openings, how will it open though?
•A mass market product
• Gender/age neutral colours
•Easily readable text because it’s targeting a mass market and even though a younger audience don’t mind a clear font, it’s
paramount for an older audience to have a clear and easily readable font

6. Mind map(s)
Bolt Ener-G
NNaammeess
Avengers/superher
oes
IImmaaggeerryy AAuuddiieennccee
EEnneerrggyy ddrriinnkkss
A female audience – Bright
colours could be used, but the
older part of this target
demographic may want a
more professional and
restrained product
CCoolloouurrss CCoonncceepptt
A pink/ pattern on the
packaging, I don’t
think something
stereotypically linked
with females
An older audience –
restrained with just a
stripe or spot of bright
colour (black and orange
for example)
A young audience (16-25) –
Brighter colours will be the way
to go. However, this doesn’t
mean neon or bright yellow,
perhaps a bright/light blue?
A very young audience – Bright
colours are necessary for the
intended audience. A pattern
should also be considered.
Health drink
Organic
Slimming
Extra strength (keeps
you awake)
16-25
A very young
audience – (6-
10)
A female
audience
An older
audience (35-
40)
Ener-J
Energie
Check
copyright
Energize Recover
Pirates, jungle theme,
sea theme, space them
(younger audience)
Celebrity endorsement are
key to selling to teenagers
so maybe a celebrity on the
storyboard
Dual/Duel
Possess
Cloud 9 Fury
Peace
Ultimate
Frisbee
Angel/clou
ds
Peace
sign
Avenge
Chic

9. This mood board tried to collate all the possible themes and designs that my can could have. By doing this, I was able to have a
visual idea of what my potential designs may look like if I went down that particular route. Some ideas are generalised and are
linked heavily with my mind map, where as others are very vague and don't have much substance to them. However, mood
boards are abut getting your ideas down and then eliminating the ones that you don’t believe are real contenders for your
products. At first, I believed that a range of drinks could be a good idea for the energy drinks. However, the two ideas that
incorporate a range of drinks into them are aimed at a mainly younger audience. This is due to the fact that only a young
audience would be appealed to by the ‘collect them all’ element. I could have taken this idea and developed it but not changed
the audience, but due to me wanting y energy drink to be mass market, this idea didn’t have the marketability I was looking for
in this project.
After experimenting further, I found that there was already a drink that had a battery as the can. For this reason, I had to rule
this idea out of the running for the project, due to the legal restraints I may face if I carried this particular idea forward.
However, out of the ideas and themes that still remain, it’s still undecided which one I will choose. There are good and bad
things about each design, those of which I will have to review before making my decision on brand and product names for the
project. This is key because if you get this stage wrong, it could have a sizeable impact on the success of the products and the
overall project.

10. I went onto Palletteon.com to find colours that worked well together and contrasted each other effectively. I collected the
ones that I liked the look of and have put them as potential colour schemes for my products I this project. However, due to
all these colour choices been bright, I couldn't advertise my product as a mass market product because all of these colours
connote a certain gender. This is why I have also included the more balanced Monster logo. Through the use of restrained
colouration mixed with a bright and vibrant colour, Monster are able to grab a relatively mass market, compared to some
of their rivals who target a niche market. This is something I will have to think about and review later when I’ve got a
better understanding about what my product is aiming to do and who it is targeting.
My font choices on this mood board were also quite generalised. I picked a wide range of fonts for the mood board
because I didn’t want to cut down my market before the project had even begun. By picking a range of gender neutral,
male orientated and female orientated fonts, I was able to get a better understanding of what I want my product to look
like. However, before I can cut the fonts down, I must first decided on the age and gender aspects f my target audience.
This is a decision I mustn't rush into because if the target market isn’t matched by the product I make, it will be
unsuccessful and fail as a concept.

11. Copy/Script development
Avenge
• “Avenge your thirst!”
• “Avenge tiredness”
• “Want to avenge your thirst?”
• “Unleash the avenger in you!”
• “Be a superhero”
Duel
•“Duel with thirst”
•“Dare to duel”
Bolt
•“walk.sprint.bolt”
•“A bolt of energy”
•“Bolt about”
•“Bolt to buy your can”
•“Putting a bolt in your day”
•“Bolt – because walking is overrated”
•“Lightning never strikes twice”
•“Dash to get your bolt”
•“The only bolt that doesn’t just come in stormy weather”
Angelic
•“Unlock the angel in you”
•“Angelic – fell from heaven”
•“Comes along only once”

12. Copy/Script development
• Usain Bolt enters the stadium to run his race
• Just before he’s about to start the race, he’s confronted by a young boy *SPEECH PART 1 “STOP!”*, who hands
him a can of ‘BOLT’
• He takes the can from the young boy before powering down the can of bolt and taking his position in the blocks
• Bolt starts the race normally before BOLTING away from the other competitors
• As he’s passing the finish line, the other competitors turn into the rival energy drinks. This shows how much
better BOLT is, compared to the other energy drinks
• Next – Bolt is standing next to the world record sign with the can of bolt next to him
• He turns and says *SPEECH PART 2* “walk.sprint.BOLT”
I want the brand name that I am creating to have various drinks in their range, some potential names for these
drinks:
• Bolt Voltage
• Bolt Duel
• Bolt Recover
• Bolt Sunrise
• Bolt Avenge
• Bolt Boost
• Bolt Ener-G
• Bolt Speed
• Bolt Fire
• Bolt Overload
• Lightning Bolt
• Bolt +
• Bolt Revitalise
• Bolt Fury
• Bolt Origin
• Bolt Ghost
• Bolt Burst
*These energy drinks are going to vary in colour, with the logo and the text colouring differing from each
other

13. Font/Colour Scheme development
Potential colours:
This colour contrasts with
most other colours, which is
key when you’re planning to
make a range of drinks with
various coloured logos and
font.
This colour contrasts with most
colours, but with the wrong colour,
it can look ineffective. As well as
this, fonts such as lightning strike
won’t show up well on the grey
colourng.
This colour would look effective if
it’s been contrasted with a black
or a white and I was making a
singular drink, instead of a range
of drinks. However, due to my
intentions, this colour might not be
as effective as first thought.
The same can be said for these
types of blues. With the correct
colours, it will be effective,
however, the darker blue might be
the only one that will contrast with
a wide range of colours on this
colour scheme.
In my opinion, the red is too bright
for the can and while it would grab
the consumers attention, it would
take some key attention away
from the text and the name of the
product. However, all other
colours on this slide would work.
Yellow would be good for the can on
this project, however, maybe not as
the primary colour. It could be used
on the font and the logo on one of the
cans as the secondary colour. The
main reason for this decision is that
yellow doesn’t contrast with a wide
range of colours.

14. Font/Colour Scheme development
Potential fonts:
This font is very creative and handwritten, but I’m not
sure of the font is right for the target demographic. While
this demographic don’t look for easily readable fonts in
their products, I think this font is a bit too handwritten.
Porter Sans is an impact font and is very effective
when trying to draw attention to a product. The white
outline of the letters means that it would still contrast
with the black colouring from the previous page,
without having to change the colour.
While the other fonts so far have been generalised,
this font, named as a speedy font, fits in with my
product well. Bolt, the name of my product,
allegedly is meant to make someone run faster.
This font is tailored to my product and unlike
‘colours of autumn’ it is easy to read and stand out,
therefore, an effective font choice for my product.
Another font that I have managed to find that’s tailored to my
product name, Speed + is, in my opinion, more effective than
the speedy 12 font. While speedy 12 was easily readable and
striking, speed + manages to fulfill these functions, as well as
adding the blur lines that makes the bolt and speed element
even more evident.
Lightning strike at first glance seems like the best option of font for
my product, due to the lightning bolts that would further the product
familiarity with the consumer. However, you then start to see
disadvantages of this font, such as: the messy lines and certain
letters that aren’t legible. These things add together to make it a
potentially ineffective font for my project, due to me wanting a more
clear and readable font than lightning strike’

15. Font/Colour Scheme development
After choosing the best two fonts, along with the
two best colour schemes, I want to experiment by
putting them together before I experiment with the
main and the accent colours of the cans.
The black colouring contrasts well with both fonts,
due to the speed + font having white movement
lines that has an effective contrasts, while porter
sans has the white letter outline that contrasts very
well with the black colouring. The only
disadvantages I have for the speed + font is that
it’s maybe less creative than I would have wanted
but the movement lines makes it more creative and
the boldness makes it stand out, so this is a minor
problem. As for the porter sans font, the black
shadow underneath the lettering is meant to be
effective but I think it takes some of the attention
away from the lettering. On the other hand, if the
main colour of the can is black, the drop shadow
will not be visible and the problem will solve itself.
Before it got narrowed down to the two colouring
options, I was already hesitant about using blue for
my main can colour on this project. This was
because of the issue with the contrasting with a
wide range of colours, like the black colouring is
able to do. Both fonts look effective when put
together with the blue colouring, however, when
the font colours change to say a Red, the contrast
will be ineffective and make the product look
unprofessional and unsellable, the worst thing a
company can do.

16. Font/Colour Scheme development
Like I thought on the previous slide, the blue colouring doesn’t contrast as well with a wide range of colours,
compared to the black colouring. While he blue colouring looks better than I thought it would mixed with a range of
colour choices, I think black is the obvious choice for my energy drink packaging. Before I go into production, I will
have to ensure that the font is perfectly clear and it’s not out of proportion in any way (sometimes text gets stretched
and loses it’s proportions. After this happens, it is very difficult to get the text back to normal).

17. Font/Colour Scheme development
As I varied the colours for my potential product range on this project, I realised the full extent of the effectiveness of
picking the black colouring for the man colour on my packaging. As you can see, all the colours contrast well with the
black colouring, and like with monster energy, the bright/striking colour with black works really well to make an eye-catching
product. Some colours work better than others and I will have to experiment with other colours to make sure
I explore all my options on this project. I also established that he text would be more effective if it was to be bigger.
On this experiment it was pt.30, but I believe that a pt.72 will get the attention of the consumer more and therefore
make it a more successful product. As I previously stated, further experiments will be carried out to ensure maximum
effectiveness is fulfilled for this project.

18. Font/Colour Scheme development
Original Slight lean
Outer glow Inner glow (opacity turned down)
Stroke
Extreme lean
After experimenting with the fonts on the last page, I decided that while the porter sans was effective, it had too much of a
border and the font didn’t fit with my product name. Therefore, I knew I had to try different effects on the font I would use,
Speed +. At first, I didn’t try any effects at all, I just wanted to try and tilt the lettering. As you can see from the original text,
it was already a bit slanted. From there, I wanted to see what it would look like if it was a bit straighter and also wanted to
experiment with more rotations. The slight lean gave me a very effective font, while the extreme lean was possibly a bit too
slanted for my liking, however, that’s what experiments are for: finding out what works and what doesn’t. As for the stroke
effect, I thought the little outlines of the shapes would be coloured over with the white, but as I found out, the white fills in
the little outlines and it makes them stand out even more than before. My only criticism of this effect is that he letters look
all as one, instead of individual letters, however, this can be changed with alteration of size and spread. The outer glow
can be effective and I’ve seen it work very well in my past projects. On this project though, it has made the text look more
ineffective than the original and brought this very dull and restrained grey with it. Even if the outer glow would have been
white in colouring, I wouldn’t have liked the outcome of it, due to the joined lettering and the outline on the shapes
disappearing somewhat and making the overall lettering look ineffective, which would be a fundamental mistake when
selling a product. Having never used inner glow before, I was a bit hesitant to use this effect. However, this effect choice
turned out to be one of the most effective font schemes on this experiment stage. Due to the inner glow matching the
perfect colour to contrast the orange, the lighter orange was chose for the outline and it compliments the text effectively.
This gives it a very retro look that I haven’t got with any of my other font experiments.

19. Font/Colour Scheme development

20. Product packaging development
W hat I like about this design
• The colouring works well and the two colours contrast each
other well. However, the company name on the collar of the
can need reviewing because the two colours have almost
merged, making the font look ineffective.
• BOLT’s overall design is clean and concise, it doesn’t try
an bombard the consumer with information but it tells you all
you need to know about the product.
• My nutritional values feature the same information as the
leading energy drink companies products, but the placement
and the colouring makes it look unconventional and bold.
What I don’t like about the design
• The inner glow on both sets of brand names is too
big and needs scaling back so the orange colouring
can be see more clearly on the main font face. The
same can be said for the lighting bolt, but it can be
seen clearer than the font faces so isn’t a priority if
the design was revisited.
• The brand names at the top of the can. I think that
there are too many o them and they take away too
much attention from the main logo and brand name
on the packaging. Experimenting with different
designs, such as two brand names and a few
smaller logos might be the way to construct the
collar of the packaging.
What I would change If I repeated the design
• In the UK, drinks haven’t got the table of ingredients and
nutritional information like they do in the US, so I would
have to change the table I was going to add to my can
design. Instead, I will try and set it out in a list or find an
original way of trying to set out the ingredients, I will have
to test different methods of doing so.
• The recycling logo that occupies the right hand corner of
the nutritional information side of the can has a white
background which doesn’t fit in with the rest of the colours
scheme on the can. Removing the colouring using the
magic wand tool on Photoshop will be the process I will
take: a simple process, but one that will make a massive
impact. Another option O have is to change the colour of
the green recycling logo to Orange so it will fit in with my
corporate colours.

21. Product packaging development
Things I like about this design
• The colours used on this design contrast each other well
and combine well to contrast the black background. The
colours were chose on colour wheel, a site that combines
colours that either directly look aesthetically good together or
contrast each other. However, these colours were altered
slightly because when I tried using the colours that it
suggested, they didn’t look quite right so I had to tweak the
colours to get them in perfect contrast.
• The new nutritional information setup is better than the
table idea and is an unconventional idea. Even though I have
emulated this design feature from another an design, hardly
any energy drinks companies use this layout option on their
cans. I had to put a stroke on the shapes because the black
colouring of them blended in with the background.
What I don’t like about the design
• The problem of having the inner glow too big on
the font face is a recurring issue from the previous
design and is one that I decided to not amend
when designing this layout. However, this may
need to be reviewed, due to it making the text look
ineffective and in the small fonts case, discoloured.
• The lighting bolt has been increased in size from
the last design, however, it might need scaling up
again. The way in which the tip of the lighting bolt
touches the ‘T’ is effective, but I feel the top of the
shape must go all the way to the collar to take up
the whole front and back of the can.
What I would change if I repeated the design
• The collar of the can looks ineffective, due to the layout of
the brand name and the logo. The alternate colouring of the
lightning bolt shapes is a good feature, but the way they are
set out needs to be addressed. As I worked them out using
the ruler tool on Photoshop, I spaced them evenly apart,
however, I forgot to account for the way in which it will be
wrapped round the can, which would look ineffective when
added to a product.
• While the new way of laying out the nutritional values is
original and effective, the stroke on the ellipse shapes are
white, which doesn’t fit in with any other feature of my
layout. Changing the colouring to a yellow or a pink would
be the best way to keep the same layout feature but make it
fit in with my corporate colours also.

22. Product packaging development
Things I like about this design
• The changing of the colouration to the layout and font means
that the stroke of the ellipse shapes now fits in with the corporate
colours. Even though they are now the same colouration, I
experimented with colours and tried an orange shade on the
stroke of the ellipse shapes, thinking it would fit in with the rest
of the layout. However, instead of making it look effective, the
orange stroke colouring blended in with the company name on
the can, so I had to change it back to white.
• The lightning bolt through the BOLT text makes the company
logo evident n the can while been subtle at the same time. Due
to the opacity been turned down, the shape was just the correct
shade to be noticed on top of the text, hut not so much that it cut
in front of the text and made the company invisible, which is what
you don’t want on your packaging.
Things I don’t like about the design
• On the top of the screen where the lighting
bolt first meets the company name, the text
that says ingredients seems to blend in with
the colouring of the two features. I might have
to try changing the colour of the fonts or
further reducing the opacity on the lighting
bolt shape.
• The recycling logo has still not been
changed on the design. From the first
packaging layout, this has been a problem
and still hasn't been resolved on this design.
On the other hand, it is not a major problem
and can easily be resolved should I choose to
adapt this design for my final packaging idea.
What I would change if I repeated the design
• The size of the company name is too big for the packaging.
Initially, I wanted the letters to span the whole can, which
looked effective when I was experimenting different design
techniques on Photoshop. However, when the layout is
viewed as a screenshot, it doesn’t look as striking or effective.
If I was to take forward this design to my final packaging, I
would also need to move the company name down, it’s not
centralised, which creates more white space at the bottom,
compared with the top.
• The lighting bolt could do to be reduced in size. Even though
it looks effective at the bottom of the shape, on the top part of
the shape, it hangs over the edge of the font and is
unnecessary. If I was to amend it, I would use the transform
option to reduce the size of the top and leave the bottom of
the shape the same.

23. Product packaging development
Things I like about this design
• Going back to having the collar design back on the packaging.
On the previous design, I had just designed the can design and
had left the collar empty because I was trying to emphasise the
company logo and company name, but I believe that having a
design on the collar of the can is more effective, while reducing
the amount of white space on the layout.
• The traditional orange and white colouring that I started with
has returned as the colouring for this packaging design. I think
orange would contrast with black better, but due to the
background colour, white is the second best colour rot contras
the orange colouring. As soon as I saw this combination of
colours on my font development, I knew that these were the
correct corporate colours for the BOLT company name.
Things I don’t like about the design
• The nine individual lightning bolts help to
reduce the white space but don’t quite fulfil
the aesthetic effectiveness that the one
lighting bolt with an inner glow achieves. On
this particular layout, the clear and concise
design is not achieved, due to the busy nature
of the overall design, compared to the
previous ones.
• The text on the ingredients and flavourings
sections of the nutritional information is not
centralised, therefore the layout of the text
doesn’t look as effective as it could. This
feature can be easily solved by selecting the
desired text box and pressing a central
paragraph position on the top tool bar.
What I would change if I repeated the design
• The inner glow on my company name needs altering. In my
font development, the white and orange worked well as
contrasting colours for a font. They still looked effective when
they were transferred onto Photoshop. However, when I put
the fonts on my packaging deign and fir them into the correct
sizes, they went discoloured and therefore looked ineffective.
An alteration on the size of the inner glow will resolve this
issue and restore the font to it’s previous colouration.
• I would make the nine lighting bolts that are currently on this
design into one big lighting bolt. Even though I like the rest of
the layout on this product packaging, I dislike the company
logo been communicated to the consumer like this. I think that
the one lightning bolt will be more striking and will make the
layout a lot clearer and condense the layout down. The same
colours should be kept for this alteration (orange as the main
and white as the inner glow colour).

24. Product packaging development
Things I like about this design
• The continued use of the corporate colours that I think I will
eventually use for my final packaging design. The orange and
black contrast each other well, while looking striking to the
consumer. These colours may also be use don my other
products, including my web banner and product advert.
• Due to this design been one of my most experimental designs
on this development tasks, which involved experimenting a lot
with the aesthetic features, not content as well, it is difficult to
pick a feature I haven’t already analysed on previous designs.
Things I don’t like about the design
• The fact that the company name isn’t
centralised on the page, but instead leaves
more white space at the bottom, compared
with the top. This will make the overall layout
look more professional and therefore a more
successful product, should decide to take this
design to the final packaging idea stage.
• Lack of content on the collar of my can is a
real issue for me. All of my other designs,
barring the ones with large brand names,
have looked effective, due to the fact they had
collar designs. Popular energy drink
companies have collar designs on their
products, which makes me think I should
emulate this feature. After all, I am trying to fit
into a market, not invent a whole new market,
therefore I need to emulate as many codes
and conventions from existing energy drinks.
What I would change if I repeated the design
• Increased opacity from my previous design similar to this
one is one thing that I would change about this particular
product packaging. The text behind the shape is getting
blocked and the text that is trying to inform the consumer
about the ingredients is blending in to the orange colouring of
the lightning bolt. Reducing the opacity down to the level of
the lightning bolt on the previous design will solve this design
problem.
• Making the lightning bolt span across the text more
horizontally is another feature I would alter on this packaging.
Looking more diagonal than horizontal, this layout doesn’t
look as effective as the previous attempt at making a layout
which sees the text span around the whole of the packaging.
Altering this feature won’t be time consuming and can be
done by selecting transform on Photoshop an tilting the shape
to the desired position.

25. Product packaging development
Things I like about this design
• The neon drop shadow added to the font is very effective and is
a prominent feature on this particular design. Experimenting with
different effects for the font, including: inner glow, outer glow,
bevel and emboss, I wanted an effect that could make my font
stand out from the black background. A drop shadow was the
final effect I tried and it fulfilled the purpose I wanted the effect
for. Due to drop shadow working on the edge of the font, I knew
that I had to change the colour of my font to something neutral,
so the drop shadow could be at maximum effectiveness.
Selecting a black font with the orange drop shadow allowed the
corporate colours to remain the same, while making the text
stand out more than before.
What I would change if I repeated the design
• The opacity of the nutritional information may need to be
changed. This is due to it blocking the ‘B’ letter of my
company name. If this packaging was for a company that is
already well established, it might work better because the
consumer would already be familiar with you product, but
because this is a new company, it is key for the consumer to
see all of your product name so they can establish
themselves with your brand and corporate colours.
• Aligning the lighting bolt with the rest of the ‘BOLT’ text may
make the packaging design look more professional and more
effective. On the other hand, the reduced white space issue
that has now been resolved due to the lighting bolt been
added to the design, will be an an issue again if the shape
was aligned with the rest of the font.
Things I don’t like about the design
• The font of my brand name is still not
centralised and compromises a bit of it’s
effectiveness because of this. However, due
to the lighting bolt been added instead of the
‘L’, the lighting bolt stretches from the top of
the design to the bottom, therefore white
space is reduced without moving the whole
font.
• Having not been acted on throughout the
development stage, the recycling logo has still
got a white background to it. This feature
doesn't fit in with the rest of the colouring on
this layout. If I were to take this design to my
final piece, I would have to resolve this issue,
as well as experimenting with making the logo
fit in with the corporate colours and turning it
orange in colour.