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2. What we would like:
At least Two different videos, One for Nunnington Hall
and One for Rievaulx terrace.
What videos they need (two set, one for Nunnington
Hall and one for Rievaulx Terrace.)
• Website video(potentially background video)
Use: embedded on National Trust website.
• Marketing Video
Use: Vimeo, YouTube, social media (Facebook) or
embedded in a webpage.
MUST COMPLY WITH NATIONAL TRUST VIDEO
BRAND GUIDELINES
(As well as general brand guidelines)
We’re looking for…
• 0:40 to 2:30 min videos
• Focus on the relevant product and
what it entails (family driven, art
driven, representative of the
demographic)
• Colour grading
• We will give you lots of creative
freedom so long as the video
complies with our brand guidelines.
Employed by The National Trust

3. REFERENCE MATERIAL
The websites of both, Rievaulx terrace and Nunnington hall will provide me with information about the visual
identity of each venue as well as provide an insight as to what type of audience it may attract.
https://www.nationaltrust.org.uk/rievaulx-terrace
https://www.nationaltrust.org.uk/nunnington-hall
Reference as to what type of video The national trust tends to commission and will expect from me.
https://www.nationaltrust.org.uk/stories/peter-osterley-park
https://www.nationaltrust.org.uk/stories/sylvia-great-gable
https://www.nationaltrust.org.uk/stories/stuart-and-rebecca-dunham-massey
https://www.nationaltrust.org.uk/stories/trevor-felbrigg-hall
https://www.youtube.com/watch?v=DwSnGPn9vQ4
https://www.youtube.com/watch?v=kSmaRCMH5hw
https://www.youtube.com/watch?v=4_zben1bvZo
https://www.youtube.com/watch?v=4-iZCPaxXiw
https://www.youtube.com/watch?v=SFWwfETjRrs
https://www.youtube.com/watch?v=zXSLxT4aFzE

4. BRAND GUIDELINES
Since the National Trust is quite a prestigious foundation, they have (of course)
very specific guidelines and rules to ensure that their brand is reflected
correctly.
When talking to Laura Kennedy I asked her if she could provide me with some
brand guidelines.
Very kindly she sent me brand guidelines and video brand guidelines.
These allowed me to understand what exactly it is that the national trust expects
from their video work and what exactly it is that is a part of making a video for
the national trust.
Further more it gave me an insight into how meticulously exact my work will have
to be if I want it to be used on a national trust official website.
For example specific brand instructions as to what the spacing of the Oak leaf
needs to be and its position on a leaflet.
Or what a video must entail in order to meet their requirements.
(see research power point for full brand guidelines)

5. FONT
The national trust has developed its own font, inspired by an inscription in
the grotto at Stourhead.
Unsurprisingly, they have quite strong opinions on how text should and
shouldn’t be used so that across their videos their visual, typographic
identity remains the same. Regardless of who is making or directing it.

7. TITLE/END SCREENS
They also have rules about how your video should start and end. They have quite
a specific layout for what is appropriate and what should be used.
Again, the national
trust is a well
established and
recognised charity
and they need to
have consistency in
both their visual style
as well as the brand
beliefs etc.

8. MIND MAPS/BRAINSTORMS
What I am NOT making:
• A short film.
• A campaign project.
• A surrealist piece of art (film).
What I AM making:
• An advertisement
• A stand alone project (no
relevance or tie in with other
National trust products)
• A inviting piece of video
marketing.
• A video that showcases
activities at the relevant
venue.

9. MIND MAPS/BRAINSTORMS

10. MIND MAPS/BRAINSTORMS
After talking with my client about the project we decided that we could create a video about the
people behind the place. The people that make Rievaulx terrace, the visitors, the volunteers and
the staff. Showcasing them working there and the community that they have created. Attaching
a side of humanity to the historical landscape.
So I will go and film them working to capture some ‘behind the scenes of Rievaulx terrace’ footage,
showing what enormous work and dedication it takes to keep such a large piece of nature in
check and clean/managed for its purpose of allowing a visitor to re-live what it would have been
like to walk the 18th century terrace.

11. MOOD BOARD PRE-CONCEPTIONS
When talking to my client over the phone, the representative (Laura Kennedy)
stated that tough the two venues are very close to one another, they are
rather different in the way they look and feel.
So I after looking at the websites of the venues, I looked through Google for
images that I felt would represent the venues in terms of colour and mood.
Rievaulx Terrace, this venue from the website and information I have received
from the client is a very open and nature embedded venue, it Is ideal for
those who want to explore the outdoors and be immersed in nature. Dog
walkers families or couples.
Nunnington Hall, right away we can see that this venue is vastly different, the
outdoors/gardens are just a segment of the venue, while the real gem is the
modest, post-Victorian manor. Filled with art works and old fashioned
furniture as well as a stone hall, covered in animal skins. Much more suited
for the older generations and couples, while still having a space for young
kids.

12. MOOD BOARD
RIEVAULX

13. POTENTIAL COLOUR SCHEME IDEAS: RIEVAULX

14. MOOD BOARD NUNNINGTON

15. POTENTIAL COLOUR SCHEME IDEAS
NUNNINGTON HALL

16. CLIENTS RESPONSE TO THE MOOD BOARDS

17. DEVELOPED IDEA 1
I think this is the simpler and stronger idea it will be showcasing
the land and view as well as the temples and interiors of the
temple.
It will work well to entice the audience and make them want to go
and visit the grounds themselves. Overall the idea is fairly simple, I
just need to ensure that I cover everything me and my client spoke
about in terms of audience appeal.
As mentioned I will also be filming the volunteers drawing on the
perspective of ‘the people behind the places’. However as since I
will only have one day to shoot the volunteers I am worried I wont
get enough footage and/or variety to showcase how much effort is
put into the grounds and the community behind venue.

18. ASSESSMENT OF FINAL IDEAS
Suitability for the audience, Suitability for my client and Timescale.
Since I worked quite closely with my client to establish the audience and talked to them
about what it is that they think they want and reading through all the documents that they
provided to me. Sending my client mood boards and talking through concepts in person
greatly helped me narrow down my ideas and generate new ones. I think the product(s) will
work very well in terms of suitability for both the audience and the client.
I feel quite confident that I can produce the product with the time that I have so long as I
ensure to capture lots of footage on the few filming days that I Have.
Overall I think this concept is quite strong in all 3 areas, the close communication with my
client allowed me to create some concepts that should really reflect their interests and
engage the interest of the audience.

19. AUDIENCE: RIEVAULX ABBEY/TERRACE
Age range: 20-40+
predominantly couples and families as well as
senior citizens.
Gender: Female
Why?
While there is entertainment for both genders,
since it will mostly appeal to families and and
couples, it will most likely mean that it has been
arranged by the mother or female partner.
(Majority of adult guardians that are stay at home
parents tend to be Female, thus can dedicate
more time to going on day trips etc.)
• Cafes (Mainstream)
• Historical site (Mainstream
• Large nature reserve (Mainstream)
• Fun day out (Mainstream)
• Target demographic ABC1
• Mainstreamer and Resigned
mainstream

20. SHOOTING
I want to utilize smooth controlled and calm movements for a large amount of the
production including some telephoto like shots.
I want the camera to feel like it’s a person there in the grounds walking around
and witnessing it all happen. Rather than static tripod shots.
I will use primarily this equipment.
• Steadicam/Glidecam
• Sliders
• Tripods (for telephoto and occasional static shots)
Steadicam for long, sweeping, elegant and dramatic shots.
Sliders for medium shots that require some detail.
Tripod for shots that require lots of detail, or are prone to shake (telephoto)

21. EDITING
The editing needs to be well paced, it can’t cut too quickly as I want the video the
be relaxing, like a calm breath. I will use some transitionary effects, for
example linear cuts (behind trees for example) whiteouts or light effects. I will
have to mostly figure this out when it comes to editing as I will need to see
what I have and if a certain cut or style is appropriate.
I want the edit to allow the audio and visuals to flow in unison.
As mentioned I want the pacing be calm and collected, I think I would like it start
of with longer shots and the editing to progressively build up and the pace to
pick up, until it calms down and slows down towards the end.
At this point an ‘information’ screen would come up with the Rievaulx Terrace and
national Trust logo, to close out the promotional video.

22. AUDIO
While, of course, I will be using a non diegetic soundtrack, I will record some
ambient sounds and focused sounds as well as Foley sound effects.
I will combine these two elements to build a very ‘intimate’ and hyper-realistic
scene, it should work to let the audience feel and experience each element in
the film, for example a bird chirping, the rustling of wind in the leaves and the
ambiance of wildlife. While being able to show off the vast beauty of the
grounds Grande orchestral strings and a cinematic drums.
Hopefully they work hand in hand to create a very, again, intimate and hyper-
realistic experience.

23. COLOUR GRADE
Rievaulx Terrace is an outdoor installations I want to extenuate the greens and
make it very vibrant and crisp with soft highlights and shadows.
I want to ensure that the grounds look clean and a little brighter than life. I want to
colours to reflect how you feel when one is there rather than what one sees
when they are there.