This proposal outlines a project called "Divers Delight" that focuses on underwater photography and scuba diving. The target audience is people aged 10-50 who enjoy swimming, diving, and photography. The rationale discusses skills learned throughout the course, including photo manipulation in Photoshop and editing sound into videos. The concept is to create a magazine front cover and double page spread promoting underwater photography. A schedule is provided that includes research, production experiments, photo editing, and evaluation.

1. Proposal
1
Working Title: Divers Delight
What is it called? This can change if you think of something better later
Audience: My project is targeted towards an audience that likes swimming, diving and
photography. The age range for my audience will be 10-50. My product will appeal to this
age group because 10 is the minimum age to be allowed to scuba dive and go exploring
underwater with a camera. This means I will have to try my best to attract 10 year olds to
either try something new by getting them in to scuba, or keep going with it to see what their
next dives might bring. My product will be for both Genders (Male and Female) because
everyone has a right to do what they enjoy.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Rationale (approx. 100 words) In my opinion, I think I have made good progress throughout
the course of the past month while doing my final project because of the production
experimentswhere I had to over step my boundaries and do something completely new. I
have made some progress throughout the other rotations, but nothing that I thought really
stood out to me as something that I would want to make again. I acquired the skill of photo
manipulation in Photoshop as well as how to properly edit sound into a mute video. The
year has been an interesting one and I’m looking forward to learning new techniques and
won’t be worried about trying or putting effort in.
Review your progress throughout the year- what skills and knowledge have you acquired?
How has the subjects you have studied this year informed your choice for this project?
What have you studied and how will it have a direct impact upon your project?
Project Concept (approx. 200 words) The concept for my project is photography
underwater. However, I’m tied between that and photo manipulation after I did an
experiment to try for this project. The research I will need to conduct for my final project is
going to be looking up magazinesof diving, and photo manipulation adverts/posters. My
plan is to make a poster and a magazine front cover and double page spread on underwater
photography and scuba diving in general. I’m not 100% sure what I’m going to do yet
because diving recently hasn’t been possible due to certain issues.
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
Evaluation (approx. 50 words) To evaluate my work, I will look over everything I have done
in this project and explain the processes that I went through and how I thought it went.
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 Complete mind maps
and mood board.
Gather 15 images
and describe what
they have in common
as well as the
components you will
use in your final
product.
2 Product + Audience
Research
 Research audience
and send out survey
to people to get
results of what people
like. Gather at least
10 survey responses
as well as 3/5
interviews.
3 Production Experiments  3 experiments
exploring new ideas
and techniques that
will make you learn
new skills and push
you to try something
you haven’t done
before. Evaluate and
explain how you
created the
experiment and if you
would try something
similar or add parts of
it into your final
project. Describe how
you made the
experiments by
talking about the tools
that were used, the
different colours and
how it felt after you
finished it. Link it bac
to style sheet and
make it relevant to
your plans for final
product.
4 Pre-Production and
Planning
 proposal, planning
what to do and having
a final idea before
production starts.
Make sure the
proposal and pre-
production is detailed
and up to date to get
a good
5 Production  gather photographs
and put them on to

3. Proposal
3
the computer using
the SD card. Make
sure all the
photographs are high
quality and not blurry
and then back them
up on a USB as well
as the computer.
6 Production  put the photos into
Photoshop and start
editing using tools
and techniques
learned while doing
experiments.
7 Production  finish editing and
save the photos as a
jpeg file to add onto
the production
process PowerPoint.
Talk about the
processes the tools
used to get a better
grade. Use technical
terms to describe the
work.
8 Production  Talk about my
processes and what I
thought of the overall
product as well as
what could be
improved.
9 Evaluation  Evaluate my project
fairly and unbiasedly.
Make sure to talk
about the good things
and the things that
could be improved.
Maybe get someone’s
opinion and make a
note of what they say
so that next time you
could use that
feedback to create
something even
better
10 Development +
Contingency
 Finish up all written
work and put it on my
blog as a new post.
Make sure to save
regularly and publish
at the end.

4. Proposal
4
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. James Gannon (2018) Target Audience Research Survey (conducted on 17/04/2018)
2. Steven Gannon. (2018) Target Audience Interviews (conducted on 18/04/2018)
3.