Proposal
•Download as DOCX, PDF•
0 likes•27 views
The document proposes an advertising campaign for a luxury watch brand targeted towards men aged 40-55 who have high-paying careers and disposable income. The campaign will include a television commercial under a minute featuring imagery related to the target audience accompanied by music and voiceover. It will also include two print advertisements, one portrait and one landscape, suitable for magazines and billboards. Research will be conducted on existing luxury watch brands, video and print advertisements, and the target audience to ensure the campaign appeals directly to them. The proposal includes a schedule and bibliography.
Report
Share
Report
Share
Recommended
2. proposal (1)
The document outlines a proposal for a final major project (FMP) to create an experimental music video. The target audience is identified as males aged 16-19, with the goal of appealing to a wide range of demographics. Research will include analyzing existing music videos, conducting audience surveys and interviews, and testing production techniques. Pre-production will include concept boards, style guides, and shot lists. The 8 week production schedule outlines tasks such as filming, editing, and evaluation. Feedback will be gathered through questionnaires, peer reviews, and self-evaluation. The bibliography provides 8 sources for research, including audience surveys, interviews, existing music videos, and a survey about music video preferences.
2. proposal (1)
The document is a proposal for a final major project (FMP) to create an experimental music video. It outlines the target audience as mainly male teenagers aged 16-19, but also appealing to females and all social statuses. Research will be conducted on existing music video styles to find inspiration and ensure the project stands out. Production experiments will help strengthen skills in programs like Photoshop and Premiere and find effects to implement. Feedback will be gathered from test audiences and the work will be evaluated by comparing to other products and reflecting on screenshots taken throughout production. A schedule is provided outlining the plan over 10 weeks including initial response, research, experiments, pre-production, production, evaluation, and development.
Factual project treatment form 2021 (1)
The document outlines a student's plan to create an advertisement for a new phone. The purpose is to get the audience to want to buy the product and make it seem like the best phone. The intended audience is teens aged 16-24, who the student will showcase the phone's qualities and camera capabilities to in a creative way. Footage of sports will be included to interest the audience. Images and footage of tourist attractions will also be used. The advertisement will be broken down into sections pairing footage with each image. Creating the ad will help improve the student's skills in areas related to their specialism of advertisement, such as photography, video editing, and using different camera angles.
Factual project treatment form 2021
This document outlines a factual production treatment about young men feeling urgency to gain muscle mass and how that can affect them. The purpose is to raise awareness about potential issues like steroid abuse and eating disorders. The intended audience is other young people interested in bodybuilding who may be harming themselves. Interviews will be conducted with a friend who has struggled with consistency in the gym and a woman to provide a different perspective. Filming will take place in the producer's garage gym and their regular gym. The project structure will include an intro discussing society's influence on body image, facts, and interviews followed by a conclusion. The medium of video production will provide experience for the producer, even if not directly related to their specialism.
Final pitch-guide-1
This three-sentence summary provides the essential details about the document:
The document outlines a guide for structuring a PowerPoint presentation to pitch a final media production idea, including covering the proposed idea, research already conducted, and next stages of production. It includes an example pitch for a documentary called "Surf Rescue Hong Kong!" that will look behind the scenes at Hong Kong's life-saving profession through interviews, reenactments, and footage. The pitch justifies the idea, target audience, and commercial viability through research conducted.
A2 media studies summer 2015
This document outlines the assignments for an A2 Media Studies advanced portfolio course over the summer. It includes completing initial genre research, detailed analyses of film trailers and music videos focusing on technical elements, analyzing still images and annotated videos, examining promotional materials, and conducting audience research. It also provides guidance on developing concepts for a film trailer or music video as summer homework, including potential storylines, characters, and evaluations of conventionality and potential success. Additional resources and support contacts are listed.
Production Roles
There are many roles involved in the production of a commercial radio advert including a creative producer, copywriter, sound engineer, voiceover artist, and editor. The creative producer oversees the entire process and ensures the advert matches the company's vision. The copywriter writes the script for the advert based on the target audience. The sound engineer sets up the recording equipment and configures settings to capture the voiceover clearly. The voiceover artist reads the script and chooses the appropriate tone and style. The editor works closely with the producer to cut parts of the recording, add effects and music, and finalize the artistic vision for broadcast. Working together, these roles can produce a professional quality radio advert.
(2) Proposal
The proposal is for a social media advertising project promoting a fictional photographer's debut exhibit. The target audience is millennials aged 18-mid 20s from middle-class backgrounds who have disposable income. Research will include examining existing art exhibit promotions and depictions in media like Gossip Girl to inspire marketing strategies. Content will include magazine articles, photographs exploring nature themes, and digital/print pieces showcasing different skills. Ongoing self-reflection through a development diary will evaluate the work as it progresses.
Recommended
2. proposal (1)
The document outlines a proposal for a final major project (FMP) to create an experimental music video. The target audience is identified as males aged 16-19, with the goal of appealing to a wide range of demographics. Research will include analyzing existing music videos, conducting audience surveys and interviews, and testing production techniques. Pre-production will include concept boards, style guides, and shot lists. The 8 week production schedule outlines tasks such as filming, editing, and evaluation. Feedback will be gathered through questionnaires, peer reviews, and self-evaluation. The bibliography provides 8 sources for research, including audience surveys, interviews, existing music videos, and a survey about music video preferences.
2. proposal (1)
The document is a proposal for a final major project (FMP) to create an experimental music video. It outlines the target audience as mainly male teenagers aged 16-19, but also appealing to females and all social statuses. Research will be conducted on existing music video styles to find inspiration and ensure the project stands out. Production experiments will help strengthen skills in programs like Photoshop and Premiere and find effects to implement. Feedback will be gathered from test audiences and the work will be evaluated by comparing to other products and reflecting on screenshots taken throughout production. A schedule is provided outlining the plan over 10 weeks including initial response, research, experiments, pre-production, production, evaluation, and development.
Factual project treatment form 2021 (1)
The document outlines a student's plan to create an advertisement for a new phone. The purpose is to get the audience to want to buy the product and make it seem like the best phone. The intended audience is teens aged 16-24, who the student will showcase the phone's qualities and camera capabilities to in a creative way. Footage of sports will be included to interest the audience. Images and footage of tourist attractions will also be used. The advertisement will be broken down into sections pairing footage with each image. Creating the ad will help improve the student's skills in areas related to their specialism of advertisement, such as photography, video editing, and using different camera angles.
Factual project treatment form 2021
This document outlines a factual production treatment about young men feeling urgency to gain muscle mass and how that can affect them. The purpose is to raise awareness about potential issues like steroid abuse and eating disorders. The intended audience is other young people interested in bodybuilding who may be harming themselves. Interviews will be conducted with a friend who has struggled with consistency in the gym and a woman to provide a different perspective. Filming will take place in the producer's garage gym and their regular gym. The project structure will include an intro discussing society's influence on body image, facts, and interviews followed by a conclusion. The medium of video production will provide experience for the producer, even if not directly related to their specialism.
Final pitch-guide-1
This three-sentence summary provides the essential details about the document:
The document outlines a guide for structuring a PowerPoint presentation to pitch a final media production idea, including covering the proposed idea, research already conducted, and next stages of production. It includes an example pitch for a documentary called "Surf Rescue Hong Kong!" that will look behind the scenes at Hong Kong's life-saving profession through interviews, reenactments, and footage. The pitch justifies the idea, target audience, and commercial viability through research conducted.
A2 media studies summer 2015
This document outlines the assignments for an A2 Media Studies advanced portfolio course over the summer. It includes completing initial genre research, detailed analyses of film trailers and music videos focusing on technical elements, analyzing still images and annotated videos, examining promotional materials, and conducting audience research. It also provides guidance on developing concepts for a film trailer or music video as summer homework, including potential storylines, characters, and evaluations of conventionality and potential success. Additional resources and support contacts are listed.
Production Roles
There are many roles involved in the production of a commercial radio advert including a creative producer, copywriter, sound engineer, voiceover artist, and editor. The creative producer oversees the entire process and ensures the advert matches the company's vision. The copywriter writes the script for the advert based on the target audience. The sound engineer sets up the recording equipment and configures settings to capture the voiceover clearly. The voiceover artist reads the script and chooses the appropriate tone and style. The editor works closely with the producer to cut parts of the recording, add effects and music, and finalize the artistic vision for broadcast. Working together, these roles can produce a professional quality radio advert.
(2) Proposal
The proposal is for a social media advertising project promoting a fictional photographer's debut exhibit. The target audience is millennials aged 18-mid 20s from middle-class backgrounds who have disposable income. Research will include examining existing art exhibit promotions and depictions in media like Gossip Girl to inspire marketing strategies. Content will include magazine articles, photographs exploring nature themes, and digital/print pieces showcasing different skills. Ongoing self-reflection through a development diary will evaluate the work as it progresses.
(2) Proposal
The document outlines a proposal for a major project promoting a fictional photographer's debut exhibit through social media advertising. The target audience is millennials aged 18-mid 20s from middle-class backgrounds who have disposable income. Research will include examining existing art promotion strategies and depictions in media like Gossip Girl. Content will include magazine articles, flyers, and a social media campaign showcasing the photographer's nature-themed photos. Progress will be evaluated through ongoing reflection in a development diary. The schedule allocates weeks for research, production, and contingency.
2. proposal (1)
This document outlines a proposal for a final major project (FMP) that aims to create a visually creative and experimental music video. The target audience is identified as males aged 16-19 who will be appealed to with modern and unique design. The rationale discusses skills gained in Photoshop, Premiere, and After Effects that will be applied. The project concept is to push creative boundaries with experimental shots and editing, conducting research on styles, and finding inspiration from other artists' work. Evaluation will include screenshots, comparing to other works, and getting audience feedback. A schedule outlines weeks for research, experiments, pre-production, production, and evaluation.
Print proposal
This proposal is for a magazine called Nova Magazine targeted towards career professionals aged 18-49 with a focus on those in their twenties to thirties. The magazine would focus on new professional developments and rising stars in fields like technology, fashion, architecture, and more. The concept is to cover the newest and most exciting innovations across various careers. Research would involve learning about processes used to create unique developments and conducting interviews with experts. The work would be evaluated based on grammar, presentation, originality, and fulfilling the promises of the concept through ongoing self-reflection to improve working practices.
Print proposal
This proposal is for a magazine called Nova Magazine targeted towards career professionals aged 18-49 with a focus on those in their twenties to thirties. The magazine would focus on new professional developments and rising stars in fields like technology, fashion, architecture, and more. The concept is to cover the newest and most exciting innovations across various careers. Research would involve learning about processes used to create unique developments and conducting interviews with experts. The work would be evaluated based on grammar, presentation, originality, and fulfilling the promises of the concept through ongoing self-reflection to improve working practices.
2. proposal (1)
This proposal outlines plans for a final major project focused on creating an experimental music video. The target audience is identified as males aged 16-19, with the goal of appealing to both males and females across all social statuses and psychographics. The rationale discusses skills gained in Photoshop, Premiere, and After Effects that will be applied. The concept is to create a visually creative and unique video pushing boundaries through experimental shots and editing. Extensive research on styles, artists, and audience preferences is planned to ensure the work stands out. Progress will be evaluated through screenshots and comparisons to other works, with audience feedback. A schedule outlines the 10 week production process.
2. proposal
This proposal outlines a final major project to create promotional content for a personal training brand, including a promotional video, logo, and social media page. The target audience is middle-class women ages 25-45 who are interested in fitness. The rationale discusses the student's strengths in video production and editing from past projects. Research plans include analyzing workout videos, personal trainer logos, and social media marketing strategies. The schedule allocates weeks for research, production, evaluation, and contingency.
Task 3
This document provides an overview of key marketing and public relations concepts, including understanding clients and markets, SWOT analysis, audience profiling, the marketing mix (product, price, place, promotion), and various public relations techniques like press releases, media packs, events, endorsements, and merchandising. Marketing requires understanding client needs and the relevant market through research. SWOT analysis, the 4Ps, events, and other tools are used to strategize effective marketing and PR campaigns. Press releases, media packs, and other methods help spread information to audiences and generate publicity.
Savannah and katie task 3
This document provides an overview of key marketing and public relations concepts including understanding clients and markets, SWOT analysis, audience profiling, the marketing mix, and various public relations techniques. It defines terms like marketing, market research, SWOT analysis, audience profiling, the 4 Ps of marketing (product, price, place, promotion), press releases, media packs, events, endorsements, merchandising and more. Examples are given for each concept to illustrate how companies in different industries apply these strategies in practice.
2. proposal
This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.
2. proposal
This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.
Evaluation powerpoint slides
- The document evaluates two TV advertisements created by the author to promote the product Hyper2.
- The ads focused on showing a boxer working out to demonstrate how the product enhances performance. Both used original ideas and some concepts from existing ads.
- Feedback indicated the male character was easily stereotyped as aggressive and in control, while the female scientist portrayed a stereotypical role. The ads largely conformed to gender and age conventions in advertising.
- Elements like music, sound effects, and focus on the male body were intended to attract the target audience of males aged 18-25. Distribution would likely be on sports channels where this audience could be reached.
2. proposal
This proposal outlines a project to create promotional posters and screenshots for a fictional video game. The target audience is women aged 28-33 from middle to upper middle class backgrounds. Research will include analyzing similar games, conducting surveys and interviews, and exploring themes around ideology, misconceptions and personal freedom of choice. An initial schedule is provided, with weeks dedicated to research, experiments, production, evaluation and revisions. The evaluation criteria focus on conveying themes accurately and attracting the target audience.
Proposal
This document is a project proposal submitted by Jake Whattam-Smith for a film and graphics design final major project (FMP). Over the past two years, Jake has developed skills in management, organization, software, practical ability, and media industry expertise. For his FMP, Jake will create promotional materials for a new thriller film, including videos, prints, and audio. He will apply skills like camera work, editing, sound design, and graphic design. Jake will research target audiences aged 20-30 interested in thrillers to understand their needs. He will evaluate his work by comparing to past projects and keeping a weekly diary. The proposal includes sample techniques, a bibliography, and a 12-week schedule outlining pre
Evaluation powerpoint slides
- The document evaluates the author's Hyper2 product advertisements which focused on showing a boxer working out and how the product enhances performance.
- Feedback indicated the male character was easily stereotyped but the female scientists' inclusion was effective. Representations of gender, age, and social class aligned somewhat with expectations.
- Sound, visuals, and storytelling techniques kept the audience engaged throughout the ads and generally followed advertising conventions.
- Distribution on sports channels would be most effective for reaching the target audience.
- Overall, the ads were an average success but timing and creative use of technology could be improved.
Evaluation powerpoint slides
- The document evaluates the author's Hyper2 product advertisements which focused on showing a boxer working out and how the product enhances performance.
- Feedback indicated the male character was easily stereotyped but the female scientists' inclusion was positively received.
- Key moments like the boxer punching a bag were expected to attract the target audience of males aged 18-25 interested in fitness and sports.
Advanced Production The Guide 2009
The document provides guidance for students completing an advanced media production coursework. It outlines the requirements for maintaining a blog to document the planning, production, and evaluation process. Students must produce 2 advertisements or 2-3 minutes of a music video by February 13th and have the final projects completed by March 13th. The evaluation section requires students to reflect on the production process, analyze the finished products, and evaluate audience response and how the projects compare to similar real media.
Irn bru project 2017 ual(1)
This document provides background and tasks for a student project on creative media production. The aim is to introduce students to a range of production processes and skills. Students will learn basic camera, audio, and post-production skills and apply them to create advertising media. They will also complete research tasks on production roles, freelancing vs permanent employment, and areas of research. The tasks include creating an infographic on a production role and keeping a developmental diary documenting their skills exploration and project work.
Unit 4 Marketing Your Documentary
The document provides guidance on marketing a documentary by defining target audiences, competitive markets, and creating an advertising campaign. It instructs the reader to identify a mass market and niche market beyond the original target audience. It also outlines creating advertisements, promotions, gaining feedback, and adhering to advertising regulations. The reader is to develop a marketing plan, present it to a "client" for feedback, and get responses from a focus group on the effectiveness of the campaign.
G324 A2 Media Studies - Evaluation
- The student used Adobe Photoshop and Premiere to construct their main soap opera trailer product and ancillary magazine cover and poster. Photoshop allowed them to create professional-looking images while Premiere helped them edit the trailer.
- They researched the Eastenders trailer "There's a killer amongst us" to inform the effects and color used in their own trailer.
- Feedback was gathered through showing the class the trailer and posting it on Facebook to collect both positive and negative comments. This helped the student learn from their audience.
Final project in orientation to multimedia
The document outlines a marketing campaign for a new health drink called "Weed Grass" targeted at young professionals. Key points:
1) The campaign strategy is to promote a healthy lifestyle using celebrity endorser Carlo Miguel.
2) Print and TV ads will use clean, green, earth-toned colors and focus on health and organic qualities to appeal to the target market.
3) Goals are to gain 3% market share and position the product as a healthier alternative to soft drinks.
3. evaluation
The document describes a North Yorkshire tourist map that inspired the design of landmark graphics for a previous project. It then shows pages from a website for a cafe or restaurant, including pages for the homepage, shop, suppliers, meals, recipes for specific dishes like soup, and menus. Navigation buttons allow moving between the different pages.
Evaluation new (1)
The student conducted thorough research before beginning production of their final major project of album artwork. This included analyzing existing album covers, box sets, fonts, and artistic styles. During production, they created more album covers than originally planned and experimented with different artistic techniques. Overall they felt the planning process helped ensure high quality work, though they could have done more research on technical aspects like vinyl formatting. They were happy with most of the finished pieces but felt some areas could be improved, like font choices or one canvas piece that did not match the rest. Taking breaks during the long production period helped avoid burnout.
More Related Content
Similar to Proposal
(2) Proposal
The document outlines a proposal for a major project promoting a fictional photographer's debut exhibit through social media advertising. The target audience is millennials aged 18-mid 20s from middle-class backgrounds who have disposable income. Research will include examining existing art promotion strategies and depictions in media like Gossip Girl. Content will include magazine articles, flyers, and a social media campaign showcasing the photographer's nature-themed photos. Progress will be evaluated through ongoing reflection in a development diary. The schedule allocates weeks for research, production, and contingency.
2. proposal (1)
This document outlines a proposal for a final major project (FMP) that aims to create a visually creative and experimental music video. The target audience is identified as males aged 16-19 who will be appealed to with modern and unique design. The rationale discusses skills gained in Photoshop, Premiere, and After Effects that will be applied. The project concept is to push creative boundaries with experimental shots and editing, conducting research on styles, and finding inspiration from other artists' work. Evaluation will include screenshots, comparing to other works, and getting audience feedback. A schedule outlines weeks for research, experiments, pre-production, production, and evaluation.
Print proposal
This proposal is for a magazine called Nova Magazine targeted towards career professionals aged 18-49 with a focus on those in their twenties to thirties. The magazine would focus on new professional developments and rising stars in fields like technology, fashion, architecture, and more. The concept is to cover the newest and most exciting innovations across various careers. Research would involve learning about processes used to create unique developments and conducting interviews with experts. The work would be evaluated based on grammar, presentation, originality, and fulfilling the promises of the concept through ongoing self-reflection to improve working practices.
Print proposal
This proposal is for a magazine called Nova Magazine targeted towards career professionals aged 18-49 with a focus on those in their twenties to thirties. The magazine would focus on new professional developments and rising stars in fields like technology, fashion, architecture, and more. The concept is to cover the newest and most exciting innovations across various careers. Research would involve learning about processes used to create unique developments and conducting interviews with experts. The work would be evaluated based on grammar, presentation, originality, and fulfilling the promises of the concept through ongoing self-reflection to improve working practices.
2. proposal (1)
This proposal outlines plans for a final major project focused on creating an experimental music video. The target audience is identified as males aged 16-19, with the goal of appealing to both males and females across all social statuses and psychographics. The rationale discusses skills gained in Photoshop, Premiere, and After Effects that will be applied. The concept is to create a visually creative and unique video pushing boundaries through experimental shots and editing. Extensive research on styles, artists, and audience preferences is planned to ensure the work stands out. Progress will be evaluated through screenshots and comparisons to other works, with audience feedback. A schedule outlines the 10 week production process.
2. proposal
This proposal outlines a final major project to create promotional content for a personal training brand, including a promotional video, logo, and social media page. The target audience is middle-class women ages 25-45 who are interested in fitness. The rationale discusses the student's strengths in video production and editing from past projects. Research plans include analyzing workout videos, personal trainer logos, and social media marketing strategies. The schedule allocates weeks for research, production, evaluation, and contingency.
Task 3
This document provides an overview of key marketing and public relations concepts, including understanding clients and markets, SWOT analysis, audience profiling, the marketing mix (product, price, place, promotion), and various public relations techniques like press releases, media packs, events, endorsements, and merchandising. Marketing requires understanding client needs and the relevant market through research. SWOT analysis, the 4Ps, events, and other tools are used to strategize effective marketing and PR campaigns. Press releases, media packs, and other methods help spread information to audiences and generate publicity.
Savannah and katie task 3
This document provides an overview of key marketing and public relations concepts including understanding clients and markets, SWOT analysis, audience profiling, the marketing mix, and various public relations techniques. It defines terms like marketing, market research, SWOT analysis, audience profiling, the 4 Ps of marketing (product, price, place, promotion), press releases, media packs, events, endorsements, merchandising and more. Examples are given for each concept to illustrate how companies in different industries apply these strategies in practice.
2. proposal
This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.
2. proposal
This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.
Evaluation powerpoint slides
- The document evaluates two TV advertisements created by the author to promote the product Hyper2.
- The ads focused on showing a boxer working out to demonstrate how the product enhances performance. Both used original ideas and some concepts from existing ads.
- Feedback indicated the male character was easily stereotyped as aggressive and in control, while the female scientist portrayed a stereotypical role. The ads largely conformed to gender and age conventions in advertising.
- Elements like music, sound effects, and focus on the male body were intended to attract the target audience of males aged 18-25. Distribution would likely be on sports channels where this audience could be reached.
2. proposal
This proposal outlines a project to create promotional posters and screenshots for a fictional video game. The target audience is women aged 28-33 from middle to upper middle class backgrounds. Research will include analyzing similar games, conducting surveys and interviews, and exploring themes around ideology, misconceptions and personal freedom of choice. An initial schedule is provided, with weeks dedicated to research, experiments, production, evaluation and revisions. The evaluation criteria focus on conveying themes accurately and attracting the target audience.
Proposal
This document is a project proposal submitted by Jake Whattam-Smith for a film and graphics design final major project (FMP). Over the past two years, Jake has developed skills in management, organization, software, practical ability, and media industry expertise. For his FMP, Jake will create promotional materials for a new thriller film, including videos, prints, and audio. He will apply skills like camera work, editing, sound design, and graphic design. Jake will research target audiences aged 20-30 interested in thrillers to understand their needs. He will evaluate his work by comparing to past projects and keeping a weekly diary. The proposal includes sample techniques, a bibliography, and a 12-week schedule outlining pre
Evaluation powerpoint slides
- The document evaluates the author's Hyper2 product advertisements which focused on showing a boxer working out and how the product enhances performance.
- Feedback indicated the male character was easily stereotyped but the female scientists' inclusion was effective. Representations of gender, age, and social class aligned somewhat with expectations.
- Sound, visuals, and storytelling techniques kept the audience engaged throughout the ads and generally followed advertising conventions.
- Distribution on sports channels would be most effective for reaching the target audience.
- Overall, the ads were an average success but timing and creative use of technology could be improved.
Evaluation powerpoint slides
- The document evaluates the author's Hyper2 product advertisements which focused on showing a boxer working out and how the product enhances performance.
- Feedback indicated the male character was easily stereotyped but the female scientists' inclusion was positively received.
- Key moments like the boxer punching a bag were expected to attract the target audience of males aged 18-25 interested in fitness and sports.
Advanced Production The Guide 2009
The document provides guidance for students completing an advanced media production coursework. It outlines the requirements for maintaining a blog to document the planning, production, and evaluation process. Students must produce 2 advertisements or 2-3 minutes of a music video by February 13th and have the final projects completed by March 13th. The evaluation section requires students to reflect on the production process, analyze the finished products, and evaluate audience response and how the projects compare to similar real media.
Irn bru project 2017 ual(1)
This document provides background and tasks for a student project on creative media production. The aim is to introduce students to a range of production processes and skills. Students will learn basic camera, audio, and post-production skills and apply them to create advertising media. They will also complete research tasks on production roles, freelancing vs permanent employment, and areas of research. The tasks include creating an infographic on a production role and keeping a developmental diary documenting their skills exploration and project work.
Unit 4 Marketing Your Documentary
The document provides guidance on marketing a documentary by defining target audiences, competitive markets, and creating an advertising campaign. It instructs the reader to identify a mass market and niche market beyond the original target audience. It also outlines creating advertisements, promotions, gaining feedback, and adhering to advertising regulations. The reader is to develop a marketing plan, present it to a "client" for feedback, and get responses from a focus group on the effectiveness of the campaign.
G324 A2 Media Studies - Evaluation
- The student used Adobe Photoshop and Premiere to construct their main soap opera trailer product and ancillary magazine cover and poster. Photoshop allowed them to create professional-looking images while Premiere helped them edit the trailer.
- They researched the Eastenders trailer "There's a killer amongst us" to inform the effects and color used in their own trailer.
- Feedback was gathered through showing the class the trailer and posting it on Facebook to collect both positive and negative comments. This helped the student learn from their audience.
Final project in orientation to multimedia
The document outlines a marketing campaign for a new health drink called "Weed Grass" targeted at young professionals. Key points:
1) The campaign strategy is to promote a healthy lifestyle using celebrity endorser Carlo Miguel.
2) Print and TV ads will use clean, green, earth-toned colors and focus on health and organic qualities to appeal to the target market.
3) Goals are to gain 3% market share and position the product as a healthier alternative to soft drinks.
Similar to Proposal (20)
More from Cameron Whapples
3. evaluation
The document describes a North Yorkshire tourist map that inspired the design of landmark graphics for a previous project. It then shows pages from a website for a cafe or restaurant, including pages for the homepage, shop, suppliers, meals, recipes for specific dishes like soup, and menus. Navigation buttons allow moving between the different pages.
Evaluation new (1)
The student conducted thorough research before beginning production of their final major project of album artwork. This included analyzing existing album covers, box sets, fonts, and artistic styles. During production, they created more album covers than originally planned and experimented with different artistic techniques. Overall they felt the planning process helped ensure high quality work, though they could have done more research on technical aspects like vinyl formatting. They were happy with most of the finished pieces but felt some areas could be improved, like font choices or one canvas piece that did not match the rest. Taking breaks during the long production period helped avoid burnout.
Production planning
This production schedule outlines a 9 week timeline for creating album artwork for two fictional albums, "Lunar Sea" and "Archipelago." In the first 3 weeks, the student will develop initial designs, illustrations, and mood boards. They will then focus on completing the artwork for "Lunar Sea" through week 5, drawing an astronaut and finishing the cover design. In weeks 6-7, they will produce the gatefold artwork for the concept album "Archipelago." Additional ideas are also proposed, including replicating Rorschach inkblots or an action painting style cover.
Research (3)
This document provides information about album artwork and sales trends in the music industry. It discusses the rise of streaming services and decline of physical album sales. However, it notes that vinyl record sales have increased in recent years. The document analyzes different album covers and their possible correlation to sales. It also examines the demographics of fans of bands like Coldplay, The xx, Arctic Monkeys, and Florence and the Machine to determine a target audience. Overall, the document researches album art, music trends, and artist demographics to inform the planning of a fictional band's anniversary box set release.
Ual ucas pro forma 1- (1)
This applicant is interested in media and design, specifically advertising and graphic design. They have experience creating advertising campaigns and magazine covers/articles through their coursework, developing skills in Photoshop and photography. They have also done freelance graphic design work for local businesses. They enjoy the creative and competitive nature of advertising and view it as an important part of modern business. Their goal is to study media or design at university to further develop their passion and skills in areas like animation and product design.
Evaluation new
The document provides an evaluation of the planning and production stages of a major project creating album artwork. Key points:
- Research into existing album covers helped inform design choices and understand differences in styles.
- Planning was thorough and provided clear direction for production, though some technical aspects were missed.
- Production progressed smoothly at first but some artwork showed improving skills. Taking breaks helped prevent burnout.
- Extra albums were produced thanks to effective planning for contingencies and experimentation to develop new techniques.
- The strongest covers came from both planned and unplanned works, showing the benefits of flexibility during production.
Presentation
The author considered several options for presenting their final major project of album cover artworks, including open art exhibitions, Instagram, Spotify playlists, and a personal website. Open exhibitions were ruled out due to high costs. Instagram was selected as the primary presentation method due to its focus on images and hashtags. Spotify playlists were also used to present mock albums. A website was deemed less effective for promotion than Instagram hashtags.
Production planning
The document outlines a production plan and schedule for final major projects involving the creation of album artwork over 11 weeks. It includes schedules for planning, production, printing, and contingency/holiday periods. Concepts and designs are presented for two albums - "Archipelago" and "Lunar Sea" - including mood boards, concepts, and artwork ideas. Additional ideas are provided for extra albums exploring styles like Rorschach images, action painting, and electronic album designs.
My project
This document appears to be about a final major project completed by Cameron Whapples. It is likely a cover page or title page that introduces the project and identifies Cameron Whapples as the author and completion of a final major undertaking. The brevity of the document suggests the summary itself provides the key relevant information about the project being completed and author.
Presentation
The document discusses three options for presenting the author's final major project album art designs: 1) Open exhibitions were ruled out due to high costs of entry fees, promotion, and printing. 2) Instagram was chosen as it allows quick distribution to a wide audience through hashtags and image posts on the author's account. Images were mounted on backgrounds to present them attractively within Instagram's dimensions. 3) Spotify playlists were also created with the album art designs as custom thumbnails, though the reach is only those viewing the author's profile. Instagram provided the best option for an efficient, wide presentation of the work.
Peer feedback
The document provides feedback on artwork and designs for two album covers titled "Lunar Sea" and "Archipelago." For the first album, most respondents felt the genre was indie rock. All three said the album name should not cover the artwork. For the second album, all three felt the font was good but hard to read where positioned, and should be moved to the bottom left. The feedback was overall positive with minor suggested changes to positioning of text.
Production diary
The document summarizes the artist's research and creative process over 5 weeks for a graphic design project creating album artwork. In week 1, the artist researched graphic designers including those behind Coldplay albums for inspiration. In week 2, the artist analyzed existing album covers like Coldplay's Mylo Xyloto to understand themes, symbols and production techniques. In week 3, the artist researched audience and market trends. In weeks 4-5, the artist experimented with digital painting techniques in Photoshop and Illustrator to replicate a graffiti style for the artwork, trying different brushes, layers and textures.
Evaluation
The student evaluated their final major project of creating album artwork and box sets. Through research of existing album covers, the student gained an understanding of design choices and styles that informed their own work. Their planning provided direction, but could have been improved with more detailed scheduling and consideration of technical production aspects. The production went well overall, though the first cover took longer than planned. Regular evaluation helped the student improve and stay motivated throughout the lengthy process.
Fmp proposal
Cameron David Luty Whapples proposes a project to create a collector's edition album set for a fictional band, including a CD case and vinyl sleeve for two albums with additional artwork. Over 20 weeks, Whapples will research album art techniques, themes, and packaging expectations. Production will involve experimenting with and combining digital and conventional art styles. Whapples will evaluate their progress weekly through a production diary, comparing work to research and receiving peer feedback to improve the logical development and audience reception of the meaning in the artwork.
Fmp pre proposal
This project aims to create an anniversary album collection as a tribute to inspiring bands like Coldplay and The Stone Roses. The collection will include vinyl albums, covers, and a tri-fold CD case along with additional artwork. The creator finds album artwork fascinating as it sums up the theme of the album. This project is important as a tribute to bands that inspired the creator's work. Initial influences include the album artwork of Coldplay's Viva La Vida and Mylo Xyloto, as well as The Stone Roses piece inspired by Jackson Pollock. The goal is to entice audiences to buy the product by including desirable items for the target demographic. The style will resemble the inspiring works through themes of revolution and psyche
Production planning
This document outlines a production plan and schedule for two albums over 11 weeks. For Album A called "Archipelagos," the artist will create a concept album inspired by revolution against oppression, depicted through island artwork and graffiti styles. A gatefold album cover and additional art will be digitally produced. For Album B called "Lunar Sea," the cover will feature a famous photo of an astronaut to commemorate the Apollo 11 mission, with the footprint photo on the back. Both albums aim to combine famous images with music to create striking hybrid artworks.
Problem solving
This document discusses the plans and considerations for printing and producing physical album sleeves as part of a final major project. It addresses:
- Using an external printing service rather than a college printer to have access to a wider range of paper/card and ability to print larger sheet sizes.
- Factors like time, costs, and backups that must be accounted for in the production schedule.
- Experimenting with replicating graffiti and other art styles digitally to create album artwork.
- Photographing physical artwork to transfer it into a digital format for printing on sleeves.
Fmp pre proposal
This document outlines a student's final major project idea of creating an anniversary album collection tribute to various bands. The student chose this project because they are a fan of the bands and want to pay homage to their work while also learning about the artistic decisions made in the bands' album artworks. Key influences mentioned are the album artworks of Coldplay's Viva La Vida and The Stone Roses, which the student aims to emulate in style and theme through their own exploration of themes and styles related to the genres of the influencing bands. The goal is to create an enticing product that will appeal to the target demographic and encourage audience purchase. The student intends for the project to have a flexible theme between albums to give them
Context research
This document discusses the work of several graphic designers who create album artwork. It describes:
- Mark Tappin and Simon Gofton's designs for bands like Coldplay, including their iconic use of Delacroix's painting for the Viva La Vida album cover.
- Musician John Squire's album art for the Stone Roses, inspired by Jackson Pollock and references 1960s protests.
- Artist Pilar Zeta's surrealist style seen in her works for Jimmy Edgar and Coldplay, drawing from interests in Egypt, geometry and psychedelia.
- Design studio Hipgnosis' pioneering album art in the 1960s/70s, like Pink Floyd's Dark
Research
This document discusses album artwork trends across different genres and eras. It analyzes and compares the cover art of several notable debut albums, noting characteristics like inclusion of the band name. It also examines trends in album art design, finding similarities in uses of simplistic designs, collage/color, and photography across albums. Specific albums highlighted and compared for their cover art include Arctic Monkeys, Oasis, Coldplay, The xx, and others. The document analyzes the visual themes, styles, and meanings conveyed by the artwork.
More from Cameron Whapples (20)
Recently uploaded
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaThesis Statement for students diagnonsed withADHD.ppt
Presentation required for the master in Education.
What is the purpose of studying mathematics.pptx
Students often ask about what the purpose is for their learning. This PowerPoint highlights some really important reasons to study Mathematics.
Biological Screening of Herbal Drugs in detailed.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Introduction to AI for Nonprofits with Tapp Network
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
CACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Recently uploaded (20)
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Group Presentation 2 Economics.Ariana Buscigliopptx
Group Presentation 2 Economics.Ariana Buscigliopptx
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Proposal
- 1. Proposal 1 Working Title: Raymoth watches. Audience: The audience targeted by my product will consist of men between the ages of 40-55. This is primarily as they have made progress in their career and are at the height of their success. They have high-income jobs such as those in the entertainment industry and have many people working underneath them. They fall into the social grade of ABC1 and have a large amount of disposable income, which has been accumulating. The audience consists of Achievers, those who respond to imagery of power and individuality. This means that their excess money is spent on materialistic items that represent their wealth and prowess. They respond to messages relating to success. My project will appeal to this audience, as it will include imagery and language that engages with Achievers. The product will appeal visually to the audience as both a fashion item as well as a highly functional piece of equipment. The age range for my audience is the same as those for sports such as flying, scuba diving and racing. Luxury watches, allowing the timepieces to be used for each of them, often cover each of these sports. The price of the product will also regulate the social status, as those with higher-paid jobs will only be able to afford the product. It is only these people that will be most inspired by the language and the imagery. Rationale (approx. 100 words) My project has been influenced through positive and negative experience while working on the subjects throughout the year. The main influence over my decision is the level of interest that has been acquired when working with different media. This has varied over the year as I have been introduced a selection of varied platforms. While working with video I acquired knowledge in music and Foley work that will be essential to my own work now. I also learned rules such as those concerning spoken dialogue and conversation. I gained essential knowledge on the workings of filming equipment. During the part of the course focusing on print media I learned useful techniques regarding the colours and composition of magazines. This is something that will be required for the print advertisements in my project. Project Concept (approx. 200 words) The concept for the project is an advertising campaign for a luxury watch on two different platforms. These will be television and print media. The television advert will be under a minute long. It will contain imagery relating to the targeted consumer and be accompanied by a soundtrack and a voice-over. The print media will come in the form of two separate print adverts. One shall be portrait, suitable for use in magazines. The other will be landscape and suitable for advertising boards and online use. All three adverts will contain a product from a brand that I will invent. I will need to research both video and print advertisements in order to make the product. This will include looking at existing television adverts, as well as online content, and print adverts from current brands. I must conduct research on the existing market of similar products and how they appeal to their target audiences. I must then research my own audience in order to directly appeal to a specific demographic. This will help keep my product looking authentic, as it will closely resemble actual adverts that are trying to sell a similar item. Evaluation (approx. 50 words) My evaluation will come from a variety of sources. I plan to evaluate the work myself against the original plans for the product. This includes comparison against existing work as well as the intended outcome outlined in my plans. It will also include peer evaluation, which will provide me with the most insight into the quality and level of my work. I will frequently take reference from these original ideas to ensure that my product is not straying
- 3. Proposal 3 Schedule WEEK OVERALL PLAN SPECIFIC TASKS 1 Initial Response + Proposal 2 Product + Audience Research 3 Production Experiments 4 Pre-Production and Planning Planning of individual advertisements Storyboarding Location spotting Logistics planning Equipment booking Contingency planning 5 Production Creation of brand identity and products (Logos, slogans, resources) Photography (Print) 6 Production Filming Editing (if filming complete) 7 Production Editing Contingency time (corrections for print, video) 8 Production Finalising product (periodic self- evaluation) 9 Evaluation Peer evaluation 10 Development + Contingency Bibliography At least 7 sources total and should include books, videos/films/video games, magazines and newspaper articles etc. 1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE) 2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE) 3. www.Breitling.com 4. www.Omegawatches.com 5. www.Rolex.com 6. www.IWC.com 7. www.oceanfutures.org 8. www.theplastiki.com 9. yougov.co.uk 10. https://www.youtube.com/watch?v=x4M1OFq5Dcg 11. https://www.youtube.com/watch?v=1fOXtMjWnUA 12. https://www.youtube.com/watch?v=-MJH0pwmhQY 13. https://www.youtube.com/watch?v=DoapqteSo8Q
- 4. Proposal 4