1. 1World introduces an engaging platform for publishers to deploy polls, quizzes, surveys and debates on their sites, which can be monetized through advertising and sponsored content. 2. The platform is meant to increase user engagement and readership for publishers through interactive content while also creating new revenue opportunities through various advertising options without cost to the publishers. 3. Advertising can be deployed on the platform in different locations like top, bottom, and sides of applications and come in various formats and sizes to maximize revenue while providing a good user experience.