iDiverse Flyer
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The document discusses two disturbing trends in the industry: a lack of gender, racial, cultural, and economic diversity as well as a growing talent gap and shortage of skilled workers. It proposes working with non-profits, community colleges, and companies to identify diverse candidates, develop training programs and curriculum, recruit, vet, place, and train candidates to fill over 10,000 jobs in digital media, advertising, technology, data, operations, and e-commerce over five years in order to create a more diverse workforce that reflects their customer base and solves the STEM shortage. The goal is to reduce recruiting, training, and retention costs for employers.
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The document outlines an initiative called iDiverse that aims to address diversity and skills gaps in the digital media and advertising industries. It discusses trends showing a lack of diversity and growing talent shortage. iDiverse plans to develop training programs, certifications, and partnerships to fill 10,000 jobs over 5 years with a more diverse workforce. Its goals include reaching 50% gender/racial diversity among job candidates and improving retention of diverse employees by 25% by 2020.
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iDiverse Flyer
- 1. TWO DISTURBING TRENDS THREATENING OUR INDUSTRY • Gender and racial imbalance and overall lack of cultural and economic diversity • Growing talent gap and skilled worker shortage to fulfill needs in digital media, advertising, technology, data, operations, and e-commerce jobs Work with Non-Profits: Identify diverse candidates and recruit for training programs Work with Community Colleges: Develop curriculum and administer certification exam Work with Publishers, Agencies, and Ad Tech Companies: Recruit, vet, and place candidates, then administer on the job training JOB RECRUITING & PLACEMENTTESTING AND TRAININGDIVERSITY POOL RECRUITING FUNDERS EDUCATORS NON-PROFITS EMPLOYERS FOR MORE INFORMATION, CONTACT MICHAEL THEODORE, MICHAEL@IAB.COM • IAB.COM/IDIVERSE • Fill 10,000+ digital media, advertising, technology, data, operations, and e-commerce jobs in five years • Bridge our industry’s gender, ethnic, cultural, and economic divides to create a workforce that looks like our customers • Solve the STEM shortage: help develop skilled workforce in Science, Technology, Engineering, and Mathematics • Create an online directory of diversity non-profit organizations as a resource for the industry • Reduce your recruiting, training, and retention costs DIVERSITY & 2020 WORKFORCE GOALS OUR MISSION To grow the media and marketing capabilities of companies by developing a professional and diverse workforce that reflects the customer through education, training, and certification. Reach out and train underserved constituencies such as women, minorities, the disabled, and returning veterans, to provide a significant pool of potentially qualified workers. The IAB Education Foundation is a 501(c)3 subsidiary of IAB i D I V E R S E B O A R D M E M B E R S