Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Twitter advertising is very popular amongst both B2B and B2C brands. It helps to increase engagement around a brand. This presentation covers both key types of Twitter advertising - Promoted Trend, Promoted Tweets. It also shows how a campaign setup needs to be done. Lastly, it covers the conversion event tracking details too.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Twitter advertising is very popular amongst both B2B and B2C brands. It helps to increase engagement around a brand. This presentation covers both key types of Twitter advertising - Promoted Trend, Promoted Tweets. It also shows how a campaign setup needs to be done. Lastly, it covers the conversion event tracking details too.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
A presentation I delivered in Telecoms World ME 2015 conference in Dubai, UAE on why is necessary for Telcos to digitize their strategy and how they can achieve it.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
A presentation I delivered in Telecoms World ME 2015 conference in Dubai, UAE on why is necessary for Telcos to digitize their strategy and how they can achieve it.
Privacy and Twitter in Qatar: Traditional Values in the Digital Worldvipyoung
We explore the meaning of privacy from the perspective of Qatari nationals as it manifests in digital environments. Although privacy is an essential and widely respected value in many cultures, the way in which it is understood and enacted depends on context. It is especially vital to understand user behaviors regarding privacy in the digital sphere, where individuals increasingly publish personal information. Our mixed-methods analysis of 18K Twitter posts that mention privacy focuses on the face to face and digital contexts in which privacy is mentioned, and how those contexts lead to varied ideologies regarding privacy. We find that in the Arab Gulf, the need for privacy is often supported by Quranic text, advice on how to protect privacy is frequently discussed, and the use of paternalistic language by men when discussing women related privacy is common. Above all, privacy is framed as a communal attribute, including not only the individual, but the behavior of those around them; it even extends beyond the individual lifespan. We contribute an analysis and description of these previously unexplored interpretations of privacy, which play a role in how users navigate social media.
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
See how top airlines from the Middle East get social on Facebook, Twitter and Instagram. We take a deep dive into the social strategies of Emirates, Etihad, Qatar Airways and FlyDubai to see how these airlines use campaigns to drive engagement.
The slides of a talk I gave for the Australian Metals & Mining Association in May 2010. Looking at home social media/enterprise 2.0 can help drive an engaged workforce.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Six Essential Shifts in Social Media StrategyDave Fleet
Presentation by Dave Fleet at BlogWorld & New Media Expo New York 2012.
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give.
This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more.
Leveraging social media in employee engagementParker LePla
Social media tools have added more visibility to your brand, providing a channel for anyone’s unique thoughts, opinions and experiences to be distributed to the world almost instantaneously. Given this new reality, what do you do? Do you become the online police of your brand? Instead, let's consider a different approach.
V-Soft, Inc. - Enterprise Mobility Solutions Oil and GasV-Soft, Inc.
V-Soft, Inc. is a leading Software and Mobile Development company. This presentation describes about V-Soft's Enterprise Mobility Solutions - Oil & Gas Industry.
Visit us to know more : http://www.v-softinc.com
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Digital Marketing Training Course is an advanced training program for Commerce and management professionals to learn the art of managing the different dynamics of an organisation
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
Webliquids Works in Building a Great Experience For Students. & Our Students Tell Each Other About That. Word Of Mouth is Very Powerful.
https://webliquids.com/
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
dwhat is digital marketing ppt by yogini vashiyoginisvashi
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Vindhya Process Solutions provide complete Digitized Solutions.
We provide Complete Website Solutions by Designing of Websites, Digital Marketing with complete audit reports and provide solutions for better ranking. We are the Best Website Designing Company in Noida and the Best Digital Marketing Company in Noida.
Serving over 50+ customers across the country with 3+ years of combined expertise and a staff of experts. We use digital platforms and technology to help the audience reach the right clients. We might help you reach out to audiences through blogs, websites, social media and video content.
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
How digital marketing help to local businesses in kurnoolkeerthik70
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Similar to Digital Training trainees edition 1.1 (20)
This book summarily rejects the statist monetary orthodoxy. Its nine writers are in full agreement that money is not the product of a legislative act, but the inevitable result of man's division of labor and exchange economy. Wherever enterprising men seek to exchange their goods and services for more marketable goods that facilitate further exchanges for other goods, the precious metals, especially gold, are most suited to serve as money. The writers are aware that for some 2,500 years small pieces of gold and silver, called coins, constituted universal money. It survived two millennia in spite of countless attempts by hosts of governments to manipulate it or replace it with their own media. They are convinced that gold will soon return as universal money and prevail long after the present rash of national fiats is forgotten or relegated to currency museums.
The essays of this collection are the product of a lecture series given at Grove City College during the 1973 Spring Semester.
"Gold Is Money", Hans F. Sennholz, editor
Hans F. Sennholz (1922-2007) was Ludwig von Mises's first PhD student in the United States.
via Mises Institute
Goldmoney
Mission-Driven Leader in Online Precious
Metal Custody, Investment & Banking
Services
Goldmoney Inc. is a mission-driven financial service and
technology company traded under the symbol “XAU” on the
Toronto Stock Exchange (TSX) that operates the world’s
largest precious metals payment network. Goldmoney®
provides financial services as a trusted third-party,
combining the unique attributes of precious metals with
technology-driven innovation.
Our mission is to make physical gold and precious metals
accessible to everyone. We designed the Goldmoney
Holding to provide our clients with the lowest possible
prices for dealing and storage while delivering the
highest level of security and transparency.
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorldNigel Mark Dias
AdsCash is a multifunctional, next-generation cryptocurrency and trading
platform developed on Ethereum blockchain, using cutting edge smart contract
technology. AdsCash is a decentralized peer-to- peer cryptocurrency with a
primary focus on transparency , compliance and security. AdsCash will become the
first stable digital currency exclusively designed and marketed towards the
advertising industry to allow owners of the currency to pay for product and
services with zero chargebacks and freedom from dealing traditional financial
institutions.
Adscash: the world’s first cryptocurrency exclusively for the adworld Nigel Mark Dias
World’s first cryptocurrency exclusively for the adworld
Our Vision: To become the official currency in the world of advertising!
Our Mission: To be used as an altcoin in the advertising industry.To be used for all transactions that take place in the
Advertising world.To be used as a substitute payment method for the online Advertising world what bitcoin is now for the finance world.
Future vision: Google, Facebook, Yahoo!, Twitter, & the whole online advertising space !!!
Grab world first official cryptocurrency for advertising world
FLAG CODE OF INDIA, 2002
The Indian National Flag represents the hopes and aspirations of the people of India. It is the symbol of our national pride. Over the last five decades, several people including members of armed forces have ungrudgingly laid down their lives to keep the tricolour flying in its full glory.
There is universal affection and respect for, and loyalty to the National Flag. Yet, a perceptible lack of awareness is often noticed, not only amongst people but also in the organisations/ agencies of the Government, in regard to laws, practices and conventions that apply to the display of the National Flag. Hoisting and use (including misuse and insult) of the National Flag is regulated by the Emblems and Names (Prevention of Improper Use) Act, 1950; the Prevention of Insults to National Honour Act, 1971; and Flag Code – India.
Honest Money: The Biblical Blueprint for Money and Banking, by Dr Gary North, Mises Institute
The Bible establishes civil laws governing money. These laws rest on a specific theory of money. Theologians do not recognize this. Neither do economists, who would not care even if they did recognize this. Today's monetary policies violate the Bible's laws governing money.
The Bible is clear on three legal principles: (1) monetary debasement is wrong (Isaiah 1:22); (2) multiple indebtedness, which is the basis of fractional reserve banking, must not be allowed (Exodus 22:26) ; (3) weights and measures must not be tampered with (Lev. 19:36). All three are violated by modern economic policy.
The Federal Reserve System, like every other central bank, is a government-licensed monopoly. It is privately owned. The U.S. government has only indirect power over it through the President's right to appoint Board members. No government accounting organization has access to the records of the Federal Reserve System or its privately owned regional banks.
You know the regional banks are privately owned when you receive mail from them. They do not have the "franking privilege" -- free mail, which is allowed only for government agencies. The Board of Governors does have this privilege.
Goldmoney: the global network for gold. August 2016 updateNigel Mark Dias
You can make gold your money
goo.gl/zRlD8h
What is Goldmoney?
• World’s largest 100% reserved gold savings & payments network
• Democratizes access to gold savings & instant gold transfers (anyone can earn gold for their productivity)
• Helps under banked & under served citizens protect their purchasing power
• Building global client relationships by unlocking network utility of a global money base
Gold has been a commodity money for 6,000 years due to its natural properties. It’s also the world’s best performing currency… by a wide margin.
As a store of value, gold is more stable and less volatile than most people recognize – especially when measured against the world’s vast sea of 196 individual government issued currencies.
“
Devoid of modern savings and settlement innovation, gold as money hasn’t been easy or practical for centuries. Until Now…
Introducing Goldmoney
Using technology to make gold easily accessible through a modern global network, making it the best way to save, spend, or earn gold, anywhere in the world.
Goldmoney: the global network for gold.
August 2016 update
The gold standard for the 21st century
http://goo.gl/zRlD8h
Zardozi 3D Jewel Wall Carpets & Decorations.
Rare | Hand woven | Art
Material Used: Original Semi-Precious Stones, Silk, Gold Polished Copper Wire, Silver Polished Copper Wire. Can be framed by buyer for decoration purpose.
Local Contact: Vinod Nair +971 56 633 4402
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...Nigel Mark Dias
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice president & portfolio manager
SUMMARY
Has the Federal Reserve reached the bottom of its policy toolkit? Many things are still possible, at least in theory, including negative interest rates (which we believe would be ineffective and potentially harmful) or a “helicopter drop” of money. Another option is to resurrect a successful plan from 83 years ago: Purchase a tremendous amount of gold at a price substantially higher than market levels.
A massive Fed gold purchase program might finally lift the anchor on inflationary expectations and consumers’ spending habits. It would increase the price of a globally recognized store of value. It almost sounds like a fairy tale – but it’s happened before.
Though it seems incredibly farfetched, a massive Fed gold purchase program could echo a Depression-era effort that effectively boosted the U.S. economy.
Warren Buffett famously railed against the shiny yellow metal in 2012 when he noted all the gold in the world could be swapped for the totality of U.S. cropland and seven ExxonMobils with $1 trillion left over for “walking-around money.” His point was that these assets can generate significant returns while owning gold produces no discernable cash flow.
While this observation is certainly true, the rub is that this is not a fair comparison since gold is not an asset; rather, it should be considered an alternate currency. Pundits often describe the five factors that define “money”:
Its supply is controlled or limited,
It is fungible/uniform – this is why diamonds cannot qualify,
It is portable – this is why land cannot qualify,
It is divisible – thus art cannot be money, and
It is liquid – this means people will readily accept it in exchange.
By this definition, gold is certainly a form of money, and to Mr. Buffett’s point, one also earns no cash flow on paper dollars, euros, yen or yuan.
According to Google’s 2015 Connected Consumer Survey, digital is having a profound influence on how people in the UAE live their lives. The widespread use of mobile is a contributing factor, with smartphone adoption taking centre stage.
“Gold should not be viewed as the means to make you rich, but rather, as a means to avoid the debts that can make you poor” -BitGold Inc. May 13, 2015.
"No matter where you live in the world gold has effortlessly held its commodity value over time relative to costs like food and energy that we require as humans, making it one the most important savings tools for most of the human population”.
Our mission is to make gold accessible and useful in digital payments and secure savings.
We're advancing the digital payments revolution by helping people securely acquire, store, and now spend gold with unprecedented simplicity. BitGold accounts are free and can be opened in minutes. We provide users with a secure vault account to purchase and hold gold, the ability to make and receive instant gold payments, and a prepaid card for spending gold at traditional points of sale or converting your gold balance to local currency at any ATM machine. All gold bullion is fully redeemable as 1kg gold bullion bars or 10g GoldCubes®
BitGold takes transparency and accountability seriously. Learn more at Transparency Buying Physical Gold.
A New Global Operating System for Gold BitGold is an internet software service that makes vaulted gold accessible for savings and mobile payments; the first full-reserve ‘online bank’ like platform with e-payments and debit card for sending & spending gold.
BitGold Investor Proposition:
Significant market potential exists across all geographies and all income segments for transaction-accessible savings accounts based on gold as a store of value. GoldMoney believes that it can provide new leadership and innovation in a trillion dollar market by providing a fresh narrative, connecting securely vaulted gold to electronic payment networks that previously did not exist, and by harnessing the connectivity of a growing mobile-internet.
The GoldMoney Proposition is to deliver strong growth in the user and asset base under both brands, building a global network for both savings and transactions. By empowering our clients, and by delivering more value to each individual than we expect to receive in return, we can build a network of lasting relationships in the world's largest commodity-money market. We believe that investing in this relationship can deliver significant value to our shareholders over the long-term, creating a reflexive global-revenue model with a scalable internet financial service, while also benefiting an entire network of stakeholders.
Local Search UAE Scorecard November 2015
LocalSearch.ae: Products, Services, Businesses, Locations, Reviews, Ratings,
Local Search UAE: Android, iOS, mobile
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
16. Your first sale
What is the first sale that you make ?
To whom will you make your first sale ?
17. Agenda Day 1
• How do businesses acquire customers ?
• The Internet
• Search
• Digital Advertising
• Social Media
• Qatar, UAE, Bahrain, Oman, the Gulf
and the Internet
• Qatar Yellow Pages, Gulfind.com
18. Session 1.1
• Customer Acquisition, Leads
• Why the Internet
• How to get found on the internet
• Search
• Browsers & Search Engines
• Search Logic
• Digital Advertising : Benefits
20. Customer Acquisition
How do businesses acquire or obtain
customers ?
How do businesses increase their
sales leads ?
21. What is the Internet ?
The Internet is a global system of
interconnected computer
networks that usually use the
standard Internet protocol suite
(often called TCP/IP)
to serve billions of users worldwide.
Network of networks
24. What is a browser ?
What is a browser ?
Browser :
Software program installed on
your computer locally.
25. Search
A web search engine is designed to search for
information on the World Wide Web.
The search results are generally presented in a
line of results often referred to as search
engine results pages (SERPs).
28. Browsers and Search Engines
Browser
Software program
installed on
your computer locally.
A browser is used to
access the Internet.
Search Engine
A search engine is used
to search for particular
information.
To open a search
engine you need a
browser.
29. Google
Google’s mission is to organize the world’s
information and make it universally accessible
and useful.
Search :
Focus on the user and all else will follow.
Fast is better than slow.
36. Behavioural or Audience Targeting
Behavioural or Audience Targeting : advertisers
target audiences based on their recent online
activity.
• Cookies
38. Geo, IP, Location Based Targeting
Geo, or IP or Location Based Targeting targets
the geolocation of a website visitor to deliver
content to that visitor based on his location, by
country,
region/state, city,
metro code/zip code,
organization,
IP address, ISP or
other criteria.
39. SEM
SEM or search engine marketing is the process of
gaining traffic
from or visibility
on search
engines through
• free SEO efforts
• paid search
advertising
41. SEO
• Search engine optimization (SEO) is the
process of improving the visibility of a website
or a web page in a search engine's "natural,"
or un-paid ("organic" or "algorithmic"), search
results.
43. SEO : The Basics
• Focus on the user
• Ultimate consumers are users, not search
engines
• Make your visitor a client of the information
you have published, then your goods &
services
45. How Yellow Pages helps SEO
Hyperlinks from Yellow Pages help improve a
customer’s site’s PageRank :
• Yellow Pages pages which display business info
can be crawled easily by web spiders
• Long tail keywords
• Higher PageRank of Yellow Pages
• Better keyword positions for business related
searches
• Direct navigation : sales force, covers of print YP
46. Session 1.2
• Types of Internet Advertising
• Social Media
• Social media can help businesses obtain
customers and increase sales
• Pricing ads on the internet
• The language of Internet Advertising
48. 48
Display advertising: the use of web banners or banner ads
placed on a third-party website or blog to drive traffic to a
company's own website and increase product awareness.
Search engine optimization (SEO): the process of improving
the visibility of a website or a web page in search engines via
the "natural" or un-paid ("organic" or "algorithmic") search
results.
Search engine marketing (SEM): a form of marketing that
seeks to promote websites by increasing their visibility in
search engine result pages (SERPs) through the use of either
paid placement, contextual advertising, and paid inclusion, or
through the use of free search engine optimization
techniques.
Social media marketing: the process of gaining traffic or
attention through social media websites such as Facebook,
Twitter and LinkedIn.
Types of Internet Marketing
49. Types of Internet Ads
49
Floating ad: Moves across the user's screen or floats above the content.
Expanding ad: Changes size and which may alter the contents of the webpage.
Polite ad: A large ad will be downloaded in smaller pieces to minimize
the disruption of the content being viewed
Wallpaper ad: Changes the background of the page being viewed.
Trick banner: Looks like a dialog box with buttons. Simulates an error message
or an alert.
Pop-up: A new window opens in front of the current one, displaying an ad or
webpage.
Pop-under: Window is loaded or sent behind the current window so that the user
does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image,
actual moving video clips are displayed.
Map ad: text or graphics linked from, and appearing in or over, a location on an
electronic map such as on Google Maps.
Interstitial ad: a full-page ad that appears before a user reaches their original
destination.
50. Display Advertising
Display advertising is graphical advertising
that appears next to content on web pages
Banners, in standard ad sizes,
with text, logos, pictures, or rich media.
52. Rich Media
Rich media, or interactive multimedia:
a combination of text, audio, still images,
animation, video, and interactivity content
for active participation.
53. Banners
BANNERS Graphics embedded into web-pages
with a hyperlink to the advertiser’s destination
Rich-media, streaming video/sound, interactive
possibilities.
Distributed by ad-servers
Charged either by click or impression.
54. E-mail
EMAIL ‘opt-in’ e-mail delivers some of the best results
for online advertising along with contextual
advertising.
Double opt-in (confirmed subscription) email
newsletters with targeted subscribers can offer 5-
10% CTR, even higher in some cases.
55. Affiliate
AFFILIATE formal revenue-sharing or
commission based ads
Advertisers create or use an established
affiliate network to serve ads and handle
the cost-per-action or cost-per-click
payment.
63. Social Media : Features & Benefits
People : Technology is the enabler
Participation : Likes
Openness : Free conversations
Conversation : Not broadcasting
Community : Group
Connectivity : 6 degrees of separation
Word-of-mouth marketing :
recommendations between friends.
64. Social Media : How Social Media can help increase sales
Brand Awareness
Product Launch
Direct Response
Reputation Management
Audience Engagement
68. Major Social Media channels and generating business leads
• Social networking is a means to an end
• You have to understand what the end is
69. Google+
150 million users
"Google+ is Google itself.
We’re extending it across all that
we do — search, ads, Chrome,
Android, Maps, YouTube —
so that each of those services contribute to our
understanding of who you are"
Bradley Horowitz, Google's VP Product,
Google+
71. Facebook
• 1, 000 million active users
• 552 million daily active users
• 543 monthly active mobile users
September 2012
72. Facebook
Over 900 million people like and comment an
average of 3.2 billion times every day.
Businesses can be a part of these conversations
and have access to the most powerful kind of
word-of-mouth marketing —
recommendations between friends.
73. YouTube
• 800 million unique
users
• 4 billion videos
viewed per day
• 60 hours of video uploaded every minute
• 400 million views on mobile
76. Customer Retention
Compare how you behave driving in rush-
hour traffic with how you drive down
your own street past your neighbours.
When you know you will see people
again, or if you want to see them again,
you treat them better.
86. Session 1.3
The Internet in :
Qatar
Bahrain
GCC
UAE
Internet Yellow Pages
Qatar Yellow Pages
Gulfind.com
87. Qatar
• "High-income, well-connected nation , a foresighted
government and a society focused on education.....
• "a cutting edge technology backbone, ICT-aware
individuals and businesses, and a commitment to
building a world-class education and research
environment ....
• "(to create a) digital media hub of the region".
Qatar’s Digital Media Landscape 2011 Report from ICTqatar
88. Qatar : Social
Facebook
Users : 481,280 as of April 2011
28.3% user penetration.
2nd in the Middle East
Twitter :
Users : 133, 309 as of March 2012
User penetration : 8.5%
Arab Social Media Report produced by
the Dubai School of Government
89. Bahrain
• Connectivity score : 210.4 % per person
(Internet access and fixed and mobile) , v
Gulf average : 135.7%
• eGovernment Authority in Bahrain
• Bahrain Internet Society
• Internet users : 649,300 as of June/10, 88.0%
of the population, ITU.
• Facebook : 253,100 users (August 31, 2010)
90. The Gulf
• Middle East Internet Users : 77 million +
(Internet World Stats)
• Facebook : 20 million + users
• MarkaVIP, Souq.com, AMEInfo.com
• Arab Digital Generation (Born between
1977 and 1997) : 83% use the Internet
daily
96. Succeeding on the Internet is No Different than Succeeding Anywhere Else.
The people who do well on the Internet are the
same people who do well in anywhere in sales.
The rules are the same where people compete to
sell goods and services.
What lots of people lead others to believe, is
that the Internet is somehow different.
This misconception is what makes people act
differently when attempting to sell on the
Internet and prevents many people from
succeeding in Internet sales.
97. Agenda Day 2
Selling yellowpages.qa, and gulfind.com
Features and Benefits :
User Selling Points, & Key Selling Points for Advertisers
Value Propositions : Key Selling Points for Advertisers
Competitive Environment :
Digital Products, QYP, GF
Overcoming Objections
Who to target : Tips & Ideas
Role Plays
Customer Handling
Pricing, Commission, Reporting
98. Session 2.1
Features and Benefits :
User Selling Points, & Key Selling Points for
Advertisers
Value Propositions:
Key Selling Points for Advertisers
Competitive Environment :
Digital Products, QYP, GF
101. Selling : How is the business positioned ?
We cannot control how
people use directive media
to search for our business.
We can influence where
we position our business
in all the available places
to capture customer
demand.
103. Features : Benefits for Users : Rich content
Rich content:
Location Map
Photos, Videos
Brochures :
Touch Points : Telephone, E-mail, Website, Social Media, Sharing,
Location Map
104. Features : Benefits for Users : Data
Data :
Correct information :
Call Centre, sales team :
validated data by PMQ, validated data by companies,
self-provisioning corrections and updates validated by PMQ
105. Features : Benefits for Users : Promotions
• Promotions : Special Offers, Deals from
Advertisers : Choice, Savings
106. Features : Benefits for Users : Sharing
Sharing Social Media : Facebook, Twitter,
Google+; RSS feed; E-mail
107. Features : Benefits for Users : Search
Search :
User focused search logic : Information found
quicker : As relevant results as possible given
equal spend : accurate search results
Search Options : NAICS Industry, classification;
Location, Company Name, Telephone, Brand :
User control for search
109. Features : Benefits : Advertisers
User Benefits : Traffic: Usage : Searches : Leads :
Sales
SEO : Higher ranking on search engines : Listing
found easier
Rich content : Usage, Stickiness
Advertising opportunities : Choice
Self provisioning : DIY
Expert advice : Ikea
110. Features : Benefits : Advertisers
Packages
Flexibility, Choice
Rich content
Company micro-site equivalent, unique URL : found easily by
Search Engines :
Better search engine ranking for companies
whether they have an internet presence or not.
Web presence for advertisers who do not have a
website.
111. Features : Benefits : Advertisers
Promotions, Special Offers, Deals from
Advertisers : Choice, Savings for Consumers and
Users : Regular Usage : Stickiness :
Higher Traffic : Leads : Sales
Direct Contacts from Customers : Sales
112. Value Proposition
A Value proposition is a clear statement of the
tangible results a customer gets from using our
products.
The more specific our Value proposition is the
better.
113. Value Proposition
Weak
A simple description of the offering feature and capabilities or
they are filled with self aggrandizing puffery.
Examples :
• It’s the most technologically and robust system on the market.
• Best web presence.
• Top local search system.
• Rated the best by leading authorities.
If you are not talking tangible results,
keep asking
So What ?
114. Value Proposition
Strong
A Value Proposition needs to be financial oriented which speaks
of critical issues the customer is facing, by including specific
percentages.
Examples
• Increased revenue.
• Target Customers .
• Decreased cost.
• Increased market share.
• Improved customers retention level.
• In flow of new Customers.
• Cash Customers
• Ready to buy Customers
115. Value Propositions : Advertiser
• Business Leads
• New doors to business, expanding positioning
• Presence where customers are looking, searching
• Traffic
• SEO & SEM
• The Yellow Pages brand
• Targeting
• Measurement & Tracking
• Rich content
• Data
• Qtel
• Batelco
• FGCC
• Primedia
118. Competition : Digital Products
Follow the money
Any spend
Advertising
Print
Online
Above the line
Below the line
119. Competition : Digital Products
Search Engines
Social Media
Banner Advertising
Apps
Deals, Coupons, Special Offers
120. Competition
• Profile
Online Directories/Classified
All online website selling advertising and visibility:
newspapers, portals, social media, etc.
• Qatar
Qatcom, Qatar Living
• Gulf
AME Info, Local Search, TradeArabia, YP KSA, YP Kuwait, YP
UAE, Qatar Mark
• International
EuroPages, Yell, YP.com
121. Qatcom
Claims :
Qatcom is the largest online Yellow Pages
Directory, with over 24'000 listings, representing
96% of companies in Doha & Qatar
Testimonials : Advertiser & User
Qbay
Doha Interactive map
122. Qatar Living
Claims :
Founded in 2005, Qatar Living is the first social
network in Qatar
Restaurant Reviews
AdSense
Effective Measure
124. Competition : Gulf
Profile
Local Online Directories/Classified/
Yellow Pages
All online website selling advertising and
visibility: newspapers, portals, social media,
etc.
Gulf
AME Info, Local Search, TradeArabia, YP KSA,
YP Kuwait, YP UAE, Qatar Mark
International
EuroPages, Yell, YP.com
128. Objection Handling Model
Objection handling - Process
Empathize & Clarify
Respond
Verify
Clarify what the
concern is
Respond according to
the type of concern
Verify that the concern
has been removed
Move on to the next
question
Repeat if necessary
Client Concerns
129. Process to be followed to overcome an Objection :
1. Clarify what the concern is (express empathy if appropriate).
2. Respond accordingly:
To remove doubt: a) Refer to a similar situation and/or
b) Offer evidence/proof that what you
have said is true
To handle indifference: a) If based on a misunderstanding or
lack of information explain your point
more thoroughly and /or
b) Outweigh the indifference with the
benefits of your suggested approach.
Verify that the objection has been removed.
Objection Handling Model
130. Overcoming Objections
Competitors :
Google, Search Engines
Facebook, Social Media
Online Directories, Qatcom, Qatar Living
• Price
• Results :
Traffic
Calls, Clicks, Impressions, Leads
131. Objections
Objection Empathize Respond Verify
How will I get response ?
I will pay with my -print
invoice after the directory is
released
I have a website and that is
enough
When will I get to see my
company on Google
132. Overcoming Objections : Response
Response :
Measurement :
Web : Clicks, Impressions
Offline : Calls, Fax, Physical Visits
Branding : Billboard
Informational
Microsite
Matt Cutts, Google
133. Objections
Objection Empathize Respond Verify
We have Facebook
Annual Subscription
is better than CPM
Website not Popular
Annual Subscription
is better than a
short period of one
month
135. How Yellow Pages helps SEO
Hyperlinks from Yellow Pages help improve a
customer’s site’s PageRank :
• Yellow Pages pages which display business info
are can be crawled easily by web spiders
• Long tail keywords
• Higher PageRank of Yellow Pages
• Better keyword positions for business related
searches
• Direct navigation : sales force, covers of print YP
137. Objections
Objection Empathize Respond Verify
We have Facebook
Annual Subscription
is better than CPM
Website not Popular
Annual Subscription
is better than a
short period of one
month
138. Prospecting Targets : Gulfind.com
Regional operations
Gulf wide sales
Prestige : regional groups
B2B
Travel, Lodging
Government
139. The Top 10 Process
• Blue Sky
• Based on potential, not current RBS
142. How to find Prospects for yellowpages.qa
Internet Advertising :
Banners, Text Ads on websites :
News, Magazines
Portals
Search Results Pages Text Ads
143. How to find Prospects for yellowpages.qa
Web address or social media address from :
Print ads in newspapers & magazines
Billboards, Posters
Flyers
Business Cards
Newsletters
Letterheads
Directories
Vehicles
144. How to find Prospects for yellowpages.qa
Daily Deals and Special Offers :
Any ad in print or online that has special offers,
daily deals, discounts
Flyers
Deals websites
Coupons
146. How to Prepare for yellowpages.qa
Current web presence :
Google search, Google+
Bing search
LinkedIn
Facebook
Foursquare
Pinterest
others ?
147. How to Prepare for yellowpages.qa
Keywords
Images
Mobile
presence
mobile rendering
148. How to Prepare for yellowpages.qa
Availability
Current advertising :
Online
Print
Other Media
Classifications
Keywords
Promotion Ideas
Videos
Competitor advertising
150. Reporting Process
• All Packages (annual subscriptions) will be
processed along with the Revenue Base
• All Prime Positions will be reported as New
Business. However, a separate report will be
maintained by IT/ Production that will manage
the buying behavior of the customer. (number
of times renewed, Inc/Dec/Canc etc)
151. Reporting Process : Packages
Revenue
assignment
Renew or increase
online Packages
Pass through L1
Process
Report as inc/dec
/canc/ren/NB as a
New sales
Pass through L2