ReleaseMyad provides you the perfect platform to advertise your Bussiness on a global platform and create brand awareness.This is a small gist of our work
5 Reasons Why A Programmatic Approach is the Smartest Marketing Decision You'...Digiday
This document discusses the benefits of a programmatic marketing approach and data-enabled marketing. It argues that programmatic is the most powerful way for marketers to efficiently reach customers using their own customer data and signals. It also discusses that programmatic marketing provides access to global video, mobile, social and display inventory and can optimize campaigns based on return on investment and cost per acquisition metrics. Cookies are declining in usefulness due to multiple devices and browsers, necessitating new technologies for recognizing devices. Programmatic bidding uses goal value and action rate to determine optimal bid price.
Founded in 2007, adcash is a real-time advertising platform that connects advertisers and publishers to generate higher ROI. With offices worldwide and a team of over 100 people, adcash offers solutions in over 12 languages. Adcash's experienced team strives for continuous improvement and integrity to shape the industry.
Lovestyle.com is a fashion and lifestyle website targeting women aged 20-45. It has an international reach but also regional expertise. Digital advertising on Lovestyle.com offers immediate publishing, a large worldwide audience, transparent reporting and analytics, direct response capabilities, and is a cost-effective medium. Advertising options include site takeovers, newsletters, display ads, advertorials, and co-branded campaigns. Rates vary based on placement and number of impressions.
This document introduces a new technology called Gravity R&D that can increase click-through rates (CTRs) by over 100% using behavioral targeting, learning algorithms, and real-time tracking and targeting. It explains that traditional targeting based on static data like demographics is limited because user behaviors change over time. Gravity R&D's platform tracks ad-clicking behavior in real-time to segment and target users, serving more relevant ads. This approach has led to average CTR lifts of 132% for customers. The document invites the reader to contact an expert to discuss potential results or set up an A/B test.
Kimia is a global premium online advertising network that connects direct advertisers with publishers. It has over 130 employees across 5 offices worldwide. Kimia utilizes proprietary ad serving technology and focuses on performance-based advertising models. It offers a variety of ad formats and targeting options to help advertisers optimize campaigns and deliver results.
Foodservice Rewards is a marketing program that tracks operator purchases across over 300 brands and 5,000 products. It provides visibility into business trends and allows profiling of operators by value. This helps align with cost to serve and engage buyers and non-buyers to increase sales through rewards rather than discounts. Manufacturers use the program to provide sales leads, introduce new products, cross-sell their portfolio, drive trial, increase website traffic, and gather insights to educate operators.
The document provides tips and insights on maximizing publisher site monetization. It discusses following critical steps to set up ads properly on sites, utilizing standard ad sizes and formats wisely, and adding special formats like video ads which are in high demand. It also talks about promoting content to increase engagement and traffic, working with ad networks in different verticals, targeting ads by site sections and user groups, and thanking attendees.
5 Reasons Why A Programmatic Approach is the Smartest Marketing Decision You'...Digiday
This document discusses the benefits of a programmatic marketing approach and data-enabled marketing. It argues that programmatic is the most powerful way for marketers to efficiently reach customers using their own customer data and signals. It also discusses that programmatic marketing provides access to global video, mobile, social and display inventory and can optimize campaigns based on return on investment and cost per acquisition metrics. Cookies are declining in usefulness due to multiple devices and browsers, necessitating new technologies for recognizing devices. Programmatic bidding uses goal value and action rate to determine optimal bid price.
Founded in 2007, adcash is a real-time advertising platform that connects advertisers and publishers to generate higher ROI. With offices worldwide and a team of over 100 people, adcash offers solutions in over 12 languages. Adcash's experienced team strives for continuous improvement and integrity to shape the industry.
Lovestyle.com is a fashion and lifestyle website targeting women aged 20-45. It has an international reach but also regional expertise. Digital advertising on Lovestyle.com offers immediate publishing, a large worldwide audience, transparent reporting and analytics, direct response capabilities, and is a cost-effective medium. Advertising options include site takeovers, newsletters, display ads, advertorials, and co-branded campaigns. Rates vary based on placement and number of impressions.
This document introduces a new technology called Gravity R&D that can increase click-through rates (CTRs) by over 100% using behavioral targeting, learning algorithms, and real-time tracking and targeting. It explains that traditional targeting based on static data like demographics is limited because user behaviors change over time. Gravity R&D's platform tracks ad-clicking behavior in real-time to segment and target users, serving more relevant ads. This approach has led to average CTR lifts of 132% for customers. The document invites the reader to contact an expert to discuss potential results or set up an A/B test.
Kimia is a global premium online advertising network that connects direct advertisers with publishers. It has over 130 employees across 5 offices worldwide. Kimia utilizes proprietary ad serving technology and focuses on performance-based advertising models. It offers a variety of ad formats and targeting options to help advertisers optimize campaigns and deliver results.
Foodservice Rewards is a marketing program that tracks operator purchases across over 300 brands and 5,000 products. It provides visibility into business trends and allows profiling of operators by value. This helps align with cost to serve and engage buyers and non-buyers to increase sales through rewards rather than discounts. Manufacturers use the program to provide sales leads, introduce new products, cross-sell their portfolio, drive trial, increase website traffic, and gather insights to educate operators.
The document provides tips and insights on maximizing publisher site monetization. It discusses following critical steps to set up ads properly on sites, utilizing standard ad sizes and formats wisely, and adding special formats like video ads which are in high demand. It also talks about promoting content to increase engagement and traffic, working with ad networks in different verticals, targeting ads by site sections and user groups, and thanking attendees.
1. 1World introduces an engaging platform for publishers to deploy polls, quizzes, surveys and debates on their sites, which can be monetized through advertising and sponsored content.
2. The platform is meant to increase user engagement and readership for publishers through interactive content while also creating new revenue opportunities through various advertising options without cost to the publishers.
3. Advertising can be deployed on the platform in different locations like top, bottom, and sides of applications and come in various formats and sizes to maximize revenue while providing a good user experience.
This document provides a guide for using digital signage in salons to elevate the client experience and generate more revenue. It discusses what digital signage is, 5 benefits for salons including improving the environment and promoting products. Effective ways to utilize content like stylist profiles and educational videos are described. Creating a content strategy to inform and entertain clients is also covered. The document provides 5 examples of how digital signage can directly help generate additional revenue through advertising, promotions, and referrals. It concludes that digital signage is a fast-growing marketing method that salons must adapt to remain competitive.
Motorsport marketing can help brands in several ways: to win new fans and customers, gain measurable TV exposure, entertain existing customers and prospects, and promote the brand to new audiences to help increase market share. Motorsport events attract large spectator numbers and TV audiences that are dominated by the key ABC1 demographic. Brands can use corporate hospitality, driver meet-and-greets, and client track days to entertain and reward clients while motivating employees. Quotes from Santander Bank and an events company support that corporate sponsorship through motorsport is an effective marketing tool to increase brand visibility and engagement with target audiences in ways not possible through traditional advertising.
Racemarket.net is an online marketplace that connects companies with racing customers. It offers banner advertising opportunities across its site and categories to target relevant audiences. Advertisers can choose from various banner sizes and placements, including on the homepage, in categories, and on individual ads. The banners are aimed at amateur racers, teams, and professionals. Racemarket consists of 20 marketplaces covering 24 countries and has helped many companies increase sales and brand reach through targeted advertising options.
Epom Market is an ad network operating globally. It allows Publishers to display ads on a website, blog, app or mobile site, ads provided by high-quality network of Advertisers. Epom Market offers category-targeted, mobile, and local ads to guarantee the best targeting possible.
This document provides an overview of the key features and functionality of the AdPerfect classifieds platform. It highlights the platform's capabilities for publishers to monetize their online classifieds marketplace through innovative and mobile-friendly solutions. It also outlines the self-serve tools that allow advertisers to easily create, manage and pay for classified listings, which can then seamlessly integrate into print publications. The platform aims to optimize engagement through search, browse and sharing features while maintaining privacy and security.
SpotDeal is a marketing and advertising platform that offers exclusive deals and special savings from brand name merchants through a mobile app. The platform aims to provide value to both consumers and businesses. For consumers, the app allows users to access thousands of deals instantly based on location, time of day, and personal interests. For merchants, the platform is a cost-effective way to promote their business, increase store traffic, and gain valuable customer insights. SpotDeal provides tools for merchants to create and manage promotional campaigns, view deal performance statistics, and directly communicate with customers.
Based on our DCO service for Advertisers, we've developed a platform for Publishers for them to manage their own native shopping ads. Our platform let's publishers create and customize their own ads, manage advertiser campaigns, show reports on ads and advertisers, but most importantly: automatically boost the Publisher's eCPM while delivering great ROI to their Advertisers.
This document summarizes a new marketplace for luxury experiences and charity auctions. It will allow users to bid on VIP experiences like backstage passes or celebrity meet-and-greets. Experiences will be auctioned in real-time with countdown clocks to create urgency. Partners include over 2500 hotels and cruise lines. The marketplace aims to fill excess inventory, focus on specific dates, optimize prices through competition, and guarantee bookings while maintaining a luxury brand image.
CROSS-PLATFORM CONTENT - Marketing your Apps...Igfx content presentation_fina...Mobile Apps Mauritius
This document discusses the importance of cross-platform content marketing for mobile apps. It recommends marketing apps across multiple platforms like email, mobile websites and apps to reach a wider audience. This helps with pre-launch promotion, educating users, collecting feedback and increasing sales. The document also discusses using customer profiling to better target audiences and sell related products, in order to build relationships and increase sales.
JustPremium; world's first Real Time Bidding Ad Exchange for High-Impact ads / Rich Media. This new exchange offers advertisers state-of-the-art Rich Media Ads on a network of Premium Publishers in the Netherlands, Germany, Belgium, Spain and Turkey.
To increase traffic to the store, the strategy involves:
1) Having attractive window displays and digital advertisements to catch people's interest as they pass by.
2) Developing a customer database to target exclusive deals and new activities directly to customers.
3) Employing localized radio advertisements and promotions around deeply discounted items to draw customers to the store.
4) Highlighting positive customer experiences on social media through photos and encouraging customers to share reviews.
Motorsport marketing can help brands in several ways: it allows them to gain more fans and customers, obtain TV exposure, and entertain and network with clients and prospects. Motorsports events attract large audiences - the British Touring Car Championship had 371,000 spectators in 2012 and 9 million TV viewers, while the British GT Championship had 200,000 spectators and 19 million TV viewers. Motorsports marketing provides opportunities for corporate hospitality, client rewards, product launches, and motivating employees. Case studies have shown that sponsorship of motorsports is an effective marketing tool that increases brand visibility and engagement with target audiences.
Google AdWords is a cost-per-click online advertising platform that allows targeting of text, display, and shopping ads on Google properties based on keywords. It provides metrics to measure ad performance including impressions, clicks, click-through rate, cost-per-click and conversion rate to evaluate campaign effectiveness and return on ad spend. Managing AdWords campaigns effectively requires identifying profitable keywords while balancing goals with competitive costs in the auction-based system.
The releaseMyAd Marketing Internship Program is a unique opportunity for students pursuing any discipline at the undergraduate/postgraduate level and are passionate about or have an aptitude for Marketing : https://goo.gl/Qq6zSe
Adcash is an advertising company that operates in 249 countries and provides monetization solutions and targeted advertising to websites and brands globally. It offers publishers tools to generate long-term ad revenue and advertisers access to a worldwide audience. While focused on entertainment, Adcash's platform combines premium ads and optimization technology and currently monetizes over 70,000 international websites. It delivers over 4 billion ad impressions and 2 million qualified leads per month.
This document discusses a new marketplace for luxury experiences that focuses on 4-5 star hotels, cruises, and spas. It allows flexible pricing through an auction system to optimize pricing, increase revenue and engagement, and fill excess inventory. Partnerships have been signed with over 2500 hotels across Europe. The auction system creates urgency and guarantees sales for high-end inventory that may otherwise go unsold. It also allows owners to capture real demand and optimize prices through customer bidding.
Anywhere Media offers an innovative marketing technique called "anywhere media" that brings potential customers to businesses rather than struggling for attention. It reaches the most relevant target customers in clutter-free environments like salons, restaurants, pharmacies, gyms, and grocery stores. This strong and targeted approach is more cost-effective than traditional media which has ad clutter that lessens message impact. Anywhere media ensures ads reach customers at the right locations and times, providing flexibility. It works for brands by being creative, flexible on budget, and tracking results.
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
EDS is a pioneer in location-based mobile marketing founded in 2006. It processes 100GB of location data per hour from 26 billion daily bid requests involving 300 million verified IP addresses and 3.6 million unique publishers. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate targeted advertising solutions like geo-fencing, audience targeting, and retail foot traffic measurement across connected devices.
1. 1World introduces an engaging platform for publishers to deploy polls, quizzes, surveys and debates on their sites, which can be monetized through advertising and sponsored content.
2. The platform is meant to increase user engagement and readership for publishers through interactive content while also creating new revenue opportunities through various advertising options without cost to the publishers.
3. Advertising can be deployed on the platform in different locations like top, bottom, and sides of applications and come in various formats and sizes to maximize revenue while providing a good user experience.
This document provides a guide for using digital signage in salons to elevate the client experience and generate more revenue. It discusses what digital signage is, 5 benefits for salons including improving the environment and promoting products. Effective ways to utilize content like stylist profiles and educational videos are described. Creating a content strategy to inform and entertain clients is also covered. The document provides 5 examples of how digital signage can directly help generate additional revenue through advertising, promotions, and referrals. It concludes that digital signage is a fast-growing marketing method that salons must adapt to remain competitive.
Motorsport marketing can help brands in several ways: to win new fans and customers, gain measurable TV exposure, entertain existing customers and prospects, and promote the brand to new audiences to help increase market share. Motorsport events attract large spectator numbers and TV audiences that are dominated by the key ABC1 demographic. Brands can use corporate hospitality, driver meet-and-greets, and client track days to entertain and reward clients while motivating employees. Quotes from Santander Bank and an events company support that corporate sponsorship through motorsport is an effective marketing tool to increase brand visibility and engagement with target audiences in ways not possible through traditional advertising.
Racemarket.net is an online marketplace that connects companies with racing customers. It offers banner advertising opportunities across its site and categories to target relevant audiences. Advertisers can choose from various banner sizes and placements, including on the homepage, in categories, and on individual ads. The banners are aimed at amateur racers, teams, and professionals. Racemarket consists of 20 marketplaces covering 24 countries and has helped many companies increase sales and brand reach through targeted advertising options.
Epom Market is an ad network operating globally. It allows Publishers to display ads on a website, blog, app or mobile site, ads provided by high-quality network of Advertisers. Epom Market offers category-targeted, mobile, and local ads to guarantee the best targeting possible.
This document provides an overview of the key features and functionality of the AdPerfect classifieds platform. It highlights the platform's capabilities for publishers to monetize their online classifieds marketplace through innovative and mobile-friendly solutions. It also outlines the self-serve tools that allow advertisers to easily create, manage and pay for classified listings, which can then seamlessly integrate into print publications. The platform aims to optimize engagement through search, browse and sharing features while maintaining privacy and security.
SpotDeal is a marketing and advertising platform that offers exclusive deals and special savings from brand name merchants through a mobile app. The platform aims to provide value to both consumers and businesses. For consumers, the app allows users to access thousands of deals instantly based on location, time of day, and personal interests. For merchants, the platform is a cost-effective way to promote their business, increase store traffic, and gain valuable customer insights. SpotDeal provides tools for merchants to create and manage promotional campaigns, view deal performance statistics, and directly communicate with customers.
Based on our DCO service for Advertisers, we've developed a platform for Publishers for them to manage their own native shopping ads. Our platform let's publishers create and customize their own ads, manage advertiser campaigns, show reports on ads and advertisers, but most importantly: automatically boost the Publisher's eCPM while delivering great ROI to their Advertisers.
This document summarizes a new marketplace for luxury experiences and charity auctions. It will allow users to bid on VIP experiences like backstage passes or celebrity meet-and-greets. Experiences will be auctioned in real-time with countdown clocks to create urgency. Partners include over 2500 hotels and cruise lines. The marketplace aims to fill excess inventory, focus on specific dates, optimize prices through competition, and guarantee bookings while maintaining a luxury brand image.
CROSS-PLATFORM CONTENT - Marketing your Apps...Igfx content presentation_fina...Mobile Apps Mauritius
This document discusses the importance of cross-platform content marketing for mobile apps. It recommends marketing apps across multiple platforms like email, mobile websites and apps to reach a wider audience. This helps with pre-launch promotion, educating users, collecting feedback and increasing sales. The document also discusses using customer profiling to better target audiences and sell related products, in order to build relationships and increase sales.
JustPremium; world's first Real Time Bidding Ad Exchange for High-Impact ads / Rich Media. This new exchange offers advertisers state-of-the-art Rich Media Ads on a network of Premium Publishers in the Netherlands, Germany, Belgium, Spain and Turkey.
To increase traffic to the store, the strategy involves:
1) Having attractive window displays and digital advertisements to catch people's interest as they pass by.
2) Developing a customer database to target exclusive deals and new activities directly to customers.
3) Employing localized radio advertisements and promotions around deeply discounted items to draw customers to the store.
4) Highlighting positive customer experiences on social media through photos and encouraging customers to share reviews.
Motorsport marketing can help brands in several ways: it allows them to gain more fans and customers, obtain TV exposure, and entertain and network with clients and prospects. Motorsports events attract large audiences - the British Touring Car Championship had 371,000 spectators in 2012 and 9 million TV viewers, while the British GT Championship had 200,000 spectators and 19 million TV viewers. Motorsports marketing provides opportunities for corporate hospitality, client rewards, product launches, and motivating employees. Case studies have shown that sponsorship of motorsports is an effective marketing tool that increases brand visibility and engagement with target audiences.
Google AdWords is a cost-per-click online advertising platform that allows targeting of text, display, and shopping ads on Google properties based on keywords. It provides metrics to measure ad performance including impressions, clicks, click-through rate, cost-per-click and conversion rate to evaluate campaign effectiveness and return on ad spend. Managing AdWords campaigns effectively requires identifying profitable keywords while balancing goals with competitive costs in the auction-based system.
The releaseMyAd Marketing Internship Program is a unique opportunity for students pursuing any discipline at the undergraduate/postgraduate level and are passionate about or have an aptitude for Marketing : https://goo.gl/Qq6zSe
Adcash is an advertising company that operates in 249 countries and provides monetization solutions and targeted advertising to websites and brands globally. It offers publishers tools to generate long-term ad revenue and advertisers access to a worldwide audience. While focused on entertainment, Adcash's platform combines premium ads and optimization technology and currently monetizes over 70,000 international websites. It delivers over 4 billion ad impressions and 2 million qualified leads per month.
This document discusses a new marketplace for luxury experiences that focuses on 4-5 star hotels, cruises, and spas. It allows flexible pricing through an auction system to optimize pricing, increase revenue and engagement, and fill excess inventory. Partnerships have been signed with over 2500 hotels across Europe. The auction system creates urgency and guarantees sales for high-end inventory that may otherwise go unsold. It also allows owners to capture real demand and optimize prices through customer bidding.
Anywhere Media offers an innovative marketing technique called "anywhere media" that brings potential customers to businesses rather than struggling for attention. It reaches the most relevant target customers in clutter-free environments like salons, restaurants, pharmacies, gyms, and grocery stores. This strong and targeted approach is more cost-effective than traditional media which has ad clutter that lessens message impact. Anywhere media ensures ads reach customers at the right locations and times, providing flexibility. It works for brands by being creative, flexible on budget, and tracking results.
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
EDS is a pioneer in location-based mobile marketing founded in 2006. It processes 100GB of location data per hour from 26 billion daily bid requests involving 300 million verified IP addresses and 3.6 million unique publishers. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate targeted advertising solutions like geo-fencing, audience targeting, and retail foot traffic measurement across connected devices.
Summary Guarantee Digital Revenue Programs Fall 2015Guarantee Digital
Guarantee Digital offers several digital marketing and website packages to drive new revenue. These include:
1. An Audience Network for cross-platform targeting across web, mobile, and social media.
2. A Social Marketplace for social media management and one-click publishing across multiple channels.
3. Website packages that include building a new site and driving traffic to it through targeted digital ads.
4. Email marketing programs with tools for matching back open and click-through rates to IP addresses and mailing lists.
5. Native content writing and placement on clients' websites or native networks.
6. Video production and marketing packages, including merchant video showcases of local businesses and cities.
MobiLimes offers various digital marketing services to drive traffic, including organic burst strategies, user re-engagement campaigns, branding campaigns, cross-channel campaigns, Facebook campaigns, and special offers for startups. Their services include analyzing user behavior, optimizing traffic sources, increasing retention and engagement, building global brand awareness, and selecting the most effective multi-channel traffic solutions.
CCA offers a proximity marketing strategy called "Community Free Wi-Fi" that allows businesses to become "hub" locations offering free Wi-Fi. As a hub, businesses can advertise to Wi-Fi users and earn cash from other area businesses advertising on their network. CCA's system delivers targeted ads through Wi-Fi and donations are made to local charities in the name of hub businesses. The strategy is presented as a win-win, helping businesses attract customers while earning money to fund charities through low-cost, effective advertising.
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
Cutting Edge Proximity Marketing Platform. Where WiFi Hub locations can bring in local advertisers. Deliver targeted advertisements and video infomercials.
The document discusses B2B marketing practices and buyer behavior. It explains that marketers need to understand customer needs and motivations to influence the buying process and ensure products are considered. It also describes performance-based advertising as a ROI-driven strategy where advertisers only pay for desired visitor actions like leads or downloads, reducing risks compared to traditional ad space models. Finally, it notes that the company works with B2B publishers in several vertical markets.
Sponsored ads are paid advertisements that target a specific audience to increase brand awareness, sales, and deliver messaging in a cost-effective manner. They can be run on social media and search engines to reach large audiences of potentially millions of people or more niche audiences of thousands with a particular interest. Creating a successful sponsored ad campaign involves setting objectives, targeting the right audience, choosing relevant keywords, designing compelling ad content, monitoring key performance indicators like clicks, and adjusting the campaign based on what performs best. It is an effective way for businesses to gain new customers and drive sales through online advertising.
Local digital marketing uses location-based technologies and services to target customers near a business. It aims to increase brand recognition and encourage local purchases. Key aspects include local websites customized by location, local search optimized for geographic keywords, local deals offering area-specific discounts, social media check-ins that provide business insights, and location-based advertising and alerts tailored to a user's precise location. Together, these channels seek to influence customers throughout their purchase journey and build loyalty within a local community.
The document discusses the continuing power of mass advertising and strategies for effective mass marketing. It notes that while traditional advertising methods are losing effectiveness, mass marketing can still benefit businesses by reaching a large audience, increasing revenue potential, and streamlining marketing processes. The document outlines various mass advertising functions like public service announcements, classified ads, and paid advertisements. It also discusses guidelines for evaluating the success of mass marketing campaigns, such as tracking analytics, testing different strategies, and using benchmarks to compare performance.
EDS is a pioneer in location-based mobile advertising. They process 100GB of location data per hour and analyze 26BN bid requests daily. Their proprietary technology layers locations onto user journeys across devices to target and retarget audiences. Their services include geo-fencing, historical location data, cross-device targeting, and reporting on key metrics like store visits and brand sentiment. They provide comprehensive digital marketing strategies, set up search, display, and video campaigns, and optimize campaigns on an ongoing basis through keyword, ad, and targeting adjustments with monthly reporting.
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
The Google Display Network allows advertisers to reach customers across millions of websites. It provides options for contextual and audience targeting to display ads to the right customers. Advertisers can choose from various ad formats and sizes, control costs through bidding, and pay based on impression or click through pricing models. When used effectively, the Display Network can help advertisers reach customers at the right time with the right message.
Key Updates from Google Marketing Live | Modern Search Month 2019NetElixir University
NetElixir University will share their observations, analysis, and recommendations for Google Advertisers and walk you through what these updates could mean for your business.
Here’s What You’ll Learn:
- Google Ads Product Updates
- What these updates mean for your ad campaigns
- How you can benefit from these product updates
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
What is Performance Marketing ? This course aims to show that performance marketing is more than just buying media on a performance based model. It includes the Search Marketing and ends with wome thoughts on attribution modeling.
2. Releasemyad
Helps reach maximum target customers wherever po
SalonsRestaurantsPharmacy Gym Grocery Store
Anywhere
Media
Vs. Traditional Media
Can be Reached to the
relevant customers.
Innovative ideas to reach
out to target customers.
Cost Effective.
Message from the ad
doesn’t get conveyed
properly
Ad message gets
impacted because of
other Ads .
Very expensive.
3. Take a look
Gym
s
National Regional Local Stand-
Alone
Gyms
Name
(Eg.)
Gold’s
Gym,
Talwalkar’s
, etc.
Fitness One,
SportsFit
Fitness
Factory,
Fitness Plus
Neighbo
ur-hood
gym
Footfalls 350+ 250+ 200+ 100+
Location Nation-
wide
presence
Available in
particular
regions
In one City
only
In a
Locality
Outlets 2200+ 100+ 20+ single
Target customers for with Gyms ads
Uniform Branding
4. Enjoy Hassle-free Campaign Execution &
Monitoring
via our technology platform & backend
• On time Installation of Ads. Receive timely alerts on
campaign initiations across locations.
• Continuous campaign monitoring &
reporting. Get GPS Tracked + Time-stamped images
throughout the campaign duration.
• Transparent Pricing validated with store footfalls.
Ad rates linked to audited store traffic.
Enjoy Hassle-free Campaign Execution &
Monitoring
via our technology platform & backend
5. The releasemyad Media
Process
1
• Choose “Anywhere” media option/s.
2
• Select the Ad Options, along with the duration.
3
• Provide the creative along with the printed collaterals / get us to make it.
4
• Ads are placed across chosen locations & the ad campaign begins !
5
• Receive GPS tracked images for ads across each store for monitoring.
These are shared regularly throughout the campaign duration.
6
• Post successful campaign completion, receive a footfall tracker report
detailing the number of visitors to your stores.
6. • India’s largest advertising platform.
• Serving over 1 lakh clients annually.
• Specialization in advertising for
SMBs, startups and corporates.
Who are we ?
Our Unique Service Credentials
• 8+ years of
ground-breaking
advertising
solutions.
• Unique
partnership with
AIR.
• Pioneering smart
advertising
techniques with
Anywhere Media.
• Aggressive
prices for
traditional media.