Engagement Advertising - ikoo.com

Engagement Advertising
Influence Beyond Boundaries

Engagement Advertising | Influence Beyond Boundaries
What is Engagement Advertising?
We Take Brands Content to a Whole New
Level of Engagement.
With the high impact of rich branded content on user
engagement, ikoo offers a set of unconventional
and highly optimized Engagement Ad solutions with
full fledge features to generate measurable brand
interaction with your target audience.

Innovation & Flexibility
Reach & Targeting
Activation & Measurement
Engagement Ads provide innovative and dynamic canvas to creatively build various
engagement experiences with a significant branding effect.
Expand your communications outreach and engage with millions of users through
ikoo reach network and targeted channels.
User engagement is the key, we define the success matric by tracking and
measuring user’s direct response and interactions with your branded content.
how does engagement advertising work?

Why Engagement Advertising?
Boost Conversions
Track Engagements
Rich branded content has a significant effect on audience engagement,
users are 5 times more likely to interact with Engagement Ads than any
other display Ad format.
ikoo Newest formats and features offer Advertisers different branding Ads
with trackable & measurable engagement features (scroll, click, hover,
and touch).

WHEN TO GO WITH Engagement Advertising?
Raise Awareness
Grow Sales
Lead Generation
Retention & Growth
Bring Enormous attention to ensure a
strong level of brand awareness
Make more use of your product placement
to maximize your sales
Engage effectively to generate qualified
leads through rich branded content
Reinforce your brand positioning to grow
customers loyalty.
We can help you take steps to achieve your goals
ikoo Engagement Ads come in different forms and features to meet all different marketing objectives

Engagement Advertising - Data Reports
Campaign Report
Game Interactions
Report
Video Interactions
Report
Content Interactions
Report
ikoo Engagement Ad reports quantify audience engagements and
interactions with your rich branded content.
Whether you are running videos, games or any other interactive
content, our reporting tools will provide you with detailed reports
about audience interaction with your content.

Billboard - iab Rising Stars
The Billboard Ad offers advertisers with a a full page-width
canvas to creatively interact and engage with audience.
The Ad unit expands vertically through a (user-initiated)
button to (970x250) along the page.
Engagement Advertising Formats
View Sample Download Product Sheet

Filmstrip - iab Rising Stars
The filmstrip provide advertisers with an enhanced creative
story telling capabilities withinb a single Ad.
The Ad consist of a 300x3000 Filmstrp with five different
segments served through a 300x600 Ad Unit.

Portrait - iab Rising Stars
The Portrait Ad unit Displays multiple engaging rich brand
content through a series of three vertical segments placed
within a 300x1050 Ad Unit. The Ad unit is devided into one
primary Seg (270x460) that expands to (613x460) and two
secondery segments (270x202) that expands to (460x202).

Pushdown Ad
The Pushdown Ad offers advertisers with a dynamic and
creative canvas for further engagement activations.
The Ad preserves a user-friendly teaser unit at the top of
the browser window with an initial (970x70) size which
expands vertical pushing the page content down through a
(user-initiation) button to (970x415).

Lightbox
The Lightbox Ad draws enormous attention by making your
rich branding content stands out with a wide canvas placed
at the center of the browser window.
The Ad runs through initial standard Ad Units and expands
to take over most of the screen while making the rest
dimmed out.

Corner Ad
The Corner Ad offers dynamic space and variety of features
for advertisers to engage with their audience through its
preserved and user friendly box placed at the top corner of
the browser window.
The Ad begins with an initial (150x150) box which expands
horizontally through a user-initiation button to (980x550)
canvas along the page content.

Catfish
The Catfish Ad provides high impact engaging canvas
through its preserved & user friendly bar placed at the
bottom of the browser window.
The Ad begins with a (980x60) fixed banner which expands
vertically through a (user-initiated) button to (980x550)
canvas taking over the content of the page.

Expandable Ad Units
Expandable Ads offer additional space for advertisers to
creatively interact and engage with their target audience.
These Ad units support a wide range of rich media content
and fit on most standard Ad placements.

The Brief
The Solution
The Results
Lipton aims to drive excitement around Dipping Tea bags as part of its conversion
strategy; the objective was to achieve higher involvement.
Bring attention and engage with audience through an exciting interactive game
activated on a fully themed push down Ad unit.
8,000,000
Impr. Delivered
32%
Engagement Ratio
535%
CTR Increase
0.89%
Click Through Ratio
Case Study - Lipton Dip&Win

The Brief
The Solution
The Results
VIVA Wants to increase its market share in postpaid lines through offering high value
awards to new subscribers.
Activate Engagement Ad campaign to create a buzz on the new awards and
incentives through different digital channels targeting audiences in Kuwait.
330,000
Impr. Delivered
2.66%
Engagement Ratio
139%
CTR Increase
2.68%
Click Through Ratio
Case Study - Viva Postpaid

Engagement Advertising - ikoo.com

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