LinkedIn Display Ads allow advertisers to target their desired audience among LinkedIn's professional user base. Standard ad formats include MPU, Leaderboard, and Skyscraper banners that can be placed across LinkedIn pages. These formats provide share of voice as LinkedIn only displays two visual ads per page. Display ads allow brands to leverage existing creative assets while reaching LinkedIn's audience at scale. Customer Wipro successfully used display ads to target their audience and increased their investment by 110% after seeing consistent value.

1. Marketing Solutions
Drive brand awareness and consideration at
scale to LinkedIn’s desirable, upmarket audience
LinkedIn
Display Ads
Target the exact audience you
want, with minimal wastage,
in a premium, uncluttered
environment
Ad Units Available
MPU (300 x 250 pixels)
pages, group page and company pages
• Always appears in a premium area of the page
above the fold
• Standard ad unit allowing you to leverage existing
creative, driving awareness across multiple
advertisers/platforms
• The unit can also be utilised for Content Ads,
Expandable Content Ads, Social Ads and Polls
Skyscraper (160x600 pixels)
•Appears on Members’ Inbox and Messages Pages,
where people are consuming content from trusted
network connections
• The skyscraper is a commonly-used ad unit,
allowing you to leverage existing creative assets
• The unit can also be utilised for Content Ads,
Social Ads
Introducing Display Ads
With LinkedIn’s IAB standard display formats brands
can use existing ad creative to reach our audience
across the platform, at scale. Simple to implement,
our standard display ads give advertisers fantastic
share-of-voice as, unlike other digital publishers,
LinkedIn only serves two visual ads on a page at any
one time. Add-in our state-of-art targeting and
brand safe environment and it’s a no-brainer
Additional Screenshot

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Leaderboard (728x90 pixels)
Textlink
•Appears across the site including on the home page,
group pages, company pages, inbox and pages
• Relatively low cost makes this an effective format for
achieving reach on the LinkedIn Platform
• Located at the top of the each page allowing users
to consume the message before reaching other
content areas further down
•Appears at the bottom of the page as potentially the
last piece of content users consume, before
navigating away from the page
Top tips for Standard Display Ads
• Build content with a clear message and brand values
• Include a strong call-to-action button within the unit
design
Real customers, real results
Wipro, a leading global IT company utilised LinkedIn
standard display ads to reach their target audience
successfully. A direct quote from a senior exec summed
up the success as:
“The ability to target the right audience
was invaluable”
Rahul Koul, Head of Digital Marketing & Thought
Leadership, Wipro Technologies.
Since their campaign, Wipro have increased their
investment by 110%, after seeing consistent value for
their marketing efforts.
Additional Information
For more information, contact your LinkedIn Account
Representative or visit emea.marketing.linkedin.com
to learn more about our marketing solutions