Thunder Local Ad Creator User Guide - Rev Jun 2016 Thunder Creative Management Platform Copyright 2016 Thunder Industries www.makethunder.com

1. Split test for maximum performance
©2016 Thunder Industries | Rise Above The Noise. | makethunder.com
GETTING STARTED
View your campaigns & search for a local business
“My Ads” & Starting a New Campaign
Your homepage lists all campaigns within your organization
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• Draft: Campaign is a draft. You can click resume to continue editing.
• Awaiting Approval: Campaign has been submitted and is awaiting admin approval.
• Pending: Campaign has been submitted, approved and will activate on the
scheduled start date.
• Active: Campaign is live.
• Expired: Campaign has either reached itsscheduled end-date or has been cancelled.
Filter Campaigns: Use the dropdown menu to filter campaigns by status and owner.
Search for Campaigns: Search for campaigns by name or campaign ID number.
Campaign Status:
To get started building a new campaign, click and select “Built a Local Ad”.
When you search for an advertiser, our content aggregator will search across the web for
photos, logos, text, and reviews to use in your ad design.
Pro Tip: If you can’t find your business listed in the directory, no problem!
You can use the, “Add Your Business” button at the bottom of the page.

2. Split test for maximum performance
©2016 Thunder Industries | Rise Above The Noise. | makethunder.com
GETTING AROUND
Navigate Local Ad Creator and pick a design template
Navigating Local Ad Creator
Frame Selector
Live Help
Share Ad DesignPreview Animation
Customizer Options:
• Edit Photos
• Logo(s)
• Edit Text
• Add Shapes
• Edit Facebook Ad
Menu: Select “Finish
Editing” once final
selections are made.
Support Portal
View: See all at
once or select a
single ad size.
Picking an Ad Design Template
Theme Color Selector
Ad Designs Tab
Ad Design Gallery
First, you’ll want to do is select an ad design
template (don’t worry you can change this later).
Click on the “Ad Designs Tab,” scroll through
your options, and select an ad design that
works with your advertiser.
You can further customize your template by
selecting a theme color.

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©2016 Thunder Industries | Rise Above The Noise. | makethunder.com
CUSTOMIZE IMAGES
Customize photos and logos. Adjust crop.
Customizing Photos & Logos
Photos Tab
Cropping Photos & Logos
You can adjust the visible area within the
photo frame of each ad size in order to focus
on a particular area of an image.
To access the crop tool click directly on the
photo or logo you wish to edit. You can then
drag the image corners to
scale and move your image.
Delete Photo
Change Photo
Add Photo
Next, you’ll want to customize photos in the
“Photos Tab.” Each ad design can have up to (5)
photos. You’ll see that we have already picked
some for you.
If you want to change an existing photo, you can
click on underneath the photo you wish to
change. You will then be presented with three
options for photos:
• Suggested Photos: Images from the web
• Stock Photos: Access our royalty-free library
• Uploads: Upload your own image
When you find a photo that works, click it to select
it. You can drag your photos to rearrange them so
they appear on the frame you want.
You can change the logo used in
your ad design using the same
steps as photos on the “Logos” tab.
Photos Tab
Drag to Scale & Move Image

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CUSTOMIZE TEXT
Customize text and reviews
Customizing Photos & Logos
Remove Text
Styling Text & Reviews
While editing a text box, you’ll see your
options below to style your text.
You have the option to customize the font,
color, alignment, and style of each individual
text box to match your advertiser’s branding.
Edit Text
Text Tab
Add Text
Lastly, you’ll want to customize text. Each
ad design can have up to (5) text/reviews
and (1) call to action text. Some ad designs
will have a text box for your business’s
address. You’ll see that we have already
picked text and reviews for you.
If you want to change an existing text, you
can click on next to the text you wish
to change. You can then edit the text box to
say whatever you like.
Click the icon to remove a text box, or
the icon to add a new text box from the
text & review library You can drag your text
boxes to rearrange them so they appear on
the frame you want.
Text Color Alignment Style
Pro Tip: Select “More fonts” from the font menu to access hundreds of fonts in the
Google font library.

5. Split test for maximum performance
©2016 Thunder Industries | Rise Above The Noise. | makethunder.com
SHARE YOUR AD
Impress your client with your spec and make the sale!
Preview & Share Page
When you click on you will see the “preview and share” page. On this page,
you can see a preview of your ad in full animation in a mock website environment. Click
on to return to the Local Ad Creator.
Hide/Show Ad Size Ad Size View Public Preview URL
Pro Tip: You don’t need to be a Thunder user to view the Public Preview URL. It’s most
compelling to pitch the specs on this page in person (have it already loaded on your
laptop/tablet just in case you can’t access the internet on-site).

6. Split test for maximum performance
©2016 Thunder Industries | Rise Above The Noise. | makethunder.com
CAMPAIGN DASHBOARD
Configure settings and prepare campaign to go live
Campaign Dashboard
After clicking on “Finish Editing,” you will be brought to the campaign dashboard. You will
need to review and complete each quadrant in the campaign dashboard. When you are
ready to submit your campaign to go live, click and you’re done!
Business Info:
• Confirm the name, address, and
industry information for your business
Ad Platform:
• Review the landing page URL (the website
the user is taken when they click on an ad)
• Enable a mobile ad size
• Select targeting options
(if using Thunder Audience Extension)
Campaign Details:
• Enter campaign start and end dates
• Select an impressions target (if using
Thunder Audience Extension)
Ad Design:
• Enter the Local Ad Creator and
customize your ad design

7. Split test for maximum performance
©2016 Thunder Industries | Rise Above The Noise. | makethunder.com
CLIENT SERVICES
We’re here to help you every step of the way!
Whether you want to learn some tips and tricks on how to best use the tool or brush up on
your industry knowledge in the digital advertising world, we have the resources to help!
Client Support Portal
Click on the icon at the top right
corner of any page in Thunder to access
our client support portal:
• Knowledge base
• Tutorial videos
• Troubleshooting
Thunder Webinar Series
Become a power-user on Thunder &
advance your industry knowledge in
the world of digital advertising by
attending webinar courses in the
Thunder University:
• Training (and re-training) sessions
• Advanced tips and tricks
• Selling co-op with Thunder
Check our Client Support Portal
for our webinar schedule and
recordings of previous sessions
Contact Us
Can’t find the answer you’re looking for? Need a second opinion on how to make your
ad look awesome? Our team in San Francisco, CA is here to help!
Email
support@makethunder.com
Live Help
Use the chat box at the bottom
right corner of your screen
Online 7:30AM – 6:00PM PST Monday-Friday