Commercial engagements developed for Campaign US for Advertising Week, 2015

1. where creativity finds community
US
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2. THE BIG IDEA GOES GLOBAL
In an interactive media world, all advertising is global, but the world still looks to
NYC’s Advertising Week event to find out “what’s next” in the evolution of media and messaging.
This September, Campaign US will team with the global, trend-setting Campaign media network
to produce its FIRST global print and online edition examining what’s really involved in translating
“big ideas” into head-turning, cross-cultural campaigns for a plugged-in planet.
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3. Campaign’s global print and digital editions, plus it’s social networks, provide inspiration and information
to more than 2.6 million of the world’s leading advertising, marketing and media pros. From London to
continental Europe, Istanbul, the Middle East, Dubai, Shanghai, Hong Kong, Australia and now the US.
Campaign US / CampaignLive.com reaches more than 100,000 high-level, unique users online. More than
17% of our registered users are C-suite strategists who are shaping today’s advertising industry.
Leveraging this global experience and thought leadership, you can now position YOUR brand as a
“world leader” in facilitating collaboration with creative and technical partners across time zones,
borders and cultures.
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4. OUR ISSUE WILL FEATURE
A DAY IN THE LIFE
A day in the life of five
global creative and media
chiefs who span time
zones, cultural norms and
competing egos to mine
creative gold
INTERVIEWS
Interviews with agencies
in their offices around the
world, showcasing the tools,
processes and personalities
needed to craft the most
successful global
campaigns
ACCESS
ALL AREAS
In-depth, behind-the-scenes
stories from four Creative
Directors on how they
collaborated to create
award-winning, global
campaigns
Q&As
Q&As with four CMOs on
how they’re structuring
their global organizations to
capture the best ideas from
a wide swath of sources,
provide incentives for their
agency partners to deliver
their A-game and ensure
local penetration and
adoption
TRANSFERABLE TALENT
How taking a stint abroad
can fast track the careers
of Creatives, Media Execs
and Adtech innovators
EXAMINATION
An in-depth
examination of whether
the talent market really
has gone global
LETS TALK
A roundtable discussion
among 8-10 Creative
Directors, CMOs, Strategists
and Agency Execs regarding
the issues, challenges and
opportunities they face in
keeping diverse networks
focusedon creativity
COLLABORATION
A thought-leading
assessment on whether
the push towards more
collaboration is dampening
true creative genius. Plus,
a review of tools that make
collaboration work
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5. IMPACT
MORE THAN 12,000 ISSUES WILL BE DISTRIBUTED TO ALL BADGED
ADVERTISING WEEK ATTENDEES, DELIVERED TO HUNDREDS OF SENIOR
AGENCY HR AND STRATEGIC PLANNING EXECS ATTENDING THE 4A’S
TALENT 2030 & STRATFEST CONFERENCES.
WE ARE ALSO HAND-DELIVERING TO MANHATTAN’S TOP AGENCY,
BRAND AND MEDIA SUITES AND MAILING TO FORTUNE 1000 CMOs.
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6. CREATIVE
COLLABORATIONS
Sponsorship of our senior collaboration
roundtable – taking place in August and
followed by full coverage in this historic
issue will carry with it participation
by your designated thought leader,
thanks and branding in our examination
of this trend-setting examination of
“Creative Collaboration” at the highest
strategic levels in advertising today.
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Awaiting confirmation
from Haymarket

7. CAMPAIGN TV
We’re reprising our successful “Campaign TV”
video coverage with the top thought leaders
and newsmakers in NYC for the event. Option to
stream live from our VIP dinner where Campaign
US Editor Douglas Quenqua will be interviewing
one of the top influencers in our industry.
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8. OUR IDEAL
PARTNERS
• Cross-cultural, omni-media, Creative, Buying
and PR agencies with the ability to succesfully
translate brand messaging in multiple markets
• Cloud collaboration and data providers
• Creative design and delivery platforms
• Cross-cultural storytellers / content producers /
content studios
• Mobile, Social, Video and Programmatic buying
solutions as well as interdisciplinary, multi-media
campaign planning and buying solution providers
• Measurement / effectiveness / efficiency
monitors, listening engines and social dashboards
• Audience networks and DSPs with international
reach
• Translation services
• Global management and financial advisory
services
• Publishers / Content Providers with international
audiences
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9. SPONSORSHIP DEALS
À LA CARTE:
SPONSORSHIP
FROM $5,000
SILVER
SPONSORSHIP
$25,000
GOLD
SPONSORSHIP
$40,000
PLATINUM
SPONSORSHIP
$75,000
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10. PLATINUM:
$75,000
• Choice of print magazine cover wrap
OR themed roundtable sponsorship
and participation ($30,000 value)
• Presenting sponsor of CampaignLive’s
coverage of Advertising Week ($20,000 value)
• Inclusion of a two-page printed “perspectives”
essay by your thought leader on a topic relevant
to the issue (collaboration, talent recruitment,
creative inspiration or global campaign execution
and effectiveness), PLUS a facing, full-page ad
and digital “reprint” for your distribution.
Featured inclusion in the digital CampaignLive
edition ($10,000 value)
• 100,000 ad impressions on CampaignLive US edition
and/or run of our global network ($3,000 value)
• Presenting sponsor at the global Campaign VIP party
featuring the world’s C-suite advertisers, agencies
and media moguls at an exclusive NYC venue! Plus
promotional item distribution and 20 tickets for
your colleagues and clients ($25,000 value)
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11. GOLD:
$40,000
• Print magazine cover wrap ($30,000 value)
• Inclusion of a two-page “perspectives” essay by
your thought leader on a topic relevant to the
issue (collaboration, talent recruitment, creative
inspiration or global campaign execution and
effectiveness), with a facing, full-page ad and
digital “reprint” for your distribution. Featured
inclusion in the digital CampaignLive edition
($10,000 value)
• 50,000 ad impressions on CampaignLive US
edition and/or run of our global network ($1500
value)
• Participating sponsor at the global Campaign
VIP party featuring the world’s C-suite
advertisers, agencies and media moguls at an
exclusive NYC venue! Plus 10 tickets for your
colleagues and clients ($10,000 value)
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12. SILVER:
$25,000
• Inclusion of a two-page “perspectives”
essay by your thought leader on a topic
relevant to the issue (collaboration, talent
recruitment, creative inspiration or global
campaign execution and effectiveness),
with a facing, full-page ad and digital
“reprint” for your distribution. Searchable
inclusion on CampaignLive ($10,000 value)
• 50,000 ad impressions on CampaignLive US
edition and/or run of our global network
($1500 value)
• Participating sponsor at the global Campaign
VIP party featuring the world’s C-suite
advertisers, agencies and media moguls
at an exclusive NYC venue ($10,000 value)
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13. À LA CARTE
• Full-page advert: $5,000, with 100,000 ad impressions a
$500 discount or $7500 total (Only 10 available)
• 3-part, digital branded content series following the progress
of a global campaign in which you’ve participated. Appears
in the Campaign edition of your choice, compiled in a
“Feature Series” page linked from all Campaign editions
through October: $8000
• “Perspectives” thought-leader essay and accompanying
facing page print and digital ad: $10,000 (Only 12 available)
• Sponsorship of Campaign’s video coverage of Advertising
Week, including thought-leader interviews in your target
demographic. $25,000 full series, $5K-$10K segmented
sponsorships. Video embeds on your site and streaming live
from our VIP party may be included
• Presenting sponsorship of the Campaign VIP party at
an exclusive NYC venue, including 10 tickets: $10,000
• If not included in a premium package:
o Print magazine cover wrap: $25,000
o Themed roundtable sponsorship and participation, complete
with print coverage in our Advertising Week special issue, online
branded content coverage and downloadable analysis, plus video
excerpts: $30,000
o Presenting sponsor of CampaignLive’s full coverage of
Advertising Week: $20,000
o Presenting sponsor at the global Campaign VIP party featuring
the world’s C-suite advertisers, agencies and media moguls
at an exclusive NYC venue, promotional item distribution
and 20 tickets for your colleagues and clients: $30,000
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14. THANK YOU
Melinda Gipson | VP Sales & Marketing | E: melinda.gipson@haymarketmedia.com
C: 703-887-7933 | O: 646-638-6167 | Web: campaignlive.com | CampaignLive, 114 W. 26th Street, NYC, NY 10001
CONTACT US TO FIND OUT MORE
where creativity finds community
US
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