BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdf

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The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.

Marketing

https://www.linkedin.com/in/nataliawitczyk/
Search Engines
beyond Google
Slideshare.Net/NataliaWitczyk1
@witczyk
Natalia Witczyk
International SEO Consultant

https://www.linkedin.com/in/nataliawitczyk/
I’m Natalia
• From Poland, based in
Barcelona for the last 7
years.
• International SEO.
• Independent SEO
Consultant.
2

https://www.linkedin.com/in/nataliawitczyk/ 3
Today, we will cover 18 Search Engines
And we will do it in 20 minutes, so…
Dinosaurs Hipsters

Dinosaur Search Engines
= This is what we came for today;)

https://www.linkedin.com/in/nataliawitczyk/
• The second largest Search Engine.
• Mostly Desktop (Hello, Edge;)).
• Big on voice search (Cortana&Alexa).
• Might have a comeback (ChatGPT).
7

https://www.linkedin.com/in/nataliawitczyk/
• Mostly Russian market.
• But also in Kazakhstan, Turkey, Iran…
• There’s Yandex Search, Maps, Video,
News, Mail, Translate, Taxi...
• Massive sourcecode leak in January.
9

https://www.linkedin.com/in/nataliawitczyk/
unused
13%
deprecated
51%
actual
ranking
factors
36%
1922 Leaked Ranking Factors

https://www.linkedin.com/in/nataliawitczyk/
Where can you find the leaked factors?
https://webmarketingschool.com/wp-
content/uploads/2023/01/factors_gen.txt
11

https://www.linkedin.com/in/nataliawitczyk/
Key Learnings about Yandex Ranking Factors
ü PageRank and other link factors (age, relevancy).
ü User signals (e.g. CTR).
ü The structure of URLs.
Multiple slashes or numbers are a negative factor.
ü Backlinks from Wikipedia.
ü Yandex.Metrika present on the site. Also, some
particular Metrika metrics.
12

https://www.linkedin.com/in/nataliawitczyk/
• Dominant SE in China.
• Big Chinese Internet wall.
• Chinese phone number needed
for the Webmaster Tools.
• The Search documentation hasn’t
been updated since 2014 (sic!).
13

https://www.linkedin.com/in/nataliawitczyk/
Google vs. Yandex vs. Baidu – Technical Comparison
14
Robots.txt
Meta robots noindex
Meta keywords
Hreflang
JavaScript
<html lang=
zh-Hans>

https://www.linkedin.com/in/nataliawitczyk/
Google vs. Yandex vs. Baidu – Technical Comparison
15
Robots.txt
Meta robots noindex
Meta keywords
Hreflang
JavaScript
<html lang=
zh-Hans>

https://www.linkedin.com/in/nataliawitczyk/
Google vs. Yandex vs. Baidu – Technical Comparison
16
Robots.txt
Meta robots noindex
Meta keywords
Hreflang
JavaScript
<html lang=
zh-Hans>

https://www.linkedin.com/in/nataliawitczyk/
Google vs. Yandex vs. Baidu – Technical Comparison
17
Robots.txt
Meta robots noindex
Meta keywords
Hreflang
JavaScript
<html lang=
zh-Hans>

https://www.linkedin.com/in/nataliawitczyk/
Google vs. Yandex vs. Baidu – Technical Comparison
18
Robots.txt
Meta robots noindex
Meta keywords
Hreflang
JavaScript
<html lang=
zh-Hans>

https://www.linkedin.com/in/nataliawitczyk/
Google vs. Yandex vs. Baidu – Technical Comparison
19
Robots.txt
Meta robots noindex
Meta keywords
Hreflang
JavaScript
<html lang=
zh-Hans>

https://www.linkedin.com/in/nataliawitczyk/
•Not a real Search Engine!
•Results powered by Bing.
•1.3% global market share.
20

https://www.linkedin.com/in/nataliawitczyk/ 22
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 23
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 24
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 25
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 26
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 27
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 28
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 29
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 30
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 31
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 32
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 33
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 34
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 35
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/ 36
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/
No own index. Bing-powered results L
Semi-independent indexes
Independent indexes J
37
New Privacy-led Search Engines

https://www.linkedin.com/in/nataliawitczyk/
Why is it so hard to create own index?
38
PROBLEM:
🫥 It’s extremely costly,
especially now with the
internet becoming so huge.
🫥 A significant amount of
websites block all unknown
Search Engine bots.
SOLUTION:
😍 As a user, change your Search
Engines habits. Use alternatives,
set them as default and donate!
😍 As a webmaster, unblock all
the Search Engine user-agents,
unless they are nasty.

https://www.linkedin.com/in/nataliawitczyk/
Key SEO Takeaways about the Hipster Search Engines
1.They won’t all survive.
2.No tools or documentation, due to privacy.
This might change in the future…
3.SE powered by Bing to be optimized the
same way as Bing.
40

https://www.linkedin.com/in/nataliawitczyk/
What a time
to be alive…
(as an SEO specialist)
41

https://www.linkedin.com/in/nataliawitczyk/
THANK YOU!
Slideshare.Net/NataliaWitczyk1
@witczyk
Natalia Witczyk
International SEO Consultant

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1. https://www.linkedin.com/in/nataliawitczyk/ Search Engines beyond Google Slideshare.Net/NataliaWitczyk1 @witczyk Natalia Witczyk International SEO Consultant

2. https://www.linkedin.com/in/nataliawitczyk/ I’m Natalia • From Poland, based in Barcelona for the last 7 years. • International SEO. • Independent SEO Consultant. 2

3. https://www.linkedin.com/in/nataliawitczyk/ 3 Today, we will cover 18 Search Engines And we will do it in 20 minutes, so… Dinosaurs Hipsters

4. Dinosaur Search Engines

5. Dinosaur Search Engines = This is what we came for today;)

7. https://www.linkedin.com/in/nataliawitczyk/ • The second largest Search Engine. • Mostly Desktop (Hello, Edge;)). • Big on voice search (Cortana&Alexa). • Might have a comeback (ChatGPT). 7

9. https://www.linkedin.com/in/nataliawitczyk/ • Mostly Russian market. • But also in Kazakhstan, Turkey, Iran… • There’s Yandex Search, Maps, Video, News, Mail, Translate, Taxi... • Massive sourcecode leak in January. 9

10. https://www.linkedin.com/in/nataliawitczyk/ unused 13% deprecated 51% actual ranking factors 36% 1922 Leaked Ranking Factors

11. https://www.linkedin.com/in/nataliawitczyk/ Where can you find the leaked factors? https://webmarketingschool.com/wp- content/uploads/2023/01/factors_gen.txt 11

12. https://www.linkedin.com/in/nataliawitczyk/ Key Learnings about Yandex Ranking Factors ü PageRank and other link factors (age, relevancy). ü User signals (e.g. CTR). ü The structure of URLs. Multiple slashes or numbers are a negative factor. ü Backlinks from Wikipedia. ü Yandex.Metrika present on the site. Also, some particular Metrika metrics. 12

13. https://www.linkedin.com/in/nataliawitczyk/ • Dominant SE in China. • Big Chinese Internet wall. • Chinese phone number needed for the Webmaster Tools. • The Search documentation hasn’t been updated since 2014 (sic!). 13

14. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 14 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>

15. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 15 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>

16. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 16 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>

17. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 17 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>

18. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 18 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>

19. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 19 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>

20. https://www.linkedin.com/in/nataliawitczyk/ •Not a real Search Engine! •Results powered by Bing. •1.3% global market share. 20

21. Hipster AKA Privacy-led Search Engines

22. https://www.linkedin.com/in/nataliawitczyk/ 22 New Privacy-led Search Engines

23. https://www.linkedin.com/in/nataliawitczyk/ 23 New Privacy-led Search Engines

24. https://www.linkedin.com/in/nataliawitczyk/ 24 New Privacy-led Search Engines

25. https://www.linkedin.com/in/nataliawitczyk/ 25 New Privacy-led Search Engines

26. https://www.linkedin.com/in/nataliawitczyk/ 26 New Privacy-led Search Engines

27. https://www.linkedin.com/in/nataliawitczyk/ 27 New Privacy-led Search Engines

28. https://www.linkedin.com/in/nataliawitczyk/ 28 New Privacy-led Search Engines

29. https://www.linkedin.com/in/nataliawitczyk/ 29 New Privacy-led Search Engines

30. https://www.linkedin.com/in/nataliawitczyk/ 30 New Privacy-led Search Engines

31. https://www.linkedin.com/in/nataliawitczyk/ 31 New Privacy-led Search Engines

32. https://www.linkedin.com/in/nataliawitczyk/ 32 New Privacy-led Search Engines

33. https://www.linkedin.com/in/nataliawitczyk/ 33 New Privacy-led Search Engines

34. https://www.linkedin.com/in/nataliawitczyk/ 34 New Privacy-led Search Engines

35. https://www.linkedin.com/in/nataliawitczyk/ 35 New Privacy-led Search Engines

36. https://www.linkedin.com/in/nataliawitczyk/ 36 New Privacy-led Search Engines

37. https://www.linkedin.com/in/nataliawitczyk/ No own index. Bing-powered results L Semi-independent indexes Independent indexes J 37 New Privacy-led Search Engines

38. https://www.linkedin.com/in/nataliawitczyk/ Why is it so hard to create own index? 38 PROBLEM: 🫥 It’s extremely costly, especially now with the internet becoming so huge. 🫥 A significant amount of websites block all unknown Search Engine bots. SOLUTION: 😍 As a user, change your Search Engines habits. Use alternatives, set them as default and donate! 😍 As a webmaster, unblock all the Search Engine user-agents, unless they are nasty.

39. Wikipedia vs. Facebook vs.

40. https://www.linkedin.com/in/nataliawitczyk/ Key SEO Takeaways about the Hipster Search Engines 1.They won’t all survive. 2.No tools or documentation, due to privacy. This might change in the future… 3.SE powered by Bing to be optimized the same way as Bing. 40

41. https://www.linkedin.com/in/nataliawitczyk/ What a time to be alive… (as an SEO specialist) 41

42. https://www.linkedin.com/in/nataliawitczyk/ THANK YOU! Slideshare.Net/NataliaWitczyk1 @witczyk Natalia Witczyk International SEO Consultant

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